Hail Draconis – Case Study

20 Feb. 2021 - - Total Reads 3,448

AndMine are proud to be working with Hail Draconis, a new cryptocurrency, NFT, and “Earth’s first animated series for the blockchain”.

For the uninitiated, cryptocurrencies are online currency which use digital files as forms of money (Bitcoin is the most well-known example). NFTs, on the other hand, stand for “non-fungible token”. Put simply, these are unique tokens and are currently receiving a lot of attention for their ability to facilitate creation and selling of digital art.

Alongside cryptocurrency and NFTs, Hail Draconis will also be releasing an animated series, the first made specifically for the blockchain, the technology that supports digital currency. For Hail Draconis, AndMine created the landing page of their brand-new website, as well as a demo video of their debut animation.

Working alongside the team at Hail Draconis is Gendry Morales, creator of Cryptocats, a series of NFTs launched in 2017 when this format of digital art was still in its infancy. Gendry is consulting and working on the technical side of Hail Draconis. She brings a wealth of experience which is unbelievably valuable in such a young industry.

After the successful launch of the full Hail Draconis website, the next step for AndMine is to work on the marketing and communications in the build-up to the launch of the full animated series.

Adam Ashton
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