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One of AndMine’s SEO agency services is SEO Multichannel Marketing.

What is SEO Multichannel Marketing?

With the explosion of digital, the way brands are engaging with consumers has drastically changed. A winning marketing strategy these days goes beyond making sure you have an Instagram account, a steady email marketing campaign and a print ad in all the right places. It even goes beyond making sure the branding on each of your marketing channels is informative, attractive and consistent. Why? Because modern consumers are more intelligent than ever before, each one with a device at their fingertips with the key to a world of information: Google.

The fact that search engine research has become an integral step in the purchase pathway may make it seem like you are at the mercy of the world wide web. However, by executing SEO multichannel marketing, you can actually turn this into a capitalisation opportunity.

By optimising all the marketing content you distribute across channels for the exact keywords you are winning, you can manipulate the chosen search terms and results and direct consumer research in your favour. If competitors are targeting your keywords or it is a cluttered content space already, a way to battle this is to create entirely fresh copy. For example, you can create a fun hashtag that is completely unique to your business and inject it into every marketing channel you are working across.

This means that when the digitally-savvy consumer is exposed to your campaign, whichever channel they choose to be active on, they will be exposed to your unique copy. When they plug your keywords into Google, you can fully dominate the results with your bespoke and targeted content and encourage them to complete their purchase journey.

SEO Multichannel Marketing AndMine

We understand digital and we know how important it is to harness the results of all online marketing efforts and translate them into sales and a healthy ROI. When we work with a client to help with your multichannel marketing strategy and aligning it to SEO, it all starts with an honest conversation. First, we find out what your business goals are and who you want to target. Then, put the wheels in motion to develop a creative, search engine optimised, multi-channel approach to drive traffic to your site and increase your conversion rate. The process involves:

With the campaign optimised for SEO, all of your marketing spend will be targeted towards leading potential customers to the content that will make them convert.

Optimised Marketing for Optimal ROI

Digital is all about capturing data and using the insights to evolve and grow your marketing until it is optimised. That’s why we track the analytics for each targeted platform and evaluate whether the copy and visuals of the distributed content are directing consumers through the SEO funnel we have created. We continue to boost SEO efforts through all marketing channels until the path to purchase is being fully and effectively guided for maximum growth.

Does your brand need to adopt an SEO multichannel marketing strategy? We can help.

There is more to it than having your SEO Multichannel Marketing sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Ubertas Group
High Street Armadale
Tomorrow Stars Basketball
Hanover
RMIT University
Viktoria & Woods
Parker Lane
Google
21st Century Australia Party
Florsheim Shoes
Royal Freemasons
Natralus Australia
Chia
Liveoneday
James Buyer Advocates
Cronos Australia
Elucent
Positive Poster
Melbourne Heart
Rackspace
Oracle
Federation University Australia
Plan It Sync It
The University Of Melbourne
Etihad Stadium
Novvi
Drupal
Grow Your Business
Tassal
Melbourne Sports and Aquatic Centre – MSAC
Movember
Matchbox Homewares
Macmillan Publishing
Heat Holders
POSTER Magazine
Eway
Jetstar
Mamma Lucia
Bulk Nutrients
CAN- Common Wealth Bank
Magento
NMI Insurance
Atlantic Group of Companies
Rydges
OMS – Order Management System
Watches of Switzerland
Dial Before You Dig
Unsw Australia
Bondi Sands
Fairfax Media
Buy Aussie Now
GooglePlay
Bostik
GPT Group
Kadac
Catholic Insurance
Wild Rhino Shoes
CSquared Executive
SunSense Digital Agency
Victorian Government
Engine Swim
Shell
Grays Ecommerce
White Suede
Australian Government
Sports Power
Rock Pool Group
DUSA, Deakin University Student Association
Fast.co
Madman Entertainment
Passage Foods
Windsorsmith
Xavier
Naturtint
Carlton Football Club
Garmin
Australian Anthill
One Shift
Amino Active
Fresh Cheese Company
Engineers Without Borders
ABC
Arthur Galan
Melrose Health
OJAY
Coles
Hairhouse Warehouse
Max’s
Ebay
National Museum of Australia
Federation Square
Appstore
Toy World
Boston Consulting Group
Passage To India
WTFN
Sunday Creek
Australian Organic Food CO
Switzer Media+Publishing
Vendor Advocacy Australia
Metricon
Acquia Certified Site Builder Drupal
Melbourne Central
iPrimus
Green St Juice CO
Associated Press
Melrose MCT
Street Kitchen
Scrum.org
Aqium Gel
Arc One
Australian Physiotherapy Association
Marshall White
Craft CMS
Mecca Brands
Maxine
SMH – The Sydney Morning Herald
Ego Pharmaceuticals
Microsoft Certified Azure Fundamentals
Think & Grow Rich Inc
MyAccount
BlackMores
Jalna
Bintani Australia
LBG Australia and New Zealand
Paypal
Grainshaker
Telstra
Magento Solution Specialist
Smart Company
Brisbane Times
SwinBurne University of Technology
CB Richard Ellis
VISSF
TPP
The Age
MAP
Focus On Furniture
Palace Cinemas
QV Skincare
Schiavello
McArthur Skincare
Van Egmond Group
The Fortune Institute
131 Pizza
The Canberra Times
Instant RockStar
National Relay Services
Oakdale Meat Co
Moov Head Lice
DepSkin.com
Castran Gilbert
Forbes
Bigcommerce
Tribe
News
AC/DC
DeeWhy Market
Toni&Guy
ADP Payroll
Beaumont
Tek Ocean
Celebrate Health
Crumpler
Uber
The Burger Cheese
Bank of Cyprus
Dinosaur Designs
Adobe Professional
Kay&Burton
Ello
ISO Certified
Loan Market

Testimonials

Metricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects. Yvonne Abood, Marketing Manager, Metricon Homes

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