QV Skincare Product Site

22 Apr. 2012 - - Total Reads 4,411

CMS Platform Design & Development

Client: QV Skincare (www.qvskincare.com.au)

Brief: Upgrade their existing CMS platform and redesign the QV skincare website. Specific requirements and wish list included the ability to change mixed graphic / type hero banners without touching HTML; eDM integration for automated publishing and signups; connectivity across social media; simplification of the CMS processes to reduce the learning curve to a 1 hour tutorial (or at best case intuitive use after login); And of course remain on brand for the QV.

Solution: Based on the existing CMS and cost of re-development, it was determined early on to retain the current CMS and re-work its functionality. This also provided a benefit in the existing content would not need to be migrated into a new platform. New strategies within the CMS framework were researched and tested to ensure the new requirements could be met while reducing the complexity for new content to be added. We created sub-templates within pages and re-worked the navigational hierarchy to manage these requirements while keeping the design consistent.  We also added a significant amount of SEO structure to improve organic traffic over time.

Results:

– Response from client sensational on the use of the updated CMS
– New content added more regularly and remains on-brand
– eDM publishing added to replace News Section a huge time-saving on double entry and formatting
– Significant organic traffic growth over the previous CMS structuring

Michael Simonetti
Posted by:

Post Reads: 4.4K

Share this
Comments
Marco Said :
"All of these articles have saved me a lot of headaches."

Trusted by

James Buyer Advocates
The Age
Grow Rich
Oracle
Rydges
Moov Head Lice
Grow Your Business
GPT Group
Positive Poster
News
vissf
DepSkin.com
Grays Ecommerce
Kay Burton
Instant RockStar
Bintani
Windsorsmith
Beaumont
Max
Bank of Cyprus
Chia
Bondi Sands
SunSense Digital Agency
Anthill
Watches of Switzerland
Toy World
Dusa
Hairhouse Warehouse
Sunday creek
Arthur Galan
Swin
Celebrate health
Focus On Furniture
Google
OJAY
Parker Lane
Schiavello
White Suede
MSAC
Hanover
ISO Certified
Atlantic Group
Melbourne Central
Forbes
Marshall White
Aqium Gel
Movember
Magento Solution Specialist
McArthur Skincare
Ebay
Castran Gilbert
Sports Power
Natralus Australia
Elucent
Brisbane Times
Acquia Drupal Certification
National Museum of Australia
Smart Company
CAN
GooglePlay
Macmillan
Telstra
Metricon
iPrimus
Vendor Advocacy Australia
RMIT University
Coles
Ubertas Group
Liveoneday
TSB
Bigcommerce
131 Pizza
The Burger Cheese
abc
Shell
CSquared Executive
Cronos Australia
Madman Entertainment
National Relay Services
Bostik
Tassal
Rock Pool Group
Switzer
Microsoft-Certified-Azure-Fundamentals
Etihad Stadium
Paypal
Viktoria + Woods
Heat Holders
Florsheim
Victorian Government
Dinosaur Designs
Melrose Health
High Street Armadale
Fed Square
Novvi
Digital Agency Panitsync
Melbourne Heart
Loan Market
Royal Freemasons
Dial Before You Dig
POSTER Magazine
Appstore
TPP
Engineers Without Borders
Fortune Institute
WTFN
Ello
Green St Juice
21st Century Education Agency
Matchbox
Unsw Australia
Tek Ocean
Jalna
Maxine
Professional
Drupal
Arc One
Xavier
Scrum
BlackMores
Engine Swim
DeeWhy Market
tribe
Ego Pharmaceuticals
CBRE
OMS
Mamma Lucia
Australia Goverment
Uber
Eway
ADP Payroll
One Shift
MAP
Nmiinsurance
LBG Australia and New Zealand
Australian organic foods
AC/DC
Garmin
Palace Cinemas
Federation
Jetstar
Melrose MCT
Australian Physiotherapy Association
University of Melbourne
Tony and Guy
street kitchen
Oakdale
Canberra
Amino Active
Fairfax Media
BCG
QV Skincare
Rackspace
Fresh Cheese Company
MyAccount
Smh
Bulk Nutrients
passage to india
Van Egmond Group
Magento
Crumpler
Associated Press

Testimonials

We contracted &Mine to build a new website and a ‘real-life’ online tutorial. We found their work to be creative and technically competent, and their staff friendly, professional and flexible. We are happy to recommend them. Deborah Fullwood, Director, WestWood Spice

More Testimonials
AndMine-Google-Partner-Signature