Our Digital Agency was engaged as the official digital agency to enhance the Australian and New Zealand “Black Ice Tour” for AC/DC. This including supporting the ATL worldwide campaign and Garry Van Egmond Group across a wide range of media. AndMine also created a unique ‘multi-platform’ social networking competition across Twitter, Facebook, Foursquare, YouTube, websites and blogs to capitalise on the campaign momentum using new viral optimisation techniques, for example; the moderator profile ‘Judge Rock’ on Facebook.