If you’re not measuring, you’re not marketing.
Traditional marketing is constrained by it’s metrics making – ROI, Sales Increases, Brand Recognition are all difficult to pin point. Digital marketing, by comparison, makes traditional look stone-aged by comparison! Consumers don’t interact with one channel in a vacuum, but using a range of diverse, interconnected media. Digital Auditing of your site will help you recognize the faults and irregularities in your website.
The first stage of any successful marketing strategy is to look at your analytics and set a benchmark to where growth can begin! Establishing a benchmark and analysing shifts from month to month allows us to find where your websites baseline was, as well as the impact of a range of integrated marketing activities. These insights allow us to refine ongoing marketing and SEO strategy, measure consumer engagement and track advertising effectiveness with the aim of increasing our understanding of and improving end-to-end conversions.
Services of AndMine’s Analytic Strategy include:
Social Marketing Metrics
eCommerce Analytics and Plugins
Search Engine Ranking Programs
Month-to-Month Analytics and Refinement
Consumer Engagement Testing
AB Multivariate Testing
MailAndMine EDM Analytics
There is more to it than having your Customer Journeys and Website Auditing sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.
The &Mine team is great to work with and went beyond the brief to deliver a family violence website which was both engaging and easy to use. The team is collaborative, understand the constraints and sensitivities of a government environment and work alongside you to develop creative and practical solutions and ideas. Stakeholders have only had positive feedback about the website including with comments such as the best government website I have seen. Christine Panayotou, Director Communications, Family Safety VictoriaMore Testimonials