Social Media Best Practice for Brands 2014

7 Aug. 2013 - - Total Reads 6,276

A survey by Disruptive Communications in the UK developed this Infographic which defines some strong guides for Social Media strategies. They surveyed obvious disconnects, what not do in social communications. However the responses provide some depth to these well known bugbears. Insights include updates shouldn’t be focused solely on “Sales”. Social media is a two way communication in real life, it is not a trade show. Personality means the introduction of product or services should be natural, not obvious. Also avoiding poor spelling and grammar – a clear sign not to outsource your social media posts overseas. However, this isn’t their first concern for 18-24 year olds (the twitter / SMS / invent your own sub-cultured acronyms to save characters and time… TL;DR (To Long ; Didn’t Read)… This age group is more concerned about frequency of brand posts, they want to stay connected to a brand they are following; Needy? Yes – but don’t over reach with your posts, keep them on brand character. Interestingly this demographic is picking up on spelling, but also they don’t want you trying too hard to be ‘funny’. Gender wise, all these factors came out about even in priority, showing irrespective if we are buying into stilettos or sneakers, our brands need to be communicating at the same level we would expect from our social circle.

The Survey listed what was most likely to damage a brand socially?
– Poor Spelling or Grammar
– Updates are too ‘Salesy’
– Trying to hard to be ‘Funny’
– Post updated too often
– Posts not updated often enough

Infographic from Distruptive Comms and their insights below;

Social Media Best Practice for Brands 2013 2014

“A lot of people talk about the need for brands to be less formal when they communicate through social media, but this survey shows that there is a danger in letting standards slip too far” – Lance Concannon, director of Disruptive Communications

Michael Simonetti
Posted by:

Post Reads: 6.3K

Share this

Go on, see if you can challenge us on "Social Media Best Practice for Brands 2014" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

DeeWhy Market
passage to india
Paypal
DepSkin.com
Oakdale
Chia
Grays Ecommerce
RMIT University
Engine Swim
Grow Rich
The Burger Cheese
tribe
Atlantic Group
Crumpler
Palace Cinemas
Aqium Gel
Tassal
Van Egmond Group
Melbourne Heart
University of Melbourne
Matchbox
Eway
abc
Ubertas Group
Arc One
Loan Market
Canberra
National Museum of Australia
Fresh Cheese Company
Green St Juice
Federation
Royal Freemasons
Kay Burton
Hanover
White Suede
Australian organic foods
Cronos Australia
Melbourne Central
Melrose Health
Schiavello
TPP
Macmillan
Google
OJAY
Tony and Guy
Telstra
Max
CAN
Amino Active
iPrimus
Rackspace
Fed Square
Jalna
Celebrate health
Bondi Sands
Castran Gilbert
Liveoneday
BlackMores
SunSense Digital Agency
Bintani
Madman Entertainment
Uber
Professional
Metricon
Rydges
Xavier
High Street Armadale
ADP Payroll
Bostik
MyAccount
CSquared Executive
Beaumont
CBRE
Arthur Galan
Fairfax Media
Brisbane Times
Natralus Australia
WTFN
Acquia Drupal Certification
National Relay Services
Vendor Advocacy Australia
vissf
Focus On Furniture
Tek Ocean
Heat Holders
Victorian Government
Windsorsmith
Appstore
Novvi
Nmiinsurance
POSTER Magazine
Jetstar
Switzer
Moov Head Lice
News
Bigcommerce
Swin
James Buyer Advocates
Maxine
Ego Pharmaceuticals
Movember
Garmin
Anthill
Elucent
Wild Rhino Shoes
Positive Poster
Drupal
Instant RockStar
Smart Company
Dusa
McArthur Skincare
Microsoft-Certified-Azure-Fundamentals
Dial Before You Dig
ISO Certified
Magento
Shell
TSB
LBG Australia and New Zealand
Marshall White
catholic insurance
Unsw Australia
Viktoria + Woods
QV Skincare
Associated Press
Digital Agency Panitsync
Etihad Stadium
GooglePlay
MSAC
Engineers Without Borders
AC/DC
Watches of Switzerland
Florsheim
Coles
OMS
Sports Power
Toy World
The Age
Parker Lane
BCG
Oracle
Grow Your Business
Dinosaur Designs
131 Pizza
Rock Pool Group
GPT Group
Mecca cosmetics
One Shift
Scrum
Mamma Lucia
Melrose MCT
Ello
MAP
street kitchen
Grainshaker
Magento Solution Specialist
Sunday creek
Bank of Cyprus
21st Century Education Agency
Ebay
Forbes
Smh
Bulk Nutrients
Fortune Institute
Hairhouse Warehouse
Australia Goverment
Australian Physiotherapy Association

Testimonials

The guys at &Mine are one step ahead and have made the process pleasant and stress free. All credit to them and their great working culture because I expected the process to be awful. I am looking forward to taking this project live and doing more business with &Mine. Lauren Brown, Director, Motto fashion

More Testimonials
AndMine-Google-Partner-Signature