Marketing Strategy – Audience Building Campaign – Ego SkinExpert

7 Aug. 2019 - - Total Reads 5,286

Ego Pharmaceuticals has been a dominant force in the Australian skincare market for more than 50 years. It researches, manufactures and markets over 120 products including QV Skincare, SunSense sunscreen, Aqium Hand Sanitiser and Pinetarsol.
For the past decade, AndMine has been working closely with Ego by providing an extensive range of digital services. Despite being an already successful brand, Ego came to us with the challenge to further improve its conversion rate and build its audience.

What we did

Ego SkinExpert was then born.
The online forum allows visitors to ask skincare questions and receive personalised, well-researched answers from EgoSkin experts. This aligns well with Ego’s aim to expand audience base as well as establishing credibility in the market.

 

What we achieved

SkinExpert has since been driving relevant traffic into Ego’s eCommerce site. The forum also provides us with invaluable data that helps with audience targeting and boosting Ego’s organic digital position (SEO).
The conversion rate (question submission) has seen a 20 times growth within 4 months, and CPL has lowered down to $0.16. We once had to pause the ads on Facebook due to an overwhelming amount of questions (700 submissions within 3 days).

Marketing Strategy – Audience Building Campaign – Ego SkinExpert is only a part of digital. Nothing online sits in a silo anymore. To avoid costly mistakes AndMine’s gives direct and honest answers before we quote. Our in house team delivers all our digital agency services with speed and quality. Basically, If it is digital, we do it. Go on, test us.

Vivian Lee
Posted by:

Post Reads: 5.3K

Share this

Go on, see if you can challenge us on "Marketing Strategy – Audience Building Campaign – Ego SkinExpert" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Gilbert+Tobin
Grays Ecommerce
Oakdale Meat Co
Magento Solution Specialist
French Tables
Australian Organic Food CO
Tassal
Movember
Grainshaker
Unsw Australia
Hanover
Green St Juice CO
Uber
The Royal Melbourne Hospital
Eway
Amino Active
Ebay
Ego Pharmaceuticals
Microsoft Certified Azure Fundamentals
Aqium Gel
PranaOn
Scrum.org
Metricon
Crumpler
Cooper Mills
Tomorrow Stars Basketball
ISO Certified
News
Ubertas Group
MAP
Mark Alexander Design
Max’s
Maxine
OMS – Order Management System
Jetstar
Jalna
LBG Australia and New Zealand
Hairhouse Warehouse
VISSF
POSTER Magazine
Think & Grow Rich Inc
Passage To India
TPP
DeeWhy Market
GooglePlay
Brisbane Times
Forbes
Melbourne Central
OJAY
MyAccount
Garmin
Street Kitchen
Tek Ocean
Smart Company
Buy Aussie Now
Associated Press
Mecca Brands
Bank of Cyprus
Celebrate Health
ACTUATE IP
Kadac
Bulk Nutrients
Bondi Sands
Palace Cinemas
Naturtint
Natralus Australia
Oracle
Windsorsmith
Atlantic Group of Companies
Grow Your Business
WTFN
Bostik
Castran Gilbert
Cleanfit
Van Egmond Group
King Wood Mallesons
High Street Armadale
Rydges
SunSense Digital Agency
Loan Market
Mamma Lucia
Appstore
Drupal
Sports Power
HGG 
Fast.co
NGS Super
Heat Holders
Positive Poster
Parker Lane
Craft CMS
Macpherson Kelley
Focus On Furniture
iPrimus
Instant RockStar
Bigcommerce
Taylor Rose
Tribe
NMI Insurance
Arthur Galan
Paypal
Carlton Football Club
GPT Group
The University Of Melbourne
Marshall White
Banki Haddock Fiora
Inferflora
Fit My Car
Fairfax Media
Ello
Chia
The Fortune Institute
Schiavello
James Buyer Advocates
National Museum of Australia
McArthur Skincare
The Canberra Times
BlackMores
Xavier
Thomson Geer
Wild Rhino Shoes
21st Century Australia Party
Australian Anthill
Rackspace
CAN- Common Wealth Bank
Royal Freemasons
ADP Payroll
CSquared Executive
Melrose Health
Melbourne Heart
Boston Consulting Group
Vitura Health
Toy World
Plan It Sync It
Passage Foods
Adobe Professional
Catholic Insurance
Kay&Burton
Melbourne Sports and Aquatic Centre – MSAC
Dinosaur Designs
Herbert Smith Freehills
Arc One
DepSkin.com
Sunday Creek
Engine Swim
Shell
ABC
Macmillan Publishing
Elucent
Viktoria & Woods
Beaumont
Vendor Advocacy Australia
Cell Therapies
Toni&Guy
SMH – The Sydney Morning Herald
Melrose MCT
One Shift
CB Richard Ellis
Magento
Dial Before You Dig
Matchbox Homewares
DUSA, Deakin University Student Association
National Relay Services
Switzer Media+Publishing
Australian Government
131 Pizza
Plants
SwinBurne University of Technology
Rock Pool Group
Victorian Government
Fresh Cheese Company
Florsheim Shoes
Google
NextTech
Peter Mac
Bintani Australia
The Age
QV Skincare
Novvi
Cronos Australia
Federation Square
Watches of Switzerland
Acquia Certified Site Builder Drupal
AC/DC
Australian Physiotherapy Association
Liveoneday
The Burger Cheese
Moov Head Lice
RMIT University
Engineers Without Borders
Federation University Australia
Etihad Stadium
Coles
Telstra
Madman Entertainment
Gadens
ISO CERTIFIED 27001
White Suede

Testimonials

I wanted to thank you and your teams for the responsiveness and quality of the work you have done for the french version of the site. We had a very good feedback on the quality of the site from our French network. Vincent Berlinet

More Testimonials
AndMine-Google-Partner-Signature