BigCommerce Platform: Designing an E-Store for Arthur Galan

28 Apr. 2017 - - Total Reads 6,727

BigCommerce Platform

This article forms part of our ‘Customising BigCommerce’ case study series. We continually impress our clients who are looking to digitalise their sales channels by creating custom e-stores on the BigCommerce Platform.

In this case study, we will look at how we helped our client, Arthur Galan AG, create a clean and elegant website to reflect their brand.

A Bit About Arthur Galan

Arthur Galan AG is a premium men’s designer label established in 1998 by Arthur Galan himself. Since then, the label has grown a loyal customer base of shoppers who return time and time again for the brand’s superior fabrics and modern fashion designs.

BigCommerce Platform Customisation and E-Store Development

To match their commitment to modern designs and high quality fabrics, Arthur Galan AG needed a website that was digitally advanced and visually impressive. After aligning our project goals with the client’s requirements, AndMine created the new Arthur Galan AG e-store on BigCommerce. We embedded various features and manipulated the platform to fully customise the website for Arthur Galan AG and optimise the shopping experience for their customers.

Elements of the development process that led to the customised e-commerce site included:

  1. Minimalist design philosophy and aesthetically engineered content placement system.
  2. Custom-developed to synchronise the inventory level product of BigCommerce to match that of their Logistics ERP Software.
  3. JAVA development.

With the e-store development complete, Arthur Galan AG employed AndMine’s expertise in digital marketing to boost their online presence. Adhering to our working algorithms of our four pillars of online success, we provided various digital services for the client including viral marketing, growth hacking techniques and targeted advertising. By providing detailed insights to the client around the analytics and performance of the website and the marketing efforts, we worked together to optimise results.

The results today are stunning: healthy traffic, solid conversion rates and increased traffic and revenue. Despite being an already successful brand, Arthur Galan AG could see that market trends saw an increasing number of competitors establishing themselves online. By moving to digital, with the help of AndMine’s expertise, Arthur Galan AG positioned themselves in new channels and reached new customers. 

BigCommerce Platform

Michael Simonetti
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