As part of our Digital Marketing & Advertising Services, we help clients with Advertising Forecasts and Schedules.
In digital advertising, the ability to forecast your campaign’s spends and returns is imperative for optimising success. Thorough online advertising forecasts will help you understand the cost of your advertising and predict the reach, awareness, engagement and conversion rates you can expect based on your budget. Unless you have established a benchmark with which to compare your campaign results, it is hard to determine whether it was a success or failure and, importantly, to pinpoint areas for refinement for enhanced results.
With a budget forecast in place, you can develop a realistic schedule that details the calculated timeline of your advertising strategy. A well planned advertising schedule intelligently distributes content through selected channels in an optimised order and at precise times for maximum efficacy.
When we work on advertising with our clients, we produce bespoke advertising forecasts to determine what the potential reach, awareness, engagement and click and conversion rates would be, based on a given spend and budget. By understanding the projected metrics that your advertising campaign would produce, budget planning and defining an expected ROI become data-driven decisions that are likely to reflect a more realistic outcome.
We fully appreciate the importance of timing when it comes to advertising, both on a micro posting level and macro campaign level. So, we map out advertising schedules in intricate detail long before launching a campaign so that our clients can transparently see how their omni-channel advertising will be executed across various platforms at various times.
The schedule provides a clear visual of the amount of awareness, engagement and potential conversions a given advertising channel will generate. Our knowledge and competency across a breadth of industries and ability to draw upon real, historical data allows us to forecast click and conversion rates accurately for our clients.
In today’s digital business landscape, knowledge is power. Keeping up with digital advertising trends and ensuring your knowledge is up to date is a big task – but that’s where we come in. When it comes to digital advertising we know exactly what is going so that we can accurately and intelligently forecast and schedule advertising campaigns for you. When you work with AndMine, you will know exactly where your money is going and have a clear understanding of your expected and actual ROI.
Need some help understanding forecasting or strategising schedules? We can help.