Conversion Rate Optimisation (CRO) Case Study

CRO - Conversion Rate Optimisation

Conversion Rate Optimisation or CRO (pronounced  “CROW”) for short is one of the hottest topics in digital today. It deals with existing organic traffic or purchased paid traffic and how to improve results from that traffic. Results are typically CPA (Cost Per Acquisition) or CPL (Cost Per Lead) but may also be more loose performance indicators like time on site, likes, followers or bounce rate, etc etc.

&Mine’s iterative approach to performance goals has long been a mainstay of our services, with all aspects of our 4 Pillars of Digital Success model geared towards amplification / optimisation. More recently the development of our data-marketing analysis white paper and the 7-Steps Advertising white paper we share with clients; which provides the key touch-points to enhancing any digital advertising campaigns, we thought we’d share one of the successful case studies we’ve had with CRO and how we increase conversion by over 5 times (yes that is 500%) from a challenging base.

To find out more, contact us to discuss CRO and how optimising your current organic or paid traffic can significantly improve your online and business success.

Go on, see if you can challenge us on "Conversion Rate Optimisation (CRO) Case Study" - Part of our 161 services at &Mine. We are quick to respond but if you want to go direct, test us during office hours.

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The AndMine team have been delivering our digital strategy and online services for many years now. Strongly commercially aware they know our industry well and have consistently delivered winning results for Matchbox. - David Cohen, Owner, Matchbox

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&Mine Laboratory

&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

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  • AndMine

    Digital Agency in Melbourne.
    Level 14, 333 Collins Street
    Melbourne VIC 3004
    Victoria, Australia
    Tel: +613 8844 5800
  • AndMine

    Digital Agency in Sydney.
    Level 5, 50 Holt Street
    Surry Hills,
    NSW 2010
    New South Wales, Australia
    Tel: 1300-ANDMINE

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