Unbelievabill is a bad name for Bill Shorten

11 May. 2018 - - Total Reads 4,179

SEO and SEM Optimisation

I was just at the 2018 Federal Budget Breakfast listening to The Hon. Scott Morrison drop the line Unbelievabill to connect it to Bill Shorten. Not a bad try but here is why Unbelievabill is a crap name for Bill Shorten;

  1. Google it – nothing 
  2. On social media others already own it 
  3. It isn’t easy to spell 

All massive gaps if you want the term you ‘invented’ to cut-through in today’s digitally dominated landscape.

I know “Trump-ian” handling of the media is on the radar for all political groups as a way to cut-through. But watching Australian politicians play catchup to Trump and moreso the originators – the Kardashians is telling; they are way out of their league. Media still run the popular agenda in Australia and until politicians grasp how the cool kids do it, they will continue to run their slogans but fail to hit the mark. 

This goes for all of us – Don’t wait for any media / ad platform / channel to run the agenda and maybe pickup the narrative you are promoting – Think like Trump and the Kardashians – go direct; Seed social and web content so the story and reasoning behind the name are saturated and you pick up the direct interest. This is digital content marketing 101 –  Push content out there you’ll actually win the keywords of – go on Google “Unbelievabill” – you get nothing on Bill Shorten. If you want Unbelievabill + Bill Shorten to hit – you have to seed the net with that content. Then every time you say it – people will search it and you’ll own the amplification, the traffic and the narrative. 

There are plenty of Social / SEO (Search Engine Optimisation) and advertising tricks to get a keyword trending / to the top of search (we just bought Unbelievabill for cents – maybe the government should too). 

Scott Morrison and team get that it has to rhyme or be memorable – I agree, this is good traditional marketing (literation etc).   BUT – Unbelievabill isn’t easy to spell and Google also include results for unbelievable (thinking you spelt it wrong). Pick keywords super easy to Say, Own and Spell. Ticking 1 out of 3 is how you market 20 years a go with media hanging on your every word. It’s almost 2020 people – get digital. 

This holds true for the government just as much as every business brand and tagline, or product and keyword service you are trying to promote. If you want to own “terms” – first make sure they are part of your digital ecosystem and second make sure people can find them. Otherwise you’re decades behind the best in the market or you’ll never cut-through. 

P.s. after typing Unbelievabill a few times my iPhone is now suggesting it with predictive text – just goes to show how easy it is to train technology – but … remember … train Google / Social first. 

Michael Simonetti
Posted by:

Post Reads: 4.2K

Share this

Go on, see if you can challenge us on "Unbelievabill is a bad name for Bill Shorten" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

The Canberra Times
National Relay Services
Positive Poster
Liveoneday
POSTER Magazine
DeeWhy Market
Loan Market
Parker Lane
Focus On Furniture
Max’s
Arc One
Fairfax Media
Rydges
RMIT University
Melbourne Heart
Sunday Creek
Tek Ocean
Bigcommerce
Aqium Gel
The University Of Melbourne
Mecca Brands
Carlton Football Club
Bulk Nutrients
Australian Government
Melrose MCT
Melbourne Central
The Fortune Institute
Metricon
Green St Juice CO
Melrose Health
SwinBurne University of Technology
Plan It Sync It
Federation Square
Heat Holders
MyAccount
Chia
ADP Payroll
SMH – The Sydney Morning Herald
Toy World
TPP
Rackspace
The Age
Movember
News
Matchbox Homewares
Engine Swim
QV Skincare
Tassal
WTFN
Atlantic Group of Companies
Street Kitchen
Celebrate Health
Viktoria & Woods
Garmin
Tomorrow Stars Basketball
Dial Before You Dig
Toni&Guy
Grainshaker
Federation University Australia
BlackMores
Marshall White
Forbes
iPrimus
Vendor Advocacy Australia
Moov Head Lice
Etihad Stadium
Watches of Switzerland
Jalna
CSquared Executive
OJAY
The Burger Cheese
21st Century Australia Party
Ebay
SunSense Digital Agency
McArthur Skincare
Brisbane Times
Bondi Sands
ABC
Windsorsmith
Kay&Burton
Hairhouse Warehouse
DUSA, Deakin University Student Association
Grow Your Business
Grays Ecommerce
Bank of Cyprus
Google
Telstra
Wild Rhino Shoes
Jetstar
Bostik
AC/DC
Amino Active
131 Pizza
Drupal
Castran Gilbert
Ubertas Group
Fast.co
Adobe Professional
Beaumont
Australian Anthill
Magento
GPT Group
One Shift
GooglePlay
Australian Organic Food CO
Think & Grow Rich Inc
Unsw Australia
Rock Pool Group
National Museum of Australia
MAP
Madman Entertainment
Scrum.org
Passage To India
Boston Consulting Group
Passage Foods
James Buyer Advocates
Royal Freemasons
Eway
Tribe
Engineers Without Borders
Hanover
Instant RockStar
Naturtint
LBG Australia and New Zealand
VISSF
Buy Aussie Now
Catholic Insurance
Appstore
Switzer Media+Publishing
Shell
Crumpler
Mamma Lucia
DepSkin.com
Victorian Government
Ello
CB Richard Ellis
Australian Physiotherapy Association
Acquia Certified Site Builder Drupal
Florsheim Shoes
Sports Power
NMI Insurance
ISO Certified
Coles
Maxine
Craft CMS
Cronos Australia
Schiavello
White Suede
Dinosaur Designs
Ego Pharmaceuticals
Smart Company
CAN- Common Wealth Bank
Magento Solution Specialist
Bintani Australia
Novvi
Paypal
Uber
Melbourne Sports and Aquatic Centre – MSAC
High Street Armadale
Van Egmond Group
Oracle
Xavier
Arthur Galan
OMS – Order Management System
Natralus Australia
Microsoft Certified Azure Fundamentals
Palace Cinemas
Kadac
Fresh Cheese Company
Macmillan Publishing
Elucent
Oakdale Meat Co
Associated Press

Testimonials

Michael has a wealth of knowledge in business development and management, especially online businesses. His passion and experience in this fast growing and emerging industry is unrivalled.

Dr Viet Le,Lecturer at Swinburne University

More Testimonials
AndMine-Google-Partner-Signature