Search Engine Marketing

As part of our Digital Marketing & Advertising Services, we help clients with their Search Engine Marketing (SEM).

What is SEM or Search Engine Marketing?

Search engine marketing (SEM) is an umbrella term for all digital marketing efforts that are executed to improve your website’s visibility in search engine result pages (SERPS). The end goal of SEM is to attract increased quality traffic to your site that is likely to result in conversions.

SEM includes both optimising internal content through SEO, and advertising externally on Google through AdWords PPC or CPC. SEO efforts boost your organic search ranking through creating search engine optimised digital content. PPC on the other hand, aims to position you at the forefront of user visibility through paid advertising. Both of these improve your SERPS visibility and encourage increased web traffic, digital conversions and overall profits.

Search Engine Marketing &Mine

In order to carry out a results-optimised and cost-effective SEM strategy, both your SEO strategy and PPC activity need to be fully aligned and operating in cohesion. That’s exactly what AndMine helps our clients achieve.

We understand the nuances of search marketing and we work with the knowledge that it is a non-intrusive method of advertising; people who are searching for your keywords on Google are already looking for a solution. When we design SEM strategy, we tap into this voluntary user journey to craft audience-driven google advertising solutions that will resonate with consumers, increasing the chance that they will encounter and click on your paid or organic results.

We also take into account your geo-location and target demographic to ensure that we are covering relevant search engines other than Google like Bing, Yahoo and emerging ones like DuckDuckGo. Each of these have their own PPC advertising platforms, similar to Google Adwords.

Searching for Success with SEM

To truly utilise search engines and the abundant traffic they can direct to your site, your SEM efforts need to be solidified in modern advertising best practices. Your strategy also need to be flexible enough to quickly adapt to emerging trends in the digital environment. This could be anything from the surge in voice searches to capitalising on new Google features such as location, device and even user behaviour specific targeting. And that’s where we come in. We work to deliver the best traffic to your site by refining our advertising and SEO efforts however and whenever necessary.

Searching for a bit of help with your SEM marketing strategy? Get in touch to talk about our search engine marketing services.

There is more to it than having your Search Engine Marketing (SEM) sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Loan Market
Kadac
Schiavello
Australian Physiotherapy Association
Bank of Cyprus
Fast.co
Melbourne Heart
DUSA, Deakin University Student Association
McArthur Skincare
Australian Organic Food CO
Novvi
Vitura Health
Ego Pharmaceuticals
Uber
Hairhouse Warehouse
Grainshaker
Melbourne Central
Appstore
Adobe Professional
Oracle
Australian Anthill
Liveoneday
The University Of Melbourne
National Museum of Australia
Melbourne Sports and Aquatic Centre – MSAC
Garmin
Celebrate Health
Amino Active
Cleanfit
Rackspace
Shell
RMIT University
CB Richard Ellis
Aqium Gel
The Canberra Times
Scrum.org
King Wood Mallesons
Ubertas Group
Microsoft Certified Azure Fundamentals
Melrose Health
Rock Pool Group
Madman Entertainment
Victorian Government
VISSF
Jalna
Elucent
High Street Armadale
DepSkin.com
MAP
Jetstar
21st Century Australia Party
Ello
Passage To India
MyAccount
White Suede
Magento
SMH – The Sydney Morning Herald
Cell Therapies
Drupal
Tomorrow Stars Basketball
Bostik
Telstra
Matchbox Homewares
Thomson Geer
Catholic Insurance
Atlantic Group of Companies
GooglePlay
Federation Square
Maxine
Oakdale Meat Co
French Tables
DeeWhy Market
Think & Grow Rich Inc
GPT Group
BlackMores
One Shift
Grays Ecommerce
Inferflora
Mamma Lucia
HGG 
The Burger Cheese
Ebay
Buy Aussie Now
National Relay Services
Switzer Media+Publishing
Paypal
Royal Freemasons
Australian Government
Etihad Stadium
Unsw Australia
Eway
Toni&Guy
Magento Solution Specialist
Parker Lane
Tassal
Mecca Brands
Xavier
Boston Consulting Group
Movember
TPP
NMI Insurance
ACTUATE IP
Bintani Australia
ISO CERTIFIED 27001
Heat Holders
LBG Australia and New Zealand
Fairfax Media
Positive Poster
Carlton Football Club
Melrose MCT
Forbes
Cronos Australia
Peter Mac
WTFN
Wild Rhino Shoes
The Fortune Institute
Brisbane Times
PranaOn
Macmillan Publishing
Sports Power
ADP Payroll
Naturtint
Gadens
Engine Swim
Street Kitchen
Chia
Florsheim Shoes
James Buyer Advocates
Kay&Burton
Moov Head Lice
Van Egmond Group
Natralus Australia
Toy World
Dial Before You Dig
Dinosaur Designs
Tribe
Vendor Advocacy Australia
Castran Gilbert
ABC
SwinBurne University of Technology
OMS – Order Management System
Crumpler
Coles
Craft CMS
Smart Company
Tek Ocean
Hanover
Bigcommerce
Federation University Australia
NextTech
OJAY
Instant RockStar
Passage Foods
Max’s
Palace Cinemas
CAN- Common Wealth Bank
Marshall White
Plants
ISO Certified
Focus On Furniture
Plan It Sync It
Engineers Without Borders
Cooper Mills
BHF
Herbert Smith Freehills
Google
Acquia Certified Site Builder Drupal
Associated Press
Fresh Cheese Company
Bulk Nutrients
Grow Your Business
Bondi Sands
Metricon
Arc One
POSTER Magazine
Rydges
Viktoria & Woods
SunSense Digital Agency
The Age
QV Skincare
Mark Alexander Design
iPrimus
Beaumont
Arthur Galan
Gilbert+Tobin
CSquared Executive
The Royal Melbourne Hospital
Green St Juice CO
Watches of Switzerland
Windsorsmith
Sunday Creek
News
131 Pizza
AC/DC

Testimonials

Thank you for all of your hard work in getting our beautiful Melrose website live today. Woohoo!From the incredible design, to all of the behind the scenes technical aspects, to making it all come together and managing all of our feedback. - Lucinda Hobson, Melrose Project Manager Thank you to each and everyone of you for your dedication and hard work in getting this live and running and for your continuous hard work over the week in ironing out the issues that come with a website launch. Kat Heath, Melrose Group Marketing Manager

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