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AndMine’s digital heritage is unique. Under the banner Flux Engineering, we were a small software development company in the mid 1990s that went on to international credibility and partnerships delivering projects both locally and abroad with Global clients including MC Saatchi, MG Cars, Toni&Guy, Commonwealth Bank and now many many more. In August 2009, the well-established Flux Engineering was absorbed by the newly formed AndMine.com, transforming our boutique Melbourne software company into a full service Australian digital agency.

The company’s principle philosophies are a fusion of robust technology solutions, strong aesthetic communication and above all commercial strategy. Our number one and primary objective; real world results. To achieve this we defined the 4 Pillars of Digital Success, a model that has been taught at universities, published in various marketing books and refined over hundreds of client projects. While the platform complexity and communications have changed rapidly, the iterative approach to commercialisation still holds true today.  The 4 pillars remain part of the team’s and our client’s macro competitive advantage.

The AndMine team comprises of talented, solution driven experts who maximise online and offline strategies for organisations. Aware and invested in our clients’ goals we establish clear paths for future proofing adaptability and measurement for real-world results. Yes, that means lots of aggregation and digital reports to validate our success, but fundamentally it is understanding the subtle trends in market, and how persuasive marketing ensures positive outcomes, before the first swipe or click.

In 2013 we rebranded over a period of 6 months, working with the Australian Government under Enterprise Connect, re-defineing the core beliefs, structure and capabilities. The geeks who built AndMine and won clients on back-end capabilities and statistics, drew in brilliant creative, advertisers and marketers to round out our full-service digital agency. Almost a decade later, we remain at the forefront of online with a team of over 40 across offices in Melbourne, Sydney and Asia.

There are many agencies out there claiming to be experts, but truly If It’s Digital, We Do It™; Over 20+ years we’ve delivered over half a million hours for our clients – We’ve seen and solved everything online, often first in Australia. We aren’t distracted by buzzwords, just commercial outcomes. We get to the point fast, and we don’t waste time.

We understand this is about connecting and exciting people, as much as it is best practice with leading edge technology. And not to put too light a point on it, we are a service organisation above all else. Yes, we love sharing our knowledge and pushing our clients to know more, even if we cut ourselves out of work down the track (there is always more to do). We love even more though, learning what makes our client’s businesses and organisations tick, so we can get the answers and results THEY (YOU) want.

A Brief History of our Branding, typefaces, character development including limited release festive season cartoons. As of 2018 the big and simple change to the now famous digital AMPERSAND (&).

Digital Marketing Agency Australia

AndMine Digital Agency Melbourne

AndMine Brief History

Michael Simonetti
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Trusted by

Federation Square
Heat Holders
Van Egmond Group
Palace Cinemas
Marshall White
Cell Therapies
Xavier
Tribe
SwinBurne University of Technology
Magento Solution Specialist
Macmillan Publishing
Plan It Sync It
Atlantic Group of Companies
Plants
Federation University Australia
Windsorsmith
PranaOn
White Suede
Banki Haddock Fiora
Street Kitchen
Sports Power
Viktoria & Woods
Bulk Nutrients
Engine Swim
Melbourne Sports and Aquatic Centre – MSAC
Novvi
Bigcommerce
WTFN
Natralus Australia
Fairfax Media
DUSA, Deakin University Student Association
ADP Payroll
Parker Lane
GPT Group
Passage Foods
French Tables
Bondi Sands
Melrose Health
Carlton Football Club
QV Skincare
Australian Physiotherapy Association
Positive Poster
Jalna
Taylor Rose
NextTech
Scrum.org
Australian Organic Food CO
NMI Insurance
ISO CERTIFIED 27001
SunSense Digital Agency
King Wood Mallesons
Brisbane Times
CB Richard Ellis
Acquia Certified Site Builder Drupal
BlackMores
OMS – Order Management System
Grainshaker
Uber
Telstra
GooglePlay
Herbert Smith Freehills
ISO Certified
Rock Pool Group
TPP
Coles
Macpherson Kelley
Castran Gilbert
Sunday Creek
Craft CMS
VISSF
CSquared Executive
Associated Press
Bintani Australia
Dial Before You Dig
DepSkin.com
Naturtint
Ebay
High Street Armadale
Eway
Engineers Without Borders
Rydges
MAP
Amino Active
Appstore
Ego Pharmaceuticals
Cronos Australia
Victorian Government
POSTER Magazine
Crumpler
Think & Grow Rich Inc
News
Fast.co
LBG Australia and New Zealand
Chia
Melrose MCT
Peter Mac
AC/DC
Ubertas Group
Bank of Cyprus
Max’s
Melbourne Heart
SMH – The Sydney Morning Herald
HGG 
Vitura Health
The Fortune Institute
131 Pizza
Green St Juice CO
21st Century Australia Party
Tomorrow Stars Basketball
Mamma Lucia
Unsw Australia
Metricon
Catholic Insurance
ACTUATE IP
McArthur Skincare
The Canberra Times
Arthur Galan
The Age
Gadens
Gilbert+Tobin
Movember
Maxine
Dinosaur Designs
Forbes
Etihad Stadium
Hairhouse Warehouse
Paypal
The Burger Cheese
Tek Ocean
Grays Ecommerce
National Relay Services
Aqium Gel
The University Of Melbourne
Celebrate Health
RMIT University
Rackspace
MyAccount
Shell
Loan Market
Adobe Professional
Elucent
Thomson Geer
Microsoft Certified Azure Fundamentals
Florsheim Shoes
Garmin
Kay&Burton
Liveoneday
Schiavello
National Museum of Australia
Google
Australian Anthill
Mark Alexander Design
Jetstar
Cleanfit
One Shift
Kadac
Buy Aussie Now
ABC
Ello
Passage To India
Instant RockStar
iPrimus
Royal Freemasons
Wild Rhino Shoes
DeeWhy Market
Moov Head Lice
Magento
Smart Company
Matchbox Homewares
Watches of Switzerland
James Buyer Advocates
Fresh Cheese Company
Oakdale Meat Co
NGS Super
Oracle
Madman Entertainment
Inferflora
CAN- Common Wealth Bank
Grow Your Business
Switzer Media+Publishing
The Royal Melbourne Hospital
Focus On Furniture
OJAY
Mecca Brands
Vendor Advocacy Australia
Melbourne Central
Australian Government
Cooper Mills
Bostik
Tassal
Boston Consulting Group
Toni&Guy
Toy World
Beaumont
Hanover
Fit My Car
Arc One
Drupal

Testimonials

Our business felt dramatically behind online before starting with AndMine. The team there helped us maintain, update and grow our website presence with ease. In addition to developing our online store and beautiful hair competition website in record time. They make complex IT marketing trends simple to understand with superb service; they are a true pleasure to work with. Ben Kennedy, Nicky Clarke (UK)

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