Search Engine Marketing

As part of our Digital Marketing & Advertising Services, we help clients with their Search Engine Marketing (SEM).

What is SEM or Search Engine Marketing?

Search engine marketing (SEM) is an umbrella term for all digital marketing efforts that are executed to improve your website’s visibility in search engine result pages (SERPS). The end goal of SEM is to attract increased quality traffic to your site that is likely to result in conversions.

SEM includes both optimising internal content through SEO, and advertising externally on Google through AdWords PPC or CPC. SEO efforts boost your organic search ranking through creating search engine optimised digital content. PPC on the other hand, aims to position you at the forefront of user visibility through paid advertising. Both of these improve your SERPS visibility and encourage increased web traffic, digital conversions and overall profits.

Search Engine Marketing &Mine

In order to carry out a results-optimised and cost-effective SEM strategy, both your SEO strategy and PPC activity need to be fully aligned and operating in cohesion. That’s exactly what AndMine helps our clients achieve.

We understand the nuances of search marketing and we work with the knowledge that it is a non-intrusive method of advertising; people who are searching for your keywords on Google are already looking for a solution. When we design SEM strategy, we tap into this voluntary user journey to craft audience-driven google advertising solutions that will resonate with consumers, increasing the chance that they will encounter and click on your paid or organic results.

We also take into account your geo-location and target demographic to ensure that we are covering relevant search engines other than Google like Bing, Yahoo and emerging ones like DuckDuckGo. Each of these have their own PPC advertising platforms, similar to Google Adwords.

Searching for Success with SEM

To truly utilise search engines and the abundant traffic they can direct to your site, your SEM efforts need to be solidified in modern advertising best practices. Your strategy also need to be flexible enough to quickly adapt to emerging trends in the digital environment. This could be anything from the surge in voice searches to capitalising on new Google features such as location, device and even user behaviour specific targeting. And that’s where we come in. We work to deliver the best traffic to your site by refining our advertising and SEO efforts however and whenever necessary.

Searching for a bit of help with your SEM marketing strategy? Get in touch to talk about our search engine marketing services.

There is more to it than having your Search Engine Marketing (SEM) sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Bank of Cyprus
Macmillan Publishing
Rackspace
Eway
POSTER Magazine
ADP Payroll
Chia
Tribe
Castran Gilbert
Positive Poster
SMH – The Sydney Morning Herald
Cell Therapies
CSquared Executive
PranaOn
Bintani Australia
Palace Cinemas
Wild Rhino Shoes
Scrum.org
Amino Active
MyAccount
Metricon
The Burger Cheese
Australian Anthill
Bulk Nutrients
Etihad Stadium
Grow Your Business
Atlantic Group of Companies
AC/DC
Sports Power
Adobe Professional
Windsorsmith
ABC
National Museum of Australia
DepSkin.com
Paypal
Vendor Advocacy Australia
Kadac
OMS – Order Management System
SunSense Digital Agency
Hairhouse Warehouse
Google
Cronos Australia
WTFN
Melbourne Sports and Aquatic Centre – MSAC
iPrimus
Peter Mac
The Fortune Institute
Boston Consulting Group
Street Kitchen
Novvi
National Relay Services
Federation Square
Toni&Guy
Movember
CB Richard Ellis
White Suede
Aqium Gel
Matchbox Homewares
21st Century Australia Party
Coles
Bostik
Green St Juice CO
Ello
Engine Swim
Plants
Drupal
Fast.co
GooglePlay
Beaumont
Magento Solution Specialist
Ego Pharmaceuticals
RMIT University
Australian Physiotherapy Association
Garmin
Elucent
Parker Lane
The Royal Melbourne Hospital
Carlton Football Club
Arthur Galan
Heat Holders
Sunday Creek
Jalna
Bigcommerce
DUSA, Deakin University Student Association
BlackMores
QV Skincare
NextTech
Melrose MCT
Dinosaur Designs
GPT Group
Passage Foods
Loan Market
Federation University Australia
McArthur Skincare
Focus On Furniture
Hanover
Smart Company
Acquia Certified Site Builder Drupal
Jetstar
Ubertas Group
Australian Organic Food CO
ISO Certified
Associated Press
Bondi Sands
Mecca Brands
Florsheim Shoes
Plan It Sync It
One Shift
Catholic Insurance
The Canberra Times
Think & Grow Rich Inc
Buy Aussie Now
Max’s
OJAY
Naturtint
Tek Ocean
Tassal
Craft CMS
TPP
Fairfax Media
Grays Ecommerce
Kay&Burton
Natralus Australia
Maxine
Celebrate Health
Passage To India
Ebay
Oracle
VISSF
Magento
Uber
Rock Pool Group
Switzer Media+Publishing
The University Of Melbourne
Melbourne Heart
Instant RockStar
ACTUATE IP
Liveoneday
Schiavello
Microsoft Certified Azure Fundamentals
Shell
Grainshaker
Watches of Switzerland
MAP
Marshall White
SwinBurne University of Technology
LBG Australia and New Zealand
High Street Armadale
Rydges
CAN- Common Wealth Bank
The Age
Victorian Government
Madman Entertainment
Appstore
Brisbane Times
Fresh Cheese Company
131 Pizza
Toy World
Viktoria & Woods
Engineers Without Borders
Melbourne Central
Tomorrow Stars Basketball
Van Egmond Group
Xavier
James Buyer Advocates
DeeWhy Market
Mamma Lucia
Crumpler
Forbes
News
Dial Before You Dig
Arc One
Oakdale Meat Co
NMI Insurance
Cleanfit
Australian Government
Melrose Health
Unsw Australia
Moov Head Lice
Telstra
Royal Freemasons

Testimonials

Metricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects. Yvonne Abood, Marketing Manager, Metricon Homes

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