5.2 Magnitude Earthquake shakes Melbourne, via Twitter First

The power of social media #Melbourne # Earthquake June 19 2012 – The first announcements arrive on Twitter of course (via @Danconnors19) – trending worldwide soon after! Facebook posts basically the same time; Kudos to the I survived the June 19th Melbourne Earthquake Facebook Fan Page.

8:53pm – Awake with the wife, kids asleep, all on the 12th floor… room shakes… we looked at each other… “was that an earthquake?” Are we safe?  First check; Twitter … confirmed; as well as our realisation on the power of social media to report news before it is ‘official’. This is a great case study… how far ahead is social media? Twitter and Facebook, of course being the first to report, basically the same minute the quake occurs, then hundreds of social media posts about the earthquake across Melbourne (some of them very entertaining) as the topic trends worldwide. The USGS follows with a profile report around 20 minutes later. (noting: Geoscience website obviously crashed from the excess traffic responding with connection errors). Official news updates followed on The Age 30 minutes later; TV news at 10:30pm

So for future reference; Twitter is around 20 minutes ahead of any confirmed report and over half an hour ahead of a ‘official’ news story. We know what to check first in a crisis situation (well aside from your common sense). Melbournite? We hope you survived the June 19th Quake!

For more information, Contact Andmine.

  1. Facebook marketing Said :
    "There are some interesting points in time on this article however I don?t know if I see all of them middle to heart. There's some validity but I will take maintain opinion till I look into it further. Good article , thanks and we wish more! Added to FeedBurner"
  2. Champ Mendis Said :
    "This resounds the power of social media. Also there are projects on twitter data analysis at CSIRO and also at Broadband Institute."
    • Michael Said :
      "Thanks Champ, Good to see the CSIRO et. al. are researching the space also."

Trusted by

I wanted to thank you and your teams for the responsiveness and quality of the work you have done for the french version of the site. We had a very good feedback on the quality of the site from our French network. - Vincent Berlinet

More Testimonials

&Mine Laboratory

&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

We'd love to keep you in the know - please fill out the form below.

  • AndMine

    Digital Agency in Melbourne.
    Level 14, 333 Collins Street
    Melbourne VIC 3004
    Victoria, Australia
    Tel: +613 8844 5800
  • AndMine

    Digital Agency in Sydney.
    Level 5, 50 Holt Street
    Surry Hills,
    NSW 2010
    New South Wales, Australia
    Tel: 1300-ANDMINE

Please select a platform below to share this post.