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One of AndMine’s SEO agency services is SEO Multichannel Marketing.

What is SEO Multichannel Marketing?

With the explosion of digital, the way brands are engaging with consumers has drastically changed. A winning marketing strategy these days goes beyond making sure you have an Instagram account, a steady email marketing campaign and a print ad in all the right places. It even goes beyond making sure the branding on each of your marketing channels is informative, attractive and consistent. Why? Because modern consumers are more intelligent than ever before, each one with a device at their fingertips with the key to a world of information: Google.

The fact that search engine research has become an integral step in the purchase pathway may make it seem like you are at the mercy of the world wide web. However, by executing SEO multichannel marketing, you can actually turn this into a capitalisation opportunity.

By optimising all the marketing content you distribute across channels for the exact keywords you are winning, you can manipulate the chosen search terms and results and direct consumer research in your favour. If competitors are targeting your keywords or it is a cluttered content space already, a way to battle this is to create entirely fresh copy. For example, you can create a fun hashtag that is completely unique to your business and inject it into every marketing channel you are working across.

This means that when the digitally-savvy consumer is exposed to your campaign, whichever channel they choose to be active on, they will be exposed to your unique copy. When they plug your keywords into Google, you can fully dominate the results with your bespoke and targeted content and encourage them to complete their purchase journey.

SEO Multichannel Marketing AndMine

We understand digital and we know how important it is to harness the results of all online marketing efforts and translate them into sales and a healthy ROI. When we work with a client to help with your multichannel marketing strategy and aligning it to SEO, it all starts with an honest conversation. First, we find out what your business goals are and who you want to target. Then, put the wheels in motion to develop a creative, search engine optimised, multi-channel approach to drive traffic to your site and increase your conversion rate. The process involves:

With the campaign optimised for SEO, all of your marketing spend will be targeted towards leading potential customers to the content that will make them convert.

Optimised Marketing for Optimal ROI

Digital is all about capturing data and using the insights to evolve and grow your marketing until it is optimised. That’s why we track the analytics for each targeted platform and evaluate whether the copy and visuals of the distributed content are directing consumers through the SEO funnel we have created. We continue to boost SEO efforts through all marketing channels until the path to purchase is being fully and effectively guided for maximum growth.

Does your brand need to adopt an SEO multichannel marketing strategy? We can help.

There is more to it than having your SEO Multichannel Marketing sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

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Instant RockStar
Macmillan Publishing
Novvi
Amino Active
Kay&Burton
Ebay
Loan Market
Arc One
Beaumont
OMS – Order Management System
OJAY
Jetstar
Watches of Switzerland
Grainshaker
Maxine
SMH – The Sydney Morning Herald
AC/DC
Rock Pool Group
Boston Consulting Group
21st Century Australia Party
Ubertas Group
Max’s
Drupal
Tassal
Aqium Gel
Australian Anthill
The Fortune Institute
Melbourne Heart
Magento
Melrose MCT
Marshall White
Bank of Cyprus
Ego Pharmaceuticals
Forbes
Passage Foods
Hairhouse Warehouse
Elucent
ADP Payroll
Rydges
Castran Gilbert
Acquia Certified Site Builder Drupal
Melbourne Central
Naturtint
QV Skincare
Australian Organic Food CO
Sports Power
GPT Group
The University Of Melbourne
Atlantic Group of Companies
Oracle
Viktoria & Woods
Cronos Australia
The Burger Cheese
Tek Ocean
Carlton Football Club
BlackMores
Metricon
Oakdale Meat Co
Melrose Health
Green St Juice CO
McArthur Skincare
ABC
Arthur Galan
Ello
CB Richard Ellis
National Relay Services
CAN- Common Wealth Bank
Magento Solution Specialist
Associated Press
Focus On Furniture
Moov Head Lice
Eway
Sunday Creek
Dinosaur Designs
Hanover
Natralus Australia
Scrum.org
Rackspace
Telstra
NMI Insurance
DeeWhy Market
Liveoneday
Xavier
Engine Swim
Catholic Insurance
Fast.co
Van Egmond Group
Royal Freemasons
Kadac
Chia
POSTER Magazine
131 Pizza
Mecca Brands
iPrimus
Melbourne Sports and Aquatic Centre – MSAC
White Suede
Passage To India
Buy Aussie Now
MAP
LBG Australia and New Zealand
Federation Square
Etihad Stadium
Schiavello
Microsoft Certified Azure Fundamentals
Google
Uber
Coles
James Buyer Advocates
Fairfax Media
Adobe Professional
Cell Therapies
Bulk Nutrients
Palace Cinemas
Street Kitchen
Paypal
Bostik
GooglePlay
Grays Ecommerce
Brisbane Times
RMIT University
Peter Mac
WTFN
Parker Lane
Toni&Guy
National Museum of Australia
Matchbox Homewares
Engineers Without Borders
SunSense Digital Agency
News
Crumpler
Unsw Australia
Federation University Australia
Windsorsmith
Appstore
Shell
TPP
Think & Grow Rich Inc
One Shift
Movember
SwinBurne University of Technology
The Canberra Times
Heat Holders
Craft CMS
Switzer Media+Publishing
Smart Company
Bintani Australia
The Age
Toy World
Bondi Sands
Dial Before You Dig
Tribe
Jalna
Plan It Sync It
Vendor Advocacy Australia
Mamma Lucia
VISSF
Wild Rhino Shoes
DepSkin.com
Garmin
Tomorrow Stars Basketball
Florsheim Shoes
CSquared Executive
Australian Physiotherapy Association
Madman Entertainment
Grow Your Business
Positive Poster
High Street Armadale
Celebrate Health
Fresh Cheese Company
DUSA, Deakin University Student Association
Australian Government
ISO Certified
Victorian Government
MyAccount
Bigcommerce

Testimonials

Just a quick note to say a big thanks and well done for doing what you said you would - building us a world class Health Food web site.  It looks great! We will find a way to properly thank your team for their hard work and terrific results. Russell, CEO, Melrose Health

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