Facebook Pixel Advanced Matching – One Click – Start Now

24 May. 2019 - - Total Reads 2,775

Facebook Pixel Advanced Matching has arrived. We are rapidly delivering optimisation around the HUGE expansion of Audience Targeting on social media here at &Mine. And Facebook have just released another smart curveball.

Facebook pixel (already an amazing tool to track conversion data into websites, CRMs and Apps). It is being extended to match on external sites Emails and Phone Numbers, exposing that data back to conversion and targeting metrics back in Facebook. So tracking, where possible is synchronous across data.

OK Yes, Facebook are sucking in more data, but it is securely hashed (that means matched and hidden from them). As really this is about improving connections for marketers. And of course in the end Facebook being more ‘sticky’ long term.

If you’re already all over Facebook pixel and tracking conversion back into the platform, Facebook Pixel Advanced Matching should be a big extension on existing data tracking. We are seeing huge benefits especially for eCommerce; Where retargeting of audiences is being amplified through ‘subtle’ campaigns which keep brands top of mind, relatable. Rather than always in SELL mode.

Quick tip for Marketing Managers – Use the Hop-Skip and Jump method. Hop and Skip is your promoted content, keeping you loyal audience warm, Jump is the switch to Sell. Remember to track each step, as effective “middle to conversion funnel” activations must be aligned to your audience and the quality of your campaigns.

Michael Simonetti
Posted by:

Post Reads: 2.8K

Share this

Go on, see if you can challenge us on "Facebook Pixel Advanced Matching – One Click – Start Now" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Melrose MCT
Fast.co
ISO Certified
Think & Grow Rich Inc
Bondi Sands
Amino Active
CAN- Common Wealth Bank
Street Kitchen
BlackMores
RMIT University
Tribe
Melbourne Sports and Aquatic Centre – MSAC
Associated Press
Atlantic Group of Companies
Tomorrow Stars Basketball
NMI Insurance
Buy Aussie Now
ADP Payroll
Dinosaur Designs
Green St Juice CO
Unsw Australia
Bigcommerce
Hairhouse Warehouse
Fairfax Media
News
National Museum of Australia
Parker Lane
Novvi
Australian Organic Food CO
Fresh Cheese Company
The Fortune Institute
DepSkin.com
Plan It Sync It
Palace Cinemas
Magento
Melrose Health
Ebay
Van Egmond Group
SunSense Digital Agency
Forbes
DUSA, Deakin University Student Association
POSTER Magazine
Garmin
Xavier
Oakdale Meat Co
The Canberra Times
Grainshaker
High Street Armadale
Schiavello
Drupal
Marshall White
Craft CMS
Bank of Cyprus
Royal Freemasons
QV Skincare
James Buyer Advocates
Celebrate Health
Castran Gilbert
Appstore
Kay&Burton
Movember
Jalna
Matchbox Homewares
OJAY
Ego Pharmaceuticals
Boston Consulting Group
MyAccount
Liveoneday
The Burger Cheese
WTFN
GPT Group
GooglePlay
Arthur Galan
Engine Swim
Federation University Australia
Grays Ecommerce
Australian Physiotherapy Association
Crumpler
Passage Foods
Positive Poster
Telstra
ABC
Victorian Government
Cronos Australia
VISSF
Jetstar
Madman Entertainment
Switzer Media+Publishing
SMH – The Sydney Morning Herald
Paypal
Macmillan Publishing
Moov Head Lice
Engineers Without Borders
Maxine
Bulk Nutrients
iPrimus
Federation Square
Mecca Brands
CSquared Executive
Dial Before You Dig
Oracle
OMS – Order Management System
Ello
Wild Rhino Shoes
Melbourne Central
Eway
Uber
Ubertas Group
Smart Company
White Suede
Australian Anthill
Hanover
TPP
Max’s
Watches of Switzerland
DeeWhy Market
Tek Ocean
SwinBurne University of Technology
Grow Your Business
Viktoria & Woods
Chia
Naturtint
CB Richard Ellis
Heat Holders
Metricon
Shell
Brisbane Times
Australian Government
Florsheim Shoes
Rackspace
The Age
One Shift
21st Century Australia Party
Elucent
Etihad Stadium
AC/DC
Adobe Professional
Mamma Lucia
Rydges
MAP
Natralus Australia
Carlton Football Club
Aqium Gel
Bintani Australia
Arc One
131 Pizza
Tassal
Kadac
The University Of Melbourne
Beaumont
Scrum.org
Google
Sunday Creek
Coles
Sports Power
Rock Pool Group
Microsoft Certified Azure Fundamentals
Melbourne Heart
McArthur Skincare
Bostik
Loan Market
Acquia Certified Site Builder Drupal
Passage To India
Focus On Furniture
Toy World
Catholic Insurance
Windsorsmith
National Relay Services
Instant RockStar
Vendor Advocacy Australia
LBG Australia and New Zealand
Toni&Guy
Magento Solution Specialist

Testimonials

I strongly recommend AndMine and Michael's work to any forward thinking company. They have helped us rapidly evolve our business with great success in a very difficult period in retail. From online to offline they are the new generation of advertising delivering brilliant results and service. From simple EDM's to our new online store and creative campaigns, they have gone above and beyond, engrained themselves in our business and amplified our brand. We look forward to what Michael and the team achieve for us next. Harry Goles, OJAY Clothing

More Testimonials
AndMine-Google-Partner-Signature