data breach

One of AndMine’s SEO agency services is SEO Multichannel Marketing.

What is SEO Multichannel Marketing?

With the explosion of digital, the way brands are engaging with consumers has drastically changed. A winning marketing strategy these days goes beyond making sure you have an Instagram account, a steady email marketing campaign and a print ad in all the right places. It even goes beyond making sure the branding on each of your marketing channels is informative, attractive and consistent. Why? Because modern consumers are more intelligent than ever before, each one with a device at their fingertips with the key to a world of information: Google.

The fact that search engine research has become an integral step in the purchase pathway may make it seem like you are at the mercy of the world wide web. However, by executing SEO multichannel marketing, you can actually turn this into a capitalisation opportunity.

By optimising all the marketing content you distribute across channels for the exact keywords you are winning, you can manipulate the chosen search terms and results and direct consumer research in your favour. If competitors are targeting your keywords or it is a cluttered content space already, a way to battle this is to create entirely fresh copy. For example, you can create a fun hashtag that is completely unique to your business and inject it into every marketing channel you are working across.

This means that when the digitally-savvy consumer is exposed to your campaign, whichever channel they choose to be active on, they will be exposed to your unique copy. When they plug your keywords into Google, you can fully dominate the results with your bespoke and targeted content and encourage them to complete their purchase journey.

SEO Multichannel Marketing AndMine

We understand digital and we know how important it is to harness the results of all online marketing efforts and translate them into sales and a healthy ROI. When we work with a client to help with your multichannel marketing strategy and aligning it to SEO, it all starts with an honest conversation. First, we find out what your business goals are and who you want to target. Then, put the wheels in motion to develop a creative, search engine optimised, multi-channel approach to drive traffic to your site and increase your conversion rate. The process involves:

With the campaign optimised for SEO, all of your marketing spend will be targeted towards leading potential customers to the content that will make them convert.

Optimised Marketing for Optimal ROI

Digital is all about capturing data and using the insights to evolve and grow your marketing until it is optimised. That’s why we track the analytics for each targeted platform and evaluate whether the copy and visuals of the distributed content are directing consumers through the SEO funnel we have created. We continue to boost SEO efforts through all marketing channels until the path to purchase is being fully and effectively guided for maximum growth.

Does your brand need to adopt an SEO multichannel marketing strategy? We can help.

There is more to it than having your SEO Multichannel Marketing sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Ebay
Positive Poster
Melrose MCT
Jetstar
tribe
DepSkin.com
Etihad Stadium
RMIT University
Dinosaur Designs
National Relay Services
MSAC
Brisbane Times
Uber
Australian Physiotherapy Association
Vendor Advocacy Australia
One Shift
Fed Square
Hairhouse Warehouse
Dusa
The Age
CBRE
Swin
Melbourne Heart
21st Century Education Agency
Eway
Palace Cinemas
Max
Watches of Switzerland
DeeWhy Market
Grow Rich
Amino Active
Coles
Canberra
ADP Payroll
Atlantic Group
Drupal
Associated Press
Crumpler
CSquared Executive
Macmillan
Switzer
Nmiinsurance
Dial Before You Dig
131 Pizza
Fresh Cheese Company
Moov Head Lice
Toy World
Natralus Australia
OJAY
Ello
Aqium Gel
Matchbox
Elucent
Schiavello
Chia
Acquia Drupal Certification
Royal Freemasons
Bank of Cyprus
Liveoneday
Rackspace
White Suede
Engine Swim
Fairfax Media
McArthur Skincare
Forbes
Grow Your Business
University of Melbourne
Ego Pharmaceuticals
Kay Burton
Digital Agency Panitsync
Arthur Galan
Viktoria + Woods
iPrimus
Smart Company
Madman Entertainment
Hanover
vissf
Tassal
Arc One
Bigcommerce
Melbourne Central
Sports Power
Marshall White
Parker Lane
Mamma Lucia
Google
Magento
QV Skincare
Victorian Government
Microsoft-Certified-Azure-Fundamentals
Scrum
Bondi Sands
GPT Group
Ubertas Group
Rock Pool Group
Green St Juice
ISO Certified
GooglePlay
Engineers Without Borders
CAN
Cronos Australia
Instant RockStar
Anthill
Castran Gilbert
Rydges
News
Movember
Grays Ecommerce
LBG Australia and New Zealand
BlackMores
Australia Goverment
Loan Market
Jalna
Bintani
Professional
WTFN
SunSense Digital Agency
POSTER Magazine
Maxine
Appstore
Metricon
Smh
Shell
OMS
Van Egmond Group
Focus On Furniture
AC/DC
Paypal
TSB
High Street Armadale
James Buyer Advocates
Oracle
Bulk Nutrients
Novvi
Magento Solution Specialist
MAP
National Museum of Australia
MyAccount
Unsw Australia
abc
Fortune Institute
Tony and Guy
The Burger Cheese
Telstra
BCG
TPP
Melrose Health
Tek Ocean

Testimonials

Thank you for all of your hard work in getting our beautiful Melrose website live today. Woohoo!From the incredible design, to all of the behind the scenes technical aspects, to making it all come together and managing all of our feedback. - Lucinda Hobson, Melrose Project Manager Thank you to each and everyone of you for your dedication and hard work in getting this live and running and for your continuous hard work over the week in ironing out the issues that come with a website launch. Kat Heath, Melrose Group Marketing Manager

More Testimonials
AndMine-Google-Partner-Signature