This is a quick and simple instruction guide on how-to title a blog post for free organic traffic. (If you don’t know what organic traffic is, it is the free traffic that your website receives when someone clicks on a non-paid result in a search engine). Of course there are far more sophisticated ways of doing this, for example; logging in to Google Adwords Keyword Analysis Tool and doing some research. However this far quicker idea certainly works for our team and saves a lot of time. Noting many conversion principles weigh up time vs. results, this wins on both fronts. So here goes:
Go to Google and start searching (start typing) some of the characters of the lead you would like (highlighted in yellow below).
Watch carefully what is in the auto-suggest list below the search bar (highlighted in orange below).
Look at the results that start to appear in the results section (highlighted in green below).
If your question (Step 2), has appeared early in your typing (Step 1), and is not directly listed in the results (Step 3). You are on a winner. Alternatively, restart from step 1 and see if you can find a better result.
So with a quick glance; we believe something that is actually near the top of the auto-suggest list, but does not have a page with the same title yet (like the one below) is perfect.
FYI, it is how we determined this post’s title and all of our other titles. Double checked by our SEO and keyword analysis team just to be sure they do very well on organic search results. Note. You can also use this strategy to name your image files for SEO content.
for the programming and math fans; You want the lowest score, but not zero from;
$Number_of_Characters Typed * $Auto_Suggest_Position * $Number_of_Similar_Results * (10 * $Number_of_Same_Results)
The AndMine team have been delivering our digital strategy and online services for many years now. Strongly commercially aware they know our industry well and have consistently delivered winning results for Matchbox.