E-Store Customisation with BigCommerce: Getting Light Feet’s E-Store Up and Running

10 May. 2017 - - Total Reads 1,739

e-store customisation - light feet

This article forms part of our ‘Customising BigCommerce’ case study series. We continually impress our clients who are looking for e-store customisation by using BigCommerce as our platform of choice. In this case study, we will look at how we helped our client, Light Feet, create a digitally advanced website to increase sales and take their business global.

A Bit About ‘Light Feet’

Working as podiatrists in the ’90s, Graeme Simpson and Dan Thomas realised that nearly 80% of their patients shared similar foot and ankle problems. The duo were already aware that custom-making insoles for each patient was not cost-effective and many patients could not afford this personalised solution. In 2001, Simpson and Thomas founded Light Feet, a cheaper alternative for their patients and a viable business opportunity.

E-Store Customisation with BigCommerce

Within the first few years of business, Light Feet was already experiencing increasing sales. It became clear to the founders that they could harness their growing brand recognition and take their their products global. And thus, they launched their first e-commerce site. Despite their best digital marketing efforts, their retail model was not growing at the rate they had hoped. Experts in podiatry but not in digital, the duo sought the services of AndMine for e-store customisation and a partnership was forged.

We determined that the two key areas of focus were the creation a fully functional e-store and the sound and effective execution of digital marketing. In line with our methodologies of the four pillars of online success, we assembled teams for the key focus areas. One team developed an e-store with BigCommerce using regular and customised features and the other team worked on marketing strategy to create an online presence and social buzz.

The following features were part of the website building and e-store customisation:

  1. Stockist management and displaying of stockist address on Google Maps.
  2. Stockist search.
  3. Step-by-step custom product filter and recommendations.

The marketing strategy to promote the new website included:

  1. Viral marketing.
  2. Social media marketing for organic traffic.
  3. Content marketing for brand awareness and brand value increment.

Just months later, a fully functional e-store, which boasted unprecedented conversion rates and organic traffic in the niche product category, came to life.

Today, Light Feet serves an international customer base and has established a solid reputation.

 

Big Commerce e-store

 

Michael Simonetti
Posted by:

Post Reads: 1.7K

Share this

Go on, see if you can challenge us on "E-Store Customisation with BigCommerce: Getting Light Feet’s E-Store Up and Running" - Part of our 162 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Appstore
GooglePlay
MyAccount
Instant RockStar
Maxine
Telstra
Grays Ecommerce
Moov Head Lice
Aqium Gel
Movember
Digital Agency Panitsync
Nmiinsurance
131 Pizza
Rock Pool Group
Novvi
Unsw Australia
Tony and Guy
Bank of Cyprus
OJAY
Ebay
Palace Cinemas
21st Century Education Agency
POSTER Magazine
Sports Power
Watches of Switzerland
Scrum
Royal freemasons
Smart Company
Smh
James Buyer Advocates
MSAC
Anthill
CSquared Executive
Atlantic Group
Switzer
Paypal
DepSkin.com
The Burger Cheese
Loan Market
Chia
Rydges
Melrose MCT
Parker Lane
Mamma Lucia
Oracle
ADP Payroll
Drupal
Hairhouse Warehouse
tribe
Vendor Advocacy Australia
The Age
Fresh Cheese Company
Jalna
Ego Pharmaceuticals
abc
Engineers Without Borders
RMIT University
Elucent
Van Egmond Group
Positive Poster
Bigcommerce
Focus On Furniture
Ello
Melbourne Heart
Hanover
Castran Gilbert
Microsoft-certified-azure-fundamentals
Toy World
Dial Before You Dig
AC/DC
Dusa
Uber
Amino Active
CBRE
Coles
Melrose Health
Fed Square
Max
OMS
Tassal
Victorian Government
Australian Physiotherapy Association
Google
Kay Burton
Arthur Galan
Magento
News
Crumpler
Viktoria + Woods
TPP
QV Skincare
Iso 9001 2015
BlackMores
LBG Australia and New Zealand
Bintani
Bulk Nutrients
TSB
Canberra
Grow Rich
Liveoneday
Matchbox
ISO Certified
Fortune Institute
Bondi Sands
National Relay Services
CAN
High Street Armadale
Dinosaur Designs
SunSense Digital Agency
Macmillan
University of Melbourne
Madman Entertainment
Ubertas Group
Etihad Stadium
Tek Ocean
Rackspace
Swin
Arc One
Australia Goverment
DeeWhy Market
Schiavello
iPrimus
MAP
Engine Swim
Fairfax Media
Natralus Australia
Melbourne Central
Forbes
Jetstar
GPT Group
One Shift
Shell
National Museum of Australia
Metricon
Acquia Drupal Certification
vissf
White Suede
Magento Solution Specialist
Grow Your Business
WTFN
Marshall White
Brisbane Times
Eway
Green St Juice

Testimonials

We contracted &Mine to build a new website and a ‘real-life’ online tutorial. We found their work to be creative and technically competent, and their staff friendly, professional and flexible. We are happy to recommend them. Deborah Fullwood, Director, WestWood Spice

More Testimonials
AndMine-Google-Partner-Signature