Client: OJAY Clothing
Brief: OJAY approached AndMine to take their retail space online with an eCommerce solution that reflected their Australian high quality, fashion-forward brand.
Solution: In conjunction with a brand new BigCommerce website, we took their social networking platforms to a new level of activity and constantly refreshing content. Facebook and Twitter are managed by AndMine and updated daily with new items and promotions. To partner this activity a digital advertising strategy was presented to OJAY that incorporated several digital solutions for promoting their e-store and encouraging physical visits to their new HQ Store. Their current database utilises our Email Marketing Software to communicate regularly to their customers. OJAY are constantly challenging the AndMine team to come up with different solutions to grow their customer base and move their major sales online.
Results: The digital advertising strategy has gone from strength to strength in providing OJAY with growing conversion rates and ever increasing sales. In partnership we can reinforce their brand awareness an expose OJAY to an audience they had never before managed to reach. With consistent grassroots campaigns we can grow their sales in a calculated manner, viewing the data constantly to measure the effects of each campaign dollar spent.
Metricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects.