Social Media Ecosystem

26 Mar. 2012 - - Total Reads 7,099

Digital Agency AC/DC

Our Digital Agency was engaged as the official digital agency to enhance the Australian and New Zealand “Black Ice Tour” for AC/DC. This including supporting the ATL worldwide campaign and Garry Van Egmond Group across a wide range of media. AndMine also created a unique ‘multi-platform’ social networking competition across Twitter, Facebook, Foursquare, YouTube, websites and blogs to capitalise on the campaign momentum using new viral optimisation techniques, for example; the moderator profile ‘Judge Rock’ on Facebook.

Michael Simonetti
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National Museum of Australia
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