SEO and SEM Optimisation

With 10 years experience in SEO services, at AndMine we are experts in creating the best SEO strategies and delivering the best organic search results for our clients. While we are focused on the long-term success of our clients, unfortunately, there are many SEO service providers out there that are more short-sighted. Before you invest in SEO, you need to make sure it is the right kind of strategy for your business and its profitability. Rather than pumping money into gaining a spike of disengaged traffic, you should be channeling your investment into best SEO practices that will drive long-term, returning and convertible traffic. And that’s exactly what we do.

Avoid ‘Black Hat’ SEO

Before you implement any sort of SEO strategy, you need to understand that there is no quick-fix for earning a sustainable high Google ranking. All services that claim they can put you at the top of search engine results overnight are not the type of services you should be employing. These ‘tricks’, known in marketing as ‘black hat’ techniques, are efforts to work around the Google Algorithm and trick Google into indexing you for more audience visibility than your brand is worth. 

You may have heard of ‘keyword stuffing’, just one example of black hat SEO. While squeezing as many keywords into your content as possible may temporarily index your website for trending keywords and cause a traffic spike, the success will be short-lived.

The first reason for this is that trending keywords change as industries evolve and the digital landscape is fast to absorb new vocabulary. So ‘stuffing’ your website with contemporary buzzwords rather than valuable content will render your SEO efforts dated and obsolete as soon as a paradigm shift occurs that penetrates the digital arena.

The second reason the success will expire is that, whether you like it or not, Google is smarter than you and will figure out what you are doing. With hundreds of updates a year, the Google Algorithm becomes more intelligent every day.

Other black hat techniques that Google is working to distinguish and punish include unqualified link building and even reporting competitors to move up the ranks. 

Managing and responding to Google Algorithm updates is an integral part of AndMine’s SEO services. So, now you know what SEO techniques not to use. It’s time to find out what Best SEO Practices you should be doing.

Best SEO Practices

Our goal, when we work with a client on their SEO strategy, is to optimise their website for search engines so that people can easily find them online; this will drive more traffic to their site. Google’s goal is to provide its audience with the most relevant results for their searches; this will keep Google as the most reliable search engine in the world. Using best SEO practices, these two goals are aligned: we help Google index your website and Google rewards you with great traffic. So, how do you achieve this?

Like all digital marketing, SEO no longer exists in a silo; it must be woven into the fabric of your wider digital ecosystem and considered as vital “under the hood” framework across the entire scope of your online content. When this is done properly, the Google Algorithm will be working in your favour to index your webpages highly for searches using the keywords that you have built your strategy around. By building a content strategy that focuses on what the reader or customer wants – not what Google wants – it will automatically become worthy of a high ranking.

Other than creating brilliant content, positive ways to improve your SEO strategy are to build internal links that help readers navigate your site, like this one, and external links from qualified sources that direct traffic through to your website. Social media and influencer marketing also play a huge role in SEO, with millions of global users interacting with businesses outside of their official website on various apps like Facebook and Instagram.

Building a winning, or ‘White Hat’, SEO strategy won’t happen overnight; earning a strong, organic search engine presence takes time. When executed intelligently, it will solidify your visibility and relevance in the digital environment for the long term and translate to a sustainable increase in traffic and, in turn, profitability.  

 

Interested in working with us? Take a look at our SEO Services or get in touch.

Michael Simonetti
Posted by:

Post Reads: 4.7K

Share this

Go on, see if you can challenge us on "Best SEO Practices for Your Business" - Part of our 171 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Fresh Cheese Company
Crumpler
Amino Active
White Suede
Grow Your Business
Bigcommerce
Macmillan
Uber
Maxine
AC/DC
Nmiinsurance
Tassal
Fairfax Media
TPP
Vendor Advocacy Australia
Melbourne Heart
Instant RockStar
vissf
Eway
GooglePlay
Madman Entertainment
Smh
Rock Pool Group
Anthill
Positive Poster
Palace Cinemas
Ebay
The Burger Cheese
Bank of Cyprus
Jalna
WTFN
RMIT University
Swin
Bondi Sands
Etihad Stadium
Acquia Drupal Certification
Castran Gilbert
Toy World
Shell
Dial Before You Dig
National Relay Services
BCG
Sports Power
QV Skincare
Hairhouse Warehouse
ISO Certified
Ego Pharmaceuticals
Engine Swim
Melrose Health
Drupal
MAP
GPT Group
Focus On Furniture
Movember
Brisbane Times
Engineers Without Borders
Ello
BlackMores
Green St Juice
Telstra
Smart Company
Marshall White
Max
Dinosaur Designs
High Street Armadale
SunSense Digital Agency
LBG Australia and New Zealand
MyAccount
Hanover
Royal Freemasons
Schiavello
Melrose MCT
Bulk Nutrients
131 Pizza
Natralus Australia
Coles
University of Melbourne
Victorian Government
Paypal
Grays Ecommerce
Fed Square
Van Egmond Group
Unsw Australia
Viktoria + Woods
Tek Ocean
Australia Goverment
Liveoneday
Matchbox
News
Australian Physiotherapy Association
The Age
abc
MSAC
Watches of Switzerland
Dusa
Elucent
Oracle
James Buyer Advocates
DeeWhy Market
National Museum of Australia
Switzer
Forbes
Digital Agency Panitsync
One Shift
Mamma Lucia
Loan Market
Jetstar
Aqium Gel
OMS
Tony and Guy
Professional
McArthur Skincare
iPrimus
CSquared Executive
Grow Rich
Magento
Ubertas Group
Arc One
CAN
TSB
ADP Payroll
Cronos Australia
Rydges
Metricon
Scrum
Associated Press
Bintani
Fortune Institute
Google
Chia
Atlantic Group
Melbourne Central
Parker Lane
Kay Burton
21st Century Education Agency
OJAY
Novvi
Canberra
Appstore
POSTER Magazine
Arthur Galan
DepSkin.com
Magento Solution Specialist
CBRE
Microsoft-Certified-Azure-Fundamentals
Moov Head Lice
tribe
Rackspace

Testimonials

We absolutely love working with AndMine - our website is always bang up to date, beautifully designed and full of software innovation. I would highly recommend AndMine as the online solution for any forward thinking company. Emma Roberts, Essensuals, Toni&Guy (UK)

More Testimonials
AndMine-Google-Partner-Signature