SEO and SEM Optimisation

With 10 years experience in SEO services, at AndMine we are experts in creating the best SEO strategies and delivering the best organic search results for our clients. While we are focused on the long-term success of our clients, unfortunately, there are many SEO service providers out there that are more short-sighted. Before you invest in SEO, you need to make sure it is the right kind of strategy for your business and its profitability. Rather than pumping money into gaining a spike of disengaged traffic, you should be channeling your investment into best SEO practices that will drive long-term, returning and convertible traffic. And that’s exactly what we do.

Avoid ‘Black Hat’ SEO

Before you implement any sort of SEO strategy, you need to understand that there is no quick-fix for earning a sustainable high Google ranking. All services that claim they can put you at the top of search engine results overnight are not the type of services you should be employing. These ‘tricks’, known in marketing as ‘black hat’ techniques, are efforts to work around the Google Algorithm and trick Google into indexing you for more audience visibility than your brand is worth. 

You may have heard of ‘keyword stuffing’, just one example of black hat SEO. While squeezing as many keywords into your content as possible may temporarily index your website for trending keywords and cause a traffic spike, the success will be short-lived.

The first reason for this is that trending keywords change as industries evolve and the digital landscape is fast to absorb new vocabulary. So ‘stuffing’ your website with contemporary buzzwords rather than valuable content will render your SEO efforts dated and obsolete as soon as a paradigm shift occurs that penetrates the digital arena.

The second reason the success will expire is that, whether you like it or not, Google is smarter than you and will figure out what you are doing. With hundreds of updates a year, the Google Algorithm becomes more intelligent every day.

Other black hat techniques that Google is working to distinguish and punish include unqualified link building and even reporting competitors to move up the ranks. 

Managing and responding to Google Algorithm updates is an integral part of AndMine’s SEO services. So, now you know what SEO techniques not to use. It’s time to find out what Best SEO Practices you should be doing.

Best SEO Practices

Our goal, when we work with a client on their SEO strategy, is to optimise their website for search engines so that people can easily find them online; this will drive more traffic to their site. Google’s goal is to provide its audience with the most relevant results for their searches; this will keep Google as the most reliable search engine in the world. Using best SEO practices, these two goals are aligned: we help Google index your website and Google rewards you with great traffic. So, how do you achieve this?

Like all digital marketing, SEO no longer exists in a silo; it must be woven into the fabric of your wider digital ecosystem and considered as vital “under the hood” framework across the entire scope of your online content. When this is done properly, the Google Algorithm will be working in your favour to index your webpages highly for searches using the keywords that you have built your strategy around. By building a content strategy that focuses on what the reader or customer wants – not what Google wants – it will automatically become worthy of a high ranking.

Other than creating brilliant content, positive ways to improve your SEO strategy are to build internal links that help readers navigate your site, like this one, and external links from qualified sources that direct traffic through to your website. Social media and influencer marketing also play a huge role in SEO, with millions of global users interacting with businesses outside of their official website on various apps like Facebook and Instagram.

Building a winning, or ‘White Hat’, SEO strategy won’t happen overnight; earning a strong, organic search engine presence takes time. When executed intelligently, it will solidify your visibility and relevance in the digital environment for the long term and translate to a sustainable increase in traffic and, in turn, profitability.  

 

Interested in working with us? Take a look at our SEO Services or get in touch.

Michael Simonetti
Posted by:

Post Reads: 7.1K

Share this

Go on, see if you can challenge us on "Best SEO Practices for Your Business" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Liveoneday
Ego Pharmaceuticals
Schiavello
Google
Celebrate Health
Wild Rhino Shoes
Dinosaur Designs
CAN- Common Wealth Bank
Forbes
Think & Grow Rich Inc
Melbourne Central
Passage To India
ISO Certified
Ubertas Group
Appstore
The Age
Green St Juice CO
Adobe Professional
Street Kitchen
Federation University Australia
Grainshaker
National Museum of Australia
Coles
Magento Solution Specialist
TPP
James Buyer Advocates
Florsheim Shoes
Bank of Cyprus
Hanover
Melrose Health
Passage Foods
Arthur Galan
Bondi Sands
Van Egmond Group
Grow Your Business
21st Century Australia Party
BlackMores
Rock Pool Group
Engineers Without Borders
Toni&Guy
Eway
Arc One
Madman Entertainment
Paypal
Windsorsmith
Heat Holders
The Canberra Times
DUSA, Deakin University Student Association
OJAY
Craft CMS
DepSkin.com
Rackspace
Ebay
Oracle
Xavier
GooglePlay
Australian Government
Catholic Insurance
Australian Anthill
Grays Ecommerce
Watches of Switzerland
Ello
Maxine
Melbourne Sports and Aquatic Centre – MSAC
VISSF
Aqium Gel
Elucent
Atlantic Group of Companies
One Shift
Novvi
SMH – The Sydney Morning Herald
Castran Gilbert
Bigcommerce
Kay&Burton
Royal Freemasons
Engine Swim
Marshall White
High Street Armadale
QV Skincare
Garmin
Cleanfit
Buy Aussie Now
NMI Insurance
Rydges
The Fortune Institute
Oakdale Meat Co
Cronos Australia
Peter Mac
Melrose MCT
Viktoria & Woods
Fast.co
News
Plan It Sync It
Crumpler
Associated Press
AC/DC
NextTech
Bintani Australia
RMIT University
Mecca Brands
Tribe
Carlton Football Club
MyAccount
National Relay Services
Palace Cinemas
Melbourne Heart
Federation Square
Tassal
Boston Consulting Group
CB Richard Ellis
Amino Active
Magento
Australian Physiotherapy Association
Natralus Australia
Jalna
ADP Payroll
DeeWhy Market
Chia
iPrimus
Brisbane Times
Microsoft Certified Azure Fundamentals
Positive Poster
Max’s
Drupal
Macmillan Publishing
Smart Company
Fairfax Media
Kadac
Mamma Lucia
Victorian Government
CSquared Executive
Focus On Furniture
POSTER Magazine
Loan Market
Sunday Creek
SunSense Digital Agency
Moov Head Lice
Movember
LBG Australia and New Zealand
Dial Before You Dig
Etihad Stadium
GPT Group
Cell Therapies
ABC
Bostik
PranaOn
131 Pizza
Australian Organic Food CO
Scrum.org
Fresh Cheese Company
Plants
Acquia Certified Site Builder Drupal
The Burger Cheese
Instant RockStar
Tomorrow Stars Basketball
SwinBurne University of Technology
Tek Ocean
WTFN
Matchbox Homewares
Unsw Australia
OMS – Order Management System
White Suede
Naturtint
Vendor Advocacy Australia
McArthur Skincare
Metricon
The University Of Melbourne
Switzer Media+Publishing
Uber
Beaumont
Shell
Toy World
Parker Lane
Telstra
Sports Power
MAP
Hairhouse Warehouse
Jetstar
Bulk Nutrients

Testimonials

AndMine's Marketing Software ensures we stay on-brand no matter who in our office creates the campaign. We love that AndMine take all the IT complexity out of our online marketing so we can focus on results Emma Gleeson, QV Skincare

More Testimonials
AndMine-Google-Partner-Signature