Tips to Make Your Website Mobile Ready, Friendly & Compatible

8 Apr. 2015 - - Total Reads 6,698

We are addicted to our mobile phones, mobile websites are not just important, they are now mandatory. With Google announcing that you’ll loose search rankings if your mobile sites are not optimised by the end of April and daily mobile (non-voice) use is closing in on 3 hours per day, there is no better time to launch a specific mobile site. 

Yes, we are certainly addicted to our mobiles. Just think about the last time you left it at home, or cracked the screen or worst, lost it. Think about going a week, even a day without it. I don’t last an hour outside sleep checking my mobile. I’m betting if you surveyed one hundred people, loosing your mobile will probably be the second greatest fear behind public speaking.

They travel everywhere we do, we sleep next to them, we take them to the loo (we’ll 75% of us do1, and 63% admit answering phone calls on the dunny!). We use and communicate with them more each day than anything else, or anyone else on the planet. Stats from eMarketer show the incline on mobile use is clearly data (not phone calls) and we now average almost 3 hours a day on our device.

 

171913  Make Your Website Mobile Ready, Friendly Compatible

 

Image Sources :  http://www.emarketer.com/Article/Mobile-Continues-Steal-Share-of-US-Adults-Daily-Time-Spent-with-Media/1010782

As we all extend mobile as the preferred online device, marketers are still slow to react. Many have not rounded out their service offering with a mobile specific website. Common reasons are lack of budget or resources, and when weighed up against the potential risks, the ‘people can still navigate our site on mobile’ seems to be a common response.

&Mine haven’t built a project without a mobile specific website for a year and have pushed the notion that most users will not persist with a desktop website on mobile. We’ve certainly seen desktop legacy sites with atrocious ‘time on site’ results for mobile users, sometimes with bounce rates as high as 90%, and the other 10%… we’ll I’m guessing they are desperate for some information but probably get fed up at some point – just beyond bounce rate (like after an initial click-and-try-my-luck).

With Google announcing that mobile search results will now be pushed to sites that are optimised for mobile, here are our top 5 tips to building or adapting your site to meet the needs of today’s online consumer and keep the Google Search Bots happy.

  1. Mobile Ready your website

    using Google’s Mobile Optimisation Tool. The tool can be found here https://www.google.com/webmasters/tools/mobile-friendly/ and illustrates what, if anything you need to do to get your website mobile ready. We’ve probably fixed a hundred sites in the last year in need of a mobile update so likely yours will need improvements too.

  1. Simplify.

    A mobile site should be simple, super simple. If possible limit actions on a mobile site to a single click per page plus hamburger navigation (Hamburger navigation is those 3 little horizontal bars in the top of mobile apps or websites). Really look at each page and think what single action do I want the user to do on this page, this will help you define what is important and what to remove.

  1. Navigation

    should be limited to actions that can be easily performed on mobile. Remove any complex pages with content outside the scope of a mobile screen-size, for example, if you have a complex report with far too much information on a page OR say you have a some functionality that is desktop only – like a CRM screen, review points 2 and 4 before deciding to keep it in the mobile version of your site.

  1. More than Responsive

    . Responsive design is not the cost effective savior of mobile. When your website responds down on a responsive grid to mobile size from the size above (typically tablet), all of the pages should be reduced in complexity of content, functionality, and most importantly they should appear in a single column. This mobile version of your site is exactly that – a mobile version with elements adjusted on page for the mobile viewer, not just all the content on page re-worked to fit mobile. While this sounds like a subtle change, it has major benefits if done correctly for your engagement and ultimately if someone engages with your brand.

  1. Mobile Leads.

    This is one we’ve been pushing for a while. Like digital should lead advertising, mobile should lead digital. We all want simpler services, easier choices and mobile’s screen limitations, and subsequent strategies are delivering this for users. We feel this should be taken a step further and lead the simplicity of desktop sites where ever possible. Especially when there is marketing and advertising involved and the job is to convert a lead source. There is no better way than to provide a clear, succinct value proposition to the user, with a single call to action.

Average Time spent on Devices per day

Based on the stats, mobile isn’t a fad, it has become the core of communications. If the curve continues we will see mobile leading online functionality, advertising dollars and marketing objectives within the next 12 to 24 months. It all depends on how fast we catch on and adapt our strategies. The ideal start is integrating all 5 tips above to your digital ecosystem and watching the change in your data pre and post changes.

 

1. http://www.cnet.com/news/it-in-the-toilet-study-shows-cell-phones-big-in-bathroom/

Michael Simonetti
Posted by:

Post Reads: 6.7K

Share this
Comments
Nick Brennan Said :
"What are your views on the mobile first methodology? Should a new business creating its first website, or an existing business wanting to convert its existing website to become mobile friendly, consider a mobile first build?"
Michael Simonetti Said :
"Nick great question - With users on Mobile more and considering how busy our lives are, the simpler you can make your site the better so a mobile first methodology where possible is ideal for a new business. Existing businesses with reasonably complicated website hierarchies and functionality need to consider their analytics, what their mobile traffic profile looks like and if they are currently engaged or where improvements could be made. So a transition to a more mobile friendly website first, addressing the Google Test above, then consideration if a mobile first site would improve results based on the active data, weighted of course to mobile likely increasing for the next year or two at least."

Trusted by

Smh
Amino Active
Positive Poster
Fresh Cheese Company
National Museum of Australia
Madman Entertainment
Associated Press
Jalna
Royal Freemasons
Coles
Fortune Institute
21st Century Education Agency
POSTER Magazine
Max
Van Egmond Group
University of Melbourne
Ubertas Group
Atlantic Group
Fed Square
Magento
Tek Ocean
Microsoft-Certified-Azure-Fundamentals
Canberra
Ebay
Grow Rich
QV Skincare
The Age
OMS
James Buyer Advocates
Natralus Australia
Rackspace
Green St Juice
Cronos Australia
Australian Physiotherapy Association
abc
Smart Company
DepSkin.com
Crumpler
Matchbox
ADP Payroll
DeeWhy Market
SunSense Digital Agency
Engine Swim
Switzer
Bondi Sands
Australia Goverment
Magento Solution Specialist
Fairfax Media
TSB
LBG Australia and New Zealand
Uber
Macmillan
Florsheim
Melrose MCT
Dial Before You Dig
Hanover
Castran Gilbert
iPrimus
BCG
Nmiinsurance
MSAC
BlackMores
GooglePlay
vissf
Melrose Health
Novvi
Ello
Windsorsmith
Loan Market
Bintani
AC/DC
Dusa
Chia
White Suede
Ego Pharmaceuticals
WTFN
Vendor Advocacy Australia
Bulk Nutrients
Digital Agency Panitsync
Movember
Rydges
Arc One
Anthill
Melbourne Central
Bigcommerce
Arthur Galan
Instant RockStar
Telstra
MAP
Grays Ecommerce
Toy World
Unsw Australia
Oracle
Tony and Guy
Metricon
Mamma Lucia
News
CSquared Executive
Palace Cinemas
Tassal
Google
Acquia Drupal Certification
CBRE
Moov Head Lice
Maxine
Brisbane Times
Dinosaur Designs
Hairhouse Warehouse
Melbourne Heart
Appstore
RMIT University
TPP
Shell
131 Pizza
Viktoria + Woods
Jetstar
One Shift
McArthur Skincare
Rock Pool Group
Swin
Elucent
Kay Burton
Etihad Stadium
Victorian Government
Schiavello
High Street Armadale
Aqium Gel
The Burger Cheese
CAN
MyAccount
Grow Your Business
Marshall White
Professional
Paypal
National Relay Services
Bank of Cyprus
Drupal
Focus On Furniture
OJAY
GPT Group
tribe
Sports Power
Forbes
Eway
ISO Certified
Scrum
Watches of Switzerland
Liveoneday
Engineers Without Borders
Parker Lane

Testimonials

Not only is Michael professional but he is also a great friend to have in your court. He is balanced in his advice, fair in his quotes and has the best twitter feed for all things tech - i highly recommend you follow him and also hire him! Clare Smith, GM – Brand & Marketing Communications at Sensis

More Testimonials
AndMine-Google-Partner-Signature