The Perfect Brand: What Makes Great Branding?

13 Oct. 2017 - - Total Reads 2,716

The Perfect Brand: What makes great branding?

So what makes a perfect brand? This article will focus on answering that question for you.

What is a Visual Brand?

Your logo and identity is your visual brand. It must represent you and your team; you should feel proud to share it, proud to wear it. From handing out a card, to posting something online, it should carry weight; you should feel confident from how it looks in context… And beyond the honeymoon period of a new brand, the confidence should persist. The only caveat here, that even great brands are refreshed around every five years.

The Importance of Brand Identity

A perfect brand identity showcases professionalism and increases the overall value of a company. A perfect branding or logo doesn’t distract from the main ideas of the company and forms part of every collateral and marketing interaction. A well-balanced sophistication is integral to good design, especially when you showcase a brand-mark in real-world applications.
Aside from a strong aesthetic, of which there are volumes written about, your identity should also be memorable, particularly in the current media landscape. The logo you remember well after you’ve seen it is a winner. We don’t try to win design awards with overly cooked ideas and sell you in the room.

Our Design Philosophy : Making Branding Perfect

Therefore our overarching design philosophy is sophisticatedmemorable and most importantly, commercial. Our goal is to deliver on your brief and ours, considering the wide commercial territory and planning how you will stand out, to support your business success today and in the future.

Contact us here for information on how we can make the perfect branding for you today.

Michael Simonetti
Posted by:

Post Reads: 2.7K

Share this

Go on, see if you can challenge us on "The Perfect Brand: What Makes Great Branding?" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Swin
Rock Pool Group
Heat Holders
iPrimus
passage to india
Florsheim
WTFN
Uber
Hanover
CBRE
RMIT University
AC/DC
abc
Viktoria + Woods
Rackspace
Coles
Focus On Furniture
Bigcommerce
Australian Physiotherapy Association
Parker Lane
Appstore
The Age
Drupal
POSTER Magazine
Aqium Gel
Grow Rich
Xavier
Castran Gilbert
Brisbane Times
Van Egmond Group
Mamma Lucia
Engine Swim
Windsorsmith
Magento Solution Specialist
Smart Company
Victorian Government
DepSkin.com
Google
street kitchen
Bulk Nutrients
Garmin
ISO Certified
Rydges
TPP
Instant RockStar
Anthill
The Burger Cheese
Matchbox
SunSense Digital Agency
Ebay
National Relay Services
catholic insurance
Bank of Cyprus
Fairfax Media
MyAccount
Australian organic foods
Melbourne Central
James Buyer Advocates
Green St Juice
Australia Goverment
Beaumont
vissf
131 Pizza
Positive Poster
McArthur Skincare
Arc One
Federation
Madman Entertainment
Moov Head Lice
Fresh Cheese Company
Hairhouse Warehouse
Oakdale
Associated Press
Canberra
Ubertas Group
Jetstar
Amino Active
Melrose MCT
Eway
Mecca cosmetics
Magento
OJAY
TSB
Movember
Sports Power
Grow Your Business
Elucent
Celebrate health
Tassal
Telstra
Watches of Switzerland
Bostik
Dinosaur Designs
CSquared Executive
Dial Before You Dig
Schiavello
News
Liveoneday
Acquia Drupal Certification
LBG Australia and New Zealand
Paypal
GPT Group
Vendor Advocacy Australia
CAN
Max
DeeWhy Market
Kay Burton
Grainshaker
Melrose Health
Chia
Bintani
Tony and Guy
Grays Ecommerce
University of Melbourne
ADP Payroll
MSAC
21st Century Education Agency
Nmiinsurance
GooglePlay
Novvi
Scrum
Fortune Institute
Marshall White
Natralus Australia
BlackMores
tribe
Microsoft-Certified-Azure-Fundamentals
Engineers Without Borders
Palace Cinemas
Melbourne Heart
Toy World
One Shift
Arthur Galan
Etihad Stadium
Digital Agency Panitsync
Crumpler
QV Skincare
Loan Market
Switzer
Fed Square
Ello
Oracle
Royal Freemasons
National Museum of Australia
BCG
Dusa
Jalna
OMS
Metricon
Atlantic Group
Shell
Tek Ocean
Cronos Australia
Sunday creek
Bondi Sands
Maxine
Wild Rhino Shoes
White Suede
Ego Pharmaceuticals
Unsw Australia
Smh
Professional
High Street Armadale
MAP
Forbes
Macmillan

Testimonials

I wanted to thank you and your teams for the responsiveness and quality of the work you have done for the french version of the site. We had a very good feedback on the quality of the site from our French network. Vincent Berlinet

More Testimonials
AndMine-Google-Partner-Signature