Through implementing AndMine’s tried and tested search engine marketing (SEM) and pay per click (PPC) practices we attract relevant visits and increase conversion which results in maximising our clients revenue and commercial ROI.
Whenever a customer types a simple query regarding a product or service into any of the major search engines, it provides a clear indication as to a consumer’s willingness to search and engage in the purchase process. At this stage you want to ensure that your brand has the highest possible reach and visibility to develop and retain top-of-mind brand awareness. This is your golden opportunity to deliver a relevant and tailored message to the customer and control the ongoing aspects of customer interaction from that point onwards.
AndMine has proven time and time again that through our advanced knowledge of SEM and digital advertising practices that we place our clients in a position to influence the buying process, ensuring that we consult them on the best ways to achieve conversion through online or internet advertising.
When conducting SEM for our clients we utilise, but are not limited to, the following existing channels and any others channels that may emerge in the future:
Search Engines: Google, Yahoo, Bing (and many more)
Networks: Search and display content network including mobile & local searches
Platforms: Primarily desktop, mobile and tablet devices though we can and will utilize any device capable of displaying digital advertising.
Social: Facebook, Twitter, Google +, YouTube, LinkedIn (and many more)
Once a campaign has commenced, AndMine continues with its efforts to maximize long-term conversions and customer intention to purchase – this stage is known as Refinement Stage. Unfortunately, this is a stage that many web advertising agencies in Australia neglect to follow, although it is imperative to the success of your SEM efforts.We take the time to analyze and measure the results and always ensure we are focused on a range of key metrics, particularly revenue increase and ROI and not just increased traffic to your site. After the analysis is complete, AndMine refines the practices used to enable an increased level of conversion with future SEM or Search Engine Marketing.