When it comes to best practice SEO, it’s all about driving long-term, genuine and convertible traffic to your site through organic search results. White hat VS black hat SEO is basically a race between the tortoise and the hare, and we all know that the steady tortoise always wins the race. Many SEO providers can easily throw a ton of money into generating quick, short-term spikes of unengaged traffic. Just like any fad diet, that may seem easy and quick at the time, it’s simply not sustainable. White hat SEO and content are key elements in developing a digital strategy that is successful in the long-term.
To deliver the best results when it comes to search, you need to deliver genuine content, not only because Google looks upon this favourably but because you want to engage the traffic that arrives at your page. A well-executed white hat SEO strategy will ensure that your content doesn’t just become obsolete as soon as trending buzzwords get replaced with new ones. Don’t let anyone fool you into thinking that building a winning SEO and content strategy can happen over night, because earning a strong search engine presence takes time. If you take the steady approach, your visibility in the digital environment will be enhanced and it will translate to a long-term increase in traffic, and therefore in profitability.
Google is smarter than you think and can easily see through black hat tactics. Attempts to sneak past Google’s algorithm just don’t fly. The traffic generated to your site through black hat tactics will be unengaged and basically a waste of time. Google rewards you with great traffic when you produce genuine content because its end goal is to optimise search for users. Google wants to make sure that when users are searching for something, they find what they’re looking for with relevant search results. An effective white hat SEO and content strategy is like a ‘behind the scenes’ framework, where your keywords are woven through pages of content, and the pages of your website are connected through internal links so that users can easily navigate your site. Your Google ranking is certain to rise if you build a content strategy that focuses on user needs, rather defying Google’s algorithm.
In a nutshell, the goal for our clients when developing their SEO and content strategy is to make sure people can easily find them online through long-term white hat tactics. So, what do the real results of this look like? We optimise our client’s website for positive UX, making it aesthetically appealing and loaded with quality content, so that when it appears highly in search results, users land on a page that is conducive to conversions. A long-term vision means long-term results and it’s what we’ve been practicing for over a decade.
If you want more information on how we develop white hat SEO and content strategies with stellar results, get in touch with us.
It is great working with such a dedicated and competent team in this ever changing space and I would highly recommend Michael and his work.