The Perfect Brand: What Makes Great Branding?

13 Oct. 2017 - - Total Reads 3,507

The Perfect Brand: What makes great branding?

So what makes a perfect brand? This article will focus on answering that question for you.

What is a Visual Brand?

Your logo and identity is your visual brand. It must represent you and your team; you should feel proud to share it, proud to wear it. From handing out a card, to posting something online, it should carry weight; you should feel confident from how it looks in context… And beyond the honeymoon period of a new brand, the confidence should persist. The only caveat here, that even great brands are refreshed around every five years.

The Importance of Brand Identity

A perfect brand identity showcases professionalism and increases the overall value of a company. A perfect branding or logo doesn’t distract from the main ideas of the company and forms part of every collateral and marketing interaction. A well-balanced sophistication is integral to good design, especially when you showcase a brand-mark in real-world applications.
Aside from a strong aesthetic, of which there are volumes written about, your identity should also be memorable, particularly in the current media landscape. The logo you remember well after you’ve seen it is a winner. We don’t try to win design awards with overly cooked ideas and sell you in the room.

Our Design Philosophy : Making Branding Perfect

Therefore our overarching design philosophy is sophisticatedmemorable and most importantly, commercial. Our goal is to deliver on your brief and ours, considering the wide commercial territory and planning how you will stand out, to support your business success today and in the future.

Contact us here for information on how we can make the perfect branding for you today.

Michael Simonetti
Posted by:

Post Reads: 3.5K

Share this

Go on, see if you can challenge us on "The Perfect Brand: What Makes Great Branding?" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

131 Pizza
Engine Swim
Novvi
Magento Solution Specialist
Oracle
Sports Power
News
Macmillan Publishing
Maxine
Switzer Media+Publishing
The Burger Cheese
One Shift
LBG Australia and New Zealand
Australian Physiotherapy Association
Kay&Burton
Coles
Palace Cinemas
Federation Square
Marshall White
Craft CMS
Viktoria & Woods
Tassal
Fairfax Media
Moov Head Lice
Liveoneday
Jetstar
Mamma Lucia
OMS – Order Management System
Rackspace
Grays Ecommerce
White Suede
Beaumont
ACTUATE IP
Celebrate Health
Brisbane Times
OJAY
Forbes
Bondi Sands
Toni&Guy
Loan Market
Eway
Passage To India
GPT Group
Grow Your Business
Amino Active
MyAccount
Oakdale Meat Co
The Canberra Times
Catholic Insurance
Natralus Australia
Google
The Age
Uber
Hanover
Ello
Drupal
Garmin
Associated Press
Tomorrow Stars Basketball
Crumpler
Melbourne Heart
21st Century Australia Party
James Buyer Advocates
Royal Freemasons
Rydges
Elucent
POSTER Magazine
Fresh Cheese Company
Atlantic Group of Companies
Matchbox Homewares
VISSF
Castran Gilbert
DeeWhy Market
Watches of Switzerland
Bigcommerce
SwinBurne University of Technology
Buy Aussie Now
Paypal
ADP Payroll
Vendor Advocacy Australia
Ubertas Group
Jalna
Tribe
Grainshaker
Microsoft Certified Azure Fundamentals
Naturtint
Heat Holders
Acquia Certified Site Builder Drupal
WTFN
NextTech
TPP
National Museum of Australia
Rock Pool Group
Cronos Australia
iPrimus
AC/DC
Madman Entertainment
MAP
CSquared Executive
Green St Juice CO
Florsheim Shoes
CAN- Common Wealth Bank
Australian Anthill
ABC
DUSA, Deakin University Student Association
Telstra
Ego Pharmaceuticals
Ebay
SunSense Digital Agency
Melbourne Central
Melrose Health
Fast.co
NMI Insurance
DepSkin.com
Movember
Engineers Without Borders
Arthur Galan
ISO Certified
Street Kitchen
Aqium Gel
Appstore
Hairhouse Warehouse
Bank of Cyprus
Australian Organic Food CO
Cleanfit
Tek Ocean
Arc One
Max’s
Scrum.org
Kadac
Schiavello
Shell
The University Of Melbourne
Bintani Australia
Etihad Stadium
GooglePlay
Melrose MCT
Adobe Professional
Sunday Creek
Australian Government
Metricon
Van Egmond Group
Mecca Brands
Victorian Government
Chia
Focus On Furniture
Melbourne Sports and Aquatic Centre – MSAC
Dinosaur Designs
Plants
Plan It Sync It
BlackMores
The Fortune Institute
The Royal Melbourne Hospital
Bostik
Toy World
Carlton Football Club
Wild Rhino Shoes
Smart Company
Unsw Australia
McArthur Skincare
Xavier
QV Skincare
Magento
Boston Consulting Group
Peter Mac
RMIT University
Dial Before You Dig
Think & Grow Rich Inc
Positive Poster
Bulk Nutrients
SMH – The Sydney Morning Herald
CB Richard Ellis
Windsorsmith
Federation University Australia
Cell Therapies
PranaOn
High Street Armadale
Passage Foods
Parker Lane
Instant RockStar
National Relay Services

Testimonials

It is great working with such a dedicated and competent team in this ever changing space and I would highly recommend Michael and his work. Stephanie Clayton, Marketing Services Manager, Ego Pharmaceuticals

More Testimonials
AndMine-Google-Partner-Signature