Unbelievabill is a bad name for Bill Shorten

11 May. 2018 - - Total Reads 3,580

SEO and SEM Optimisation

I was just at the 2018 Federal Budget Breakfast listening to The Hon. Scott Morrison drop the line Unbelievabill to connect it to Bill Shorten. Not a bad try but here is why Unbelievabill is a crap name for Bill Shorten;

  1. Google it – nothing 
  2. On social media others already own it 
  3. It isn’t easy to spell 

All massive gaps if you want the term you ‘invented’ to cut-through in today’s digitally dominated landscape.

I know “Trump-ian” handling of the media is on the radar for all political groups as a way to cut-through. But watching Australian politicians play catchup to Trump and moreso the originators – the Kardashians is telling; they are way out of their league. Media still run the popular agenda in Australia and until politicians grasp how the cool kids do it, they will continue to run their slogans but fail to hit the mark. 

This goes for all of us – Don’t wait for any media / ad platform / channel to run the agenda and maybe pickup the narrative you are promoting – Think like Trump and the Kardashians – go direct; Seed social and web content so the story and reasoning behind the name are saturated and you pick up the direct interest. This is digital content marketing 101 –  Push content out there you’ll actually win the keywords of – go on Google “Unbelievabill” – you get nothing on Bill Shorten. If you want Unbelievabill + Bill Shorten to hit – you have to seed the net with that content. Then every time you say it – people will search it and you’ll own the amplification, the traffic and the narrative. 

There are plenty of Social / SEO (Search Engine Optimisation) and advertising tricks to get a keyword trending / to the top of search (we just bought Unbelievabill for cents – maybe the government should too). 

Scott Morrison and team get that it has to rhyme or be memorable – I agree, this is good traditional marketing (literation etc).   BUT – Unbelievabill isn’t easy to spell and Google also include results for unbelievable (thinking you spelt it wrong). Pick keywords super easy to Say, Own and Spell. Ticking 1 out of 3 is how you market 20 years a go with media hanging on your every word. It’s almost 2020 people – get digital. 

This holds true for the government just as much as every business brand and tagline, or product and keyword service you are trying to promote. If you want to own “terms” – first make sure they are part of your digital ecosystem and second make sure people can find them. Otherwise you’re decades behind the best in the market or you’ll never cut-through. 

P.s. after typing Unbelievabill a few times my iPhone is now suggesting it with predictive text – just goes to show how easy it is to train technology – but … remember … train Google / Social first. 

Michael Simonetti
Posted by:

Post Reads: 3.6K

Share this

Go on, see if you can challenge us on "Unbelievabill is a bad name for Bill Shorten" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Cronos Australia
Atlantic Group
Professional
Australian organic foods
Sunday creek
Palace Cinemas
Grow Rich
passage to india
Green St Juice
Elucent
Loan Market
Etihad Stadium
CSquared Executive
James Buyer Advocates
Digital Agency Panitsync
Positive Poster
The Age
Eway
Australia Goverment
Oracle
Forbes
Melrose MCT
Shell
Novvi
RMIT University
Unsw Australia
Heat Holders
Aqium Gel
Matchbox
ISO Certified
Smart Company
Madman Entertainment
GooglePlay
street kitchen
Florsheim
MAP
Fairfax Media
Garmin
Jetstar
Tony and Guy
Bostik
Magento Solution Specialist
21st Century Education Agency
Crumpler
Natralus Australia
One Shift
Royal Freemasons
Uber
LBG Australia and New Zealand
Windsorsmith
Acquia Drupal Certification
Viktoria + Woods
Tassal
Paypal
Anthill
Switzer
Watches of Switzerland
POSTER Magazine
Ego Pharmaceuticals
Coles
MyAccount
Engine Swim
Canberra
Arc One
WTFN
131 Pizza
Nmiinsurance
Kay Burton
AC/DC
Melbourne Heart
Rock Pool Group
CAN
Ebay
iPrimus
Vendor Advocacy Australia
Microsoft-Certified-Azure-Fundamentals
Instant RockStar
Rydges
Sports Power
DepSkin.com
Arthur Galan
Bulk Nutrients
Amino Active
Rackspace
DeeWhy Market
Google
Van Egmond Group
Toy World
Bintani
Celebrate health
Marshall White
Engineers Without Borders
GPT Group
Oakdale
White Suede
tribe
Melrose Health
Hanover
BlackMores
News
Maxine
Hairhouse Warehouse
Telstra
Ubertas Group
Chia
Beaumont
Macmillan
Associated Press
Melbourne Central
Ello
Appstore
SunSense Digital Agency
Swin
Fed Square
Scrum
High Street Armadale
Dinosaur Designs
Jalna
Dial Before You Dig
Grow Your Business
abc
Victorian Government
ADP Payroll
Parker Lane
OJAY
Max
Focus On Furniture
Fortune Institute
OMS
Dusa
Bigcommerce
National Relay Services
TPP
Liveoneday
Movember
Castran Gilbert
University of Melbourne
Smh
Metricon
National Museum of Australia
Moov Head Lice
Fresh Cheese Company
Schiavello
CBRE
McArthur Skincare
Mamma Lucia
The Burger Cheese
Drupal
Grays Ecommerce
MSAC
Federation
BCG
vissf
Bank of Cyprus
Bondi Sands
Australian Physiotherapy Association
Xavier
QV Skincare
Brisbane Times
TSB
Tek Ocean
Magento

Testimonials

We aren't exactly 'IT savvy' but AndMine's Marketing Software is simple to use and the guys are always there to help us out. We send out eNewsletters and automated Birthday offers with ease, keeping the restaurant busy and our 10,000+ members happy. All The Team, La Camera Restaurant

More Testimonials
AndMine-Google-Partner-Signature