White Hat SEO and Content

28 Jul. 2017 - - Total Reads 3,714

White Hat SEO And Content Strategy

When it comes to best practice SEO, it’s all about driving long-term, genuine and convertible traffic to your site through organic search results. White hat VS black hat SEO is basically a race between the tortoise and the hare, and we all know that the steady tortoise always wins the race. Many SEO providers can easily throw a ton of money into generating quick, short-term spikes of unengaged traffic. Just like any fad diet, that may seem easy and quick at the time, it’s simply not sustainable. White hat SEO and content are key elements in developing a digital strategy that is successful in the long-term.

 

To deliver the best results when it comes to search, you need to deliver genuine content, not only because Google looks upon this favourably but because you want to engage the traffic that arrives at your page. A well-executed white hat SEO strategy will ensure that your content doesn’t just become obsolete as soon as trending buzzwords get replaced with new ones. Don’t let anyone fool you into thinking that building a winning SEO and content strategy can happen over night, because earning a strong search engine presence takes time. If you take the steady approach, your visibility in the digital environment will be enhanced and it will translate to a long-term increase in traffic, and therefore in profitability.

 

Google is smarter than you think and can easily see through black hat tactics. Attempts to sneak past Google’s algorithm just don’t fly. The traffic generated to your site through black hat tactics will be unengaged and basically a waste of time. Google rewards you with great traffic when you produce genuine content because its end goal is to optimise search for users. Google wants to make sure that when users are searching for something, they find what they’re looking for with relevant search results. An effective white hat SEO and content strategy is like a ‘behind the scenes’ framework, where your keywords are woven through pages of content, and the pages of your website are connected through internal links so that users can easily navigate your site. Your Google ranking is certain to rise if you build a content strategy that focuses on user needs, rather defying Google’s algorithm.

 

In a nutshell, the goal for our clients when developing their SEO and content strategy is to make sure people can easily find them online through long-term white hat tactics. So, what do the real results of this look like? We optimise our client’s website for positive UX, making it aesthetically appealing and loaded with quality content, so that when it appears highly in search results, users land on a page that is conducive to conversions. A long-term vision means long-term results and it’s what we’ve been practicing for over a decade.

If you want more information on how we develop white hat SEO and content strategies with stellar results, get in touch with us.

Michael Simonetti
Posted by:

Post Reads: 3.7K

Share this

Go on, see if you can challenge us on "White Hat SEO and Content" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Aqium Gel
Fairfax Media
Palace Cinemas
Rackspace
Digital Agency Panitsync
Australian Physiotherapy Association
Castran Gilbert
Google
Melrose MCT
Madman Entertainment
Microsoft-Certified-Azure-Fundamentals
street kitchen
Brisbane Times
One Shift
Melbourne Heart
TPP
McArthur Skincare
TSB
University of Melbourne
Matchbox
Eway
Tony and Guy
Amino Active
Tek Ocean
Appstore
Atlantic Group
Rock Pool Group
WTFN
MAP
Victorian Government
Oracle
Vendor Advocacy Australia
SunSense Digital Agency
Moov Head Lice
Viktoria + Woods
Heat Holders
Mamma Lucia
Royal Freemasons
POSTER Magazine
Grow Your Business
Sunday creek
Green St Juice
Fresh Cheese Company
Fed Square
Natralus Australia
BlackMores
James Buyer Advocates
AC/DC
Ego Pharmaceuticals
Drupal
CSquared Executive
Fortune Institute
Sports Power
Positive Poster
Unsw Australia
Melbourne Central
High Street Armadale
Metricon
Jalna
Anthill
Scrum
Hanover
Kay Burton
Federation
Bintani
National Museum of Australia
Acquia Drupal Certification
Novvi
GooglePlay
Dial Before You Dig
Associated Press
OJAY
LBG Australia and New Zealand
Crumpler
News
MSAC
Elucent
Magento Solution Specialist
Bigcommerce
GPT Group
Melrose Health
Professional
Bank of Cyprus
Uber
Rydges
Ello
Chia
Loan Market
Magento
Dinosaur Designs
Ubertas Group
Schiavello
Australian organic foods
QV Skincare
Instant RockStar
Tassal
Xavier
passage to india
Arthur Galan
Garmin
Max
Marshall White
The Burger Cheese
Maxine
Shell
Jetstar
Movember
ISO Certified
Bostik
National Relay Services
Bondi Sands
Telstra
Bulk Nutrients
Paypal
ADP Payroll
DepSkin.com
Nmiinsurance
Coles
The Age
Hairhouse Warehouse
Celebrate health
Australia Goverment
Macmillan
Parker Lane
DeeWhy Market
131 Pizza
Dusa
Grays Ecommerce
BCG
CAN
Beaumont
Smh
Swin
Grow Rich
Arc One
CBRE
abc
tribe
Canberra
Engineers Without Borders
Watches of Switzerland
Smart Company
Toy World
Florsheim
iPrimus
Forbes
MyAccount
Windsorsmith
Ebay
Oakdale
Van Egmond Group
RMIT University
Switzer
Engine Swim
vissf
OMS
Cronos Australia
Etihad Stadium
White Suede
Liveoneday
Focus On Furniture
21st Century Education Agency

Testimonials

I strongly recommend AndMine and Michael's work to any forward thinking company. They have helped us rapidly evolve our business with great success in a very difficult period in retail. From online to offline they are the new generation of advertising delivering brilliant results and service. From simple EDM's to our new online store and creative campaigns, they have gone above and beyond, engrained themselves in our business and amplified our brand. We look forward to what Michael and the team achieve for us next. Harry Goles, OJAY Clothing

More Testimonials
AndMine-Google-Partner-Signature