Malvern Memorial Kindergarten (MMK) engaged AndMine to develop a website that would drive new student enrolments and provide exceptional user experience for new and existing users, while positioning MMK as a leading centre for young learners. AndMine’s design team utilised the existing colour palette from the old website – a shade of royal blue – and contrasted it against white and vibrant colours of menu blocks and an newly animated logo.
The new logo took aspects of the old logo – the ‘MMK’ text was essential and recreated to stay balanced against the animation, and the original graphics were animated in a ‘drawing’ motion for something fun and reflective of MMK. The new logo also serves as staff signatures and newsletter headers.
It was essential that the website be informative for parents considering enrolling their child by showcasing MMK’s environment, community and standards. Aspects that had to be considered included incorporating the existing logo, transitioning the enrolment form from print to online and building an easy to navigate internal portal for parents.
Parents also needed the ability to download weekly newsletters and view events happening within the MMK community, as well as save it to their own phone calendar. An important piece of functionality was an online enrolment form that could be made active or dormant depending on MMK’s enrolment numbers. Paypal was added as a payment gateway, which ensures hassle-free and secure payments. Digital signatures on touch-screen devices were also added as a function for unchallenged user experience; a consideration for parents on the go. The aim of this project was to produce a new website that was contemporary, informative and easy to navigate for the end users: parents.
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