How important are Google reviews?

24 Feb. 2020 - - Total Reads 1,593

What is a Google Review?

Google reviews allow any good business to prove themselves to their potential customers. It allows customers to publicly post a review on Google about their experience with a business. Reviews about service and products allow people to quickly search real people’s reviews without having to download an app. So the better the review that you receive, the better your product or site traffic will be. The reviews level the playing field for smaller businesses where marketing hype, expensive campaigns, and slick copy become less relevant.

Reviews serve as transparency and social proof rather than displaying the power of a creative marketing technique. More companies are placing more emphasis on having positive google reviews. Now people can type in a search query and stumble upon businesses with reviews from actual customers and make an informed decision. Therefore deciding whether or not they should engage with that business—with positive reviews pushing them towards conversion. For businesses big or small Google reviews have unprecedented power. This includes the power to influence brand trust, local SEO, and feedback. 

Importance of google reviews:

Google reviews can have the ability to create or damage consumer trust and therefore, influence the success of a business. Reviews can give businesses a big credibility boost without having to spend a dime.

Today transparency is becoming more relevant for consumers. It’s not uncommon for a consumer to research a business before purchasing products or services. In fact, nearly 88% of consumers have read reviews to determine the quality of a local business. When Google collects research they heavily utilise these reviews. The same survey reports that a staggering 72% of consumers believe positive reviews creates trust in a local business. This provides a great opportunity for local businesses to gain an advantage over other businesses with positive reviews, by displaying positive relationships between the business and their customer. Therefore further building and growing customer trust.

Google’s search algorithms are complex but one thing certain Google reviews have an impact on Google local searches. As roughly 9% of Google’s entire search algorithm is driven by review signals like the ones in business’ Google reviews. These review signals are generally focused around review quantity, velocity, and diversity. With proper execution, Google business reviews can be one of your most successful marketing tactics.

Business reviews get found much more easily and quickly than utilizing only traditional SEO activities like keyword research and blogging. As with any review, Google reviews can act as a tool to help you realize what needs improvement to increase customer satisfaction. Google reviews are also an excellent way to increase the click-through rate when you show up in a search engine. The ratings will be next to your business name, so a collection of positive ratings will increase clicks through to your site. The significance of good reviews is demonstrated with the online businesses whose sole aim is to “bury” bad reviews for your business.

How do google reviews work:

Google reviews can be a great way for businesses to highlight their point of difference. Therefore, showcasing how customers experience them. Reviews that have the biggest impact on the local search result will appear next to your listing and can help your business flourish.

Businesses will stand out from their competition once they get enough stars associated with their reviews.

click here for further information for what is a google review & how they work : https://www.brightlocal.com/learn/how-do-google-reviews-work/

How to increase my Google reviews

Businesses can also request reviews from their customers through an easy URL that’s specific to your business to further boost your reviews. Customers must sign into their Google accounts to leave a review.

If your business is struggling to increase their google reviews here are some easy tips to follow:

  • After a successful job with a client send them a follow-up email. Include a custom review link to your business or add a review link to your website. This will help you get more reviews simply because it makes it easier for your customers. Even though some customers may be hesitant to leave a review. This may be due to not fully understanding the process, remember to emphasize the simplicity of it.
  • Suggest they can just leave a star rating without writing anything.
    This may change the perception by the customer that reviewing is laborious.
  • Respond to customer reviews.
    It is important to respond to customer reviews as they have taken time to help your business by leaving a review. When a customer sees that the business owner regularly responds to feedback left on Google, they will be more inclined to want to share their feedback as they know someone will actually be reading it. 

click here for more blogposts on how to further your business and lead it to success: https://www.andmine.com/blogs/how-to-increase-your-visibility-through-social-networks/

Posted by:

Post Reads: 1.6K

Share this

Go on, see if you can challenge us on "How important are Google reviews?" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Drupal
Parker Lane
Jetstar
McArthur Skincare
The University Of Melbourne
Royal Freemasons
131 Pizza
Maxine
Oakdale Meat Co
WTFN
Rydges
Oracle
Switzer Media+Publishing
NMI Insurance
Hanover
Atlantic Group of Companies
iPrimus
Melbourne Heart
Adobe Professional
High Street Armadale
Scrum.org
Melbourne Central
Bigcommerce
Wild Rhino Shoes
Buy Aussie Now
Plants
Unsw Australia
Gilbert+Tobin
The Age
ADP Payroll
Moov Head Lice
Australian Organic Food CO
Magento
Toy World
Viktoria & Woods
Ello
Fresh Cheese Company
Bostik
Mamma Lucia
Rock Pool Group
MAP
Arc One
Dinosaur Designs
Coles
Australian Anthill
Mark Alexander Design
TPP
Cronos Australia
Amino Active
Marshall White
Melrose Health
SwinBurne University of Technology
Florsheim Shoes
Bank of Cyprus
Dial Before You Dig
Sunday Creek
Van Egmond Group
OJAY
Forbes
Heat Holders
Think & Grow Rich Inc
Vendor Advocacy Australia
Mecca Brands
Bintani Australia
The Burger Cheese
The Royal Melbourne Hospital
Peter Mac
Matchbox Homewares
Herbert Smith Freehills
Acquia Certified Site Builder Drupal
Plan It Sync It
Tomorrow Stars Basketball
Engineers Without Borders
The Canberra Times
Ubertas Group
Smart Company
Positive Poster
Madman Entertainment
SunSense Digital Agency
Fast.co
Cleanfit
DepSkin.com
One Shift
GPT Group
21st Century Australia Party
ISO Certified
Thomson Geer
Tek Ocean
PranaOn
OMS – Order Management System
Jalna
Cooper Mills
Google
Movember
Toni&Guy
Sports Power
French Tables
ACTUATE IP
The Fortune Institute
Rackspace
Bulk Nutrients
James Buyer Advocates
Passage To India
Garmin
Watches of Switzerland
Metricon
CSquared Executive
Grainshaker
White Suede
Passage Foods
LBG Australia and New Zealand
Ebay
Melrose MCT
DeeWhy Market
Kay&Burton
Microsoft Certified Azure Fundamentals
Street Kitchen
Federation University Australia
AC/DC
Bondi Sands
Fairfax Media
Natralus Australia
Brisbane Times
King Wood Mallesons
Eway
Windsorsmith
Elucent
Focus On Furniture
GooglePlay
Chia
News
Craft CMS
Palace Cinemas
Appstore
Victorian Government
Castran Gilbert
Tribe
Green St Juice CO
Grays Ecommerce
Cell Therapies
Catholic Insurance
Paypal
Carlton Football Club
Associated Press
Max’s
Engine Swim
Ego Pharmaceuticals
SMH – The Sydney Morning Herald
Macmillan Publishing
MyAccount
Crumpler
Tassal
QV Skincare
Xavier
RMIT University
Arthur Galan
Federation Square
Aqium Gel
Vitura Health
Loan Market
Telstra
BlackMores
National Museum of Australia
Instant RockStar
Australian Physiotherapy Association
Grow Your Business
CB Richard Ellis
Melbourne Sports and Aquatic Centre – MSAC
CAN- Common Wealth Bank
Gadens
Naturtint
ABC
Shell
Schiavello
National Relay Services
Celebrate Health
Kadac
Australian Government
DUSA, Deakin University Student Association
Liveoneday
Hairhouse Warehouse
NextTech
Magento Solution Specialist
Inferflora
Novvi
VISSF
POSTER Magazine
Uber
Beaumont
Boston Consulting Group
Etihad Stadium

Testimonials

I work with AndMine for my web development and website content management. Changes are always made quickly and I'm kept in the loop at all times - the website continues to generate awesome results. Jason Digby, Eatmusik

More Testimonials
AndMine-Google-Partner-Signature
AndMine's is ISO 27001 : Information Security Management Systems Certified.
AndMine's is ISO 27001 : Information Security Management Systems Certified.