Facebook Pixel Advanced Matching has arrived. We are rapidly delivering optimisation around the HUGE expansion of Audience Targeting on social media here at &Mine. And Facebook have just released another smart curveball.
Facebook pixel (already an amazing tool to track conversion data into websites, CRMs and Apps). It is being extended to match on external sites Emails and Phone Numbers, exposing that data back to conversion and targeting metrics back in Facebook. So tracking, where possible is synchronous across data.
OK Yes, Facebook are sucking in more data, but it is securely hashed (that means matched and hidden from them). As really this is about improving connections for marketers. And of course in the end Facebook being more ‘sticky’ long term.
If you’re already all over Facebook pixel and tracking conversion back into the platform, Facebook Pixel Advanced Matching should be a big extension on existing data tracking. We are seeing huge benefits especially for eCommerce; Where retargeting of audiences is being amplified through ‘subtle’ campaigns which keep brands top of mind, relatable. Rather than always in SELL mode.
Quick tip for Marketing Managers – Use the Hop-Skip and Jump method. Hop and Skip is your promoted content, keeping you loyal audience warm, Jump is the switch to Sell. Remember to track each step, as effective “middle to conversion funnel” activations must be aligned to your audience and the quality of your campaigns.
Michael and his team have just launched our new website and the team at AndMine have been professional and a pleasure to deal with. From the very start, it was evident that Michael was able to deliver a first class website and gave great advice about social media and other tools we need to consider, given the nature of our business. After several design phases, we worked closely together and achieved a result that we are very happy with. I wouldn’t hesitate recommending AndMine for web and online marketing related services. Illona Vak, C Squared ExecutiveMore Testimonials