How important are Google reviews?

24 Feb. 2020 - - Total Reads 1,418

What is a Google Review?

Google reviews allow any good business to prove themselves to their potential customers. It allows customers to publicly post a review on Google about their experience with a business. Reviews about service and products allow people to quickly search real people’s reviews without having to download an app. So the better the review that you receive, the better your product or site traffic will be. The reviews level the playing field for smaller businesses where marketing hype, expensive campaigns, and slick copy become less relevant.

Reviews serve as transparency and social proof rather than displaying the power of a creative marketing technique. More companies are placing more emphasis on having positive google reviews. Now people can type in a search query and stumble upon businesses with reviews from actual customers and make an informed decision. Therefore deciding whether or not they should engage with that business—with positive reviews pushing them towards conversion. For businesses big or small Google reviews have unprecedented power. This includes the power to influence brand trust, local SEO, and feedback. 

Importance of google reviews:

Google reviews can have the ability to create or damage consumer trust and therefore, influence the success of a business. Reviews can give businesses a big credibility boost without having to spend a dime.

Today transparency is becoming more relevant for consumers. It’s not uncommon for a consumer to research a business before purchasing products or services. In fact, nearly 88% of consumers have read reviews to determine the quality of a local business. When Google collects research they heavily utilise these reviews. The same survey reports that a staggering 72% of consumers believe positive reviews creates trust in a local business. This provides a great opportunity for local businesses to gain an advantage over other businesses with positive reviews, by displaying positive relationships between the business and their customer. Therefore further building and growing customer trust.

Google’s search algorithms are complex but one thing certain Google reviews have an impact on Google local searches. As roughly 9% of Google’s entire search algorithm is driven by review signals like the ones in business’ Google reviews. These review signals are generally focused around review quantity, velocity, and diversity. With proper execution, Google business reviews can be one of your most successful marketing tactics.

Business reviews get found much more easily and quickly than utilizing only traditional SEO activities like keyword research and blogging. As with any review, Google reviews can act as a tool to help you realize what needs improvement to increase customer satisfaction. Google reviews are also an excellent way to increase the click-through rate when you show up in a search engine. The ratings will be next to your business name, so a collection of positive ratings will increase clicks through to your site. The significance of good reviews is demonstrated with the online businesses whose sole aim is to “bury” bad reviews for your business.

How do google reviews work:

Google reviews can be a great way for businesses to highlight their point of difference. Therefore, showcasing how customers experience them. Reviews that have the biggest impact on the local search result will appear next to your listing and can help your business flourish.

Businesses will stand out from their competition once they get enough stars associated with their reviews.

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How to increase my Google reviews

Businesses can also request reviews from their customers through an easy URL that’s specific to your business to further boost your reviews. Customers must sign into their Google accounts to leave a review.

If your business is struggling to increase their google reviews here are some easy tips to follow:

  • After a successful job with a client send them a follow-up email. Include a custom review link to your business or add a review link to your website. This will help you get more reviews simply because it makes it easier for your customers. Even though some customers may be hesitant to leave a review. This may be due to not fully understanding the process, remember to emphasize the simplicity of it.
  • Suggest they can just leave a star rating without writing anything.
    This may change the perception by the customer that reviewing is laborious.
  • Respond to customer reviews.
    It is important to respond to customer reviews as they have taken time to help your business by leaving a review. When a customer sees that the business owner regularly responds to feedback left on Google, they will be more inclined to want to share their feedback as they know someone will actually be reading it. 

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