White Hat SEO and Content

28 Jul. 2017 - - Total Reads 5,708

White Hat SEO And Content Strategy

When it comes to best practice SEO, it’s all about driving long-term, genuine and convertible traffic to your site through organic search results. White hat VS black hat SEO is basically a race between the tortoise and the hare, and we all know that the steady tortoise always wins the race. Many SEO providers can easily throw a ton of money into generating quick, short-term spikes of unengaged traffic. Just like any fad diet, that may seem easy and quick at the time, it’s simply not sustainable. White hat SEO and content are key elements in developing a digital strategy that is successful in the long-term.

 

To deliver the best results when it comes to search, you need to deliver genuine content, not only because Google looks upon this favourably but because you want to engage the traffic that arrives at your page. A well-executed white hat SEO strategy will ensure that your content doesn’t just become obsolete as soon as trending buzzwords get replaced with new ones. Don’t let anyone fool you into thinking that building a winning SEO and content strategy can happen over night, because earning a strong search engine presence takes time. If you take the steady approach, your visibility in the digital environment will be enhanced and it will translate to a long-term increase in traffic, and therefore in profitability.

 

Google is smarter than you think and can easily see through black hat tactics. Attempts to sneak past Google’s algorithm just don’t fly. The traffic generated to your site through black hat tactics will be unengaged and basically a waste of time. Google rewards you with great traffic when you produce genuine content because its end goal is to optimise search for users. Google wants to make sure that when users are searching for something, they find what they’re looking for with relevant search results. An effective white hat SEO and content strategy is like a ‘behind the scenes’ framework, where your keywords are woven through pages of content, and the pages of your website are connected through internal links so that users can easily navigate your site. Your Google ranking is certain to rise if you build a content strategy that focuses on user needs, rather defying Google’s algorithm.

 

In a nutshell, the goal for our clients when developing their SEO and content strategy is to make sure people can easily find them online through long-term white hat tactics. So, what do the real results of this look like? We optimise our client’s website for positive UX, making it aesthetically appealing and loaded with quality content, so that when it appears highly in search results, users land on a page that is conducive to conversions. A long-term vision means long-term results and it’s what we’ve been practicing for over a decade.

If you want more information on how we develop white hat SEO and content strategies with stellar results, get in touch with us.

Michael Simonetti
Posted by:

Post Reads: 5.7K

Share this

Go on, see if you can challenge us on "White Hat SEO and Content" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Heat Holders
Beaumont
Australian Physiotherapy Association
Melbourne Central
Gilbert+Tobin
Eway
Florsheim Shoes
Watches of Switzerland
Amino Active
Max’s
Bigcommerce
POSTER Magazine
King Wood Mallesons
Ubertas Group
Microsoft Certified Azure Fundamentals
McArthur Skincare
Fit My Car
VISSF
Toni&Guy
Ello
BlackMores
ABC
ADP Payroll
News
SwinBurne University of Technology
Celebrate Health
Viktoria & Woods
Parker Lane
Coles
NMI Insurance
MyAccount
Marshall White
NGS Super
Passage Foods
Forbes
Shell
Passage To India
MAP
SMH – The Sydney Morning Herald
LBG Australia and New Zealand
Victorian Government
Madman Entertainment
Matchbox Homewares
Fairfax Media
Ebay
Carlton Football Club
GooglePlay
Hairhouse Warehouse
AC/DC
Arc One
Cell Therapies
Hanover
Macmillan Publishing
Tek Ocean
Bulk Nutrients
Paypal
Think & Grow Rich Inc
Brisbane Times
Herbert Smith Freehills
Dinosaur Designs
CAN- Common Wealth Bank
Bank of Cyprus
Palace Cinemas
Cronos Australia
Australian Anthill
Melrose MCT
Appstore
Grays Ecommerce
CSquared Executive
High Street Armadale
Boston Consulting Group
DUSA, Deakin University Student Association
OMS – Order Management System
The Fortune Institute
Garmin
Bostik
iPrimus
Melbourne Heart
Smart Company
Chia
Rackspace
Switzer Media+Publishing
Rock Pool Group
Federation Square
TPP
Craft CMS
Mark Alexander Design
Sunday Creek
Kadac
Etihad Stadium
Telstra
Vitura Health
Melrose Health
RMIT University
Arthur Galan
Cleanfit
Drupal
Australian Organic Food CO
QV Skincare
21st Century Australia Party
ISO CERTIFIED 27001
Magento
Instant RockStar
Maxine
DepSkin.com
Xavier
SunSense Digital Agency
Castran Gilbert
National Museum of Australia
Sports Power
Positive Poster
Mecca Brands
Green St Juice CO
Jalna
Crumpler
Scrum.org
Tomorrow Stars Basketball
Bintani Australia
White Suede
Natralus Australia
Toy World
Banki Haddock Fiora
Ego Pharmaceuticals
The University Of Melbourne
James Buyer Advocates
National Relay Services
Australian Government
Inferflora
Movember
The Canberra Times
Uber
Catholic Insurance
Atlantic Group of Companies
Tassal
Unsw Australia
Moov Head Lice
Windsorsmith
Oakdale Meat Co
Taylor Rose
Novvi
Plan It Sync It
Schiavello
Vendor Advocacy Australia
Cooper Mills
Kay&Burton
Magento Solution Specialist
Dial Before You Dig
French Tables
Van Egmond Group
Buy Aussie Now
Wild Rhino Shoes
Thomson Geer
Acquia Certified Site Builder Drupal
Peter Mac
Tribe
Rydges
Naturtint
NextTech
OJAY
Engineers Without Borders
Adobe Professional
Loan Market
Mamma Lucia
The Royal Melbourne Hospital
One Shift
Oracle
Royal Freemasons
Google
Bondi Sands
DeeWhy Market
Plants
Engine Swim
HGG 
PranaOn
Gadens
Aqium Gel
CB Richard Ellis
Macpherson Kelley
Metricon
Fast.co
Focus On Furniture
Elucent
Fresh Cheese Company
Liveoneday
ACTUATE IP
WTFN
Street Kitchen
Melbourne Sports and Aquatic Centre – MSAC
ISO Certified
The Age
Federation University Australia
The Burger Cheese
131 Pizza
Jetstar
Grainshaker
Associated Press
Grow Your Business
GPT Group

Testimonials

Michael has a wealth of knowledge in business development and management, especially online businesses. His passion and experience in this fast growing and emerging industry is unrivalled.

Dr Viet Le,Lecturer at Swinburne University

More Testimonials
AndMine-Google-Partner-Signature