White Hat SEO and Content

28 Jul. 2017 - - Total Reads 4,625

White Hat SEO And Content Strategy

When it comes to best practice SEO, it’s all about driving long-term, genuine and convertible traffic to your site through organic search results. White hat VS black hat SEO is basically a race between the tortoise and the hare, and we all know that the steady tortoise always wins the race. Many SEO providers can easily throw a ton of money into generating quick, short-term spikes of unengaged traffic. Just like any fad diet, that may seem easy and quick at the time, it’s simply not sustainable. White hat SEO and content are key elements in developing a digital strategy that is successful in the long-term.

 

To deliver the best results when it comes to search, you need to deliver genuine content, not only because Google looks upon this favourably but because you want to engage the traffic that arrives at your page. A well-executed white hat SEO strategy will ensure that your content doesn’t just become obsolete as soon as trending buzzwords get replaced with new ones. Don’t let anyone fool you into thinking that building a winning SEO and content strategy can happen over night, because earning a strong search engine presence takes time. If you take the steady approach, your visibility in the digital environment will be enhanced and it will translate to a long-term increase in traffic, and therefore in profitability.

 

Google is smarter than you think and can easily see through black hat tactics. Attempts to sneak past Google’s algorithm just don’t fly. The traffic generated to your site through black hat tactics will be unengaged and basically a waste of time. Google rewards you with great traffic when you produce genuine content because its end goal is to optimise search for users. Google wants to make sure that when users are searching for something, they find what they’re looking for with relevant search results. An effective white hat SEO and content strategy is like a ‘behind the scenes’ framework, where your keywords are woven through pages of content, and the pages of your website are connected through internal links so that users can easily navigate your site. Your Google ranking is certain to rise if you build a content strategy that focuses on user needs, rather defying Google’s algorithm.

 

In a nutshell, the goal for our clients when developing their SEO and content strategy is to make sure people can easily find them online through long-term white hat tactics. So, what do the real results of this look like? We optimise our client’s website for positive UX, making it aesthetically appealing and loaded with quality content, so that when it appears highly in search results, users land on a page that is conducive to conversions. A long-term vision means long-term results and it’s what we’ve been practicing for over a decade.

If you want more information on how we develop white hat SEO and content strategies with stellar results, get in touch with us.

Michael Simonetti
Posted by:

Post Reads: 4.6K

Share this

Go on, see if you can challenge us on "White Hat SEO and Content" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

National Relay Services
Bostik
Cell Therapies
Natralus Australia
Eway
Melbourne Central
Bintani Australia
TPP
McArthur Skincare
Acquia Certified Site Builder Drupal
Passage Foods
Passage To India
WTFN
Movember
Arc One
Amino Active
Bigcommerce
OMS – Order Management System
Chia
Oracle
Drupal
Viktoria & Woods
Matchbox Homewares
POSTER Magazine
AC/DC
ADP Payroll
Maximising First Impressions With Design – Oakdale Meat
Scrum.org
iPrimus
Fast.co
Associated Press
Maxine
Melbourne Heart
Google
CSquared Executive
Kay&Burton
James Buyer Advocates
RMIT University
Carlton Football Club
One Shift
Tribe
Rock Pool Group
The Age
Florsheim Shoes
Telstra
Tassal
Buy Aussie Now
Boston Consulting Group
Naturtint
Beaumont
Craft CMS
Liveoneday
Hairhouse Warehouse
SMH – The Sydney Morning Herald
Federation University Australia
Peter Mac
Ello
Schiavello
The Burger Cheese
21st Century Australia Party
Xavier
Jetstar
High Street Armadale
Shell
BlackMores
ISO Certified
LBG Australia and New Zealand
Melbourne Sports and Aquatic Centre – MSAC
Coles
Paypal
Microsoft Certified Azure Fundamentals
DepSkin.com
Loan Market
Ego Pharmaceuticals
Max’s
The University Of Melbourne
Grow Your Business
Australian Physiotherapy Association
CB Richard Ellis
Aqium Gel
VISSF
Novvi
Arthur Galan
Jalna
Toy World
Adobe Professional
Oakdale Meat Co
Rackspace
DeeWhy Market
Wild Rhino Shoes
Vendor Advocacy Australia
Unsw Australia
Sunday Creek
Positive Poster
DUSA, Deakin University Student Association
Madman Entertainment
ABC
Forbes
Tek Ocean
News
Magento
Bank of Cyprus
Garmin
SunSense Digital Agency
Castran Gilbert
Crumpler
Instant RockStar
Fairfax Media
Street Kitchen
Uber
Dinosaur Designs
Smart Company
Windsorsmith
Federation Square
Elucent
Fresh Cheese Company
131 Pizza
Melrose Health
Green St Juice CO
Focus On Furniture
Engineers Without Borders
Van Egmond Group
Brisbane Times
Marshall White
Moov Head Lice
Ebay
Toni&Guy
Engine Swim
Sports Power
Australian Government
Mamma Lucia
Heat Holders
Watches of Switzerland
Celebrate Health
Melrose MCT
Metricon
Palace Cinemas
Etihad Stadium
Australian Anthill
Tomorrow Stars Basketball
Mecca Brands
Victorian Government
Think & Grow Rich Inc
Plan It Sync It
Macmillan Publishing
White Suede
Royal Freemasons
MAP
Cronos Australia
GPT Group
National Museum of Australia
GooglePlay
Rydges
Switzer Media+Publishing
Grainshaker
SwinBurne University of Technology
Hanover
Dial Before You Dig
Grays Ecommerce
Catholic Insurance
Bondi Sands
Bulk Nutrients
The Fortune Institute
NMI Insurance
The Canberra Times
MyAccount
Kadac
Ubertas Group
Parker Lane
QV Skincare
Atlantic Group of Companies
Magento Solution Specialist
Australian Organic Food CO
Appstore
OJAY
CAN- Common Wealth Bank

Testimonials

The guys at &Mine are one step ahead and have made the process pleasant and stress free. All credit to them and their great working culture because I expected the process to be awful. I am looking forward to taking this project live and doing more business with &Mine. Lauren Brown, Director, Motto fashion

More Testimonials
AndMine-Google-Partner-Signature