Motion Graphics – Video Animation for VIC GOV

14 Jun. 2017 - - Total Reads 3,697

A Case Study on our Motion Graphics Video Animation for Victoria Government.

&Mine have already worked on Vic Gov’s Family Violence website redevelopment and successfully launched the new section of their website with bespoke web and design features. The opportunity soon arose for us to work across a new Motion Graphics Video Animation campaign for the Family Violence project; read this case study to find out how we created this impactful motion graphic.

The Brief

The brief from the client was to create a short animation to introduce to the general public the “Free From Violence” campaign, Victoria’s strategy to end family violence. The video was to be distributed on social media channels and included on their website.

The Objective

AndMine’s objective was to encapsulate the complexity of Vic Gov’s “10 year action plan” in the short motion graphic. The video needed to be engaging and educational enough to ignite interest and concern in viewers to encourage people to watch and, crucially, share the video.

The Process

The client provided our team with a draft of the animation’s script that outlined the campaign’s content, message and tone of voice. We brainstormed and built upon this to craft a creative storyboard that clearly illustrated the animation concept and our suggested design direction.

Video Animation AndMine

A few meetings, tweaks and refinements later, we had created a high-fidelity storyboard that depicted the final screens and detailed a refreshed script, refined by our in-house copywriters to create maximum impact on social media.

motion graphics andmine

The Challenge

Of course, the project was not without its challenges. The main hurdle our team faced was in identifying a fitting animation design style and tone of voice to approach and communicate such a sensitive topic appropriately. Our in-house team worked strategically to create motion graphics that were social media- and viewer-friendly and would educate and inspire around the topic of ending family violence.

The Result

The result of our hard work is a 1’37” animated video for Vic Gov which we are extremely proud to have produced. It delicately but clearly puts forward the modern challenges that today’s society is facing around family violence and details exactly how they are being addressed. The video presents human diversity, a core requirement for Vic Gov, and we ensured this was clearly conveyed through our bespoke and varied avatars.

The Feedback

The client was happy with the final animation and benefited not only from AndMine’s production of the motion graphics but also from our strategic and creative input. The video can now be seen live on the Vic Gov website and on their YouTube channel.

Interested in working with AndMine for an animation project? Get in touch.

Michael Simonetti
Posted by:

Post Reads: 3.7K

Share this

Go on, see if you can challenge us on "Motion Graphics – Video Animation for VIC GOV" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Paypal
Eway
Hairhouse Warehouse
Drupal
Smh
Fairfax Media
Elucent
BCG
LBG Australia and New Zealand
Dial Before You Dig
Rydges
Max
Arc One
Fresh Cheese Company
Professional
The Burger Cheese
Crumpler
21st Century Education Agency
Appstore
BlackMores
RMIT University
Xavier
DepSkin.com
Tek Ocean
Matchbox
Cronos Australia
OMS
Unsw Australia
Beaumont
National Museum of Australia
Oakdale
Magento
abc
Ego Pharmaceuticals
Amino Active
Van Egmond Group
Schiavello
The Age
One Shift
Bank of Cyprus
WTFN
Associated Press
Uber
street kitchen
iPrimus
Fortune Institute
Engine Swim
Rock Pool Group
Brisbane Times
GooglePlay
Magento Solution Specialist
CAN
MAP
Telstra
Ello
Grays Ecommerce
Mamma Lucia
Melrose Health
CBRE
Tassal
Federation
Australian Physiotherapy Association
Acquia Drupal Certification
Sports Power
Shell
Novvi
Loan Market
Parker Lane
Ubertas Group
Palace Cinemas
Watches of Switzerland
Grow Rich
SunSense Digital Agency
Digital Agency Panitsync
Vendor Advocacy Australia
Swin
POSTER Magazine
Tony and Guy
Sunday creek
131 Pizza
Moov Head Lice
Australian organic foods
Castran Gilbert
Viktoria + Woods
TSB
CSquared Executive
Chia
Florsheim
Coles
Bintani
Scrum
High Street Armadale
MSAC
ADP Payroll
OJAY
Aqium Gel
Royal Freemasons
Ebay
Metricon
Natralus Australia
National Relay Services
Melbourne Central
Bondi Sands
Bostik
Maxine
Grow Your Business
Australia Goverment
Victorian Government
Melrose MCT
Engineers Without Borders
McArthur Skincare
University of Melbourne
Canberra
Bigcommerce
passage to india
Switzer
Arthur Galan
tribe
Microsoft-Certified-Azure-Fundamentals
Marshall White
Dinosaur Designs
Windsorsmith
Green St Juice
Jetstar
Nmiinsurance
TPP
Etihad Stadium
Melbourne Heart
Hanover
White Suede
Heat Holders
News
Toy World
Oracle
James Buyer Advocates
ISO Certified
Celebrate health
Movember
Anthill
Positive Poster
Forbes
Kay Burton
Liveoneday
Dusa
Macmillan
GPT Group
Instant RockStar
Focus On Furniture
Atlantic Group
Garmin
QV Skincare
Bulk Nutrients
Smart Company
DeeWhy Market
Madman Entertainment
MyAccount
AC/DC
Google
Fed Square
Jalna
vissf
Rackspace

Testimonials

I wanted to thank you and your teams for the responsiveness and quality of the work you have done for the french version of the site. We had a very good feedback on the quality of the site from our French network. Vincent Berlinet

More Testimonials
AndMine-Google-Partner-Signature