Pete Evans Metricon Homes

Pete Evans from #MKR helped launch #LoveWhereYouLive Campaign of Metricon Homes. An idea and digital savvy competition pitched and won by AndMine to promotion Metricon’s their new tagline nationally.

Client:

Metricon (metricon.com.au)

The Brief:

Metricon Homes were looking at a competition to 1. increase their social engagement online and 2. publicise the Metricon message of loving where you live.

The Solution:

In the digital space we have been noticing the hightened social engagement that exists on photo sharing platforms like Pinterest and Instagram, so we wanted to use image sharing to allow entrants to show us why they loved where they live – right now!

AndMine saw this as an opportunity to create an integrated promotion that funneled existing web users into a competition microsite, and Facebook users into an application that would improve Metricon’s Facebook audience by requiring a like prior to entry.

The Result:

6000+ visitors came to the microsite and Facebook app in the competition period, with a 5% conversion on entries. The Metricon Homes page continued to grow as a result of the promotion (growing by approximately 1000 over the 5 week period).

Entires like Celebrity Post by Pete Evans of #MKR Fame helped seed and season the campaign nationally.

Michael Simonetti
Posted by:

Post Reads: 13K

Share this

Go on, see if you can challenge us on "National Campaigns" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Australian Physiotherapy Association
Castran Gilbert
SunSense Digital Agency
Naturtint
Toni&Guy
OJAY
Watches of Switzerland
Melrose MCT
Sports Power
Adobe Professional
Peter Mac
Engineers Without Borders
Garmin
Melrose Health
Elucent
Paypal
LBG Australia and New Zealand
PranaOn
NMI Insurance
Natralus Australia
Dial Before You Dig
The Royal Melbourne Hospital
Movember
Aqium Gel
Jalna
Sunday Creek
Melbourne Heart
Bigcommerce
Microsoft Certified Azure Fundamentals
Rydges
News
Kay&Burton
Australian Organic Food CO
White Suede
Fresh Cheese Company
Google
Hanover
The Canberra Times
Magento
Matchbox Homewares
National Relay Services
Tribe
Arc One
Street Kitchen
Victorian Government
OMS – Order Management System
Toy World
iPrimus
Coles
Cronos Australia
Xavier
Cell Therapies
Drupal
Windsorsmith
Amino Active
Grainshaker
Ebay
CAN- Common Wealth Bank
Rock Pool Group
Magento Solution Specialist
Ello
Ego Pharmaceuticals
Bostik
Celebrate Health
Appstore
Bank of Cyprus
James Buyer Advocates
Kadac
Carlton Football Club
Max’s
Jetstar
One Shift
Federation Square
Maxine
131 Pizza
MAP
DepSkin.com
Grow Your Business
TPP
Novvi
Engine Swim
Hairhouse Warehouse
National Museum of Australia
Melbourne Central
Acquia Certified Site Builder Drupal
NextTech
Focus On Furniture
AC/DC
Macmillan Publishing
Melbourne Sports and Aquatic Centre – MSAC
The University Of Melbourne
Plan It Sync It
Arthur Galan
Instant RockStar
GPT Group
Crumpler
DeeWhy Market
Parker Lane
Ubertas Group
POSTER Magazine
Oakdale Meat Co
Bondi Sands
Metricon
The Age
Buy Aussie Now
Vendor Advocacy Australia
Forbes
Unsw Australia
Passage To India
Green St Juice CO
QV Skincare
WTFN
MyAccount
ABC
Scrum.org
Rackspace
Schiavello
Atlantic Group of Companies
Van Egmond Group
Loan Market
Smart Company
Tomorrow Stars Basketball
CB Richard Ellis
Tassal
Florsheim Shoes
Plants
Heat Holders
RMIT University
Boston Consulting Group
SMH – The Sydney Morning Herald
Uber
Fairfax Media
Australian Government
VISSF
Chia
SwinBurne University of Technology
GooglePlay
Brisbane Times
Etihad Stadium
McArthur Skincare
Switzer Media+Publishing
Dinosaur Designs
The Fortune Institute
Madman Entertainment
Federation University Australia
Cleanfit
Viktoria & Woods
Fast.co
Oracle
Bulk Nutrients
Bintani Australia
The Burger Cheese
Mamma Lucia
Wild Rhino Shoes
Marshall White
Liveoneday
Eway
Associated Press
ISO Certified
DUSA, Deakin University Student Association
Royal Freemasons
CSquared Executive
Mecca Brands
Positive Poster
Think & Grow Rich Inc
Australian Anthill
Craft CMS
21st Century Australia Party
Palace Cinemas
Beaumont
Telstra
High Street Armadale
Moov Head Lice
BlackMores
Passage Foods
Grays Ecommerce
Shell
Tek Ocean
Catholic Insurance
ADP Payroll

Testimonials

Michael has a wealth of knowledge in business development and management, especially online businesses. His passion and experience in this fast growing and emerging industry is unrivalled.

Dr Viet Le,Lecturer at Swinburne University

More Testimonials
AndMine-Google-Partner-Signature