Programmatic advertising is an element of the Digital Marketing & Advertising Services that we offer at AndMine.
Programmatic advertising is the practice of using software to buy digital real estate as opposed to traditional methods such as manual or human negotiation. Why is it used? The same reason supermarkets are replacing employees at the checkout with self-service machines. Using software instead of salespeople is efficient and it is inexpensive in the long run after initial set-up costs. One notable advantage of programmatic buying of digital space is that, because it uses algorithmic trading, it can cut out the possibility of human error.
AndMine are always at the forefront of technology and exploring innovative ways to achieve optimal results through digital. However, when it comes to programmatic advertising, we believe that people are more powerful and can ultimately garner better results. At AndMine, we use programmatic advertising as a comparative benchmark to test and monitor our manual adjustments. Our data shows that we achieve two to ten times greater results for our clients compared to software-only advertising techniques.
When our team aggressively and manually chase down CPA and CPL events, history shows that we reap exponentially better outcomes. While programmatic media buying can be extremely useful, it adopts a ‘set and forget’ functionality. To clearly illustrate a visual representation of your company’s data, we create a bespoke aggregation dashboard. The dashboard draws information from your campaign using tools such as Google analytics. This allows us to compare platforms, define ROI and action refinements. Our Digital CPA Advertising Cycle has been tried and tested; with over a decade of IP, the proof is in the punch.
Programmatic software tools are not nearly as effective as the process of our team continually refining and adjusting your campaign. Relying solely on software to effectively purchase your digital advertising is problematic if you don’t have an experienced team to track data and make adjustments to your campaign. That’s where we can help.
Want to learn more about how you can optimise your company’s online media buying? Get in touch here.