This article forms part of our ‘Customising BigCommerce’ case study series. We continually impress our clients who are looking to digitalise their sales platform by creating customised e-stores using BigCommerce software.
In this case study, we will look at how we helped our client, Fresh Food Markets, digitalise their market stalls to reach new customers and grow their business.
Fresh Food Markets was created when three shop owners, based in Queen Victoria Market, decided to go digital. They realised that by positioning themselves online, they could target a much wider audience. By showcasing all three shops on one website, they could still offer the market benefit of selection while effectively removing the barrier of geographical inconvenience.
Using BigCommerce software, AndMine created a custom website for Fresh Market Foods to sell their goods. Because of the customisable nature of the BigCommerce platform, we were able to fully tailor the online store to the client’s needs and, in turn, to the needs of their customers.
We worked with the client to understand the strategy and logistics of shipping their fresh food, including the fact that multiple stores’ products were to be offered on the single platform.
The biggest challenge was to fulfil Fresh Food Markets’ requirement for flexibly delivery dates. Being experts in fresh produce, they knew that their customers needed to be able to decide exactly when they wanted certain products in their shopping basket to be delivered; being experts in digital, we knew exactly how to make this happen.
By customising the delivery date selection feature, we provided Fresh Food Markets with the online shopping experience to match their ahead-of-the-curve business model. This feature positioned them as strong market competitors, with an offering that even leading supermarkets can not compete with.
In addition to developing the Fresh Food Markets website, we were engaged in their digital marketing efforts. This included targeted advertising, social media marketing, content marketing, SEO, SEM and geography-based lead generation.
Today, the e-store has grown from the initial three shops to include many more from the same market. They have attracted a range of audiences which would otherwise be untapped and are delivering to customers in and outside of Melbourne. The brand owners report a sustained and healthy traffic flow, a solid conversion rate, ever increasing business volume and more hungry customers every day.
Metricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects.