5.2 Magnitude Earthquake shakes Melbourne, via Twitter First

19 Jun. 2012 - - Total Reads 10,295

email marketing

The power of social media #Melbourne # Earthquake June 19 2012 – The first announcements arrive on Twitter of course (via @Danconnors19) – trending worldwide soon after! Facebook posts basically the same time; Kudos to the I survived the June 19th Melbourne Earthquake Facebook Fan Page.

8:53pm – Awake with the wife, kids asleep, all on the 12th floor… room shakes… we looked at each other… “was that an earthquake?” Are we safe?  First check; Twitter … confirmed; as well as our realisation on the power of social media to report news before it is ‘official’. This is a great case study… how far ahead is social media? Twitter and Facebook, of course being the first to report, basically the same minute the quake occurs, then hundreds of social media posts about the earthquake across Melbourne (some of them very entertaining) as the topic trends worldwide. The USGS follows with a profile report around 20 minutes later. (noting: Geoscience website obviously crashed from the excess traffic responding with connection errors). Official news updates followed on The Age 30 minutes later; TV news at 10:30pm

So for future reference; Twitter is around 20 minutes ahead of any confirmed report and over half an hour ahead of a ‘official’ news story. We know what to check first in a crisis situation (well aside from your common sense). Melbournite? We hope you survived the June 19th Quake!

For more information, Contact Andmine.

Michael Simonetti
Posted by:

Post Reads: 10.3K

Share this
Comments
Facebook marketing Said :
"There are some interesting points in time on this article however I don?t know if I see all of them middle to heart. There's some validity but I will take maintain opinion till I look into it further. Good article , thanks and we wish more! Added to FeedBurner"
Champ Mendis Said :
"This resounds the power of social media. Also there are projects on twitter data analysis at CSIRO and also at Broadband Institute."
Michael Said :
"Thanks Champ, Good to see the CSIRO et. al. are researching the space also."

Trusted by

Plan It Sync It
News
Acquia Certified Site Builder Drupal
Herbert Smith Freehills
The Canberra Times
Matchbox Homewares
SMH – The Sydney Morning Herald
Melrose Health
Carlton Football Club
Think & Grow Rich Inc
Magento
Atlantic Group of Companies
Rydges
Grow Your Business
Australian Organic Food CO
Garmin
Catholic Insurance
The University Of Melbourne
Arc One
Natralus Australia
VISSF
Federation University Australia
Brisbane Times
TPP
Mecca Brands
French Tables
Schiavello
Dial Before You Dig
Appstore
ISO CERTIFIED 27001
Victorian Government
Elucent
Fit My Car
Scrum.org
AC/DC
PranaOn
Passage To India
Fairfax Media
Craft CMS
Arthur Galan
Taylor Rose
Bulk Nutrients
Hanover
Cooper Mills
Novvi
Toni&Guy
Gilbert+Tobin
Mark Alexander Design
Melbourne Sports and Aquatic Centre – MSAC
Naturtint
Passage Foods
Ello
Xavier
Coles
Tomorrow Stars Basketball
Fast.co
Positive Poster
Smart Company
Buy Aussie Now
Tek Ocean
Watches of Switzerland
Drupal
Oakdale Meat Co
GPT Group
Aqium Gel
RMIT University
King Wood Mallesons
Liveoneday
Madman Entertainment
Peter Mac
Google
Metricon
NextTech
Rackspace
CSquared Executive
Paypal
Moov Head Lice
Rock Pool Group
Cronos Australia
Parker Lane
HGG 
Palace Cinemas
Macpherson Kelley
GooglePlay
Kadac
Inferflora
Bostik
Microsoft Certified Azure Fundamentals
Shell
DepSkin.com
Focus On Furniture
Forbes
Cleanfit
OMS – Order Management System
Uber
Street Kitchen
NGS Super
NMI Insurance
CAN- Common Wealth Bank
Crumpler
Etihad Stadium
Celebrate Health
Plants
Australian Anthill
Toy World
POSTER Magazine
McArthur Skincare
Ubertas Group
SunSense Digital Agency
Marshall White
Castran Gilbert
Cell Therapies
Mamma Lucia
Max’s
The Burger Cheese
Melbourne Central
iPrimus
MAP
Grays Ecommerce
SwinBurne University of Technology
Melbourne Heart
Switzer Media+Publishing
Engine Swim
WTFN
Wild Rhino Shoes
Hairhouse Warehouse
Oracle
Sports Power
131 Pizza
Fresh Cheese Company
Sunday Creek
CB Richard Ellis
Ebay
Thomson Geer
Green St Juice CO
ISO Certified
ADP Payroll
White Suede
LBG Australia and New Zealand
Associated Press
Van Egmond Group
Maxine
ACTUATE IP
Viktoria & Woods
Movember
Bigcommerce
Federation Square
Ego Pharmaceuticals
Banki Haddock Fiora
Loan Market
Australian Government
Windsorsmith
OJAY
Boston Consulting Group
Amino Active
Jalna
Florsheim Shoes
National Relay Services
Grainshaker
Macmillan Publishing
Adobe Professional
National Museum of Australia
Gadens
Tassal
Tribe
Kay&Burton
Australian Physiotherapy Association
Jetstar
Eway
Magento Solution Specialist
James Buyer Advocates
21st Century Australia Party
Melrose MCT
The Age
Dinosaur Designs
DeeWhy Market
Instant RockStar
Bondi Sands
Chia
The Royal Melbourne Hospital
MyAccount
Bank of Cyprus
High Street Armadale
BlackMores
Engineers Without Borders
Heat Holders
QV Skincare
Vitura Health
Unsw Australia
Telstra
Vendor Advocacy Australia
Beaumont
Bintani Australia
ABC
One Shift
The Fortune Institute
Royal Freemasons
DUSA, Deakin University Student Association

Testimonials

Just a quick note to say a big thanks and well done for doing what you said you would - building us a world class Health Food web site.  It looks great! We will find a way to properly thank your team for their hard work and terrific results. Russell, CEO, Melrose Health

More Testimonials
AndMine-Google-Partner-Signature