As part of our Digital Marketing & Advertising Services, we help clients with their Search Engine Marketing (SEM).

What is SEM or Search Engine Marketing?

Search engine marketing (SEM) is an umbrella term for all digital marketing efforts that are executed to improve your website’s visibility in search engine result pages (SERPS). The end goal of SEM is to attract increased quality traffic to your site that is likely to result in conversions.

SEM includes both optimising internal content through SEO, and advertising externally on Google through AdWords PPC or CPC. SEO efforts boost your organic search ranking through creating search engine optimised digital content. PPC on the other hand, aims to position you at the forefront of user visibility through paid advertising on Google. Both of these improve your SERPS visibility and encourage increased web traffic, digital conversions and overall profits.

Search Engine Marketing &Mine

In order to carry out a results-optimised and cost-effective SEM strategy, both your SEO strategy and PPC activity need to be fully aligned and operating in cohesion. That’s exactly what AndMine helps our clients achieve.

We understand the nuances of search marketing and we work with the knowledge that it is a non-intrusive method of advertising; people who are searching for your keywords on Google are already looking for a solution. When we design SEM strategy, we tap into this voluntary user journey to craft audience-driven advertising solutions that will resonate with consumers, increasing the chance that they will encounter and click on your paid or organic results.

We also take into account your geo-location and target demographic to ensure that we are covering relevant search engines other than Google like Bing, Yahoo and emerging ones like DuckDuckGo. Each of these have their own PPC advertising platforms, similar to Google Adwords.

Searching for Success with SEM

To truly utilise search engines and the abundant traffic they can direct to your site, your SEM efforts need to be solidified in modern advertising best practices. Your strategy also need to be flexible enough to quickly adapt to emerging trends in the digital environment. This could be anything from the surge in voice searches to capitalising on new Google features such as location, device and even user behaviour specific targeting. And that’s where we come in. We work to deliver the best traffic to your site by refining our advertising and SEO efforts however and whenever necessary.

Searching for a bit of help with your SEM marketing strategy? Get in touch to talk about our search engine marketing services.

While Search Engine Marketing (SEM) forms one aspect of your digital ecosystem nothing online sits in a silo. &Mine's in-house team now delivers 144 services; Avoid costly mistakes and #WIN online. Read our expert articles, or - and you’ll get

Trusted by

Sometimes you meet people who just ‘get’ what your up to and are on your wave length, Michael, Alan, Nick and the rest of the AndMine team were these kind of people. He agreed on the spot to provide us with all the web and development support we would need. After we designed the new site, the AndMine team worked crazy hard to build it and have continued to provide ongoing support and advice as the competition continues to evolve. We seriously can’t thank them enough for their help this year, we truly look forward to working with them in the future. - Positive Posters

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&Mine Laboratory

&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

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  • AndMine

    Digital Agency in Melbourne.
    Level 3, South Tower
    424 St. Kilda Road,
    Melbourne VIC 3004
    Victoria, Australia
    Tel: +613 8844 5800
  • AndMine

    Digital Agency in Sydney.
    Level 3, 50 Holt Street
    Surry Hills,
    NSW 2010
    New South Wales, Australia
    Tel: 1300-ANDMINE

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