Pay Per Click (PPC) is a model of advertising where you pay to the advertiser, search engines and websites, a specified amount based on the number of clicks made to your advertisement.
While most PPC agencies are just your AdWords or AdCenter managers, AndMine develops advertisement strategies based on solid analytics and research. We map your business landscape, measure your strength and weaknesses against the ones of your competitors and launch campaigns accordingly. Once the advertisement is live, we deliver regular reports and data so you can measure the effectiveness of the ads for yourself.
PPC has its fair share of vulnerabilities, too. PPC ads are prone to click fraud and your rivals can bulk up your bills by making a large number of clicks on your ads. We monitor your ad traffic stream meticulously and whenever there are suspicious activities like a majority of clicks coming from the same IP address or a closely connected group of computers, we inform you immediately and help employ mitigating legal measures.
&Mine is your partner for full a scale PPC advertising strategy who will help you avoid the commonly prevalent pitfalls. Get in touch with us to find out we can help you grow your conversion numbers.
Metricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects.