Melrose has been a leader in the health food industry in Australia for nearly 40 years. In 2017 new opportunities presented themselves, which would extend the reach of Melrose in Australia and globally, so it was the perfect time to relaunch the entire brand and build them an eCommerce Website – repositioning Melrose as a globally recognised branded and eCommerce organisation.

After an initial project where we worked on the brand refresh, a slight update to the melrose logo curves and adding the leaf element above the ‘o’ which will be centre to the style guide elements:

Next was new packaging for key product ranges. The task was to clearly build out a range that could be held up globally and provide a WOW factor vs. any other health food packaging, look incredible on shelf, be consistent across the key ranges and provide the pride factor when sitting on one of their customers pantry shelfs (or dinner tables)… So no small task. Did we hit the mark? Let us know what you think… Does it pass the pantry test? Here are our initial creative concepts below:

 Packaging Design

Melrose Range Packaging Design

(Above: concepts getting near completion stage – you’ll be seeing this design pathway on shelf soon).

&Mine was then challenged with designing and developing a world class, modern e-commerce website for consumers that would drive Melrose to become Australia’s leading and most trusted health food company.

Melrose was operating online with a trade-only website (for their retailers and distributors to order from), which was built on an outdated platform with poor UX. The main challenge was integrating the client’s entire ERP with latest version of Magento 2 we had to grab and synchronize all inventory and push orders and customer data back. &Mine gave Melrose a fresh, modern repositioning with a beautifully designed website, utilising a natural colour palette and beautiful visuals. A content rich + conversion driven website was built using the Magento 2 platform as a base.

Melrose is no longer simply an online store for health products, it’s also an inspirational hub of health and wellness information, delicious, nutritious recipes and expert advice for guiding users on their health journey.

One unique, custom built feature is the Benefits for the Body page, with interactive functionality that matches Melrose products to different systems in the body they might help improve, while also providing useful information in the copy and the opportunity to upsell/cross sell to users.

&Mine and Melrose are very pleased with the result and we’ve already seen a huge increase in traffic and sales. But don’t take it from us, see for yourself… Visit Melrose’s new website or read some of the testimonials below:


“A big thanks and well done for doing what you said you would – building us a world class Health Food website.”

-Russell Parker, CEO, Melrose Health


“Thank you to each and everyone of you for your dedication and hard work in getting this live and running and for your continuous hard work over the week in ironing out the issues that come with a website launch. We are getting some really positive feedback already on the website so well done – a huge congrats to you all.”

-Katarina Heath, Group Marketing Manager, Melrose Health


“Thank you for all of your hard work in getting our beautiful Melrose website live today. Woohoo! 
From the incredible design, to all of the behind the scenes technical aspects, to making it all come together…”

-Lucinda Hobson, Marketing Project Manager, Melrose Health

Adam Ashton
Posted by:

Post Reads: 13.5K

Share this

Go on, see if you can challenge us on "Melrose Health Relaunch – Case Study" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

GPT Group
Thomson Geer
Shell
Uber
AC/DC
Loan Market
Oakdale Meat Co
Watches of Switzerland
Ebay
Passage Foods
Amino Active
Oracle
Inferflora
Magento Solution Specialist
Windsorsmith
RMIT University
OMS – Order Management System
CAN- Common Wealth Bank
Natralus Australia
Jalna
Switzer Media+Publishing
Dinosaur Designs
Hairhouse Warehouse
Australian Government
Tribe
Madman Entertainment
Chia
Plants
NMI Insurance
Bulk Nutrients
Appstore
Plan It Sync It
Kay&Burton
Fairfax Media
Australian Anthill
ADP Payroll
Bank of Cyprus
James Buyer Advocates
Wild Rhino Shoes
Hanover
Novvi
CB Richard Ellis
Ego Pharmaceuticals
Bostik
Passage To India
Celebrate Health
Rock Pool Group
Van Egmond Group
White Suede
Cleanfit
Bintani Australia
DepSkin.com
Magento
WTFN
Think & Grow Rich Inc
Dial Before You Dig
Matchbox Homewares
Melrose MCT
Arthur Galan
Scrum.org
Mamma Lucia
The Burger Cheese
Melrose Health
Instant RockStar
Sports Power
Maxine
Australian Organic Food CO
Fast.co
Ubertas Group
Banki Haddock Fiora
Viktoria & Woods
Toy World
BlackMores
OJAY
ABC
VISSF
Paypal
Grow Your Business
The Royal Melbourne Hospital
Tek Ocean
Sunday Creek
Engine Swim
Unsw Australia
Florsheim Shoes
Palace Cinemas
ISO CERTIFIED 27001
Atlantic Group of Companies
Coles
Eway
Naturtint
Max’s
Arc One
Garmin
Castran Gilbert
Engineers Without Borders
Taylor Rose
Acquia Certified Site Builder Drupal
Carlton Football Club
Grainshaker
SunSense Digital Agency
Drupal
Melbourne Sports and Aquatic Centre – MSAC
Gilbert+Tobin
Herbert Smith Freehills
Catholic Insurance
Cooper Mills
Craft CMS
Cell Therapies
Telstra
Heat Holders
ISO Certified
The University Of Melbourne
Vitura Health
Beaumont
QV Skincare
GooglePlay
Adobe Professional
Marshall White
Brisbane Times
ACTUATE IP
iPrimus
Bigcommerce
French Tables
DeeWhy Market
Associated Press
Rackspace
The Canberra Times
Green St Juice CO
Elucent
Ello
One Shift
Cronos Australia
McArthur Skincare
Tassal
Street Kitchen
Jetstar
Rydges
Grays Ecommerce
MyAccount
The Age
131 Pizza
HGG 
Xavier
Federation University Australia
News
Forbes
Macpherson Kelley
High Street Armadale
CSquared Executive
Boston Consulting Group
Aqium Gel
Google
Microsoft Certified Azure Fundamentals
MAP
Tomorrow Stars Basketball
SMH – The Sydney Morning Herald
Bondi Sands
Australian Physiotherapy Association
NGS Super
Toni&Guy
SwinBurne University of Technology
Parker Lane
Movember
Buy Aussie Now
Fit My Car
POSTER Magazine
The Fortune Institute
National Museum of Australia
Gadens
21st Century Australia Party
Liveoneday
National Relay Services
Crumpler
LBG Australia and New Zealand
Mark Alexander Design
PranaOn
Mecca Brands
Smart Company
Positive Poster
Fresh Cheese Company
NextTech
TPP
DUSA, Deakin University Student Association
King Wood Mallesons
Focus On Furniture
Kadac
Vendor Advocacy Australia
Moov Head Lice
Schiavello
Royal Freemasons
Victorian Government
Melbourne Heart
Metricon
Federation Square
Melbourne Central
Macmillan Publishing
Peter Mac
Etihad Stadium

Testimonials

We aren't exactly 'IT savvy' but AndMine's Marketing Software is simple to use and the guys are always there to help us out. We send out eNewsletters and automated Birthday offers with ease, keeping the restaurant busy and our 10,000+ members happy. All The Team, La Camera Restaurant

More Testimonials
AndMine-Google-Partner-Signature