Why Your Business Needs Local SEO?

5 Sep. 2012 - - Total Reads 5,605

Gone are the days that you build a website and let the clients find it for you. Whilst maximising Local SEO (Search Engine Optimization) may ensure quality keywords are bringing traffic into your site, your website needs it all – a balance between well-coded and well-designed layout, and relevant, engaging content that speaks to visitors on more levels than keywords.

As the saying goes, ‘seek and you will find’ – a saying none more apt than in the online search space as we’ve found time and time again with the majority of our client’s web traffic coming from search. SEO has been a bit of a buzz term in the past 10 years, although gone are the days of keyword loading and black-hat link building. Where do you start? Well, you may find that the solution you need cannot be delivered from a box.

No Cookie-Cutter. Please!

Imagine SEO developers are like bakers – they make round chocolate cookies day-in-day-out and do this very well. However, one day a new customer comes in and wants white chocolate cookies shaped as stars. This task is suddenly difficult as they are unable to adjust to the request. The same goes for Local SEO. Offering the same service is essentially a ‘Cookie Cutter’ – the process may be fast, but you won’t be servicing a customer’s individual ‘tastes’. This is simply a strategy that pays less or no consideration to your actual market and aims for short-term rankings by using spurious and prohibited tactics, leaving your page at the brink of being penalised by search engines. And once your site is considered spam or is penalised by the Google Gods, maintaining traffic will become a difficult task.

SEO companies need to deliver for a range of online marketing opportunities and this process takes time to produce results, due to the care and customised offering that they should be delivering to suit all the ins and outs of your business – not simply ticking off options from a checklist.

The Solution: Hand Tailored Approach

The AndMine SEO team work differently. We conduct high-level research to learn about your business and your market, using this to come up with a tailored approach for sustainable, qualified traffic and ranking improvement and, as part of your online business strategy, to keep you ahead of your competition. Relevant SEO combined with engaging content will aid in increasing your organic search ranking and build qualified traffic, as well as revealing structurally weak areas of your online strategy.

Have a look at the following – Local SEO is more than simply building links and should be tailored to your exact business (Click link below to open our PDF with detailed results):

Why Your Business Needs Local SEO?

Struggling to get that ranking?

If every company is running the same cookie-cutter approach and chasing the same keywords for that 1st Page ranking, shouldn’t you be doing something different? If everyone wants to be on page one for the most obvious keywords, what are those ranks actually worth to your business?  Will those keywords convert customers for your business? Are they within reach… for your budget? Our full service digital agency in Melbourne and Sydney is working every angle and maximising SEO benefits for our clients. You’d be surprised how much traffic you can win, and win quickly, with this very tailored approach.

 

SEO Performace and Growth 12 Months - Why Your Business Needs Local SEO?

Michael Simonetti
Posted by:

Post Reads: 5.6K

Share this
Comments
MylloVely Said :
"Superior thinking demonstrated above. Thanks!"

Trusted by

Canberra
Shell
Victorian Government
Google
CBRE
Sports Power
Ego Pharmaceuticals
Etihad Stadium
Bulk Nutrients
Bintani
Melrose Health
MSAC
Arthur Galan
Uber
Kay Burton
Rock Pool Group
WTFN
Fairfax Media
Atlantic Group
GooglePlay
Aqium Gel
Ello
Instant RockStar
CAN
Focus On Furniture
Scrum
GPT Group
National Relay Services
Magento Solution Specialist
Viktoria + Woods
DepSkin.com
Tony and Guy
Associated Press
Smh
Castran Gilbert
Switzer
Natralus Australia
iPrimus
Green St Juice
Digital Agency Panitsync
Rackspace
Grow Rich
High Street Armadale
Forbes
James Buyer Advocates
Schiavello
Chia
Madman Entertainment
Drupal
MyAccount
OMS
Melbourne Central
Australia Goverment
Coles
abc
Parker Lane
Dinosaur Designs
University of Melbourne
Jetstar
Movember
TSB
Dial Before You Dig
DeeWhy Market
Australian Physiotherapy Association
Macmillan
Liveoneday
Van Egmond Group
Moov Head Lice
Swin
Engine Swim
Novvi
MAP
Tassal
Cronos Australia
Anthill
Grow Your Business
Amino Active
Loan Market
Unsw Australia
Professional
21st Century Education Agency
Grays Ecommerce
Bigcommerce
Brisbane Times
CSquared Executive
Elucent
Watches of Switzerland
ISO Certified
Palace Cinemas
Crumpler
One Shift
News
Magento
Melrose MCT
Ebay
Telstra
Mamma Lucia
Rydges
Tek Ocean
131 Pizza
Royal Freemasons
Max
Hairhouse Warehouse
TPP
Fortune Institute
Matchbox
The Age
Arc One
vissf
tribe
Fed Square
Engineers Without Borders
Dusa
Oracle
Melbourne Heart
Appstore
QV Skincare
Nmiinsurance
BlackMores
Marshall White
Hanover
Vendor Advocacy Australia
Eway
Bank of Cyprus
Maxine
White Suede
AC/DC
RMIT University
Metricon
Toy World
Paypal
POSTER Magazine
Positive Poster
The Burger Cheese
Microsoft-Certified-Azure-Fundamentals
ADP Payroll
SunSense Digital Agency
Acquia Drupal Certification
OJAY
Jalna
Ubertas Group
LBG Australia and New Zealand
Fresh Cheese Company
Smart Company
Bondi Sands
National Museum of Australia

Testimonials

It is great working with such a dedicated and competent team in this ever changing space and I would highly recommend Michael and his work. Stephanie Clayton, Marketing Services Manager, Ego Pharmaceuticals

More Testimonials
AndMine-Google-Partner-Signature