Conversion Rate Optimisation

As part of our Digital Marketing & Advertising Services, we focus on Conversion Rate Optimisation to ensure our clients are getting the most out of their ad campaigns and ad spend.

What is Conversion Rate Optimisation (CRO) in Digital Advertising?

Conversion rate optimisation in digital advertising and marketing refers to the process of refining your ad campaigns and marketing efforts, both paid and organic, to increase the percentage of clicks that convert as much as possible. To improve the quality of your digital traffic in this way, tweaks can be made across any part of your campaign including creative, the distribution of advertising channels that we use and the landing page that your ad links to.

Digital Advertising, CRO &Mine

At AndMine, we ensure that the conversion rate of our clients’ campaigns are optimum by using industry benchmarks for comparison and through the use of split testing. Split testing is a controlled experiment whereby a second variation of your campaign is created and the results of the two are compared. Whether or not the change had a positive impact on your conversion rate will determine whether or not the alteration should be permanently absorbed into the campaign. This process can be repeated until we find the best possible way optimise your digital advertising. To speed up the process, we use multivariate testing to examine various elements in single split tests. 

By using the split testing method, we treat digital advertising as a science rather than an art, where decisions are based on hard fact and analytics rather than instincts or gut feelings. Because of this, we are able to consistently make the right decisions to optimise everything from design and copy to geographical and demographic targeting. This allows us to identify any barriers to entry that are preventing clicks and barriers to action that are preventing conversion. By doing so, we can learn from the traffic and real consumer behaviour to hone in on the very best conversion rate that you campaign can achieve by crafting the very best digital advertising campaign for your company. Through constant campaign and website improvements, we can increase the value of your ads and your website, an achievement which will affect both your organic and paid results.

We pride ourselves on performance transparency and whenever we work with a client on conversion rate optimisation we share our bespoke data aggregation dashboard with you. This allows to you see the conversion rate improve in a clearly and concise way, both over time and in real time. Of course, it also means that you can see when the data isn’t behaving as expected so that we can have open conversation about campaign performance.

Optimised Campaigns for Optimal Conversion Rates

By intelligently testing the behavioural patterns of your consumer traffic and making calculated refinements to your digital advertising, you will benefit from compelling campaigns, improved engagement and optimised conversion rates. This will in turn make your overall advertising strategy more focused and mean that your advertising budget is generating a better return on investment. 

 

Want to know more about how effective CRO can improve your ROI dramatically? Talk to us.

There is more to it than having your Conversion Rate Optimisation (CRO) sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

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Bigcommerce
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Natralus Australia
Tony and Guy
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Melbourne Heart
Australian Physiotherapy Association
Australia Goverment
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Parker Lane
University of Melbourne
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Maxine
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Fresh Cheese Company
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Jetstar
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Ego Pharmaceuticals
Ebay
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Ello
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National Museum of Australia
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Amino Active
Nmiinsurance
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ISO Certified
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Crumpler
Positive Poster
Etihad Stadium
ADP Payroll
Macmillan
Engine Swim
Aqium Gel
QV Skincare
Focus On Furniture
Bank of Cyprus
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131 Pizza
Federation
tribe
Arthur Galan
Novvi
Windsorsmith
Chia
Dusa
Kay Burton
Acquia Drupal Certification
Viktoria + Woods
MAP
Uber
Smart Company
News
Castran Gilbert
AC/DC
Magento
Bintani
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National Relay Services
Xavier

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Just a quick note to say a big thanks and well done for doing what you said you would - building us a world class Health Food web site.  It looks great! We will find a way to properly thank your team for their hard work and terrific results. Russell, CEO, Melrose Health

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