Best Practices for SEO Writing

9 Jan. 2014 - - Total Reads 13,264

University lecturing

Best Practices and General Rules for SEO Writing

Why is writing good SEO content important? It means the content you write will be found more often, assuming of course you pick keywords that are not too competitive.

This is a document, Best Practices for SEO writing, we’ve shared with many of our clients looking to self-develop great Search Optimised content for their websites. &Mine have seen consistently better and better results from the launch of each new Algorithm update on Google, so we are doing something right. With the Hummingbird in late 2013 we saw another positive jump of 15% on average for all out clients organic Traffic. Why the great results? Probably as we are not offshoring to the thousands of SEO companies slowly going out of business …we are now getting at least 4 emails or calls a day from these doggy, black-hat burn outs, so we know they are on the way to extinction (thank goodness).

The below assumes a little knowledge about SEO Writing and on-page optimisation, if you have questions or would like support, feel free to contact us. You don’t have to follow every single step, as good article writing itself is a big enough challenge (well it often is for me). But all of these tips have been designed from the best-practice evolution around our white-hat (or legal) SEO over the last few years.

Overall, if you write good, valuable content, people will eventually find you and this will grow your search traffic as it gets shared online. This idea balanced with a bit of best-practice SEO will serve you well as you join the lead generating, content popularity and digital publishing revolution.

 

You Will Need

A Keyword List of long-tail and short-tail keywords you want to compete on. &Mine generates these documents for clients and takes around 20 hours to do well. Without going into a lot of detail, especially as Google is moving everyone away from specific keyword you can do this by Google searching keywords and evaluate how competitive the keywords are OR using the more detailed adwords tools – which come with a larger learning curve.

 

SEO Writing – Best Practice Tips:

  1. Select 2 keywords from the list when a number of keywords are available. Out of the selected 2 keywords, select one as high priority keyword and another one as medium priority keyword.
  2. Keep sentences which use keywords short and concise, Long sentences will complicate the grammar. Keep it short and simple.  No one likes to read sentences that are too long and that asks for reading the sentence again and again to understand its meaning.
  3. Create a good and meaningful title that sounds natural using the keyword. Make sure that the titles are completely relevant to the contents. Also See: https://www.andmine.com/blog/how-to-title-a-blog-post-for-seo-wins/
  4. Use sub-headings where possible. Create minimum 3 to 4 subheadings per article. Subheading enhances the readability of the content
  5. As a general rule, write articles of around 400 words (only if the word count has not been specified). Do not write very short contents posts as Google likes pages with decent amount of words say 300-400
  6. Do intensive research on keywords and related search terms before starting to write and think of new angles to create articles. A great tip is to write articles on obscure keywords which have little competition. You can also check this using our article on titles – https://www.andmine.com/blog/how-to-title-a-blog-post-for-seo-wins/

SEO Keywords Usage:

  1. Use both the High and Medium priority keywords 2-3 times each in the content.
  2. Do not alter or change the keywords.  Keywords should be used exactly the way they are constructed. Eg if your keyword is “DYI Carpet Laying”, don’t change it in the document to “Carpet Laying DIY”. If the content requires using the keyword more than 2-3 times, then use these variations or synonyms.
  3. Use keywords grammatically in the sentences/contents without forcing them in, this is very important otherwise your article will read poorly.
  4. Create a good and meaningful title that sounds natural using the primary keyword. Secondary keyword can be used for subheadings.
  5. Using keywords (or synonym of keywords) is a good idea as subheadings can be used as h2, h3, h4 tags. (note: These tags will require programming into your website). Multiple sub-headings are also recommended with an escalating hierarchy of H value (H2, H3, H4).
  6. Make sure that the contents are absolutely relevant to the titles.
  7. Use around 4 sentences in each paragraph. Try not exceeding more than 4 sentences as it enhances the readability of the paragraph for Google and will assist in your Keyword Placement
  8. Use the primary keyword once in the first paragraph and once in the last paragraph. Keywords can also be used in between the article, but by spacing them well
  9. Never use the same keywords twice in the same paragraph.

 

How to Write SEO Titles:

  1. Create a good and meaningful title that sounds natural using the primary keyword. Secondary keyword can be used for subheadings.
  2. The first letter of each word in the title should be in uppercase (Capital Letters)
  1. The title should always be created by using the primary keyword in it. For example, if the keyword given to you is, “Weight Loss Pills”. You can make a title like, “Excellent Solutions For Great Health With Weight Loss Pills”.
  1. Keywords alone are not the titles of the articles. Please create a title which will have the keywords in it. The title has to make sense grammatically. Hyphen (-) can be used to separate the two phrases in the title but avoid using any other special character in the title. Example: Weight Loss Pills – Excellent Solutions For Great Health

 

Things not to do when Writing SEO articles:

  1. Try to write only positive things in relation to the keywords. Do not to write anything negative about the keyword.
  2. Do not fabricate any sentences unless you are sure they are facts (Write only facts). Add supporting evidence with a URL where possible.
  3. Do not force sentences if you get stuck trying to push keywords into them. It is better the content flows more fluidly than stuffing in keywords.
Michael Simonetti
Posted by:

Post Reads: 13.3K

Share this
Comments
SEO Service Said :
"Hello, I read your article and find it useful. In the present date SEO plays an important role in the growth of an online business. But hiring someone for this task can be a tough choice between crowds of companies for choosing a dedicated SEO company. So do a complete research on it before hiring anyone because it is as much as important and careful work as selecting a business partner. Thanks"

Trusted by

Jalna
Madman Entertainment
Australian Physiotherapy Association
Rydges
Ello
National Relay Services
TPP
Buy Aussie Now
LBG Australia and New Zealand
GPT Group
Tribe
131 Pizza
Green St Juice CO
Tek Ocean
Think & Grow Rich Inc
Kay&Burton
21st Century Australia Party
ABC
Matchbox Homewares
Bostik
Grainshaker
Schiavello
WTFN
Marshall White
Rackspace
CAN- Common Wealth Bank
BlackMores
SwinBurne University of Technology
Telstra
Arc One
Max’s
Passage Foods
Naturtint
Sunday Creek
Australian Anthill
Carlton Football Club
Vendor Advocacy Australia
Plan It Sync It
Adobe Professional
Drupal
Plants
Paypal
Federation Square
National Museum of Australia
Positive Poster
Palace Cinemas
Bigcommerce
Forbes
Elucent
Etihad Stadium
Switzer Media+Publishing
Appstore
Fresh Cheese Company
Toni&Guy
Natralus Australia
Smart Company
Liveoneday
News
Shell
Cronos Australia
OMS – Order Management System
Florsheim Shoes
Castran Gilbert
Focus On Furniture
Kadac
The Age
ADP Payroll
Tassal
Chia
Heat Holders
Google
Brisbane Times
CB Richard Ellis
Rock Pool Group
The University Of Melbourne
Bank of Cyprus
Royal Freemasons
Oracle
Ego Pharmaceuticals
Magento Solution Specialist
High Street Armadale
Windsorsmith
DepSkin.com
Celebrate Health
Eway
AC/DC
Street Kitchen
DUSA, Deakin University Student Association
Maxine
Uber
James Buyer Advocates
The Royal Melbourne Hospital
Mamma Lucia
Bintani Australia
MyAccount
Bulk Nutrients
Atlantic Group of Companies
Hairhouse Warehouse
Boston Consulting Group
Fairfax Media
Magento
NextTech
Dinosaur Designs
Hanover
Toy World
Passage To India
POSTER Magazine
Movember
Australian Organic Food CO
Oakdale Meat Co
Beaumont
SunSense Digital Agency
Coles
White Suede
Metricon
Crumpler
Arthur Galan
Associated Press
The Canberra Times
Mecca Brands
Australian Government
Macmillan Publishing
iPrimus
Cell Therapies
The Burger Cheese
Scrum.org
Grays Ecommerce
Amino Active
Melrose Health
OJAY
QV Skincare
Van Egmond Group
Cleanfit
Novvi
Garmin
Microsoft Certified Azure Fundamentals
DeeWhy Market
Engine Swim
NMI Insurance
Craft CMS
Instant RockStar
MAP
Bondi Sands
Fast.co
Victorian Government
Dial Before You Dig
Viktoria & Woods
Tomorrow Stars Basketball
Xavier
PranaOn
SMH – The Sydney Morning Herald
Melbourne Sports and Aquatic Centre – MSAC
Peter Mac
Unsw Australia
ISO Certified
Aqium Gel
Melrose MCT
Parker Lane
Ubertas Group
RMIT University
Loan Market
The Fortune Institute
Catholic Insurance
Ebay
Engineers Without Borders
Jetstar
ACTUATE IP
CSquared Executive
McArthur Skincare
Watches of Switzerland
Acquia Certified Site Builder Drupal
Sports Power
GooglePlay
Moov Head Lice
VISSF
Federation University Australia
Wild Rhino Shoes
Melbourne Heart
Melbourne Central
Grow Your Business
One Shift

Testimonials

We decided to make the commitment and drop Traditional Marketing like Yellow pages and trial AndMine's Website Development, Design and Email Marketing Services. We never looked back and business is always booming. We certainly would not have been able to grow our business to where it is today without AndMine. Monika & Ellen, The Depskin Centre

More Testimonials
AndMine-Google-Partner-Signature