Tips to Make Your Website Mobile Ready, Friendly & Compatible

8 Apr. 2015 - - Total Reads 8,145

We are addicted to our mobile phones, mobile websites are not just important, they are now mandatory. With Google announcing that you’ll loose search rankings if your mobile sites are not optimised by the end of April and daily mobile (non-voice) use is closing in on 3 hours per day, there is no better time to launch a specific mobile site. 

Yes, we are certainly addicted to our mobiles. Just think about the last time you left it at home, or cracked the screen or worst, lost it. Think about going a week, even a day without it. I don’t last an hour outside sleep checking my mobile. I’m betting if you surveyed one hundred people, loosing your mobile will probably be the second greatest fear behind public speaking.

They travel everywhere we do, we sleep next to them, we take them to the loo (we’ll 75% of us do1, and 63% admit answering phone calls on the dunny!). We use and communicate with them more each day than anything else, or anyone else on the planet. Stats from eMarketer show the incline on mobile use is clearly data (not phone calls) and we now average almost 3 hours a day on our device.


171913  Make Your Website Mobile Ready, Friendly Compatible


Image Sources :

As we all extend mobile as the preferred online device, marketers are still slow to react. Many have not rounded out their service offering with a mobile specific website. Common reasons are lack of budget or resources, and when weighed up against the potential risks, the ‘people can still navigate our site on mobile’ seems to be a common response.

&Mine haven’t built a project without a mobile specific website for a year and have pushed the notion that most users will not persist with a desktop website on mobile. We’ve certainly seen desktop legacy sites with atrocious ‘time on site’ results for mobile users, sometimes with bounce rates as high as 90%, and the other 10%… we’ll I’m guessing they are desperate for some information but probably get fed up at some point – just beyond bounce rate (like after an initial click-and-try-my-luck).

With Google announcing that mobile search results will now be pushed to sites that are optimised for mobile, here are our top 5 tips to building or adapting your site to meet the needs of today’s online consumer and keep the Google Search Bots happy.

  1. Mobile Ready your website

    using Google’s Mobile Optimisation Tool. The tool can be found here and illustrates what, if anything you need to do to get your website mobile ready. We’ve probably fixed a hundred sites in the last year in need of a mobile update so likely yours will need improvements too.

  1. Simplify.

    A mobile site should be simple, super simple. If possible limit actions on a mobile site to a single click per page plus hamburger navigation (Hamburger navigation is those 3 little horizontal bars in the top of mobile apps or websites). Really look at each page and think what single action do I want the user to do on this page, this will help you define what is important and what to remove.

  1. Navigation

    should be limited to actions that can be easily performed on mobile. Remove any complex pages with content outside the scope of a mobile screen-size, for example, if you have a complex report with far too much information on a page OR say you have a some functionality that is desktop only – like a CRM screen, review points 2 and 4 before deciding to keep it in the mobile version of your site.

  1. More than Responsive

    . Responsive design is not the cost effective savior of mobile. When your website responds down on a responsive grid to mobile size from the size above (typically tablet), all of the pages should be reduced in complexity of content, functionality, and most importantly they should appear in a single column. This mobile version of your site is exactly that – a mobile version with elements adjusted on page for the mobile viewer, not just all the content on page re-worked to fit mobile. While this sounds like a subtle change, it has major benefits if done correctly for your engagement and ultimately if someone engages with your brand.

  1. Mobile Leads.

    This is one we’ve been pushing for a while. Like digital should lead advertising, mobile should lead digital. We all want simpler services, easier choices and mobile’s screen limitations, and subsequent strategies are delivering this for users. We feel this should be taken a step further and lead the simplicity of desktop sites where ever possible. Especially when there is marketing and advertising involved and the job is to convert a lead source. There is no better way than to provide a clear, succinct value proposition to the user, with a single call to action.

Average Time spent on Devices per day

Based on the stats, mobile isn’t a fad, it has become the core of communications. If the curve continues we will see mobile leading online functionality, advertising dollars and marketing objectives within the next 12 to 24 months. It all depends on how fast we catch on and adapt our strategies. The ideal start is integrating all 5 tips above to your digital ecosystem and watching the change in your data pre and post changes.



Michael Simonetti
Posted by:

Post Reads: 8.1K

Share this
Nick Brennan Said :
"What are your views on the mobile first methodology? Should a new business creating its first website, or an existing business wanting to convert its existing website to become mobile friendly, consider a mobile first build?"
Michael Simonetti Said :
"Nick great question - With users on Mobile more and considering how busy our lives are, the simpler you can make your site the better so a mobile first methodology where possible is ideal for a new business. Existing businesses with reasonably complicated website hierarchies and functionality need to consider their analytics, what their mobile traffic profile looks like and if they are currently engaged or where improvements could be made. So a transition to a more mobile friendly website first, addressing the Google Test above, then consideration if a mobile first site would improve results based on the active data, weighted of course to mobile likely increasing for the next year or two at least."

Trusted by

SwinBurne University of Technology
GPT Group
Etihad Stadium
Federation Square
Aqium Gel
National Relay Services
Melbourne Central
Vendor Advocacy Australia
Acquia Certified Site Builder Drupal
Melrose MCT
Matchbox Homewares
Macmillan Publishing
Associated Press
Arthur Galan
Catholic Insurance
Unsw Australia
Amino Active
POSTER Magazine
Arc One
RMIT University
Parker Lane
CAN- Common Wealth Bank
SunSense Digital Agency
Dinosaur Designs
NMI Insurance
Australian Government
The Burger Cheese
Heat Holders
Adobe Professional
Buy Aussie Now
Madman Entertainment
Bank of Cyprus
Loan Market
Brisbane Times
Street Kitchen
Tomorrow Stars Basketball
Microsoft Certified Azure Fundamentals
Toy World
Cell Therapies
Peter Mac
Hairhouse Warehouse
Cronos Australia
Watches of Switzerland
Switzer Media+Publishing
Ego Pharmaceuticals
Fairfax Media
Tek Ocean
Mamma Lucia
OMS – Order Management System
Grow Your Business
Ubertas Group
The Age
Melrose Health
SMH – The Sydney Morning Herald
Wild Rhino Shoes
Engineers Without Borders
21st Century Australia Party
Magento Solution Specialist
Atlantic Group of Companies
Florsheim Shoes
High Street Armadale
Engine Swim
Fresh Cheese Company
Dial Before You Dig
Smart Company
QV Skincare
Oakdale Meat Co
ISO Certified
Australian Anthill
CB Richard Ellis
Federation University Australia
Plan It Sync It
Victorian Government
Sports Power
One Shift
White Suede
ADP Payroll
CSquared Executive
Think & Grow Rich Inc
The University Of Melbourne
Melbourne Sports and Aquatic Centre – MSAC
Sunday Creek
Bondi Sands
Passage Foods
Rock Pool Group
131 Pizza
The Fortune Institute
Moov Head Lice
Focus On Furniture
National Museum of Australia
Natralus Australia
Mecca Brands
Carlton Football Club
Palace Cinemas
Castran Gilbert
The Canberra Times
LBG Australia and New Zealand
Instant RockStar
Green St Juice CO
Melbourne Heart
DUSA, Deakin University Student Association
Celebrate Health
Bulk Nutrients
Bintani Australia
Boston Consulting Group
Australian Organic Food CO
Van Egmond Group
James Buyer Advocates
Positive Poster
McArthur Skincare
Craft CMS
Royal Freemasons
Marshall White
DeeWhy Market
Grays Ecommerce
Passage To India
Viktoria & Woods
Australian Physiotherapy Association


The guys at &Mine are one step ahead and have made the process pleasant and stress free. All credit to them and their great working culture because I expected the process to be awful. I am looking forward to taking this project live and doing more business with &Mine. Lauren Brown, Director, Motto fashion

More Testimonials