Ojay Clothing Ecommerce Website

Client: OJAY Clothing

Brief: OJAY approached AndMine to take their retail space online with an eCommerce solution that reflected their Australian high quality,  fashion-forward brand.

Solution: In conjunction with a brand new BigCommerce website, we took their social networking platforms to a new level of activity and constantly refreshing content. Facebook and Twitter are managed by AndMine and updated daily with new items and promotions. To partner this activity a digital advertising strategy was presented to OJAY that incorporated several digital solutions for promoting their e-store and encouraging physical visits to their new HQ Store. Their current database utilises our Email Marketing Software to communicate regularly to their customers. OJAY are constantly challenging the AndMine team to come up with different solutions to grow their customer base and move their major sales online.

Results: The digital advertising strategy has gone from strength to strength in providing OJAY with growing conversion rates and ever increasing sales. In partnership we can reinforce their brand awareness an expose OJAY to an audience they had never before managed to reach. With consistent grassroots campaigns we can grow their sales in a calculated manner, viewing the data constantly to measure the effects of each campaign dollar spent.

Go on, see if you can challenge us on "OJAY Clothing eCommerce Store" - Part of our 144 services at &Mine. We are quick to respond but if you want to go direct, test us during office hours.

Trusted by

I strongly recommend AndMine and Michael's work to any forward thinking company. They have helped us rapidly evolve our business with great success in a very difficult period in retail. From online to offline they are the new generation of advertising delivering brilliant results and service. From simple EDM's to our new online store and creative campaigns, they have gone above and beyond, engrained themselves in our business and amplified our brand. We look forward to what Michael and the team achieve for us next. - Harry Goles, OJAY Clothing

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&Mine Laboratory

&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

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  • AndMine

    Digital Agency in Melbourne.
    Level 3, South Tower
    424 St. Kilda Road,
    Melbourne VIC 3004
    Victoria, Australia
    Tel: +613 8844 5800
  • AndMine

    Digital Agency in Sydney.
    Level 3, 50 Holt Street
    Surry Hills,
    NSW 2010
    New South Wales, Australia
    Tel: 1300-ANDMINE

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