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One of AndMine’s SEO agency services is SEO Multichannel Marketing.

What is SEO Multichannel Marketing?

With the explosion of digital, the way brands are engaging with consumers has drastically changed. A winning marketing strategy these days goes beyond making sure you have an Instagram account, a steady email marketing campaign and a print ad in all the right places. It even goes beyond making sure the branding on each of your marketing channels is informative, attractive and consistent. Why? Because modern consumers are more intelligent than ever before, each one with a device at their fingertips with the key to a world of information: Google.

The fact that search engine research has become an integral step in the purchase pathway may make it seem like you are at the mercy of the world wide web. However, by executing SEO multichannel marketing, you can actually turn this into a capitalisation opportunity.

By optimising all the marketing content you distribute across channels for the exact keywords you are winning, you can manipulate the chosen search terms and results and direct consumer research in your favour. If competitors are targeting your keywords or it is a cluttered content space already, a way to battle this is to create entirely fresh copy. For example, you can create a fun hashtag that is completely unique to your business and inject it into every marketing channel you are working across.

This means that when the digitally-savvy consumer is exposed to your campaign, whichever channel they choose to be active on, they will be exposed to your unique copy. When they plug your keywords into Google, you can fully dominate the results with your bespoke and targeted content and encourage them to complete their purchase journey.

SEO Multichannel Marketing AndMine

We understand digital and we know how important it is to harness the results of all online marketing efforts and translate them into sales and a healthy ROI. When we work with a client to help with your multichannel marketing strategy and aligning it to SEO, it all starts with an honest conversation. First, we find out what your business goals are and who you want to target. Then, put the wheels in motion to develop a creative, search engine optimised, multi-channel approach to drive traffic to your site and increase your conversion rate. The process involves:

With the campaign optimised for SEO, all of your marketing spend will be targeted towards leading potential customers to the content that will make them convert.

Optimised Marketing for Optimal ROI

Digital is all about capturing data and using the insights to evolve and grow your marketing until it is optimised. That’s why we track the analytics for each targeted platform and evaluate whether the copy and visuals of the distributed content are directing consumers through the SEO funnel we have created. We continue to boost SEO efforts through all marketing channels until the path to purchase is being fully and effectively guided for maximum growth.

Does your brand need to adopt an SEO multichannel marketing strategy? We can help.

There is more to it than having your SEO Multichannel Marketing sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Jalna
Melrose MCT
Telstra
Federation University Australia
DeeWhy Market
DUSA, Deakin University Student Association
AC/DC
Tassal
RMIT University
Appstore
Bintani Australia
VISSF
Switzer Media+Publishing
Dial Before You Dig
OMS – Order Management System
ADP Payroll
Natralus Australia
Naturtint
ISO Certified
McArthur Skincare
Google
The University Of Melbourne
OJAY
Uber
BlackMores
Bondi Sands
Oakdale Meat Co
Australian Government
Aqium Gel
Plan It Sync It
SMH – The Sydney Morning Herald
Think & Grow Rich Inc
Australian Anthill
The Burger Cheese
ABC
Max’s
Federation Square
Shell
Melrose Health
Acquia Certified Site Builder Drupal
Etihad Stadium
Fairfax Media
ACTUATE IP
Focus On Furniture
Moov Head Lice
Parker Lane
The Fortune Institute
Victorian Government
Mamma Lucia
Grays Ecommerce
SunSense Digital Agency
Brisbane Times
Matchbox Homewares
Melbourne Heart
Novvi
Rock Pool Group
Peter Mac
Arthur Galan
Adobe Professional
The Canberra Times
Toni&Guy
Atlantic Group of Companies
Loan Market
Elucent
Hairhouse Warehouse
Viktoria & Woods
Craft CMS
NMI Insurance
131 Pizza
Boston Consulting Group
Associated Press
Liveoneday
Heat Holders
Windsorsmith
21st Century Australia Party
Drupal
Unsw Australia
Forbes
News
One Shift
Tomorrow Stars Basketball
Bostik
Tek Ocean
Royal Freemasons
WTFN
Ubertas Group
LBG Australia and New Zealand
Australian Organic Food CO
Positive Poster
Coles
Sunday Creek
Buy Aussie Now
Rydges
Bank of Cyprus
QV Skincare
Bulk Nutrients
French Tables
Rackspace
Tribe
Eway
Kadac
Madman Entertainment
James Buyer Advocates
Instant RockStar
Xavier
Passage To India
NextTech
MAP
Paypal
Carlton Football Club
Marshall White
GooglePlay
White Suede
Crumpler
Mecca Brands
Street Kitchen
Scrum.org
Chia
Jetstar
Castran Gilbert
Green St Juice CO
PranaOn
The Age
Florsheim Shoes
Australian Physiotherapy Association
MyAccount
CAN- Common Wealth Bank
SwinBurne University of Technology
Ebay
Fast.co
iPrimus
Microsoft Certified Azure Fundamentals
The Royal Melbourne Hospital
Ego Pharmaceuticals
National Museum of Australia
Schiavello
Beaumont
Metricon
Melbourne Central
Toy World
Movember
Passage Foods
Wild Rhino Shoes
Grainshaker
Cleanfit
Sports Power
Plants
Magento Solution Specialist
Dinosaur Designs
Van Egmond Group
Mark Alexander Design
Hanover
Cell Therapies
CSquared Executive
National Relay Services
Ello
Smart Company
Watches of Switzerland
CB Richard Ellis
Fresh Cheese Company
Arc One
Celebrate Health
Amino Active
High Street Armadale
Bigcommerce
POSTER Magazine
Kay&Burton
GPT Group
DepSkin.com
Vendor Advocacy Australia
Vitura Health
Cronos Australia
Engine Swim
Magento
TPP
Melbourne Sports and Aquatic Centre – MSAC
Macmillan Publishing
Engineers Without Borders
Garmin
Grow Your Business
Oracle
Palace Cinemas
Maxine
Catholic Insurance

Testimonials

Just a quick note to say a big thanks and well done for doing what you said you would - building us a world class Health Food web site.  It looks great! We will find a way to properly thank your team for their hard work and terrific results. Russell, CEO, Melrose Health

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AndMine's is ISO 27001 : Information Security Management Systems Certified.
AndMine's is ISO 27001 : Information Security Management Systems Certified.