Digital Campaign Ojay

Unique for its time, our digital agency created the OJAY Evolution Competition.

The Brief. OJAY was launching into the market place their brand ‘Evolution’; New price points range wide to compete with the soon to be launched competitors Gap and Zara. AndMine was tasked to create a digital campaign to highlight OJAYs new price offering to the marketplace. The goal was to engage as many people as possible around the concept with a budget of $10,000.

The Idea. Do something new in the Australian space for social media, pushing relatively new APIs for Facebook and Twitter to AUTOMATE an online competition where VOTES are counted by the number of likes and tweets users get for their entries. Using data collected from the User Entries, Facebook and Twitter APIs, render screens of entrants pages with votes so they can share them with friends and get MORE Votes!

How it worked. The OJAY website was used as a hub to control the Entries and Voting. The smarts in the back-end collected the Data from Facebook and Twitter to re-publish Votes on the website on both the Votes Pages, Entrants Unique Page and the Leader-Board. Using a unique URL for each entry we could easily show their votes (standard), but also calculate who was winning OR doing well in the competition to render interesting pages.

Facebook Advertising Campaign

The Results. Using custom social networking APIs we ensured over 5,000 signups, tens of thousands of unique visitors to the OJAY website. The viral potential of the promotion meant that social referrals, traffic & engagement exploded. Our initial goal was to double or better the average PPC spend for a Facebook ad around $1.50 – $2.00. The cost per engagement, not including on-going or wider views was 23 cents / user.

 

Michael Simonetti
Posted by:

Post Reads: 9.1K

Share this

Go on, see if you can challenge us on "Social Media Conversions" - Part of our 171 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Oracle
Metricon
Madman Entertainment
Nmiinsurance
Jetstar
Professional
MyAccount
CSquared Executive
AC/DC
Jalna
GooglePlay
Arthur Galan
Positive Poster
McArthur Skincare
National Museum of Australia
Viktoria + Woods
Melbourne Heart
Max
Fed Square
Bintani
Dusa
Rackspace
The Age
Melrose Health
SunSense Digital Agency
CBRE
Bank of Cyprus
News
Atlantic Group
Grow Your Business
BCG
National Relay Services
Brisbane Times
Engineers Without Borders
High Street Armadale
iPrimus
MAP
Aqium Gel
Dinosaur Designs
Coles
Shell
vissf
Fresh Cheese Company
Kay Burton
QV Skincare
ISO Certified
MSAC
Toy World
One Shift
Hairhouse Warehouse
Van Egmond Group
OJAY
Natralus Australia
Rydges
Telstra
Ego Pharmaceuticals
Melrose MCT
Smart Company
Victorian Government
Watches of Switzerland
131 Pizza
Fortune Institute
Tassal
Paypal
Bigcommerce
Associated Press
LBG Australia and New Zealand
POSTER Magazine
Focus On Furniture
Forbes
Tony and Guy
21st Century Education Agency
Ello
Eway
Google
DepSkin.com
James Buyer Advocates
Digital Agency Panitsync
Marshall White
The Burger Cheese
Smh
Royal Freemasons
Matchbox
OMS
Crumpler
White Suede
Bondi Sands
Magento
Fairfax Media
Arc One
Maxine
University of Melbourne
TSB
Hanover
ADP Payroll
Movember
Magento Solution Specialist
Unsw Australia
Chia
Sports Power
Canberra
BlackMores
abc
Drupal
Etihad Stadium
Cronos Australia
Vendor Advocacy Australia
tribe
Parker Lane
Novvi
Australia Goverment
Macmillan
Grays Ecommerce
Instant RockStar
Australian Physiotherapy Association
WTFN
Acquia Drupal Certification
Tek Ocean
Anthill
Melbourne Central
Mamma Lucia
Green St Juice
Grow Rich
Castran Gilbert
Microsoft-Certified-Azure-Fundamentals
CAN
TPP
Amino Active
RMIT University
Schiavello
Ubertas Group
Engine Swim
GPT Group
Bulk Nutrients
Liveoneday
Rock Pool Group
Palace Cinemas
DeeWhy Market
Ebay
Scrum
Uber
Swin
Loan Market
Moov Head Lice
Elucent
Dial Before You Dig
Appstore
Switzer

Testimonials

Not only is Michael professional but he is also a great friend to have in your court. He is balanced in his advice, fair in his quotes and has the best twitter feed for all things tech - i highly recommend you follow him and also hire him! Clare Smith, GM – Brand & Marketing Communications at Sensis

More Testimonials
AndMine-Google-Partner-Signature