programmatic advertising

Programmatic advertising is an element of the Digital Marketing & Advertising Services that we offer at AndMine.

What is Programmatic Advertising?

Programmatic advertising is the practice of using software to buy digital real estate as opposed to traditional methods such as manual or human negotiation. Why is it used? The same reason supermarkets are replacing employees at the checkout with self-service machines. Using software instead of salespeople is efficient and it is inexpensive in the long run after initial set-up costs. One notable advantage of programmatic buying of digital space is that, because it uses algorithmic trading, it can cut out the possibility of human error.

Programmatic Advertising &Mine

AndMine are always at the forefront of technology and exploring innovative ways to achieve optimal results through digital. However, when it comes to programmatic advertising, we believe that people are more powerful and can ultimately garner better results. At AndMine, we use programmatic advertising as a comparative benchmark to test and monitor our manual adjustments. Our data shows that we achieve two to ten times greater results for our clients compared to software-only advertising techniques. 

When our team aggressively and manually chase down CPA and CPL events, history shows that we reap exponentially better outcomes. While programmatic media buying can be extremely useful, it adopts a ‘set and forget’ functionality. To clearly illustrate a visual representation of your company’s data, we create a bespoke aggregation dashboard. The dashboard draws information from your campaign using tools such as Google analytics. This allows us to compare platforms, define ROI and action refinements. Our Digital CPA Advertising Cycle has been tried and tested; with over a decade of IP, the proof is in the punch.

Programmatic Advertising AndMine

Programmatic Advertising Can Be Problematic

Programmatic software tools are not nearly as effective as the process of our team continually refining and adjusting your campaign. Relying solely on software to effectively purchase your digital advertising is problematic if you don’t have an experienced team to track data and make adjustments to your campaign. That’s where we can help.

Want to learn more about how you can optimise your company’s online media buying? Get in touch here.

There is more to it than having your Programmatic Advertising sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Taylor Rose
Associated Press
Marshall White
CB Richard Ellis
Australian Organic Food CO
Viktoria & Woods
Madman Entertainment
Rackspace
Etihad Stadium
ISO Certified
Buy Aussie Now
Magento
Catholic Insurance
Dial Before You Dig
Wild Rhino Shoes
RMIT University
Loan Market
Schiavello
Oracle
Moov Head Lice
Plants
Naturtint
Passage To India
ABC
Heat Holders
Adobe Professional
The Age
Carlton Football Club
OMS – Order Management System
TPP
Jalna
Castran Gilbert
Melrose MCT
Atlantic Group of Companies
BlackMores
Macmillan Publishing
Grainshaker
Shell
Kay&Burton
Appstore
Mamma Lucia
Fresh Cheese Company
VISSF
Green St Juice CO
GooglePlay
Grow Your Business
Microsoft Certified Azure Fundamentals
Engineers Without Borders
Instant RockStar
LBG Australia and New Zealand
Vendor Advocacy Australia
Grays Ecommerce
Melbourne Heart
Matchbox Homewares
Boston Consulting Group
SwinBurne University of Technology
Federation Square
Van Egmond Group
AC/DC
Crumpler
Paypal
POSTER Magazine
Scrum.org
Arc One
Brisbane Times
Metricon
NGS Super
Banki Haddock Fiora
QV Skincare
Celebrate Health
Macpherson Kelley
Beaumont
Max’s
21st Century Australia Party
Forbes
Coles
The Canberra Times
Melrose Health
PranaOn
National Relay Services
MyAccount
iPrimus
GPT Group
Cleanfit
Australian Physiotherapy Association
SMH – The Sydney Morning Herald
Movember
Palace Cinemas
Smart Company
Jetstar
Street Kitchen
King Wood Mallesons
Bostik
Ubertas Group
HGG 
DUSA, Deakin University Student Association
Vitura Health
Natralus Australia
Cell Therapies
Craft CMS
Cooper Mills
National Museum of Australia
OJAY
Eway
Toni&Guy
Fairfax Media
Garmin
NMI Insurance
Think & Grow Rich Inc
DepSkin.com
Xavier
Acquia Certified Site Builder Drupal
Sunday Creek
Positive Poster
Peter Mac
Unsw Australia
White Suede
Cronos Australia
ACTUATE IP
NextTech
Rock Pool Group
French Tables
Royal Freemasons
Novvi
Bulk Nutrients
Hanover
The Royal Melbourne Hospital
Fit My Car
Ello
CAN- Common Wealth Bank
Tassal
Ego Pharmaceuticals
Google
James Buyer Advocates
Windsorsmith
News
Bank of Cyprus
Passage Foods
CSquared Executive
Bondi Sands
131 Pizza
Oakdale Meat Co
Tek Ocean
Mecca Brands
Watches of Switzerland
Tribe
The University Of Melbourne
Amino Active
Plan It Sync It
Australian Anthill
Bintani Australia
Hairhouse Warehouse
Victorian Government
Chia
Focus On Furniture
Florsheim Shoes
Melbourne Sports and Aquatic Centre – MSAC
MAP
Maxine
SunSense Digital Agency
ADP Payroll
Telstra
Melbourne Central
Rydges
DeeWhy Market
Dinosaur Designs
Toy World
Gilbert+Tobin
Fast.co
The Burger Cheese
Federation University Australia
Gadens
Kadac
Elucent
Australian Government
Herbert Smith Freehills
WTFN
Mark Alexander Design
Thomson Geer
Magento Solution Specialist
Uber
Drupal
High Street Armadale
Parker Lane
Tomorrow Stars Basketball
Engine Swim
One Shift
ISO CERTIFIED 27001
Liveoneday
Ebay
McArthur Skincare
Switzer Media+Publishing
Sports Power
Arthur Galan
The Fortune Institute
Aqium Gel
Inferflora
Bigcommerce

Testimonials

AndMine's Marketing Software ensures we stay on-brand no matter who in our office creates the campaign. We love that AndMine take all the IT complexity out of our online marketing so we can focus on results Emma Gleeson, QV Skincare

More Testimonials
AndMine-Google-Partner-Signature