Digital Marketing Strategy of Ego Pharmaceuticals

Client:

Ego Pharmaceuticals 

Brief:

Build a website for Ego and balance the myriad of business activities, brands, products and content the company produces.

Solution: AndMine recognised this as an opportunity to not only modernise the core company website, but open opportunities for the company across multiple brand sites, social platforms and communications including EDM, APIs, content strategies, Sales team and ATL Marketing objectives. We approached the build allowing for significant future proofing as a development of this size should allow for platform convergence, for example, the integration of on the fly product updates from the company CRM, Sales Force. Focused on functional design we chose a CMS which could handle these variations, manage the immediate content requirements and win organic search traffic in the highly competitive industries they play in. We understood that the website alone would not complete the digital benefits we envisioned for Ego, so future strategies were proposed during development which have since been optioned.

Results for Ego Pharmaceuticals:

  • Elegant and simple creative application of Ego and company Brands
  • Full eDM integration allowing huge time-saving in marketing on double entry and formatting
  • Significant organic traffic growth with market leading SEO strategies
  • International version saved for future roll-out based on language and product rules
  • Social Media Integration already engaging more consumers
  • Open API integration with Sales Force, Training Platforms and Blog Networking
  • Positive ROI additions to the website are continually being rolled out
Michael Simonetti
Posted by:

Post Reads: 10K

Share this

Go on, see if you can challenge us on "Ego Pharmaceuticals: Website and Strategy Development" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Hanover
AC/DC
Switzer Media+Publishing
Focus On Furniture
CAN- Common Wealth Bank
Watches of Switzerland
Hairhouse Warehouse
Melbourne Sports and Aquatic Centre – MSAC
Rydges
MAP
Paypal
King Wood Mallesons
Think & Grow Rich Inc
Brisbane Times
Grays Ecommerce
TPP
James Buyer Advocates
RMIT University
Bintani Australia
Peter Mac
Melrose MCT
Ello
Inferflora
DepSkin.com
Chia
Boston Consulting Group
Metricon
Magento Solution Specialist
Tassal
Palace Cinemas
Microsoft Certified Azure Fundamentals
Coles
Oakdale Meat Co
Elucent
Beaumont
DeeWhy Market
Maxine
BlackMores
Buy Aussie Now
Australian Physiotherapy Association
Magento
Ego Pharmaceuticals
The Burger Cheese
Passage Foods
NMI Insurance
SwinBurne University of Technology
Macmillan Publishing
Unsw Australia
Craft CMS
Crumpler
SMH – The Sydney Morning Herald
Scrum.org
Smart Company
MyAccount
Tek Ocean
News
Fast.co
POSTER Magazine
Federation Square
Melbourne Central
Melrose Health
PranaOn
Acquia Certified Site Builder Drupal
VISSF
SunSense Digital Agency
Fresh Cheese Company
Liveoneday
National Museum of Australia
ADP Payroll
French Tables
iPrimus
Herbert Smith Freehills
The Age
Viktoria & Woods
Naturtint
ABC
DUSA, Deakin University Student Association
Sunday Creek
Ubertas Group
OMS – Order Management System
National Relay Services
High Street Armadale
Grainshaker
WTFN
Garmin
Shell
Cooper Mills
Madman Entertainment
Mamma Lucia
Appstore
Positive Poster
Arc One
HGG 
Arthur Galan
Cronos Australia
Cleanfit
Bigcommerce
Mecca Brands
ISO Certified
Wild Rhino Shoes
ACTUATE IP
CSquared Executive
Natralus Australia
GooglePlay
GPT Group
Uber
Ebay
Victorian Government
Australian Organic Food CO
One Shift
Plants
Carlton Football Club
Bank of Cyprus
131 Pizza
Melbourne Heart
Google
Engine Swim
Federation University Australia
Oracle
Telstra
Moov Head Lice
Dial Before You Dig
Royal Freemasons
Associated Press
McArthur Skincare
Rock Pool Group
Van Egmond Group
Heat Holders
The Royal Melbourne Hospital
Green St Juice CO
The Fortune Institute
Mark Alexander Design
Toni&Guy
Eway
Max’s
Toy World
Gilbert+Tobin
Amino Active
Vendor Advocacy Australia
Dinosaur Designs
Forbes
Schiavello
Street Kitchen
Novvi
CB Richard Ellis
Catholic Insurance
Windsorsmith
Castran Gilbert
Loan Market
LBG Australia and New Zealand
Grow Your Business
Florsheim Shoes
Etihad Stadium
Plan It Sync It
Tomorrow Stars Basketball
Engineers Without Borders
Australian Anthill
The University Of Melbourne
Marshall White
Atlantic Group of Companies
Jetstar
OJAY
Passage To India
Kay&Burton
Jalna
Vitura Health
Adobe Professional
Drupal
Movember
Sports Power
Rackspace
Fairfax Media
White Suede
Bostik
QV Skincare
NextTech
Gadens
Australian Government
Instant RockStar
Celebrate Health
Matchbox Homewares
Thomson Geer
Tribe
The Canberra Times
Bulk Nutrients
Parker Lane
Bondi Sands
Aqium Gel
Cell Therapies
21st Century Australia Party
Kadac
Xavier

Testimonials

Metricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects. Yvonne Abood, Marketing Manager, Metricon Homes

More Testimonials
AndMine-Google-Partner-Signature