So what makes a perfect brand? This article will focus on answering that question for you.
Your logo and identity is your visual brand. It must represent you and your team; you should feel proud to share it, proud to wear it. From handing out a card, to posting something online, it should carry weight; you should feel confident from how it looks in context… And beyond the honeymoon period of a new brand, the confidence should persist. The only caveat here, that even great brands are refreshed around every five years.
A perfect brand identity showcases professionalism and increases the overall value of a company. A perfect branding or logo doesn’t distract from the main ideas of the company and forms part of every collateral and marketing interaction. A well-balanced sophistication is integral to good design, especially when you showcase a brand-mark in real-world applications.
Aside from a strong aesthetic, of which there are volumes written about, your identity should also be memorable, particularly in the current media landscape. The logo you remember well after you’ve seen it is a winner. We don’t try to win design awards with overly cooked ideas and sell you in the room.
Therefore our overarching design philosophy is sophisticated, memorable and most importantly, commercial. Our goal is to deliver on your brief and ours, considering the wide commercial territory and planning how you will stand out, to support your business success today and in the future.
Contact us here for information on how we can make the perfect branding for you today.
Thank you for all of your hard work in getting our beautiful Melrose website live today. Woohoo!From the incredible design, to all of the behind the scenes technical aspects, to making it all come together and managing all of our feedback. - Lucinda Hobson, Melrose Project Manager Thank you to each and everyone of you for your dedication and hard work in getting this live and running and for your continuous hard work over the week in ironing out the issues that come with a website launch. Kat Heath, Melrose Group Marketing ManagerMore Testimonials