Search Engine Marketing

As part of our Digital Marketing & Advertising Services, we help clients with their Search Engine Marketing (SEM).

What is SEM or Search Engine Marketing?

Search engine marketing (SEM) is an umbrella term for all digital marketing efforts that are executed to improve your website’s visibility in search engine result pages (SERPS). The end goal of SEM is to attract increased quality traffic to your site that is likely to result in conversions.

SEM includes both optimising internal content through SEO, and advertising externally on Google through AdWords PPC or CPC. SEO efforts boost your organic search ranking through creating search engine optimised digital content. PPC on the other hand, aims to position you at the forefront of user visibility through paid advertising. Both of these improve your SERPS visibility and encourage increased web traffic, digital conversions and overall profits.

Search Engine Marketing &Mine

In order to carry out a results-optimised and cost-effective SEM strategy, both your SEO strategy and PPC activity need to be fully aligned and operating in cohesion. That’s exactly what AndMine helps our clients achieve.

We understand the nuances of search marketing and we work with the knowledge that it is a non-intrusive method of advertising; people who are searching for your keywords on Google are already looking for a solution. When we design SEM strategy, we tap into this voluntary user journey to craft audience-driven google advertising solutions that will resonate with consumers, increasing the chance that they will encounter and click on your paid or organic results.

We also take into account your geo-location and target demographic to ensure that we are covering relevant search engines other than Google like Bing, Yahoo and emerging ones like DuckDuckGo. Each of these have their own PPC advertising platforms, similar to Google Adwords.

Searching for Success with SEM

To truly utilise search engines and the abundant traffic they can direct to your site, your SEM efforts need to be solidified in modern advertising best practices. Your strategy also need to be flexible enough to quickly adapt to emerging trends in the digital environment. This could be anything from the surge in voice searches to capitalising on new Google features such as location, device and even user behaviour specific targeting. And that’s where we come in. We work to deliver the best traffic to your site by refining our advertising and SEO efforts however and whenever necessary.

Searching for a bit of help with your SEM marketing strategy? Get in touch to talk about our search engine marketing services.

There is more to it than having your Search Engine Marketing (SEM) sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

The Canberra Times
Van Egmond Group
Tomorrow Stars Basketball
Fast.co
Castran Gilbert
Max’s
Oakdale Meat Co
Kay&Burton
Positive Poster
Etihad Stadium
WTFN
Loan Market
Cell Therapies
SMH – The Sydney Morning Herald
Schiavello
Gadens
131 Pizza
One Shift
Arc One
Eway
Passage Foods
Naturtint
Engineers Without Borders
RMIT University
NGS Super
McArthur Skincare
Google
Bulk Nutrients
Street Kitchen
Vitura Health
GooglePlay
Rydges
Fairfax Media
Beaumont
Heat Holders
Chia
TPP
Rackspace
James Buyer Advocates
Fit My Car
SunSense Digital Agency
Boston Consulting Group
Grow Your Business
The Age
Mark Alexander Design
Aqium Gel
ISO CERTIFIED 27001
MAP
AC/DC
National Relay Services
Arthur Galan
Movember
Dinosaur Designs
POSTER Magazine
Instant RockStar
Florsheim Shoes
Cleanfit
Natralus Australia
Inferflora
Taylor Rose
Hanover
Herbert Smith Freehills
Bostik
Plants
CB Richard Ellis
OJAY
Elucent
QV Skincare
HGG 
Maxine
French Tables
Green St Juice CO
21st Century Australia Party
Toy World
Melbourne Heart
Thomson Geer
Bank of Cyprus
Australian Anthill
Acquia Certified Site Builder Drupal
Australian Organic Food CO
Cooper Mills
Brisbane Times
Bigcommerce
Ebay
The Burger Cheese
Unsw Australia
Craft CMS
Switzer Media+Publishing
Moov Head Lice
The University Of Melbourne
Bondi Sands
ISO Certified
Toni&Guy
Matchbox Homewares
Magento
Jetstar
DepSkin.com
Melbourne Central
Palace Cinemas
DUSA, Deakin University Student Association
Carlton Football Club
Wild Rhino Shoes
Peter Mac
Garmin
The Fortune Institute
Australian Government
Macmillan Publishing
Grays Ecommerce
Dial Before You Dig
White Suede
Appstore
Cronos Australia
Viktoria & Woods
Catholic Insurance
Drupal
Paypal
Celebrate Health
Watches of Switzerland
Macpherson Kelley
Tek Ocean
Xavier
Vendor Advocacy Australia
Fresh Cheese Company
Plan It Sync It
Passage To India
Liveoneday
National Museum of Australia
Federation University Australia
Think & Grow Rich Inc
Forbes
Madman Entertainment
Mecca Brands
Sunday Creek
News
CSquared Executive
Tribe
Melrose MCT
Atlantic Group of Companies
Sports Power
Coles
BlackMores
NMI Insurance
Victorian Government
Buy Aussie Now
ADP Payroll
Engine Swim
Metricon
Kadac
ABC
King Wood Mallesons
Mamma Lucia
Australian Physiotherapy Association
The Royal Melbourne Hospital
Ello
Hairhouse Warehouse
Bintani Australia
Ego Pharmaceuticals
Crumpler
Telstra
GPT Group
iPrimus
Federation Square
VISSF
Novvi
PranaOn
ACTUATE IP
Uber
Focus On Furniture
Amino Active
Oracle
Grainshaker
Banki Haddock Fiora
Scrum.org
Melrose Health
CAN- Common Wealth Bank
MyAccount
LBG Australia and New Zealand
Associated Press
Ubertas Group
SwinBurne University of Technology
Marshall White
Magento Solution Specialist
Shell
OMS – Order Management System
Melbourne Sports and Aquatic Centre – MSAC
Rock Pool Group
Smart Company
Gilbert+Tobin
Royal Freemasons
NextTech
Parker Lane
High Street Armadale
Adobe Professional
Jalna
Windsorsmith
Microsoft Certified Azure Fundamentals
Tassal
DeeWhy Market

Testimonials

The guys at &Mine are one step ahead and have made the process pleasant and stress free. All credit to them and their great working culture because I expected the process to be awful. I am looking forward to taking this project live and doing more business with &Mine. Lauren Brown, Director, Motto fashion

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