Packaging and Product Design and Strategy
Case Study, Clients, Design, Packaging
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The Perfect Brand: What Makes Great Branding?
So what makes a perfect brand? This article will focus on answering that question for you.
What is a Visual Brand?
Your logo and identity is your visual brand. It must represent you and your team; you should feel proud to share it, proud to wear it. From handing out a card, to posting something online, it should carry weight; you should feel confident from how it looks in context… And beyond the honeymoon period of a new brand, the confidence should persist. The only caveat here, that even great brands are refreshed around every five years.
The Importance of Brand Identity
A perfect brand identity showcases professionalism and increases the overall value of a company. A perfect branding or logo doesn’t distract from the main ideas of the company and forms part of every collateral and marketing interaction. A well-balanced sophistication is integral to good design, especially when you showcase a brand-mark in real-world applications.
Aside from a strong aesthetic, of which there are volumes written about, your identity should also be memorable, particularly in the current media landscape. The logo you remember well after you’ve seen it is a winner. We don’t try to win design awards with overly cooked ideas and sell you in the room.
Our Design Philosophy : Making Branding Perfect
Therefore our overarching design philosophy is sophisticated, memorable and most importantly, commercial. Our goal is to deliver on your brief and ours, considering the wide commercial territory and planning how you will stand out, to support your business success today and in the future.
Contact us here for information on how we can make the perfect branding for you today.
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Metricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects.
Go on, see if you can challenge us on "The Perfect Brand: What Makes Great Branding?" - Part of our 159 services at &Mine. We are quick to respond but if you want to go direct, test us during office hours.