Why Your Business Needs Local SEO?

5 Sep. 2012 - - Total Reads 6,112

Gone are the days that you build a website and let the clients find it for you. Whilst maximising Local SEO (Search Engine Optimization) may ensure quality keywords are bringing traffic into your site, your website needs it all – a balance between well-coded and well-designed layout, and relevant, engaging content that speaks to visitors on more levels than keywords.

As the saying goes, ‘seek and you will find’ – a saying none more apt than in the online search space as we’ve found time and time again with the majority of our client’s web traffic coming from search. SEO has been a bit of a buzz term in the past 10 years, although gone are the days of keyword loading and black-hat link building. Where do you start? Well, you may find that the solution you need cannot be delivered from a box.

No Cookie-Cutter. Please!

Imagine SEO developers are like bakers – they make round chocolate cookies day-in-day-out and do this very well. However, one day a new customer comes in and wants white chocolate cookies shaped as stars. This task is suddenly difficult as they are unable to adjust to the request. The same goes for Local SEO. Offering the same service is essentially a ‘Cookie Cutter’ – the process may be fast, but you won’t be servicing a customer’s individual ‘tastes’. This is simply a strategy that pays less or no consideration to your actual market and aims for short-term rankings by using spurious and prohibited tactics, leaving your page at the brink of being penalised by search engines. And once your site is considered spam or is penalised by the Google Gods, maintaining traffic will become a difficult task.

SEO companies need to deliver for a range of online marketing opportunities and this process takes time to produce results, due to the care and customised offering that they should be delivering to suit all the ins and outs of your business – not simply ticking off options from a checklist.

The Solution: Hand Tailored Approach

The AndMine SEO team work differently. We conduct high-level research to learn about your business and your market, using this to come up with a tailored approach for sustainable, qualified traffic and ranking improvement and, as part of your online business strategy, to keep you ahead of your competition. Relevant SEO combined with engaging content will aid in increasing your organic search ranking and build qualified traffic, as well as revealing structurally weak areas of your online strategy.

Have a look at the following – Local SEO is more than simply building links and should be tailored to your exact business (Click link below to open our PDF with detailed results):

Why Your Business Needs Local SEO?

Struggling to get that ranking?

If every company is running the same cookie-cutter approach and chasing the same keywords for that 1st Page ranking, shouldn’t you be doing something different? If everyone wants to be on page one for the most obvious keywords, what are those ranks actually worth to your business?  Will those keywords convert customers for your business? Are they within reach… for your budget? Our full service digital agency in Melbourne and Sydney is working every angle and maximising SEO benefits for our clients. You’d be surprised how much traffic you can win, and win quickly, with this very tailored approach.

 

SEO Performace and Growth 12 Months - Why Your Business Needs Local SEO?

Michael Simonetti
Posted by:

Post Reads: 6.1K

Share this
Comments
MylloVely Said :
"Superior thinking demonstrated above. Thanks!"

Trusted by

Watches of Switzerland
Grow Rich
Heat Holders
Florsheim
Bigcommerce
Switzer
The Burger Cheese
Tek Ocean
Scrum
Fed Square
Australian organic foods
Natralus Australia
Smart Company
Eway
vissf
Australian Physiotherapy Association
Bostik
Digital Agency Panitsync
tribe
Viktoria + Woods
Magento Solution Specialist
The Age
MAP
MSAC
DepSkin.com
POSTER Magazine
GooglePlay
Oakdale
LBG Australia and New Zealand
Marshall White
Bulk Nutrients
Appstore
Positive Poster
Unsw Australia
iPrimus
Max
Nmiinsurance
Novvi
Chia
Acquia Drupal Certification
Moov Head Lice
Telstra
Macmillan
21st Century Education Agency
Bintani
Garmin
Ubertas Group
Amino Active
Fortune Institute
Magento
OJAY
Mamma Lucia
Shell
Tony and Guy
Anthill
Toy World
Uber
Bank of Cyprus
Sunday creek
BlackMores
AC/DC
SunSense Digital Agency
Melbourne Heart
street kitchen
Crumpler
Grays Ecommerce
National Relay Services
BCG
abc
Tassal
Hanover
Fairfax Media
Arthur Galan
McArthur Skincare
Beaumont
QV Skincare
131 Pizza
Madman Entertainment
One Shift
Windsorsmith
Sports Power
Jalna
OMS
Cronos Australia
Forbes
Oracle
Swin
TSB
Hairhouse Warehouse
Schiavello
Associated Press
Maxine
Engineers Without Borders
MyAccount
GPT Group
RMIT University
High Street Armadale
Brisbane Times
Victorian Government
Liveoneday
University of Melbourne
National Museum of Australia
Van Egmond Group
WTFN
Movember
Google
Melrose MCT
Loan Market
TPP
Ego Pharmaceuticals
Canberra
Xavier
Metricon
Etihad Stadium
Ebay
Instant RockStar
ADP Payroll
Australia Goverment
CBRE
Elucent
Federation
Aqium Gel
Vendor Advocacy Australia
ISO Certified
DeeWhy Market
Palace Cinemas
Celebrate health
Bondi Sands
Focus On Furniture
Castran Gilbert
Rydges
Matchbox
CSquared Executive
passage to india
Paypal
Dial Before You Dig
Jetstar
Melbourne Central
Ello
Dinosaur Designs
Professional
Coles
Dusa
Fresh Cheese Company
James Buyer Advocates
Melrose Health
Parker Lane
Rackspace
Smh
Drupal
CAN
Royal Freemasons
Microsoft-Certified-Azure-Fundamentals
Arc One
Grow Your Business
Atlantic Group
News
Engine Swim
White Suede
Green St Juice
Rock Pool Group
Kay Burton

Testimonials

Michael has a wealth of knowledge in business development and management, especially online businesses. His passion and experience in this fast growing and emerging industry is unrivalled.

Dr Viet Le,Lecturer at Swinburne University

More Testimonials
AndMine-Google-Partner-Signature