Digital Campaign Ojay

Unique for its time, our digital agency created the OJAY Evolution Competition.

The Brief. OJAY was launching into the market place their brand ‘Evolution’; New price points range wide to compete with the soon to be launched competitors Gap and Zara. AndMine was tasked to create a digital campaign to highlight OJAYs new price offering to the marketplace. The goal was to engage as many people as possible around the concept with a budget of $10,000.

The Idea. Do something new in the Australian space for social media, pushing relatively new APIs for Facebook and Twitter to AUTOMATE an online competition where VOTES are counted by the number of likes and tweets users get for their entries. Using data collected from the User Entries, Facebook and Twitter APIs, render screens of entrants pages with votes so they can share them with friends and get MORE Votes!

How it worked. The OJAY website was used as a hub to control the Entries and Voting. The smarts in the back-end collected the Data from Facebook and Twitter to re-publish Votes on the website on both the Votes Pages, Entrants Unique Page and the Leader-Board. Using a unique URL for each entry we could easily show their votes (standard), but also calculate who was winning OR doing well in the competition to render interesting pages.

Facebook Advertising Campaign

The Results. Using custom social networking APIs we ensured over 5,000 signups, tens of thousands of unique visitors to the OJAY website. The viral potential of the promotion meant that social referrals, traffic & engagement exploded. Our initial goal was to double or better the average PPC spend for a Facebook ad around $1.50 – $2.00. The cost per engagement, not including on-going or wider views was 23 cents / user.

Michael Simonetti
Posted by:

Post Reads: 10K

Share this

Go on, see if you can challenge us on "Social Media Conversions" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

LBG Australia and New Zealand
Melrose MCT
Heat Holders
Melrose Health
Catholic Insurance
Victorian Government
Grow Your Business
BlackMores
Ubertas Group
Tomorrow Stars Basketball
James Buyer Advocates
SMH – The Sydney Morning Herald
ADP Payroll
Royal Freemasons
Castran Gilbert
Watches of Switzerland
Palace Cinemas
Crumpler
Tek Ocean
Toni&Guy
Bostik
Rydges
SwinBurne University of Technology
Tribe
ABC
Think & Grow Rich Inc
Van Egmond Group
MAP
Coles
Bondi Sands
Jetstar
National Relay Services
Etihad Stadium
Moov Head Lice
Sports Power
Fast.co
Engineers Without Borders
Metricon
Elucent
The Fortune Institute
RMIT University
Dinosaur Designs
Google
QV Skincare
Windsorsmith
Naturtint
Grays Ecommerce
Fairfax Media
Sunday Creek
Rock Pool Group
Microsoft Certified Azure Fundamentals
Ello
Unsw Australia
Forbes
Loan Market
Paypal
Focus On Furniture
OMS – Order Management System
Green St Juice CO
Maxine
Arthur Galan
DeeWhy Market
GooglePlay
Wild Rhino Shoes
AC/DC
Street Kitchen
Macmillan Publishing
Bigcommerce
Natralus Australia
Parker Lane
DUSA, Deakin University Student Association
Liveoneday
Federation Square
GPT Group
The Burger Cheese
Mecca Brands
Viktoria & Woods
Atlantic Group of Companies
WTFN
Shell
The Age
Movember
Scrum.org
Carlton Football Club
News
Melbourne Heart
DepSkin.com
Xavier
Cronos Australia
Peter Mac
Bintani Australia
iPrimus
Magento Solution Specialist
Dial Before You Dig
Maximising First Impressions With Design – Oakdale Meat
Matchbox Homewares
Arc One
Schiavello
Instant RockStar
Kay&Burton
TPP
Boston Consulting Group
Passage Foods
Australian Physiotherapy Association
Australian Anthill
Adobe Professional
Telstra
Passage To India
Aqium Gel
Acquia Certified Site Builder Drupal
Marshall White
Madman Entertainment
21st Century Australia Party
High Street Armadale
131 Pizza
Jalna
NMI Insurance
Appstore
Melbourne Sports and Aquatic Centre – MSAC
Oakdale Meat Co
CB Richard Ellis
Federation University Australia
Amino Active
CSquared Executive
Mamma Lucia
Florsheim Shoes
Bulk Nutrients
Engine Swim
MyAccount
Grainshaker
Magento
McArthur Skincare
Switzer Media+Publishing
Tassal
Ego Pharmaceuticals
Ebay
Celebrate Health
Chia
CAN- Common Wealth Bank
Positive Poster
Australian Organic Food CO
Bank of Cyprus
Kadac
Craft CMS
Garmin
Drupal
The Canberra Times
Uber
Novvi
Australian Government
Smart Company
Fresh Cheese Company
Melbourne Central
ISO Certified
White Suede
Plan It Sync It
SunSense Digital Agency
Hanover
VISSF
Hairhouse Warehouse
Oracle
Associated Press
OJAY
One Shift
Max’s
Buy Aussie Now
Toy World
Eway
National Museum of Australia
POSTER Magazine
Vendor Advocacy Australia
Beaumont
Brisbane Times
The University Of Melbourne
Cell Therapies
Rackspace

Testimonials

Not only is Michael professional but he is also a great friend to have in your court. He is balanced in his advice, fair in his quotes and has the best twitter feed for all things tech - i highly recommend you follow him and also hire him! Clare Smith, GM – Brand & Marketing Communications at Sensis

More Testimonials
AndMine-Google-Partner-Signature