Campaign Management for Spotify’s Self-Serve Advertising Platform
ad studio, Advertising, campaign management, Digital Advertising
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The Perfect Brand: What Makes Great Branding?
So what makes a perfect brand? This article will focus on answering that question for you.
What is a Visual Brand?
Your logo and identity is your visual brand. It must represent you and your team; you should feel proud to share it, proud to wear it. From handing out a card, to posting something online, it should carry weight; you should feel confident from how it looks in context… And beyond the honeymoon period of a new brand, the confidence should persist. The only caveat here, that even great brands are refreshed around every five years.
The Importance of Brand Identity
A perfect brand identity showcases professionalism and increases the overall value of a company. A perfect branding or logo doesn’t distract from the main ideas of the company and forms part of every collateral and marketing interaction. A well-balanced sophistication is integral to good design, especially when you showcase a brand-mark in real-world applications.
Aside from a strong aesthetic, of which there are volumes written about, your identity should also be memorable, particularly in the current media landscape. The logo you remember well after you’ve seen it is a winner. We don’t try to win design awards with overly cooked ideas and sell you in the room.
Our Design Philosophy : Making Branding Perfect
Therefore our overarching design philosophy is sophisticated, memorable and most importantly, commercial. Our goal is to deliver on your brief and ours, considering the wide commercial territory and planning how you will stand out, to support your business success today and in the future.
Contact us here for information on how we can make the perfect branding for you today.
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Sometimes you meet people who just ‘get’ what your up to and are on your wave length, Michael, Alan, Nick and the rest of the AndMine team were these kind of people. He agreed on the spot to provide us with all the web and development support we would need. After our website design, the AndMine team worked crazy hard to build it and have continued to provide ongoing support and advice as the competition continues to evolve. We seriously can’t thank them enough for their help this year, we truly look forward to working with them in the future.
Go on, see if you can challenge us on "The Perfect Brand: What Makes Great Branding?" - Part of our 155 services at &Mine. We are quick to respond but if you want to go direct, test us during office hours.