Music streaming company Spotify has now launched its Ad Studio platform in Australia. The new offering will make it easier for marketers to reach consumers with their product or service at the right moment — while they’re at work, during the daily commute, while they’re running or working out at the gym, or when lounging at home. It’s like the good old days of radio advertising, but better.
With Spotify Ad Studio you’ll be able to create and manage audio campaigns in minutes, with flexible budget options for all business sizes.
Want to know how you can launch your first Spotify Ad Studio campaign? Here’s how:
1) Share a script, pick a background track and Spotify will create a fully-produced audio ad for review, complete with a recorded voice-over. If you already have an audio ad, you can upload it with one click.
2) Choose your target audience based on age, gender, location, activity and even music taste. Users can also select mobile, desktop or both — just like we do with Facebook advertising campaigns and Google Display and Search campaigns.
3) Set a budget duration of the campaign and then track the results to see how the audience is responding.
If you’re interested in advertising on Spotify but don’t have the time or resources to do it yourself, contact us today and we can discuss how we can get you started.