Melrose Health – Website UX UI Development – Case Study

27 Aug. 2021 - - Total Reads 2,428

What does it take to build a beautiful Website UX UI In the age of COVID, it has never been more important to look after ourselves – and the cleaner we can do it the better, right? What we put into our bodies is the fuel that keeps us running every day, so it needs to be the good stuff.

Melrose Health are an Australian company that have been thinking along the same lines since 1979, long before the days of lockdowns and social distancing. The AndMine team have been incredibly proud to reimagine their website and online Customer Experience (CX), helping them put the spotlight on the best ingredients that nature has to offer.

Website Customer Journey

Testing by our team in both Australia and Nepal found that initial Website UX UI navigation was confusing for the user, reducing the impact of everything else on the site. From there, AndMine and Melrose did a number of rounds perfecting their fresh digital home – we focused on:

  • Making the new site more user-friendly
  • Finding the perfect look and feel for the client
  • Building a forward-thinking website that matches Melrose’s imagery
  • Keeping things clean and elegant
  • Simplifying and updating the site, allowing Melrose to tell their own story

While these may seem commonplace, or logical parts of the user journey to refine, the key to unlocking a more commercial, user focused site was our work on the navigational architecture. This was researched with both consumers and internal teams to validate a minimisation from 4 drop downs to just 2 core pathways.

Website Customer Journey

The new direction was then clear, make everything look visually beautiful. Aesthetics are everything on modern sites, they are the sub conscious benchmark and first social proof that users validate the quality of a brand. Without meeting or exceeding the market, and that is beyond the client’s industry, it is everything online that our clients (and you) are compared to.

So we took this and worked our visual process magic. BEFORE:

Website Customer Journey

AFTER:

Website Customer Journey

The end result? check for yourself – www.melrosehealth.com.au a stunning, modern website that allows Melrose’s products speak for themselves (alongside recipes and a health hub)! Melrose’s new site shows them to be a forward-thinking Australian business and puts them ahead of the curve in the health and wellness sectors.

Lawrence Worledge
Posted by:

Post Reads: 2.4K

Share this

Go on, see if you can challenge us on "Melrose Health – Website UX UI Development – Case Study" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Australian Government
Acquia Certified Site Builder Drupal
Ebay
Atlantic Group of Companies
News
The Fortune Institute
Etihad Stadium
Uber
Craft CMS
Engine Swim
Celebrate Health
Victorian Government
Rock Pool Group
Unsw Australia
Max’s
Bank of Cyprus
Cronos Australia
Schiavello
131 Pizza
OMS – Order Management System
Telstra
Tribe
Viktoria & Woods
Bulk Nutrients
Naturtint
CSquared Executive
ADP Payroll
DeeWhy Market
LBG Australia and New Zealand
MyAccount
Beaumont
Tassal
Natralus Australia
AC/DC
Jalna
ABC
Scrum.org
Peter Mac
Tek Ocean
ISO Certified
Parker Lane
Grow Your Business
Plants
Windsorsmith
DepSkin.com
Rydges
Toni&Guy
Loan Market
VISSF
PranaOn
Cleanfit
Novvi
Ubertas Group
Watches of Switzerland
Xavier
Boston Consulting Group
WTFN
BlackMores
Toy World
SwinBurne University of Technology
Grainshaker
Australian Anthill
Engineers Without Borders
Passage Foods
Australian Physiotherapy Association
Focus On Furniture
One Shift
Royal Freemasons
Passage To India
TPP
Paypal
ACTUATE IP
Bostik
James Buyer Advocates
Melbourne Sports and Aquatic Centre – MSAC
Garmin
Cell Therapies
Coles
Heat Holders
Appstore
Magento
Dial Before You Dig
Melbourne Central
Buy Aussie Now
White Suede
Bintani Australia
Shell
The Burger Cheese
Van Egmond Group
Madman Entertainment
Microsoft Certified Azure Fundamentals
Jetstar
QV Skincare
Forbes
Australian Organic Food CO
iPrimus
Hairhouse Warehouse
Carlton Football Club
Federation Square
The Age
Kay&Burton
Movember
DUSA, Deakin University Student Association
Wild Rhino Shoes
Hanover
Street Kitchen
Grays Ecommerce
Switzer Media+Publishing
CAN- Common Wealth Bank
National Museum of Australia
Arc One
Mamma Lucia
Castran Gilbert
POSTER Magazine
Fresh Cheese Company
NextTech
Kadac
21st Century Australia Party
Oakdale Meat Co
Sunday Creek
OJAY
Florsheim Shoes
Oracle
Smart Company
SMH – The Sydney Morning Herald
GooglePlay
Google
The Royal Melbourne Hospital
McArthur Skincare
Metricon
Brisbane Times
MAP
Palace Cinemas
CB Richard Ellis
Chia
Sports Power
The Canberra Times
Liveoneday
Ello
Catholic Insurance
Macmillan Publishing
Melbourne Heart
Fairfax Media
Moov Head Lice
Dinosaur Designs
Fast.co
Amino Active
NMI Insurance
Positive Poster
Plan It Sync It
RMIT University
Aqium Gel
Instant RockStar
Melrose MCT
SunSense Digital Agency
Mecca Brands
GPT Group
National Relay Services
Adobe Professional
Bondi Sands
Rackspace
Green St Juice CO
Drupal
Matchbox Homewares
Elucent
Ego Pharmaceuticals
Maxine
Marshall White
Vendor Advocacy Australia
The University Of Melbourne
Magento Solution Specialist
Eway
Bigcommerce
Tomorrow Stars Basketball
Crumpler
Arthur Galan
Federation University Australia
Melrose Health
Think & Grow Rich Inc
Associated Press
High Street Armadale

Testimonials

Not only is Michael professional but he is also a great friend to have in your court. He is balanced in his advice, fair in his quotes and has the best twitter feed for all things tech - i highly recommend you follow him and also hire him! Clare Smith, GM – Brand & Marketing Communications at Sensis

More Testimonials
AndMine-Google-Partner-Signature