Ojay Clothing Ecommerce Website

Client: OJAY Clothing

Brief: OJAY approached AndMine to take their retail space online with an eCommerce solution that reflected their Australian high quality,  fashion-forward brand.

Solution: In conjunction with a brand new BigCommerce website, we took their social networking platforms to a new level of activity and constantly refreshing content. Facebook and Twitter are managed by AndMine and updated daily with new items and promotions. To partner this activity a digital advertising strategy was presented to OJAY that incorporated several digital solutions for promoting their e-store and encouraging physical visits to their new HQ Store. Their current database utilises our Email Marketing Software to communicate regularly to their customers. OJAY are constantly challenging the AndMine team to come up with different solutions to grow their customer base and move their major sales online.

Results: The digital advertising strategy has gone from strength to strength in providing OJAY with growing conversion rates and ever increasing sales. In partnership we can reinforce their brand awareness an expose OJAY to an audience they had never before managed to reach. With consistent grassroots campaigns we can grow their sales in a calculated manner, viewing the data constantly to measure the effects of each campaign dollar spent.

Michael Simonetti
Posted by:

Post Reads: 8.5K

Share this

Go on, see if you can challenge us on "OJAY Clothing eCommerce Store" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Dial Before You Dig
Vendor Advocacy Australia
Heat Holders
Kay&Burton
Boston Consulting Group
Ebay
Toy World
Telstra
BlackMores
WTFN
Dinosaur Designs
White Suede
Viktoria & Woods
Atlantic Group of Companies
AC/DC
Tomorrow Stars Basketball
Tassal
Jetstar
Marshall White
Shell
Bigcommerce
TPP
Palace Cinemas
Toni&Guy
Smart Company
Carlton Football Club
Aqium Gel
ISO Certified
Ubertas Group
Peter Mac
Hanover
Madman Entertainment
Matchbox Homewares
Ello
McArthur Skincare
Maxine
CB Richard Ellis
Green St Juice CO
Street Kitchen
Moov Head Lice
Van Egmond Group
NextTech
Melbourne Central
Mamma Lucia
Castran Gilbert
Bulk Nutrients
Melbourne Sports and Aquatic Centre – MSAC
Movember
PranaOn
Tek Ocean
Elucent
Jalna
Liveoneday
High Street Armadale
Passage Foods
Fast.co
Grainshaker
Australian Physiotherapy Association
Magento
Etihad Stadium
Plan It Sync It
Fairfax Media
Chia
Mecca Brands
DUSA, Deakin University Student Association
iPrimus
Melbourne Heart
Plants
Google
Uber
NMI Insurance
Bostik
CSquared Executive
Associated Press
Engineers Without Borders
Australian Anthill
Amino Active
Magento Solution Specialist
RMIT University
Unsw Australia
The University Of Melbourne
Think & Grow Rich Inc
21st Century Australia Party
Cell Therapies
Sports Power
DepSkin.com
Federation Square
Passage To India
Switzer Media+Publishing
Kadac
Catholic Insurance
ABC
SunSense Digital Agency
Xavier
Federation University Australia
Cleanfit
GooglePlay
131 Pizza
Australian Organic Food CO
Acquia Certified Site Builder Drupal
Drupal
Fresh Cheese Company
Ego Pharmaceuticals
Brisbane Times
Watches of Switzerland
Victorian Government
Naturtint
Eway
The Canberra Times
SMH – The Sydney Morning Herald
Grow Your Business
Bintani Australia
Rydges
Paypal
The Age
Cronos Australia
Beaumont
Appstore
GPT Group
Schiavello
News
Melrose MCT
Coles
CAN- Common Wealth Bank
Sunday Creek
Florsheim Shoes
Macmillan Publishing
Adobe Professional
Oakdale Meat Co
OJAY
Royal Freemasons
Microsoft Certified Azure Fundamentals
Rock Pool Group
The Fortune Institute
Loan Market
QV Skincare
National Museum of Australia
Bondi Sands
MAP
Parker Lane
Scrum.org
Wild Rhino Shoes
The Royal Melbourne Hospital
Engine Swim
POSTER Magazine
MyAccount
Rackspace
DeeWhy Market
Crumpler
One Shift
Bank of Cyprus
Tribe
National Relay Services
Celebrate Health
Melrose Health
The Burger Cheese
LBG Australia and New Zealand
Arthur Galan
Novvi
Buy Aussie Now
Grays Ecommerce
Metricon
OMS – Order Management System
Focus On Furniture
James Buyer Advocates
SwinBurne University of Technology
Oracle
VISSF
Garmin
Australian Government
Max’s
Craft CMS
ADP Payroll
Hairhouse Warehouse
Instant RockStar
Natralus Australia
Arc One
Positive Poster
Forbes
Windsorsmith

Testimonials

The &Mine team is great to work with and went beyond the brief to deliver a family violence website which was both engaging and easy to use. The team is collaborative, understand the constraints and sensitivities of a government environment and work alongside you to develop creative and practical solutions and ideas. Stakeholders have only had positive feedback about the website including with comments such as the best government website I have seen. Christine Panayotou, Director Communications, Family Safety Victoria

More Testimonials
AndMine-Google-Partner-Signature