Melrose Health – Website UX UI Development – Case Study

27 Aug. 2021 - - Total Reads 4,406

What does it take to build a beautiful Website UX UI In the age of COVID, it has never been more important to look after ourselves – and the cleaner we can do it the better, right? What we put into our bodies is the fuel that keeps us running every day, so it needs to be the good stuff.

Melrose Health are an Australian company that have been thinking along the same lines since 1979, long before the days of lockdowns and social distancing. The AndMine team have been incredibly proud to reimagine their website and online Customer Experience (CX), helping them put the spotlight on the best ingredients that nature has to offer.

Website Customer Journey

Testing by our team in both Australia and Nepal found that initial Website UX UI navigation was confusing for the user, reducing the impact of everything else on the site. From there, AndMine and Melrose did a number of rounds perfecting their fresh digital home – we focused on:

  • Making the new site more user-friendly
  • Finding the perfect look and feel for the client
  • Building a forward-thinking website that matches Melrose’s imagery
  • Keeping things clean and elegant
  • Simplifying and updating the site, allowing Melrose to tell their own story

While these may seem commonplace, or logical parts of the user journey to refine, the key to unlocking a more commercial, user focused site was our work on the navigational architecture. This was researched with both consumers and internal teams to validate a minimisation from 4 drop downs to just 2 core pathways.

Website Customer Journey

The new direction was then clear, make everything look visually beautiful. Aesthetics are everything on modern sites, they are the sub conscious benchmark and first social proof that users validate the quality of a brand. Without meeting or exceeding the market, and that is beyond the client’s industry, it is everything online that our clients (and you) are compared to.

So we took this and worked our visual process magic. BEFORE:

Website Customer Journey

AFTER:

Website Customer Journey

The end result? check for yourself – www.melrosehealth.com.au a stunning, modern website that allows Melrose’s products speak for themselves (alongside recipes and a health hub)! Melrose’s new site shows them to be a forward-thinking Australian business and puts them ahead of the curve in the health and wellness sectors.

Lawrence Worledge
Posted by:

Post Reads: 4.4K

Share this

Go on, see if you can challenge us on "Melrose Health – Website UX UI Development – Case Study" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Smart Company
MAP
The Burger Cheese
SwinBurne University of Technology
QV Skincare
Kay&Burton
Crumpler
Sports Power
Melbourne Central
ADP Payroll
The Canberra Times
DeeWhy Market
Bostik
Federation University Australia
Novvi
Castran Gilbert
Oakdale Meat Co
Acquia Certified Site Builder Drupal
Mark Alexander Design
Parker Lane
MyAccount
Rydges
Thomson Geer
Plan It Sync It
The Age
High Street Armadale
White Suede
Fast.co
Australian Organic Food CO
Plants
Florsheim Shoes
Amino Active
Adobe Professional
Grow Your Business
Passage Foods
ACTUATE IP
Melbourne Heart
French Tables
Fairfax Media
Shell
Tribe
Gilbert+Tobin
Australian Anthill
Tassal
PranaOn
Street Kitchen
Scrum.org
McArthur Skincare
Google
Jalna
Celebrate Health
Matchbox Homewares
Melbourne Sports and Aquatic Centre – MSAC
Eway
Mecca Brands
Dinosaur Designs
Bintani Australia
Boston Consulting Group
NMI Insurance
SMH – The Sydney Morning Herald
Instant RockStar
ISO CERTIFIED 27001
Federation Square
Dial Before You Dig
Wild Rhino Shoes
CB Richard Ellis
Uber
Hanover
131 Pizza
Toy World
Chia
RMIT University
One Shift
Ubertas Group
Movember
AC/DC
Engineers Without Borders
Kadac
Magento Solution Specialist
Tek Ocean
BlackMores
Herbert Smith Freehills
Brisbane Times
Metricon
Atlantic Group of Companies
Bank of Cyprus
Associated Press
Tomorrow Stars Basketball
Bigcommerce
Sunday Creek
Arc One
Carlton Football Club
Watches of Switzerland
Oracle
Schiavello
Ego Pharmaceuticals
News
DepSkin.com
HGG 
Focus On Furniture
Unsw Australia
James Buyer Advocates
TPP
Etihad Stadium
Max’s
Cronos Australia
Madman Entertainment
Liveoneday
Loan Market
Forbes
Naturtint
DUSA, Deakin University Student Association
Telstra
Macpherson Kelley
Hairhouse Warehouse
Catholic Insurance
Rock Pool Group
Switzer Media+Publishing
Rackspace
GPT Group
Marshall White
Moov Head Lice
Macmillan Publishing
Appstore
VISSF
Vitura Health
Paypal
LBG Australia and New Zealand
The Royal Melbourne Hospital
Ebay
Jetstar
WTFN
Grays Ecommerce
NGS Super
OJAY
Melrose MCT
Cooper Mills
The University Of Melbourne
Positive Poster
Palace Cinemas
Mamma Lucia
Gadens
Cell Therapies
Vendor Advocacy Australia
King Wood Mallesons
POSTER Magazine
Toni&Guy
NextTech
Green St Juice CO
Microsoft Certified Azure Fundamentals
Ello
Elucent
SunSense Digital Agency
Viktoria & Woods
21st Century Australia Party
Passage To India
Australian Physiotherapy Association
Xavier
ISO Certified
Cleanfit
Bulk Nutrients
CSquared Executive
Peter Mac
Grainshaker
Banki Haddock Fiora
Aqium Gel
Magento
National Relay Services
Bondi Sands
Think & Grow Rich Inc
Buy Aussie Now
National Museum of Australia
Windsorsmith
Engine Swim
Victorian Government
CAN- Common Wealth Bank
ABC
Natralus Australia
The Fortune Institute
Garmin
Fresh Cheese Company
Maxine
Van Egmond Group
Inferflora
Royal Freemasons
Taylor Rose
Fit My Car
Craft CMS
Arthur Galan
OMS – Order Management System
Australian Government
Melrose Health
iPrimus
Drupal
GooglePlay
Beaumont
Heat Holders
Coles

Testimonials

You guys have been absolutely amazing to work with and we are extremely happy with the website and how it has come to life. Thank you for all your hard work and dedication in getting this live on our set date and for assisting us and being patient with us with all the changes we have requested.

Katarina Heath , LifeChanger Foundation

More Testimonials
AndMine-Google-Partner-Signature