&Mine AndMine Logo

AndMine’s digital heritage is unique. Under the banner Flux Engineering, we were a small software development company in the mid 1990s that went on to international credibility and partnerships delivering projects both locally and abroad with Global clients including MC Saatchi, MG Cars, Toni&Guy, Commonwealth Bank and now many many more. In August 2009, the well-established Flux Engineering was absorbed by the newly formed AndMine.com, transforming our boutique Melbourne software company into a full service Australian digital agency.

The company’s principle philosophies are a fusion of robust technology solutions, strong aesthetic communication and above all commercial strategy. Our number one and primary objective; real world results. To achieve this we defined the 4 Pillars of Digital Success, a model that has been taught at universities, published in various marketing books and refined over hundreds of client projects. While the platform complexity and communications have changed rapidly, the iterative approach to commercialisation still holds true today.  The 4 pillars remain part of the team’s and our client’s macro competitive advantage.

The AndMine team comprises of talented, solution driven experts who maximise online and offline strategies for organisations. Aware and invested in our clients’ goals we establish clear paths for future proofing adaptability and measurement for real-world results. Yes, that means lots of aggregation and digital reports to validate our success, but fundamentally it is understanding the subtle trends in market, and how persuasive marketing ensures positive outcomes, before the first swipe or click.

In 2013 we rebranded over a period of 6 months, working with the Australian Government under Enterprise Connect, re-defineing the core beliefs, structure and capabilities. The geeks who built AndMine and won clients on back-end capabilities and statistics, drew in brilliant creative, advertisers and marketers to round out our full-service digital agency. Almost a decade later, we remain at the forefront of online with a team of over 40 across offices in Melbourne, Sydney and Asia.

There are many agencies out there claiming to be experts, but truly If It’s Digital, We Do It™; Over 20+ years we’ve delivered over half a million hours for our clients – We’ve seen and solved everything online, often first in Australia. We aren’t distracted by buzzwords, just commercial outcomes. We get to the point fast, and we don’t waste time.

We understand this is about connecting and exciting people, as much as it is best practice with leading edge technology. And not to put too light a point on it, we are a service organisation above all else. Yes, we love sharing our knowledge and pushing our clients to know more, even if we cut ourselves out of work down the track (there is always more to do). We love even more though, learning what makes our client’s businesses and organisations tick, so we can get the answers and results THEY (YOU) want.

A Brief History of our Branding, typefaces, character development including limited release festive season cartoons. As of 2018 the big and simple change to the now famous digital AMPERSAND (&).

Digital Marketing Agency Australia

AndMine Digital Agency Melbourne

AndMine Brief History

Michael Simonetti
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Trusted by

Tassal
Australian Physiotherapy Association
Crumpler
National Museum of Australia
Instant RockStar
Arthur Galan
Scrum.org
Vendor Advocacy Australia
Castran Gilbert
Atlantic Group of Companies
White Suede
Switzer Media+Publishing
Eway
Beaumont
TPP
Focus On Furniture
Acquia Certified Site Builder Drupal
AC/DC
Fresh Cheese Company
Adobe Professional
Peter Mac
National Relay Services
CB Richard Ellis
Oracle
GPT Group
The Age
131 Pizza
Chia
Green St Juice CO
Marshall White
High Street Armadale
Plan It Sync It
Tomorrow Stars Basketball
Madman Entertainment
Ego Pharmaceuticals
SwinBurne University of Technology
LBG Australia and New Zealand
OMS – Order Management System
Tribe
Macmillan Publishing
Magento Solution Specialist
Grays Ecommerce
Toni&Guy
Etihad Stadium
POSTER Magazine
NextTech
Passage Foods
ADP Payroll
Bank of Cyprus
Naturtint
ISO Certified
The Burger Cheese
Melbourne Sports and Aquatic Centre – MSAC
Australian Anthill
VISSF
Ebay
Fast.co
Street Kitchen
DeeWhy Market
Max’s
Microsoft Certified Azure Fundamentals
Australian Government
Jalna
Moov Head Lice
Rock Pool Group
Bigcommerce
Viktoria & Woods
Telstra
MAP
Brisbane Times
Parker Lane
Bulk Nutrients
Smart Company
MyAccount
Fairfax Media
Aqium Gel
Van Egmond Group
Associated Press
Ello
Mecca Brands
DepSkin.com
Melbourne Heart
Oakdale Meat Co
Federation University Australia
Heat Holders
Coles
Melrose MCT
Drupal
RMIT University
Dial Before You Dig
Boston Consulting Group
The University Of Melbourne
SunSense Digital Agency
Jetstar
Cronos Australia
Ubertas Group
Bintani Australia
Appstore
Maxine
Craft CMS
Shell
One Shift
Liveoneday
CSquared Executive
Tek Ocean
News
21st Century Australia Party
Arc One
Forbes
Catholic Insurance
Carlton Football Club
Buy Aussie Now
Victorian Government
SMH – The Sydney Morning Herald
Passage To India
Schiavello
Palace Cinemas
Grow Your Business
Sports Power
Rydges
Windsorsmith
Kadac
Magento
Engineers Without Borders
Mamma Lucia
Kay&Burton
The Royal Melbourne Hospital
Amino Active
Engine Swim
Australian Organic Food CO
DUSA, Deakin University Student Association
PranaOn
Google
Elucent
Plants
Novvi
NMI Insurance
Garmin
Melbourne Central
GooglePlay
Metricon
Rackspace
iPrimus
Melrose Health
Natralus Australia
The Canberra Times
McArthur Skincare
CAN- Common Wealth Bank
Federation Square
ABC
Cell Therapies
WTFN
Watches of Switzerland
James Buyer Advocates
OJAY
Unsw Australia
Grainshaker
QV Skincare
Movember
BlackMores
Dinosaur Designs
Think & Grow Rich Inc
Hanover
Wild Rhino Shoes
Positive Poster
Sunday Creek
Uber
Cleanfit
Paypal
Loan Market
Royal Freemasons
Florsheim Shoes
Celebrate Health
The Fortune Institute
Bondi Sands
Bostik
Hairhouse Warehouse
Toy World
Matchbox Homewares
Xavier

Testimonials

Michael has a wealth of knowledge in business development and management, especially online businesses. His passion and experience in this fast growing and emerging industry is unrivalled.

Dr Viet Le,Lecturer at Swinburne University

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