Motion Graphics – Video Animation for VIC GOV

14 Jun. 2017 - - Total Reads 5,297

A Case Study on our Motion Graphics Video Animation for Victoria Government.

&Mine have already worked on Vic Gov’s Family Violence website redevelopment and successfully launched the new section of their website with bespoke web and design features. The opportunity soon arose for us to work across a new Motion Graphics Video Animation campaign for the Family Violence project; read this case study to find out how we created this impactful motion graphic.

The Brief

The brief from the client was to create a short animation to introduce to the general public the “Free From Violence” campaign, Victoria’s strategy to end family violence. The video was to be distributed on social media channels and included on their website.

The Objective

AndMine’s objective was to encapsulate the complexity of Vic Gov’s “10 year action plan” in the short motion graphic. The video needed to be engaging and educational enough to ignite interest and concern in viewers to encourage people to watch and, crucially, share the video.

The Process

The client provided our team with a draft of the animation’s script that outlined the campaign’s content, message and tone of voice. We brainstormed and built upon this to craft a creative storyboard that clearly illustrated the animation concept and our suggested design direction.

Video Animation AndMine

A few meetings, tweaks and refinements later, we had created a high-fidelity storyboard that depicted the final screens and detailed a refreshed script, refined by our in-house copywriters to create maximum impact on social media.

motion graphics andmine

The Challenge

Of course, the project was not without its challenges. The main hurdle our team faced was in identifying a fitting animation design style and tone of voice to approach and communicate such a sensitive topic appropriately. Our in-house team worked strategically to create motion graphics that were social media- and viewer-friendly and would educate and inspire around the topic of ending family violence.

The Result

The result of our hard work is a 1’37” animated video for Vic Gov which we are extremely proud to have produced. It delicately but clearly puts forward the modern challenges that today’s society is facing around family violence and details exactly how they are being addressed. The video presents human diversity, a core requirement for Vic Gov, and we ensured this was clearly conveyed through our bespoke and varied avatars.

The Feedback

The client was happy with the final animation and benefited not only from AndMine’s production of the motion graphics but also from our strategic and creative input. The video can now be seen live on the Vic Gov website and on their YouTube channel.

Interested in working with AndMine for an animation project? Get in touch.

Michael Simonetti
Posted by:

Post Reads: 5.3K

Share this

Go on, see if you can challenge us on "Motion Graphics – Video Animation for VIC GOV" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Tek Ocean
Parker Lane
Naturtint
Green St Juice CO
Instant RockStar
Mecca Brands
Acquia Certified Site Builder Drupal
McArthur Skincare
Bintani Australia
PranaOn
Matchbox Homewares
Think & Grow Rich Inc
21st Century Australia Party
NMI Insurance
Engine Swim
The Royal Melbourne Hospital
Catholic Insurance
Viktoria & Woods
Positive Poster
Madman Entertainment
Etihad Stadium
Grow Your Business
Buy Aussie Now
Garmin
Rydges
OMS – Order Management System
Natralus Australia
131 Pizza
Google
Australian Organic Food CO
MAP
Palace Cinemas
Arthur Galan
Australian Government
Craft CMS
Uber
Eway
Tassal
Unsw Australia
Celebrate Health
DepSkin.com
Beaumont
Novvi
Hairhouse Warehouse
Windsorsmith
Sports Power
Movember
Shell
POSTER Magazine
Vendor Advocacy Australia
Mamma Lucia
Moov Head Lice
Elucent
Fairfax Media
Fast.co
Grainshaker
Amino Active
News
BlackMores
Engineers Without Borders
RMIT University
Rackspace
Dial Before You Dig
iPrimus
Boston Consulting Group
Focus On Furniture
The Fortune Institute
Coles
LBG Australia and New Zealand
NextTech
One Shift
Brisbane Times
Microsoft Certified Azure Fundamentals
DeeWhy Market
Tribe
Cleanfit
Passage Foods
Watches of Switzerland
Florsheim Shoes
James Buyer Advocates
Federation Square
Tomorrow Stars Basketball
Melbourne Sports and Aquatic Centre – MSAC
High Street Armadale
Scrum.org
Forbes
Liveoneday
Bondi Sands
The Canberra Times
Drupal
Telstra
Peter Mac
Oakdale Meat Co
Chia
CAN- Common Wealth Bank
Castran Gilbert
Australian Physiotherapy Association
Wild Rhino Shoes
SwinBurne University of Technology
Grays Ecommerce
Metricon
DUSA, Deakin University Student Association
Carlton Football Club
Schiavello
Crumpler
Adobe Professional
AC/DC
SMH – The Sydney Morning Herald
Rock Pool Group
ABC
Oracle
Toy World
Kadac
Xavier
Plants
Australian Anthill
OJAY
VISSF
National Museum of Australia
CB Richard Ellis
Ego Pharmaceuticals
Aqium Gel
Cell Therapies
Toni&Guy
Victorian Government
Bank of Cyprus
The Burger Cheese
Fresh Cheese Company
Ebay
TPP
Marshall White
Hanover
Jetstar
White Suede
The University Of Melbourne
SunSense Digital Agency
GPT Group
Arc One
Melbourne Heart
Associated Press
Melrose MCT
Sunday Creek
Bigcommerce
Federation University Australia
Ubertas Group
Paypal
Max’s
Smart Company
GooglePlay
Ello
MyAccount
Royal Freemasons
Appstore
Kay&Burton
ADP Payroll
Loan Market
Plan It Sync It
Macmillan Publishing
Magento Solution Specialist
Street Kitchen
Cronos Australia
The Age
Switzer Media+Publishing
National Relay Services
Melrose Health
Van Egmond Group
CSquared Executive
Melbourne Central
ISO Certified
Dinosaur Designs
WTFN
QV Skincare
Bostik
Heat Holders
Atlantic Group of Companies
Bulk Nutrients
Maxine
Passage To India
Jalna
Magento

Testimonials

We absolutely love working with AndMine - our website is always bang up to date, beautifully designed and full of software innovation. I would highly recommend AndMine as the online solution for any forward thinking company. Emma Roberts, Essensuals, Toni&Guy (UK)

More Testimonials
AndMine-Google-Partner-Signature