Search Engine Marketing

As part of our Digital Marketing & Advertising Services, we help clients with their Search Engine Marketing (SEM).

What is SEM or Search Engine Marketing?

Search engine marketing (SEM) is an umbrella term for all digital marketing efforts that are executed to improve your website’s visibility in search engine result pages (SERPS). The end goal of SEM is to attract increased quality traffic to your site that is likely to result in conversions.

SEM includes both optimising internal content through SEO, and advertising externally on Google through AdWords PPC or CPC. SEO efforts boost your organic search ranking through creating search engine optimised digital content. PPC on the other hand, aims to position you at the forefront of user visibility through paid advertising. Both of these improve your SERPS visibility and encourage increased web traffic, digital conversions and overall profits.

Search Engine Marketing &Mine

In order to carry out a results-optimised and cost-effective SEM strategy, both your SEO strategy and PPC activity need to be fully aligned and operating in cohesion. That’s exactly what AndMine helps our clients achieve.

We understand the nuances of search marketing and we work with the knowledge that it is a non-intrusive method of advertising; people who are searching for your keywords on Google are already looking for a solution. When we design SEM strategy, we tap into this voluntary user journey to craft audience-driven google advertising solutions that will resonate with consumers, increasing the chance that they will encounter and click on your paid or organic results.

We also take into account your geo-location and target demographic to ensure that we are covering relevant search engines other than Google like Bing, Yahoo and emerging ones like DuckDuckGo. Each of these have their own PPC advertising platforms, similar to Google Adwords.

Searching for Success with SEM

To truly utilise search engines and the abundant traffic they can direct to your site, your SEM efforts need to be solidified in modern advertising best practices. Your strategy also need to be flexible enough to quickly adapt to emerging trends in the digital environment. This could be anything from the surge in voice searches to capitalising on new Google features such as location, device and even user behaviour specific targeting. And that’s where we come in. We work to deliver the best traffic to your site by refining our advertising and SEO efforts however and whenever necessary.

Searching for a bit of help with your SEM marketing strategy? Get in touch to talk about our search engine marketing services.

There is more to it than having your Search Engine Marketing (SEM) sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Google
Magento Solution Specialist
Grow Your Business
Tomorrow Stars Basketball
ADP Payroll
Sports Power
Dinosaur Designs
Bank of Cyprus
Macmillan Publishing
Madman Entertainment
CSquared Executive
Hanover
Mamma Lucia
Max’s
Melbourne Sports and Aquatic Centre – MSAC
Maxine
Sunday Creek
Cleanfit
DUSA, Deakin University Student Association
Kay&Burton
High Street Armadale
Focus On Furniture
Parker Lane
ABC
MAP
GooglePlay
MyAccount
Appstore
POSTER Magazine
Forbes
Melrose MCT
Plan It Sync It
Australian Government
Van Egmond Group
White Suede
Moov Head Lice
Buy Aussie Now
Mecca Brands
Associated Press
DeeWhy Market
21st Century Australia Party
Viktoria & Woods
Australian Physiotherapy Association
The Fortune Institute
Melbourne Heart
One Shift
Marshall White
Crumpler
Loan Market
Matchbox Homewares
CB Richard Ellis
Liveoneday
Toy World
Celebrate Health
Unsw Australia
Kadac
Hairhouse Warehouse
Green St Juice CO
Oakdale Meat Co
Brisbane Times
Heat Holders
Scrum.org
QV Skincare
Peter Mac
NextTech
Jetstar
LBG Australia and New Zealand
Engineers Without Borders
Positive Poster
News
Federation Square
TPP
Carlton Football Club
PranaOn
CAN- Common Wealth Bank
Grays Ecommerce
Tribe
Dial Before You Dig
Melbourne Central
Microsoft Certified Azure Fundamentals
Royal Freemasons
iPrimus
Telstra
Boston Consulting Group
Bintani Australia
Ubertas Group
VISSF
Florsheim Shoes
ISO Certified
McArthur Skincare
Jalna
OMS – Order Management System
Passage Foods
James Buyer Advocates
Rydges
Plants
BlackMores
Vendor Advocacy Australia
Melrose Health
Tek Ocean
Amino Active
Think & Grow Rich Inc
Aqium Gel
Tassal
Eway
Cell Therapies
Watches of Switzerland
Australian Anthill
Uber
Movember
Novvi
Instant RockStar
NMI Insurance
Federation University Australia
Castran Gilbert
Street Kitchen
Fairfax Media
The Age
Adobe Professional
OJAY
Catholic Insurance
Bulk Nutrients
Ebay
Oracle
Chia
Acquia Certified Site Builder Drupal
National Museum of Australia
Fresh Cheese Company
Cronos Australia
The University Of Melbourne
Drupal
Bigcommerce
Rock Pool Group
DepSkin.com
Atlantic Group of Companies
WTFN
Bondi Sands
Ego Pharmaceuticals
Windsorsmith
SunSense Digital Agency
AC/DC
Natralus Australia
Etihad Stadium
Wild Rhino Shoes
SMH – The Sydney Morning Herald
Toni&Guy
SwinBurne University of Technology
Beaumont
RMIT University
Australian Organic Food CO
Craft CMS
Xavier
Passage To India
Victorian Government
Paypal
Elucent
Rackspace
Magento
Garmin
Palace Cinemas
Bostik
Fast.co
Naturtint
Engine Swim
Grainshaker
131 Pizza
The Burger Cheese
Shell
Coles
Ello
GPT Group
Metricon
National Relay Services
Arc One
The Canberra Times
The Royal Melbourne Hospital
Smart Company
Switzer Media+Publishing
Schiavello
Arthur Galan

Testimonials

Michael and his team have just launched our new website and the team at AndMine have been professional and a pleasure to deal with. From the very start, it was evident that Michael was able to deliver a first class website and gave great advice about social media and other tools we need to consider, given the nature of our business. After several design phases, we worked closely together and achieved a result that we are very happy with. I wouldn’t hesitate recommending AndMine for web and online marketing related services. Illona Vak, C Squared Executive

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