Conversion Rate Optimisation or CRO (pronounced “CROW”) for short is one of the hottest topics in digital today. It deals with existing organic traffic or purchased paid traffic and how to improve results from that traffic. Results are typically CPA (Cost Per Acquisition) or CPL (Cost Per Lead) but may also be more loose performance indicators like time on site, likes, followers or bounce rate, etc etc.
&Mine’s iterative approach to performance goals has long been a mainstay of our services, with all aspects of our 4 Pillars of Digital Success model geared towards amplification / optimisation. More recently the development of our data-marketing analysis white paper and the 7-Steps Advertising white paper we share with clients; which provides the key touch-points to enhancing any digital advertising campaigns, we thought we’d share one of the successful case studies we’ve had with CRO and how we increase conversion by over 5 times (yes that is 500%) from a challenging base.
To find out more, contact us to discuss CRO and how optimising your current organic or paid traffic can significantly improve your online and business success.
Metricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects. Yvonne Abood, Marketing Manager, Metricon HomesMore Testimonials