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AndMine’s digital heritage is unique. Under the banner Flux Engineering, we were a small software development company in the mid 1990s that went on to international credibility and partnerships delivering projects both locally and abroad with Global clients including MC Saatchi, MG Cars, Toni&Guy, Commonwealth Bank and now many many more. In August 2009, the well-established Flux Engineering was absorbed by the newly formed AndMine.com, transforming our boutique Melbourne software company into a full service Australian digital agency.

The company’s principle philosophies are a fusion of robust technology solutions, strong aesthetic communication and above all commercial strategy. Our number one and primary objective; real world results. To achieve this we defined the 4 Pillars of Digital Success, a model that has been taught at universities, published in various marketing books and refined over hundreds of client projects. While the platform complexity and communications have changed rapidly, the iterative approach to commercialisation still holds true today.  The 4 pillars remain part of the team’s and our client’s macro competitive advantage.

The AndMine team comprises of talented, solution driven experts who maximise online and offline strategies for organisations. Aware and invested in our clients’ goals we establish clear paths for future proofing adaptability and measurement for real-world results. Yes, that means lots of aggregation and digital reports to validate our success, but fundamentally it is understanding the subtle trends in market, and how persuasive marketing ensures positive outcomes, before the first swipe or click.

In 2013 we rebranded over a period of 6 months, working with the Australian Government under Enterprise Connect, re-defineing the core beliefs, structure and capabilities. The geeks who built AndMine and won clients on back-end capabilities and statistics, drew in brilliant creative, advertisers and marketers to round out our full-service digital agency. Almost a decade later, we remain at the forefront of online with a team of over 40 across offices in Melbourne, Sydney and Asia.

There are many agencies out there claiming to be experts, but truly If It’s Digital, We Do It™; Over 20+ years we’ve delivered over half a million hours for our clients – We’ve seen and solved everything online, often first in Australia. We aren’t distracted by buzzwords, just commercial outcomes. We get to the point fast, and we don’t waste time.

We understand this is about connecting and exciting people, as much as it is best practice with leading edge technology. And not to put too light a point on it, we are a service organisation above all else. Yes, we love sharing our knowledge and pushing our clients to know more, even if we cut ourselves out of work down the track (there is always more to do). We love even more though, learning what makes our client’s businesses and organisations tick, so we can get the answers and results THEY (YOU) want.

A Brief History of our Branding, typefaces, character development including limited release festive season cartoons. As of 2018 the big and simple change to the now famous digital AMPERSAND (&).

Digital Marketing Agency Australia

AndMine Digital Agency Melbourne

AndMine Brief History

Michael Simonetti
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Trusted by

Naturtint
Heat Holders
Telstra
Hanover
Boston Consulting Group
Matchbox Homewares
Appstore
Rydges
High Street Armadale
White Suede
Cleanfit
Florsheim Shoes
Novvi
DepSkin.com
Paypal
Melbourne Sports and Aquatic Centre – MSAC
MAP
Bulk Nutrients
Ego Pharmaceuticals
Dinosaur Designs
OJAY
SwinBurne University of Technology
GooglePlay
Melrose MCT
Smart Company
Parker Lane
Cronos Australia
Dial Before You Dig
Kay&Burton
Passage To India
Jalna
Engine Swim
NMI Insurance
Mamma Lucia
RMIT University
Castran Gilbert
Schiavello
Wild Rhino Shoes
Green St Juice CO
Adobe Professional
Bondi Sands
Fresh Cheese Company
Passage Foods
Melrose Health
Ello
131 Pizza
Ebay
Metricon
Google
NextTech
AC/DC
SMH – The Sydney Morning Herald
Arc One
Uber
Vendor Advocacy Australia
Xavier
Australian Organic Food CO
Grays Ecommerce
The University Of Melbourne
Toni&Guy
Peter Mac
Unsw Australia
Plan It Sync It
Bank of Cyprus
Tribe
ADP Payroll
DeeWhy Market
Beaumont
Australian Anthill
Elucent
Etihad Stadium
Amino Active
Bigcommerce
Natralus Australia
Palace Cinemas
Aqium Gel
Magento Solution Specialist
Catholic Insurance
National Museum of Australia
Rock Pool Group
Tek Ocean
VISSF
Mecca Brands
Buy Aussie Now
Switzer Media+Publishing
Engineers Without Borders
Chia
Marshall White
Associated Press
Macmillan Publishing
21st Century Australia Party
Instant RockStar
Bintani Australia
CAN- Common Wealth Bank
CSquared Executive
The Fortune Institute
Kadac
Rackspace
Ubertas Group
Sports Power
Think & Grow Rich Inc
Hairhouse Warehouse
Craft CMS
Loan Market
iPrimus
SunSense Digital Agency
CB Richard Ellis
Fast.co
Windsorsmith
Street Kitchen
Grainshaker
Watches of Switzerland
McArthur Skincare
Scrum.org
Arthur Galan
James Buyer Advocates
Liveoneday
Australian Government
Oracle
Australian Physiotherapy Association
Max’s
WTFN
Eway
Melbourne Heart
Viktoria & Woods
Drupal
BlackMores
GPT Group
Victorian Government
ABC
LBG Australia and New Zealand
The Canberra Times
The Age
National Relay Services
DUSA, Deakin University Student Association
Bostik
Magento
Federation Square
Maxine
Moov Head Lice
Acquia Certified Site Builder Drupal
Garmin
Melbourne Central
Cell Therapies
POSTER Magazine
TPP
Plants
Microsoft Certified Azure Fundamentals
OMS – Order Management System
Federation University Australia
Fairfax Media
Sunday Creek
Movember
Crumpler
Atlantic Group of Companies
Toy World
One Shift
Van Egmond Group
The Burger Cheese
Coles
ISO Certified
Focus On Furniture
Royal Freemasons
News
Madman Entertainment
Tassal
Jetstar
PranaOn
Tomorrow Stars Basketball
Carlton Football Club
Brisbane Times
Positive Poster
Celebrate Health
Forbes
MyAccount
Grow Your Business
QV Skincare
Shell
Oakdale Meat Co

Testimonials

Thank you for all of your hard work in getting our beautiful Melrose website live today. Woohoo!From the incredible design, to all of the behind the scenes technical aspects, to making it all come together and managing all of our feedback. - Lucinda Hobson, Melrose Project Manager Thank you to each and everyone of you for your dedication and hard work in getting this live and running and for your continuous hard work over the week in ironing out the issues that come with a website launch. Kat Heath, Melrose Group Marketing Manager

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