28 Sep. 2015 - Michael Simonetti - Total Reads 20,130
Conversion Rate Optimisation or CRO (pronounced “CROW”) for short is one of the hottest topics in digital today. It deals with existing organic traffic or purchased paid traffic and how to improve results from that traffic. Results are typically CPA (Cost Per Acquisition) or CPL (Cost Per Lead) but may also be more loose performance indicators like time on site, likes, followers or bounce rate, etc etc.
&Mine’s iterative approach to performance goals has long been a mainstay of our services, with all aspects of our 4 Pillars of Digital Success model geared towards amplification / optimisation. More recently the development of our data-marketing analysis white paper and the 7-Steps Advertising white paper we share with clients; which provides the key touch-points to enhancing any digital advertising campaigns, we thought we’d share one of the successful case studies we’ve had with CRO and how we increase conversion by over 5 times (yes that is 500%) from a challenging base.
To find out more, contact us to discuss CRO and how optimising your current organic or paid traffic can significantly improve your online and business success.
Go on, see if you can challenge us on "Conversion Rate Optimisation (CRO) Case Study" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.
Add Your CommentI strongly recommend AndMine and Michael's work to any forward thinking company. They have helped us rapidly evolve our business with great success in a very difficult period in retail. From online to offline they are the new generation of advertising delivering brilliant results and service. From simple EDM's to our new online store and creative campaigns, they have gone above and beyond, engrained themselves in our business and amplified our brand. We look forward to what Michael and the team achieve for us next. Harry Goles, OJAY Clothing
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