&Mine AndMine Logo

AndMine’s digital heritage is unique. Under the banner Flux Engineering, we were a small software development company in the mid 1990s that went on to international credibility and partnerships delivering projects both locally and abroad with Global clients including MC Saatchi, MG Cars, Toni&Guy, Commonwealth Bank and now many many more. In August 2009, the well-established Flux Engineering was absorbed by the newly formed AndMine.com, transforming our boutique Melbourne software company into a full service Australian digital agency.

The company’s principle philosophies are a fusion of robust technology solutions, strong aesthetic communication and above all commercial strategy. Our number one and primary objective; real world results. To achieve this we defined the 4 Pillars of Digital Success, a model that has been taught at universities, published in various marketing books and refined over hundreds of client projects. While the platform complexity and communications have changed rapidly, the iterative approach to commercialisation still holds true today.  The 4 pillars remain part of the team’s and our client’s macro competitive advantage.

The AndMine team comprises of talented, solution driven experts who maximise online and offline strategies for organisations. Aware and invested in our clients’ goals we establish clear paths for future proofing adaptability and measurement for real-world results. Yes, that means lots of aggregation and digital reports to validate our success, but fundamentally it is understanding the subtle trends in market, and how persuasive marketing ensures positive outcomes, before the first swipe or click.

In 2013 we rebranded over a period of 6 months, working with the Australian Government under Enterprise Connect, re-defineing the core beliefs, structure and capabilities. The geeks who built AndMine and won clients on back-end capabilities and statistics, drew in brilliant creative, advertisers and marketers to round out our full-service digital agency. Almost a decade later, we remain at the forefront of online with a team of over 40 across offices in Melbourne, Sydney and Asia.

There are many agencies out there claiming to be experts, but truly If It’s Digital, We Do It™; Over 20+ years we’ve delivered over half a million hours for our clients – We’ve seen and solved everything online, often first in Australia. We aren’t distracted by buzzwords, just commercial outcomes. We get to the point fast, and we don’t waste time.

We understand this is about connecting and exciting people, as much as it is best practice with leading edge technology. And not to put too light a point on it, we are a service organisation above all else. Yes, we love sharing our knowledge and pushing our clients to know more, even if we cut ourselves out of work down the track (there is always more to do). We love even more though, learning what makes our client’s businesses and organisations tick, so we can get the answers and results THEY (YOU) want.

A Brief History of our Branding, typefaces, character development including limited release festive season cartoons. As of 2018 the big and simple change to the now famous digital AMPERSAND (&).

Digital Marketing Agency Australia

AndMine Digital Agency Melbourne

AndMine Brief History

Michael Simonetti
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Trusted by

Grays Ecommerce
Macmillan Publishing
AC/DC
One Shift
DUSA, Deakin University Student Association
Elucent
Rydges
Chia
Crumpler
Australian Anthill
Loan Market
Hairhouse Warehouse
Parker Lane
Bondi Sands
Watches of Switzerland
RMIT University
Brisbane Times
Rock Pool Group
Engine Swim
VISSF
Focus On Furniture
Bulk Nutrients
Bigcommerce
ABC
CAN- Common Wealth Bank
Cronos Australia
BlackMores
Uber
Maxine
The Burger Cheese
High Street Armadale
CSquared Executive
Tribe
Vendor Advocacy Australia
National Museum of Australia
Beaumont
Positive Poster
Drupal
Passage To India
Microsoft Certified Azure Fundamentals
131 Pizza
Ello
21st Century Australia Party
Shell
Matchbox Homewares
Ubertas Group
Coles
Jetstar
Dial Before You Dig
The Age
Grow Your Business
Fresh Cheese Company
Melrose MCT
NextTech
Australian Government
Marshall White
Cleanfit
Melbourne Central
OJAY
Green St Juice CO
Xavier
Florsheim Shoes
Australian Physiotherapy Association
News
SunSense Digital Agency
Moov Head Lice
ACTUATE IP
Bank of Cyprus
Associated Press
Unsw Australia
Arthur Galan
National Relay Services
Sports Power
The Canberra Times
MyAccount
SMH – The Sydney Morning Herald
Google
McArthur Skincare
Adobe Professional
Van Egmond Group
Jalna
Fairfax Media
James Buyer Advocates
White Suede
Tassal
Catholic Insurance
Kadac
CB Richard Ellis
Paypal
Buy Aussie Now
Bostik
Grainshaker
Passage Foods
Ebay
QV Skincare
Think & Grow Rich Inc
Schiavello
Plants
Magento Solution Specialist
Australian Organic Food CO
Melbourne Heart
The Fortune Institute
Melrose Health
Novvi
POSTER Magazine
Mecca Brands
GooglePlay
Garmin
Plan It Sync It
Toy World
Carlton Football Club
Tek Ocean
Switzer Media+Publishing
Amino Active
Oakdale Meat Co
Engineers Without Borders
Atlantic Group of Companies
Natralus Australia
Etihad Stadium
The Royal Melbourne Hospital
Federation Square
Liveoneday
Sunday Creek
Telstra
Mamma Lucia
Cell Therapies
Boston Consulting Group
Peter Mac
Madman Entertainment
Acquia Certified Site Builder Drupal
DeeWhy Market
Dinosaur Designs
Movember
Naturtint
WTFN
Max’s
Celebrate Health
Heat Holders
Scrum.org
Aqium Gel
Street Kitchen
Oracle
Toni&Guy
Victorian Government
Ego Pharmaceuticals
PranaOn
GPT Group
Tomorrow Stars Basketball
Smart Company
ADP Payroll
Hanover
Melbourne Sports and Aquatic Centre – MSAC
Bintani Australia
MAP
iPrimus
Appstore
DepSkin.com
Viktoria & Woods
SwinBurne University of Technology
NMI Insurance
Instant RockStar
Palace Cinemas
Forbes
Castran Gilbert
Magento
The University Of Melbourne
Eway
OMS – Order Management System
LBG Australia and New Zealand
Craft CMS
ISO Certified
Federation University Australia
Fast.co
Wild Rhino Shoes
Arc One
Metricon
Windsorsmith
TPP
Kay&Burton
Royal Freemasons
Rackspace

Testimonials

Metricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects. Yvonne Abood, Marketing Manager, Metricon Homes

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