&Mine recently collaborated with Melbourne’s number one Rolex retailer, The Melbourne Rolex Boutique, to deliver a brand-new website showcasing newer and traditional Rolex models in pristine digital format. The website is a part of digital marketing strategy which is focused on increasing sales.
Servicing the luxury watch market throughout Melbourne, The Melbourne Rolex Boutique now showcases its prestigious range of watches through the digital space, with elegant imagery and interactive functionality – designed to give users the product-viewing experience as if they were in their Collins Street shopfront.
The website has a comfortable and interactive flow, where the user experience is nurtured end-to-end, from the minute the user lands on the website, to the execution of an online enquiry or phone call.
The website allows for various experiences based on where the user is in their buying cycle. Whether they are starting their research or know the exact model they want – either experience can be complimented by this new site.
With a strong history and foothold on Google, The Melbourne Rolex Boutique generates a high amount of organic traffic to the website, through users who search for the premier Swiss-watch brand, Rolex and other common phrases such as Rolex Melbourne and Rolex retailer.
Employing best-practice digital marketing in addition to the existing organic traffic the website already receives will be key to driving digital awareness and this converting into in-store activity.
A multi-pronged digital marketing strategy that will include direct advertising as well as organic, through Google and other way pathways, will allow for an even stronger grasp on the market – both online and offline.
The Melbourne Rolex Boutique website is the latest in a string of launches at &Mine showcasing and setting the standard on ‘how-to’ launch luxury retail websites through the digital space.
To view the website in full flight, visit here.