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AndMine’s digital heritage is unique. Under the banner Flux Engineering, we were a small software development company in the mid 1990s that went on to international credibility and partnerships delivering projects both locally and abroad with Global clients including MC Saatchi, MG Cars, Toni&Guy, Commonwealth Bank and now many many more. In August 2009, the well-established Flux Engineering was absorbed by the newly formed AndMine.com, transforming our boutique Melbourne software company into a full service Australian digital agency.

The company’s principle philosophies are a fusion of robust technology solutions, strong aesthetic communication and above all commercial strategy. Our number one and primary objective; real world results. To achieve this we defined the 4 Pillars of Digital Success, a model that has been taught at universities, published in various marketing books and refined over hundreds of client projects. While the platform complexity and communications have changed rapidly, the iterative approach to commercialisation still holds true today.  The 4 pillars remain part of the team’s and our client’s macro competitive advantage.

The AndMine team comprises of talented, solution driven experts who maximise online and offline strategies for organisations. Aware and invested in our clients’ goals we establish clear paths for future proofing adaptability and measurement for real-world results. Yes, that means lots of aggregation and digital reports to validate our success, but fundamentally it is understanding the subtle trends in market, and how persuasive marketing ensures positive outcomes, before the first swipe or click.

In 2013 we rebranded over a period of 6 months, working with the Australian Government under Enterprise Connect, re-defineing the core beliefs, structure and capabilities. The geeks who built AndMine and won clients on back-end capabilities and statistics, drew in brilliant creative, advertisers and marketers to round out our full-service digital agency. Almost a decade later, we remain at the forefront of online with a team of over 40 across offices in Melbourne, Sydney and Asia.

There are many agencies out there claiming to be experts, but truly If It’s Digital, We Do It™; Over 20+ years we’ve delivered over half a million hours for our clients – We’ve seen and solved everything online, often first in Australia. We aren’t distracted by buzzwords, just commercial outcomes. We get to the point fast, and we don’t waste time.

We understand this is about connecting and exciting people, as much as it is best practice with leading edge technology. And not to put too light a point on it, we are a service organisation above all else. Yes, we love sharing our knowledge and pushing our clients to know more, even if we cut ourselves out of work down the track (there is always more to do). We love even more though, learning what makes our client’s businesses and organisations tick, so we can get the answers and results THEY (YOU) want.

A Brief History of our Branding, typefaces, character development including limited release festive season cartoons. As of 2018 the big and simple change to the now famous digital AMPERSAND (&).

Digital Marketing Agency Australia

AndMine Digital Agency Melbourne

AndMine Brief History

Michael Simonetti
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Trusted by

The Fortune Institute
CB Richard Ellis
The Burger Cheese
Green St Juice CO
PranaOn
Brisbane Times
Natralus Australia
Australian Physiotherapy Association
Windsorsmith
Wild Rhino Shoes
Eway
Shell
DepSkin.com
Metricon
Tek Ocean
Movember
Carlton Football Club
Rackspace
131 Pizza
Cleanfit
Adobe Professional
Instant RockStar
ADP Payroll
The Canberra Times
Palace Cinemas
Peter Mac
Focus On Furniture
Acquia Certified Site Builder Drupal
Melbourne Sports and Aquatic Centre – MSAC
Smart Company
Elucent
Telstra
21st Century Australia Party
NMI Insurance
Ello
Victorian Government
The Royal Melbourne Hospital
ABC
Federation University Australia
Coles
Etihad Stadium
Madman Entertainment
Ubertas Group
Fresh Cheese Company
Melrose Health
Melbourne Central
iPrimus
Australian Government
Bondi Sands
Maxine
SunSense Digital Agency
OMS – Order Management System
Beaumont
National Museum of Australia
Garmin
French Tables
Fast.co
Oakdale Meat Co
Federation Square
Dinosaur Designs
The University Of Melbourne
Matchbox Homewares
Mark Alexander Design
Naturtint
Bulk Nutrients
Switzer Media+Publishing
Tassal
McArthur Skincare
Ebay
Plan It Sync It
DUSA, Deakin University Student Association
Celebrate Health
Novvi
The Age
Van Egmond Group
CSquared Executive
Melrose MCT
Schiavello
Fairfax Media
Atlantic Group of Companies
Unsw Australia
Cell Therapies
CAN- Common Wealth Bank
Toy World
Street Kitchen
Cronos Australia
Bostik
Liveoneday
Buy Aussie Now
NextTech
Kay&Burton
MyAccount
QV Skincare
Aqium Gel
BlackMores
Dial Before You Dig
Arc One
LBG Australia and New Zealand
Royal Freemasons
Rock Pool Group
White Suede
Oracle
Passage To India
Boston Consulting Group
Forbes
Vitura Health
Bigcommerce
Bintani Australia
Paypal
Engine Swim
Toni&Guy
Jalna
Jetstar
Amino Active
Max’s
TPP
Parker Lane
High Street Armadale
Positive Poster
WTFN
Think & Grow Rich Inc
Bank of Cyprus
DeeWhy Market
Engineers Without Borders
POSTER Magazine
One Shift
SMH – The Sydney Morning Herald
Chia
Mamma Lucia
AC/DC
ACTUATE IP
Google
Xavier
Craft CMS
Associated Press
Moov Head Lice
Drupal
Heat Holders
GooglePlay
Mecca Brands
Sunday Creek
GPT Group
Grow Your Business
Grainshaker
National Relay Services
Crumpler
Tribe
VISSF
Ego Pharmaceuticals
Catholic Insurance
Vendor Advocacy Australia
OJAY
News
Watches of Switzerland
Hairhouse Warehouse
Loan Market
Magento Solution Specialist
MAP
Magento
Scrum.org
Passage Foods
Marshall White
Plants
Grays Ecommerce
Arthur Galan
Viktoria & Woods
Australian Anthill
SwinBurne University of Technology
Castran Gilbert
ISO Certified
Sports Power
James Buyer Advocates
RMIT University
Hanover
Australian Organic Food CO
Tomorrow Stars Basketball
Melbourne Heart
Appstore
Rydges
Uber
Macmillan Publishing
Microsoft Certified Azure Fundamentals
Florsheim Shoes
Kadac

Testimonials

We decided to make the commitment and drop Traditional Marketing like Yellow pages and trial AndMine's Website Development, Design and Email Marketing Services. We never looked back and business is always booming. We certainly would not have been able to grow our business to where it is today without AndMine. Monika & Ellen, The Depskin Centre

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