31 May. 2012 - Michael Simonetti - Total Reads 9,996
Build a website for Ego and balance the myriad of business activities, brands, products and content the company produces.
Solution: AndMine recognised this as an opportunity to not only modernise the core company website, but open opportunities for the company across multiple brand sites, social platforms and communications including EDM, APIs, content strategies, Sales team and ATL Marketing objectives. We approached the build allowing for significant future proofing as a development of this size should allow for platform convergence, for example, the integration of on the fly product updates from the company CRM, Sales Force. Focused on functional design we chose a CMS which could handle these variations, manage the immediate content requirements and win organic search traffic in the highly competitive industries they play in. We understood that the website alone would not complete the digital benefits we envisioned for Ego, so future strategies were proposed during development which have since been optioned.
Go on, see if you can challenge us on "Ego Pharmaceuticals: Website and Strategy Development" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.
Add Your CommentMetricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects. Yvonne Abood, Marketing Manager, Metricon Homes
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