Growth Hacking for New Businesses
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Client:
Arthur Galan (http://arthurgalan.com.au)
Brief:
Arthur Galan AG, a leading Australian fashion brand, required a flexible platform to display a seasonal collection of product videos simultaneously and an eCommerce solution (soon to be launched by AndMine).
Solution:
AndMine recognised that this was a great opportunity to display not only the contemporary Arthur Galan fashion collection, but also the amazing video work by Steven Chee. Arthur Galan challenged us to deliver a CMS solution that would allow them to seasonally update their collections – be it video or photography based. Additionally, we worked to deliver a two phase approach that would see their brick and mortar stores provide an online offering. Our solution was to create a dual Arthur Galan site utilising both a WordPress platform and Big Commerce. Their current database utilises our Mail&Mine Email Marketing Software to regularly communicate to their customers.
Results:
- A stunning platform to display video content seamlessly over all devices
- Full eDM integration allowing huge time-saving in marketing on double entry and formatting
- Streamlined CMS functionality to update store listings, and content
- Social Media Integration
- An eCommerce store soon to be launched to increase revenue for the AG brand
Posted by: Michael Simonetti
Post Reads: 10.7K
Go on, see if you can challenge us on "Arthur Galan AG" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.
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