Software, Marketing and Internet Expert Witness – Michael Simonetti

Michael Simonetti (BSc BE MTE) has 20+ years in Internet Marketing, Software Engineering and Digital experience. Over the past decade, Michael has built a client portfolio comprising legal and professionals by working with them on cases preceding, and up to the Australian Federal Court as an objective Internet Expert Witness. The digital and technology services this covers includes;

• Google Search and Internet Search Engines
• Google Advertising and Search Advertising
• Social Media Advertising and Facebook Advertising
• Intellectual Property (IP) and Trademark Infringements
• Australian Brandmark (Image) and Trademark (Wordmark) Infringements
• Online Defamation
• Wayback Machine and the Internet Archive
• Website Tools, Publishing and Analytics
• Domain Cyber-Squatting and Passing Off
• Unfair Business Practices Online
• Using Trademarks in Advertising Campaigns
• Passing off in Search Engine Optimisation (SEO)

Services range from initial advice, reports, affidavits and court appearances. Applicants and respondents vary from small businesses, SMEs to Multinational Corporations.

Amongst others, Michael has worked across Real-Estate, Legal, Hospitality, Professional Services, Medical, Travel, B2B and B2C verticals.

• 20+ years working commercially online as the head of his own digital agencies.
• Holds degrees from Melbourne University in Computer Science and Engineering as well as a Masters in Telecommunications Engineering.
• Proficient at Technical Advice and Layman’s explanations.
  

Marketing and Internet Expert Witness Testimonials

“We’ve found Michael to be a diligent, objective and technically astute Expert Witness with respect to internet and search engine matters. He is a true professional.” – Solicitor

“Michael’s testimony was critical to our case, even with tight turnaround times, he always ensured we met deadlines.” – Barrister     

To speak to one of Michael’s references, please contact AndMine and we will put you in touch. If you like to discuss engaging Michael as an objective Internet Expert Witness or further information, please contact our office to arrange an initial call.

Projects and cases include a wide range including but not limited to; 

Cases and Organisations; 

NGS Super Pty Ltd
News.com.au
Harris Gomez Group
The Age
Sydney Morning Herald
Financial Review
Channel 7, 9, 10
Sky News
PranaOn
George Pell
Andrew Forrest
Mobile Skips
Facebook
Interflora
Toyota
Lyf
Apple
Hoyne 

Firms Acted For                             

King Wood Mallesons
Gadens
Herbert Smith Freehills
Thomson Geer
Gilbert + Tobin
Cooper Mills
Buchanan