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One of AndMine’s SEO agency services is SEO Multichannel Marketing.

What is SEO Multichannel Marketing?

With the explosion of digital, the way brands are engaging with consumers has drastically changed. A winning marketing strategy these days goes beyond making sure you have an Instagram account, a steady email marketing campaign and a print ad in all the right places. It even goes beyond making sure the branding on each of your marketing channels is informative, attractive and consistent. Why? Because modern consumers are more intelligent than ever before, each one with a device at their fingertips with the key to a world of information: Google.

The fact that search engine research has become an integral step in the purchase pathway may make it seem like you are at the mercy of the world wide web. However, by executing SEO multichannel marketing, you can actually turn this into a capitalisation opportunity.

By optimising all the marketing content you distribute across channels for the exact keywords you are winning, you can manipulate the chosen search terms and results and direct consumer research in your favour. If competitors are targeting your keywords or it is a cluttered content space already, a way to battle this is to create entirely fresh copy. For example, you can create a fun hashtag that is completely unique to your business and inject it into every marketing channel you are working across.

This means that when the digitally-savvy consumer is exposed to your campaign, whichever channel they choose to be active on, they will be exposed to your unique copy. When they plug your keywords into Google, you can fully dominate the results with your bespoke and targeted content and encourage them to complete their purchase journey.

SEO Multichannel Marketing AndMine

We understand digital and we know how important it is to harness the results of all online marketing efforts and translate them into sales and a healthy ROI. When we work with a client to help with your multichannel marketing strategy and aligning it to SEO, it all starts with an honest conversation. First, we find out what your business goals are and who you want to target. Then, put the wheels in motion to develop a creative, search engine optimised, multi-channel approach to drive traffic to your site and increase your conversion rate. The process involves:

With the campaign optimised for SEO, all of your marketing spend will be targeted towards leading potential customers to the content that will make them convert.

Optimised Marketing for Optimal ROI

Digital is all about capturing data and using the insights to evolve and grow your marketing until it is optimised. That’s why we track the analytics for each targeted platform and evaluate whether the copy and visuals of the distributed content are directing consumers through the SEO funnel we have created. We continue to boost SEO efforts through all marketing channels until the path to purchase is being fully and effectively guided for maximum growth.

Does your brand need to adopt an SEO multichannel marketing strategy? We can help.

There is more to it than having your SEO Multichannel Marketing sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

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Unsw Australia
Garmin
Oracle
Melbourne Heart
DUSA, Deakin University Student Association
Mamma Lucia
Federation University Australia
LBG Australia and New Zealand
Microsoft Certified Azure Fundamentals
RMIT University
Beaumont
Wild Rhino Shoes
Fairfax Media
Dial Before You Dig
Bostik
Cleanfit
Castran Gilbert
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Switzer Media+Publishing
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Coles
Arthur Galan
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Australian Anthill
Green St Juice CO
Grays Ecommerce
Buy Aussie Now
Bulk Nutrients
Viktoria & Woods
Tassal
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Crumpler
Carlton Football Club
Street Kitchen
Sports Power
Scrum.org
iPrimus
Cronos Australia
Brisbane Times
Amino Active
Maxine
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Celebrate Health
Rydges
Rackspace
MAP
Vendor Advocacy Australia
The Age
Kay&Burton
GooglePlay
Federation Square
Bondi Sands
Parker Lane
Aqium Gel
SunSense Digital Agency
Fast.co
Eway
SMH – The Sydney Morning Herald
Melrose Health
Shell
Ubertas Group
Arc One
Oakdale Meat Co
Etihad Stadium
Florsheim Shoes
AC/DC
Metricon
The Canberra Times
Ello
OJAY
CAN- Common Wealth Bank
Google
Plan It Sync It
Australian Organic Food CO
High Street Armadale
Engineers Without Borders
National Relay Services
Natralus Australia
CSquared Executive
Schiavello
SwinBurne University of Technology
Fresh Cheese Company
Catholic Insurance
Tribe
Dinosaur Designs
Peter Mac
Passage Foods
Grow Your Business
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Marshall White
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Rock Pool Group
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Toy World
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National Museum of Australia
Engine Swim
Tomorrow Stars Basketball
The University Of Melbourne
Movember
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131 Pizza
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Australian Physiotherapy Association
The Burger Cheese
Paypal
Hanover
Melbourne Central
One Shift
Plants
Melbourne Sports and Aquatic Centre – MSAC
Uber
Think & Grow Rich Inc
MyAccount
Jalna
Hairhouse Warehouse
James Buyer Advocates
Xavier
OMS – Order Management System
Atlantic Group of Companies
Elucent
The Fortune Institute
Magento
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ISO Certified
Liveoneday
Victorian Government
Appstore
McArthur Skincare
Toni&Guy
CB Richard Ellis
Kadac
Telstra
Australian Government
News
Smart Company
Bintani Australia
Royal Freemasons
Passage To India
NextTech
Adobe Professional
Chia
Grainshaker
Magento Solution Specialist
DepSkin.com
Acquia Certified Site Builder Drupal
POSTER Magazine
Craft CMS
Ebay
Associated Press
Moov Head Lice
ABC
GPT Group
Heat Holders
Melrose MCT
Matchbox Homewares
Positive Poster
Focus On Furniture
Bank of Cyprus
Cell Therapies
Mecca Brands
Novvi
PranaOn
NMI Insurance
QV Skincare
Sunday Creek
Ego Pharmaceuticals
Boston Consulting Group
Tek Ocean
Windsorsmith

Testimonials

Just a quick note to say a big thanks and well done for doing what you said you would - building us a world class Health Food web site.  It looks great! We will find a way to properly thank your team for their hard work and terrific results. Russell, CEO, Melrose Health

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