Melrose Health – Website UX UI Development – Case Study

27 Aug. 2021 - - Total Reads 2,823

What does it take to build a beautiful Website UX UI In the age of COVID, it has never been more important to look after ourselves – and the cleaner we can do it the better, right? What we put into our bodies is the fuel that keeps us running every day, so it needs to be the good stuff.

Melrose Health are an Australian company that have been thinking along the same lines since 1979, long before the days of lockdowns and social distancing. The AndMine team have been incredibly proud to reimagine their website and online Customer Experience (CX), helping them put the spotlight on the best ingredients that nature has to offer.

Website Customer Journey

Testing by our team in both Australia and Nepal found that initial Website UX UI navigation was confusing for the user, reducing the impact of everything else on the site. From there, AndMine and Melrose did a number of rounds perfecting their fresh digital home – we focused on:

  • Making the new site more user-friendly
  • Finding the perfect look and feel for the client
  • Building a forward-thinking website that matches Melrose’s imagery
  • Keeping things clean and elegant
  • Simplifying and updating the site, allowing Melrose to tell their own story

While these may seem commonplace, or logical parts of the user journey to refine, the key to unlocking a more commercial, user focused site was our work on the navigational architecture. This was researched with both consumers and internal teams to validate a minimisation from 4 drop downs to just 2 core pathways.

Website Customer Journey

The new direction was then clear, make everything look visually beautiful. Aesthetics are everything on modern sites, they are the sub conscious benchmark and first social proof that users validate the quality of a brand. Without meeting or exceeding the market, and that is beyond the client’s industry, it is everything online that our clients (and you) are compared to.

So we took this and worked our visual process magic. BEFORE:

Website Customer Journey

AFTER:

Website Customer Journey

The end result? check for yourself – www.melrosehealth.com.au a stunning, modern website that allows Melrose’s products speak for themselves (alongside recipes and a health hub)! Melrose’s new site shows them to be a forward-thinking Australian business and puts them ahead of the curve in the health and wellness sectors.

Lawrence Worledge
Posted by:

Post Reads: 2.8K

Share this

Go on, see if you can challenge us on "Melrose Health – Website UX UI Development – Case Study" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Magento
Microsoft Certified Azure Fundamentals
Tek Ocean
Atlantic Group of Companies
Melbourne Heart
Hairhouse Warehouse
Mark Alexander Design
Oracle
VISSF
Passage To India
Boston Consulting Group
Brisbane Times
Bigcommerce
Kay&Burton
AC/DC
Crumpler
Van Egmond Group
Melbourne Sports and Aquatic Centre – MSAC
Passage Foods
Moov Head Lice
21st Century Australia Party
Australian Government
Craft CMS
CAN- Common Wealth Bank
Street Kitchen
Garmin
Ubertas Group
PranaOn
The University Of Melbourne
Windsorsmith
High Street Armadale
Drupal
Rackspace
OMS – Order Management System
Florsheim Shoes
Naturtint
Eway
Max’s
Telstra
Adobe Professional
Bank of Cyprus
Oakdale Meat Co
Federation University Australia
Magento Solution Specialist
iPrimus
QV Skincare
Focus On Furniture
Elucent
The Royal Melbourne Hospital
Toni&Guy
French Tables
Instant RockStar
Ego Pharmaceuticals
Switzer Media+Publishing
Watches of Switzerland
Rydges
National Museum of Australia
Melrose Health
Melbourne Central
Tassal
Royal Freemasons
News
TPP
Green St Juice CO
RMIT University
White Suede
Coles
LBG Australia and New Zealand
Bintani Australia
CSquared Executive
James Buyer Advocates
Federation Square
Unsw Australia
The Age
Associated Press
Victorian Government
Cronos Australia
Madman Entertainment
Melrose MCT
The Fortune Institute
DepSkin.com
Shell
Paypal
Fresh Cheese Company
The Canberra Times
POSTER Magazine
Fairfax Media
Beaumont
Carlton Football Club
Tribe
Viktoria & Woods
OJAY
Kadac
Fast.co
WTFN
Arc One
Rock Pool Group
The Burger Cheese
CB Richard Ellis
Jalna
NMI Insurance
Engineers Without Borders
SwinBurne University of Technology
Xavier
GPT Group
Vendor Advocacy Australia
Australian Organic Food CO
Ello
Vitura Health
131 Pizza
Chia
Amino Active
McArthur Skincare
Buy Aussie Now
ABC
MAP
Acquia Certified Site Builder Drupal
ADP Payroll
Australian Physiotherapy Association
Liveoneday
Plan It Sync It
ACTUATE IP
Toy World
Bulk Nutrients
DeeWhy Market
Arthur Galan
Plants
Peter Mac
Natralus Australia
SunSense Digital Agency
Uber
Catholic Insurance
Celebrate Health
Loan Market
Cleanfit
National Relay Services
Mamma Lucia
Appstore
Bondi Sands
SMH – The Sydney Morning Herald
Dial Before You Dig
Engine Swim
Wild Rhino Shoes
Metricon
Hanover
Scrum.org
Mecca Brands
Macmillan Publishing
Grainshaker
DUSA, Deakin University Student Association
Parker Lane
GooglePlay
Positive Poster
Castran Gilbert
Movember
BlackMores
Jetstar
Bostik
Marshall White
Grow Your Business
Google
Forbes
NextTech
Maxine
Grays Ecommerce
Novvi
Australian Anthill
Cell Therapies
Schiavello
Smart Company
Sports Power
Matchbox Homewares
Think & Grow Rich Inc
One Shift
Palace Cinemas
MyAccount
Heat Holders
Aqium Gel
Etihad Stadium
Ebay
Dinosaur Designs
ISO Certified
Tomorrow Stars Basketball
Sunday Creek

Testimonials

Michael has a wealth of knowledge in business development and management, especially online businesses. His passion and experience in this fast growing and emerging industry is unrivalled.

Dr Viet Le,Lecturer at Swinburne University

More Testimonials
AndMine-Google-Partner-Signature