5.2 Magnitude Earthquake shakes Melbourne, via Twitter First

19 Jun. 2012 - - Total Reads 9,932

email marketing

The power of social media #Melbourne # Earthquake June 19 2012 – The first announcements arrive on Twitter of course (via @Danconnors19) – trending worldwide soon after! Facebook posts basically the same time; Kudos to the I survived the June 19th Melbourne Earthquake Facebook Fan Page.

8:53pm – Awake with the wife, kids asleep, all on the 12th floor… room shakes… we looked at each other… “was that an earthquake?” Are we safe?  First check; Twitter … confirmed; as well as our realisation on the power of social media to report news before it is ‘official’. This is a great case study… how far ahead is social media? Twitter and Facebook, of course being the first to report, basically the same minute the quake occurs, then hundreds of social media posts about the earthquake across Melbourne (some of them very entertaining) as the topic trends worldwide. The USGS follows with a profile report around 20 minutes later. (noting: Geoscience website obviously crashed from the excess traffic responding with connection errors). Official news updates followed on The Age 30 minutes later; TV news at 10:30pm

So for future reference; Twitter is around 20 minutes ahead of any confirmed report and over half an hour ahead of a ‘official’ news story. We know what to check first in a crisis situation (well aside from your common sense). Melbournite? We hope you survived the June 19th Quake!

For more information, Contact Andmine.

Michael Simonetti
Posted by:

Post Reads: 9.9K

Share this
Comments
Facebook marketing Said :
"There are some interesting points in time on this article however I don?t know if I see all of them middle to heart. There's some validity but I will take maintain opinion till I look into it further. Good article , thanks and we wish more! Added to FeedBurner"
Champ Mendis Said :
"This resounds the power of social media. Also there are projects on twitter data analysis at CSIRO and also at Broadband Institute."
Michael Said :
"Thanks Champ, Good to see the CSIRO et. al. are researching the space also."

Trusted by

Grays Ecommerce
Ebay
Microsoft Certified Azure Fundamentals
The Canberra Times
Eway
ADP Payroll
Toy World
Etihad Stadium
Sports Power
Melrose MCT
Macmillan Publishing
Melbourne Central
Crumpler
Liveoneday
Engineers Without Borders
Marshall White
Movember
Max’s
News
Mamma Lucia
Australian Government
Paypal
Positive Poster
Hairhouse Warehouse
Coles
Schiavello
James Buyer Advocates
Peter Mac
The Age
Carlton Football Club
SunSense Digital Agency
Shell
CB Richard Ellis
Smart Company
Unsw Australia
Street Kitchen
Australian Organic Food CO
Instant RockStar
Wild Rhino Shoes
Bigcommerce
Aqium Gel
Craft CMS
Ego Pharmaceuticals
Natralus Australia
Moov Head Lice
Garmin
Cell Therapies
Drupal
Rock Pool Group
Plants
Novvi
One Shift
Tek Ocean
Acquia Certified Site Builder Drupal
Kay&Burton
Associated Press
Boston Consulting Group
Grow Your Business
McArthur Skincare
Australian Physiotherapy Association
Viktoria & Woods
Watches of Switzerland
Royal Freemasons
Metricon
SMH – The Sydney Morning Herald
Melrose Health
Arc One
Scrum.org
Melbourne Heart
ISO Certified
OJAY
Vendor Advocacy Australia
QV Skincare
Fast.co
Dial Before You Dig
DeeWhy Market
The University Of Melbourne
Passage Foods
WTFN
Rackspace
Bondi Sands
SwinBurne University of Technology
Passage To India
Google
Australian Anthill
Grainshaker
Jetstar
VISSF
National Museum of Australia
Adobe Professional
Brisbane Times
High Street Armadale
DepSkin.com
131 Pizza
RMIT University
Sunday Creek
Windsorsmith
Switzer Media+Publishing
Magento Solution Specialist
MyAccount
Chia
Parker Lane
Cronos Australia
Ello
Catholic Insurance
Cleanfit
iPrimus
Buy Aussie Now
Mecca Brands
Telstra
Bulk Nutrients
DUSA, Deakin University Student Association
Arthur Galan
GooglePlay
Celebrate Health
Fresh Cheese Company
Dinosaur Designs
Kadac
Bintani Australia
Magento
White Suede
Xavier
NMI Insurance
Green St Juice CO
MAP
Amino Active
Jalna
Federation University Australia
CSquared Executive
CAN- Common Wealth Bank
Focus On Furniture
Uber
Van Egmond Group
21st Century Australia Party
Ubertas Group
Tomorrow Stars Basketball
Beaumont
POSTER Magazine
Oakdale Meat Co
Bostik
Elucent
AC/DC
Castran Gilbert
PranaOn
Tassal
GPT Group
TPP
Rydges
Bank of Cyprus
Melbourne Sports and Aquatic Centre – MSAC
BlackMores
Heat Holders
Madman Entertainment
National Relay Services
Matchbox Homewares
Hanover
Plan It Sync It
Forbes
Engine Swim
Loan Market
Maxine
The Royal Melbourne Hospital
OMS – Order Management System
ABC
Naturtint
The Fortune Institute
Appstore
Florsheim Shoes
Toni&Guy
Federation Square
Think & Grow Rich Inc
Atlantic Group of Companies
LBG Australia and New Zealand
The Burger Cheese
ACTUATE IP
Oracle
Victorian Government
NextTech
Palace Cinemas
Fairfax Media
Tribe

Testimonials

Michael has a wealth of knowledge in business development and management, especially online businesses. His passion and experience in this fast growing and emerging industry is unrivalled.

Dr Viet Le,Lecturer at Swinburne University

More Testimonials
AndMine-Google-Partner-Signature