Digital Marketing Strategy of Ego Pharmaceuticals

Client:

Ego Pharmaceuticals 

Brief:

Build a website for Ego and balance the myriad of business activities, brands, products and content the company produces.

Solution: AndMine recognised this as an opportunity to not only modernise the core company website, but open opportunities for the company across multiple brand sites, social platforms and communications including EDM, APIs, content strategies, Sales team and ATL Marketing objectives. We approached the build allowing for significant future proofing as a development of this size should allow for platform convergence, for example, the integration of on the fly product updates from the company CRM, Sales Force. Focused on functional design we chose a CMS which could handle these variations, manage the immediate content requirements and win organic search traffic in the highly competitive industries they play in. We understood that the website alone would not complete the digital benefits we envisioned for Ego, so future strategies were proposed during development which have since been optioned.

Results for Ego Pharmaceuticals:

  • Elegant and simple creative application of Ego and company Brands
  • Full eDM integration allowing huge time-saving in marketing on double entry and formatting
  • Significant organic traffic growth with market leading SEO strategies
  • International version saved for future roll-out based on language and product rules
  • Social Media Integration already engaging more consumers
  • Open API integration with Sales Force, Training Platforms and Blog Networking
  • Positive ROI additions to the website are continually being rolled out
Michael Simonetti
Posted by:

Post Reads: 9.2K

Share this

Go on, see if you can challenge us on "Ego Pharmaceuticals: Website and Strategy Development" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

AC/DC
Australian Anthill
Passage To India
McArthur Skincare
Brisbane Times
Tek Ocean
Appstore
Madman Entertainment
Magento
Etihad Stadium
Fresh Cheese Company
The Fortune Institute
OJAY
The Canberra Times
DUSA, Deakin University Student Association
National Museum of Australia
Unsw Australia
Sunday Creek
Elucent
The Age
Beaumont
Federation University Australia
Bondi Sands
Castran Gilbert
RMIT University
Think & Grow Rich Inc
Novvi
Melbourne Heart
WTFN
Engine Swim
CSquared Executive
Metricon
Craft CMS
Plan It Sync It
Peter Mac
Google
GPT Group
Shell
Cell Therapies
PranaOn
Melbourne Central
Heat Holders
Fairfax Media
CAN- Common Wealth Bank
The Burger Cheese
Dial Before You Dig
Mamma Lucia
Grow Your Business
Positive Poster
ISO Certified
Tribe
Grays Ecommerce
Scrum.org
Carlton Football Club
Jetstar
Eway
Uber
Federation Square
Bulk Nutrients
Windsorsmith
Maxine
SunSense Digital Agency
BlackMores
Bostik
Victorian Government
Paypal
Cronos Australia
Van Egmond Group
Liveoneday
VISSF
Boston Consulting Group
Amino Active
Chia
Telstra
Grainshaker
NMI Insurance
Passage Foods
Wild Rhino Shoes
Australian Physiotherapy Association
Parker Lane
Crumpler
Australian Organic Food CO
Kay&Burton
James Buyer Advocates
MyAccount
Melrose MCT
Schiavello
Atlantic Group of Companies
Street Kitchen
Cleanfit
Dinosaur Designs
Engineers Without Borders
National Relay Services
Green St Juice CO
Associated Press
Fast.co
TPP
Moov Head Lice
Australian Government
Royal Freemasons
Ello
Instant RockStar
Loan Market
Catholic Insurance
iPrimus
Aqium Gel
One Shift
Florsheim Shoes
Rydges
21st Century Australia Party
Ubertas Group
Adobe Professional
Macmillan Publishing
Celebrate Health
Coles
Bigcommerce
News
Acquia Certified Site Builder Drupal
High Street Armadale
Viktoria & Woods
Palace Cinemas
Toni&Guy
Oakdale Meat Co
Ebay
131 Pizza
GooglePlay
Hanover
Natralus Australia
Buy Aussie Now
QV Skincare
Plants
Ego Pharmaceuticals
Switzer Media+Publishing
LBG Australia and New Zealand
Bank of Cyprus
Tassal
Toy World
DepSkin.com
Oracle
Arc One
Mecca Brands
Arthur Galan
Naturtint
Kadac
Hairhouse Warehouse
The University Of Melbourne
Magento Solution Specialist
Garmin
Melbourne Sports and Aquatic Centre – MSAC
ADP Payroll
OMS – Order Management System
Microsoft Certified Azure Fundamentals
Movember
Jalna
POSTER Magazine
White Suede
SMH – The Sydney Morning Herald
Forbes
Melrose Health
Drupal
Watches of Switzerland
Vendor Advocacy Australia
Matchbox Homewares
Smart Company
Bintani Australia
Focus On Furniture
Max’s
Rock Pool Group
Xavier
DeeWhy Market
NextTech
CB Richard Ellis
SwinBurne University of Technology
Rackspace
ABC
Marshall White
MAP
Sports Power
Tomorrow Stars Basketball

Testimonials

Just a quick note to say a big thanks and well done for doing what you said you would - building us a world class Health Food web site.  It looks great! We will find a way to properly thank your team for their hard work and terrific results. Russell, CEO, Melrose Health

More Testimonials
AndMine-Google-Partner-Signature