&Mine AndMine Logo

AndMine’s digital heritage is unique. Under the banner Flux Engineering, we were a small software development company in the mid 1990s that went on to international credibility and partnerships delivering projects both locally and abroad with Global clients including MC Saatchi, MG Cars, Toni&Guy, Commonwealth Bank and now many many more. In August 2009, the well-established Flux Engineering was absorbed by the newly formed AndMine.com, transforming our boutique Melbourne software company into a full service Australian digital agency.

The company’s principle philosophies are a fusion of robust technology solutions, strong aesthetic communication and above all commercial strategy. Our number one and primary objective; real world results. To achieve this we defined the 4 Pillars of Digital Success, a model that has been taught at universities, published in various marketing books and refined over hundreds of client projects. While the platform complexity and communications have changed rapidly, the iterative approach to commercialisation still holds true today.  The 4 pillars remain part of the team’s and our client’s macro competitive advantage.

The AndMine team comprises of talented, solution driven experts who maximise online and offline strategies for organisations. Aware and invested in our clients’ goals we establish clear paths for future proofing adaptability and measurement for real-world results. Yes, that means lots of aggregation and digital reports to validate our success, but fundamentally it is understanding the subtle trends in market, and how persuasive marketing ensures positive outcomes, before the first swipe or click.

In 2013 we rebranded over a period of 6 months, working with the Australian Government under Enterprise Connect, re-defineing the core beliefs, structure and capabilities. The geeks who built AndMine and won clients on back-end capabilities and statistics, drew in brilliant creative, advertisers and marketers to round out our full-service digital agency. Almost a decade later, we remain at the forefront of online with a team of over 40 across offices in Melbourne, Sydney and Asia.

There are many agencies out there claiming to be experts, but truly If It’s Digital, We Do It™; Over 20+ years we’ve delivered over half a million hours for our clients – We’ve seen and solved everything online, often first in Australia. We aren’t distracted by buzzwords, just commercial outcomes. We get to the point fast, and we don’t waste time.

We understand this is about connecting and exciting people, as much as it is best practice with leading edge technology. And not to put too light a point on it, we are a service organisation above all else. Yes, we love sharing our knowledge and pushing our clients to know more, even if we cut ourselves out of work down the track (there is always more to do). We love even more though, learning what makes our client’s businesses and organisations tick, so we can get the answers and results THEY (YOU) want.

A Brief History of our Branding, typefaces, character development including limited release festive season cartoons. As of 2018 the big and simple change to the now famous digital AMPERSAND (&).

Digital Marketing Agency Australia

AndMine Digital Agency Melbourne

AndMine Brief History

Michael Simonetti
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Passage Foods
Tomorrow Stars Basketball
Arc One
QV Skincare
McArthur Skincare
Boston Consulting Group
Heat Holders
Associated Press
Magento
Chia
Think & Grow Rich Inc
Uber
The University Of Melbourne
Melrose MCT
Grow Your Business
Victorian Government
Xavier
CAN- Common Wealth Bank
Bintani Australia
Windsorsmith
Dinosaur Designs
Rock Pool Group
One Shift
Schiavello
Fairfax Media
Crumpler
James Buyer Advocates
Garmin
Royal Freemasons
News
Smart Company
iPrimus
Passage To India
Palace Cinemas
Mamma Lucia
Sunday Creek
Grays Ecommerce
High Street Armadale
Grainshaker
Mecca Brands
Jalna
Etihad Stadium
Tassal
WTFN
Brisbane Times
Maxine
Aqium Gel
GPT Group
DeeWhy Market
Florsheim Shoes
Kadac
NMI Insurance
DepSkin.com
Wild Rhino Shoes
CSquared Executive
Unsw Australia
Australian Organic Food CO
Tribe
Craft CMS
Castran Gilbert
Drupal
The Fortune Institute
Oakdale Meat Co
Natralus Australia
Bank of Cyprus
SMH – The Sydney Morning Herald
Positive Poster
Loan Market
Hairhouse Warehouse
RMIT University
Telstra
Peter Mac
Scrum.org
Bulk Nutrients
Bigcommerce
GooglePlay
Elucent
Street Kitchen
Microsoft Certified Azure Fundamentals
Ello
Melbourne Central
Melrose Health
Bostik
Toni&Guy
Buy Aussie Now
SunSense Digital Agency
Coles
Marshall White
Engineers Without Borders
Arthur Galan
Federation University Australia
Rackspace
VISSF
Ubertas Group
Moov Head Lice
Naturtint
Vendor Advocacy Australia
Acquia Certified Site Builder Drupal
Federation Square
Hanover
Atlantic Group of Companies
BlackMores
Novvi
OJAY
Engine Swim
21st Century Australia Party
Magento Solution Specialist
Ego Pharmaceuticals
LBG Australia and New Zealand
Eway
The Canberra Times
SwinBurne University of Technology
National Museum of Australia
Liveoneday
Kay&Burton
Fresh Cheese Company
CB Richard Ellis
AC/DC
Appstore
OMS – Order Management System
Australian Anthill
Bondi Sands
ABC
Adobe Professional
Shell
131 Pizza
TPP
Parker Lane
Celebrate Health
Melbourne Sports and Aquatic Centre – MSAC
MyAccount
Cronos Australia
MAP
Switzer Media+Publishing
Focus On Furniture
POSTER Magazine
Australian Physiotherapy Association
Sports Power
White Suede
ISO Certified
Oracle
Max’s
Green St Juice CO
Fast.co
Dial Before You Dig
Metricon
Carlton Football Club
Catholic Insurance
Cell Therapies
Rydges
Ebay
Macmillan Publishing
Matchbox Homewares
Van Egmond Group
Melbourne Heart
Amino Active
Jetstar
The Burger Cheese
Forbes
Instant RockStar
Paypal
Australian Government
Beaumont
Tek Ocean
The Age
Watches of Switzerland
Google
Madman Entertainment
Viktoria & Woods
National Relay Services
DUSA, Deakin University Student Association
Plan It Sync It
Movember
Toy World
ADP Payroll

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AndMine's Marketing Software ensures we stay on-brand no matter who in our office creates the campaign. We love that AndMine take all the IT complexity out of our online marketing so we can focus on results Emma Gleeson, QV Skincare

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