Design and development for Baidu SEO

In a market like China, with a unique culture and a crazy affinity with things like numerology, the subtleties one needs to take care of in marketing are very high. Considerations to combination of colors in website design, use of lucky numbers etc. can be equally powerful to your other technical efforts. Moreover, the online tools that are used in China and celebrities who have power over everyday customers are also different from the rest of the world. Thus, you need to make adjustments in your web practices and you need to advertise yourself to newer avenues if you are to create a ripple in the Chinese market. These guidelines outline cultural and social factors that effect SEO for Baidu.

SEO for Baidu: Appeal to Chinese Aesthetics 

Chinese have a strong symbolic association with colors. The color red represents happiness and luck, gold represents fortune, green represents infidelity and bad luck and yellow is associated with eroticism. Since colors are easily translated to meanings, you will increase your appeal and effectiveness if you could match the theme/message of your site/product with corresponding colors. Avoid colors that translate into opposite or offensive meaning.

Moreover, Chinese people have a strong belief in numerology. They believe in lucky numbers and love numbers that sound positive upon pronunciation – phone numbers sounding like money being sold for millions being an example. So, you will increase your click-ability by just changing the title of your post from ‘4 things to consider before buying a kitchen sink’ to ‘3 things to consider….’ (4 being an unlucky number and 3 being a lucky one).

SEO for Baidu: Be where the Chinese are

China has got its own social media sites with millions of active users. Social platforms like WeChat, Tencent QQ, Weibo host thriving communities and discussion boards. Thus, it is a must for any business to have an effective presence across all Chinese social media platforms and capitalize on the promotional and referral capabilities of these  mediums. Having presence on these apps, which are a rich source of organic traffic and an appropriate platform for free advertisement, help with search engine rankings as the search engines take it as a sign of endorsement and legitimacy. Creating business account on WeChat and having an active handle on other platforms while getting them regularly updated in the Chinese language will help you win confidence and trust of the Chinese people.

SEO for Baidu: Use QR codes 

QR codes are immensely popular with the Chinese people and they use it as a primary method for online verification. These code offer solution for online payment, check ins among others and since they were introduced by WeChat pay and AliPay, Chinese people, who do not normally tip in restaurants, have been tipping significantly ever since. Use QR codes for logins to your site, registrations, payments etc. to develop instant rapport with the audience that is already affixed to using these.

SEO for Baidu: Get endorsed by local influencers

Performing the basics of SEO and online marketing right will not suffice if you do not have people with strong online following and influence promoting your product to their legion of admirers and followers. Since China has its own blogosphere and social media, make sure to get your products endorsed by people who are active and popular in these circles. Reach out to active bloggers and convince them to write about your products and promote them. You can barter other online services in exchange and even pay them if their reader base is huge. Find out social media influencers with interests matching your products and get them to advertise your services for faster acceptability and wider reach.

SEO for Baidu: Get listed on local and get featured on Baidu search

The number of inbound links to your site is a huge ranking factor for Baidu regardless of the quality of links. So, get your site and page URLs listed in as many places as you can. Strike a link exchange deal with bloggers and other sites because link stuffing, inbound and outbound, is not a worry. We, however, discourage such practices and urge you to create quality inbound links because the search engine considerations might change anytime soon.

For the most useful dos and don’ts in developing your China centric digital strategies for 2017 and beyond, you can find the articles of this series of posts here:

Michael Simonetti
Posted by:

Post Reads: 4.5K

Share this

Go on, see if you can challenge us on "Chinese aka Baidu SEO: Cultural and social guidelines" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

The Canberra Times
Van Egmond Group
The University Of Melbourne
White Suede
National Relay Services
The Fortune Institute
Boston Consulting Group
RMIT University
QV Skincare
Loan Market
ADP Payroll
Madman Entertainment
Bondi Sands
Grays Ecommerce
Brisbane Times
SMH – The Sydney Morning Herald
Bank of Cyprus
Australian Anthill
Dial Before You Dig
Mecca Brands
Melbourne Central
Cronos Australia
Ego Pharmaceuticals
Carlton Football Club
Castran Gilbert
National Museum of Australia
131 Pizza
Positive Poster
Australian Physiotherapy Association
DeeWhy Market
Wild Rhino Shoes
Engine Swim
Viktoria & Woods
Rock Pool Group
Matchbox Homewares
Unsw Australia
Switzer Media+Publishing
CSquared Executive
Australian Government
The Burger Cheese
DUSA, Deakin University Student Association
McArthur Skincare
Australian Organic Food CO
Craft CMS
Fresh Cheese Company
Melbourne Sports and Aquatic Centre – MSAC
ISO Certified
Oakdale Meat Co
Ubertas Group
Fairfax Media
NMI Insurance
Smart Company
OMS – Order Management System
Melbourne Heart
21st Century Australia Party
Marshall White
Plan It Sync It
Engineers Without Borders
Tomorrow Stars Basketball
Moov Head Lice
LBG Australia and New Zealand
Federation University Australia
Amino Active
Catholic Insurance
Tek Ocean
CB Richard Ellis
POSTER Magazine
Aqium Gel
Think & Grow Rich Inc
Royal Freemasons
Passage To India
Magento Solution Specialist
Parker Lane
SwinBurne University of Technology
Sports Power
Celebrate Health
Acquia Certified Site Builder Drupal
CAN- Common Wealth Bank
Focus On Furniture
Victorian Government
Arc One
Watches of Switzerland
Instant RockStar
Passage Foods
GPT Group
James Buyer Advocates
Atlantic Group of Companies
Microsoft Certified Azure Fundamentals
Street Kitchen
Macmillan Publishing
Grow Your Business
Etihad Stadium
Arthur Galan
One Shift
Sunday Creek
Adobe Professional
Bintani Australia
The Age
Natralus Australia
SunSense Digital Agency
Associated Press
High Street Armadale
Bulk Nutrients
Palace Cinemas
Vendor Advocacy Australia
Toy World
Mamma Lucia
Florsheim Shoes
Buy Aussie Now
Melrose MCT
Hairhouse Warehouse
Federation Square
Melrose Health
Heat Holders
Dinosaur Designs
Green St Juice CO


We contracted &Mine to build a new website and a ‘real-life’ online tutorial. We found their work to be creative and technically competent, and their staff friendly, professional and flexible. We are happy to recommend them. Deborah Fullwood, Director, WestWood Spice

More Testimonials