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AndMine’s digital heritage is unique. Under the banner Flux Engineering, we were a small software development company in the mid 1990s that went on to international credibility and partnerships delivering projects both locally and abroad with Global clients including MC Saatchi, MG Cars, Toni&Guy, Commonwealth Bank and now many many more. In August 2009, the well-established Flux Engineering was absorbed by the newly formed AndMine.com, transforming our boutique Melbourne software company into a full service Australian digital agency.

The company’s principle philosophies are a fusion of robust technology solutions, strong aesthetic communication and above all commercial strategy. Our number one and primary objective; real world results. To achieve this we defined the 4 Pillars of Digital Success, a model that has been taught at universities, published in various marketing books and refined over hundreds of client projects. While the platform complexity and communications have changed rapidly, the iterative approach to commercialisation still holds true today.  The 4 pillars remain part of the team’s and our client’s macro competitive advantage.

The AndMine team comprises of talented, solution driven experts who maximise online and offline strategies for organisations. Aware and invested in our clients’ goals we establish clear paths for future proofing adaptability and measurement for real-world results. Yes, that means lots of aggregation and digital reports to validate our success, but fundamentally it is understanding the subtle trends in market, and how persuasive marketing ensures positive outcomes, before the first swipe or click.

In 2013 we rebranded over a period of 6 months, working with the Australian Government under Enterprise Connect, re-defineing the core beliefs, structure and capabilities. The geeks who built AndMine and won clients on back-end capabilities and statistics, drew in brilliant creative, advertisers and marketers to round out our full-service digital agency. Almost a decade later, we remain at the forefront of online with a team of over 40 across offices in Melbourne, Sydney and Asia.

There are many agencies out there claiming to be experts, but truly If It’s Digital, We Do It™; Over 20+ years we’ve delivered over half a million hours for our clients – We’ve seen and solved everything online, often first in Australia. We aren’t distracted by buzzwords, just commercial outcomes. We get to the point fast, and we don’t waste time.

We understand this is about connecting and exciting people, as much as it is best practice with leading edge technology. And not to put too light a point on it, we are a service organisation above all else. Yes, we love sharing our knowledge and pushing our clients to know more, even if we cut ourselves out of work down the track (there is always more to do). We love even more though, learning what makes our client’s businesses and organisations tick, so we can get the answers and results THEY (YOU) want.

A Brief History of our Branding, typefaces, character development including limited release festive season cartoons. As of 2018 the big and simple change to the now famous digital AMPERSAND (&).

Digital Marketing Agency Australia

AndMine Digital Agency Melbourne

AndMine Brief History

Michael Simonetti
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Trusted by

Kadac
Telstra
Peter Mac
Movember
Australian Anthill
Dinosaur Designs
The Royal Melbourne Hospital
Celebrate Health
Tomorrow Stars Basketball
GPT Group
NextTech
POSTER Magazine
Passage To India
Vitura Health
Heat Holders
National Relay Services
Florsheim Shoes
Bintani Australia
Engine Swim
Magento Solution Specialist
DepSkin.com
Street Kitchen
News
Mark Alexander Design
Elucent
Madman Entertainment
CAN- Common Wealth Bank
Shell
ISO Certified
Gilbert+Tobin
Boston Consulting Group
Jetstar
Catholic Insurance
Arthur Galan
Instant RockStar
Melrose Health
Cleanfit
iPrimus
Adobe Professional
Ubertas Group
Wild Rhino Shoes
One Shift
Castran Gilbert
Etihad Stadium
Palace Cinemas
Naturtint
VISSF
Novvi
Fairfax Media
Melbourne Heart
The Fortune Institute
Fast.co
Rock Pool Group
Craft CMS
Engineers Without Borders
ACTUATE IP
Bondi Sands
Bigcommerce
Gadens
Forbes
Crumpler
Appstore
TPP
Smart Company
MyAccount
Australian Physiotherapy Association
Jalna
Fresh Cheese Company
Coles
ADP Payroll
Cooper Mills
Amino Active
Moov Head Lice
NMI Insurance
Van Egmond Group
Macmillan Publishing
DeeWhy Market
Oracle
Bulk Nutrients
Associated Press
Tassal
Magento
CB Richard Ellis
Google
Federation Square
Ello
Australian Government
Marshall White
AC/DC
French Tables
Positive Poster
Grainshaker
Australian Organic Food CO
High Street Armadale
Focus On Furniture
OMS – Order Management System
Arc One
HGG 
Think & Grow Rich Inc
Liveoneday
Inferflora
The Burger Cheese
National Museum of Australia
Cronos Australia
OJAY
SunSense Digital Agency
Passage Foods
Loan Market
Royal Freemasons
BlackMores
131 Pizza
Vendor Advocacy Australia
Kay&Burton
Hanover
Chia
Brisbane Times
James Buyer Advocates
Bank of Cyprus
Paypal
Unsw Australia
Plan It Sync It
Toni&Guy
Sports Power
McArthur Skincare
Watches of Switzerland
Natralus Australia
Carlton Football Club
GooglePlay
Melbourne Sports and Aquatic Centre – MSAC
Switzer Media+Publishing
PranaOn
Eway
Max’s
Grow Your Business
Garmin
SwinBurne University of Technology
The University Of Melbourne
Bostik
LBG Australia and New Zealand
Oakdale Meat Co
Acquia Certified Site Builder Drupal
Parker Lane
Metricon
Xavier
Green St Juice CO
Thomson Geer
ABC
Melrose MCT
Aqium Gel
Federation University Australia
Scrum.org
Microsoft Certified Azure Fundamentals
CSquared Executive
White Suede
RMIT University
Rydges
Plants
Drupal
Matchbox Homewares
Buy Aussie Now
Cell Therapies
Mecca Brands
Victorian Government
Schiavello
The Canberra Times
Hairhouse Warehouse
Maxine
Ego Pharmaceuticals
DUSA, Deakin University Student Association
SMH – The Sydney Morning Herald
Rackspace
Atlantic Group of Companies
King Wood Mallesons
Dial Before You Dig
MAP
QV Skincare
Mamma Lucia
Tribe
21st Century Australia Party
Grays Ecommerce
Toy World
WTFN
Windsorsmith
Herbert Smith Freehills
Beaumont
Ebay
Melbourne Central
Viktoria & Woods
Sunday Creek
The Age
Tek Ocean
Uber

Testimonials

We aren't exactly 'IT savvy' but AndMine's Marketing Software is simple to use and the guys are always there to help us out. We send out eNewsletters and automated Birthday offers with ease, keeping the restaurant busy and our 10,000+ members happy. All The Team, La Camera Restaurant

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