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AndMine’s digital heritage is unique. Under the banner Flux Engineering, we were a small software development company in the mid 1990s that went on to international credibility and partnerships delivering projects both locally and abroad with Global clients including MC Saatchi, MG Cars, Toni&Guy, Commonwealth Bank and now many many more. In August 2009, the well-established Flux Engineering was absorbed by the newly formed AndMine.com, transforming our boutique Melbourne software company into a full service Australian digital agency.

The company’s principle philosophies are a fusion of robust technology solutions, strong aesthetic communication and above all commercial strategy. Our number one and primary objective; real world results. To achieve this we defined the 4 Pillars of Digital Success, a model that has been taught at universities, published in various marketing books and refined over hundreds of client projects. While the platform complexity and communications have changed rapidly, the iterative approach to commercialisation still holds true today.  The 4 pillars remain part of the team’s and our client’s macro competitive advantage.

The AndMine team comprises of talented, solution driven experts who maximise online and offline strategies for organisations. Aware and invested in our clients’ goals we establish clear paths for future proofing adaptability and measurement for real-world results. Yes, that means lots of aggregation and digital reports to validate our success, but fundamentally it is understanding the subtle trends in market, and how persuasive marketing ensures positive outcomes, before the first swipe or click.

In 2013 we rebranded over a period of 6 months, working with the Australian Government under Enterprise Connect, re-defineing the core beliefs, structure and capabilities. The geeks who built AndMine and won clients on back-end capabilities and statistics, drew in brilliant creative, advertisers and marketers to round out our full-service digital agency. Almost a decade later, we remain at the forefront of online with a team of over 40 across offices in Melbourne, Sydney and Asia.

There are many agencies out there claiming to be experts, but truly If It’s Digital, We Do It™; Over 20+ years we’ve delivered over half a million hours for our clients – We’ve seen and solved everything online, often first in Australia. We aren’t distracted by buzzwords, just commercial outcomes. We get to the point fast, and we don’t waste time.

We understand this is about connecting and exciting people, as much as it is best practice with leading edge technology. And not to put too light a point on it, we are a service organisation above all else. Yes, we love sharing our knowledge and pushing our clients to know more, even if we cut ourselves out of work down the track (there is always more to do). We love even more though, learning what makes our client’s businesses and organisations tick, so we can get the answers and results THEY (YOU) want.

A Brief History of our Branding, typefaces, character development including limited release festive season cartoons. As of 2018 the big and simple change to the now famous digital AMPERSAND (&).

Digital Marketing Agency Australia

AndMine Digital Agency Melbourne

AndMine Brief History

Michael Simonetti
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Trusted by

Engineers Without Borders
DeeWhy Market
GooglePlay
Viktoria & Woods
Macmillan Publishing
The Age
Unsw Australia
Wild Rhino Shoes
Tassal
TPP
Melrose Health
Melbourne Sports and Aquatic Centre – MSAC
Ubertas Group
CAN- Common Wealth Bank
Boston Consulting Group
Max’s
Mecca Brands
Green St Juice CO
Passage To India
The Canberra Times
Australian Government
Tek Ocean
Chia
Hairhouse Warehouse
ABC
Movember
ISO Certified
High Street Armadale
One Shift
Mamma Lucia
Van Egmond Group
Ello
Bank of Cyprus
Catholic Insurance
Shell
Jetstar
Maximising First Impressions With Design – Oakdale Meat
McArthur Skincare
Engine Swim
Bondi Sands
Celebrate Health
Toni&Guy
ADP Payroll
The University Of Melbourne
Bulk Nutrients
Smart Company
Loan Market
Ego Pharmaceuticals
Madman Entertainment
Positive Poster
SwinBurne University of Technology
Liveoneday
Acquia Certified Site Builder Drupal
Arc One
RMIT University
Matchbox Homewares
Metricon
Arthur Galan
Moov Head Lice
Fresh Cheese Company
Federation University Australia
Peter Mac
Watches of Switzerland
Adobe Professional
Garmin
Cronos Australia
Plan It Sync It
Royal Freemasons
Switzer Media+Publishing
Eway
Marshall White
Rydges
iPrimus
The Fortune Institute
Carlton Football Club
White Suede
Aqium Gel
SunSense Digital Agency
DepSkin.com
WTFN
Drupal
News
Cell Therapies
Craft CMS
Tomorrow Stars Basketball
Oracle
Bintani Australia
Windsorsmith
Melrose MCT
Ebay
Telstra
MyAccount
Castran Gilbert
Melbourne Central
Uber
Passage Foods
Buy Aussie Now
Melbourne Heart
Bigcommerce
Think & Grow Rich Inc
OMS – Order Management System
GPT Group
Instant RockStar
Rock Pool Group
The Burger Cheese
Schiavello
Dinosaur Designs
Federation Square
Naturtint
QV Skincare
Australian Organic Food CO
VISSF
Atlantic Group of Companies
Toy World
Dial Before You Dig
Kadac
Grainshaker
MAP
Heat Holders
Rackspace
21st Century Australia Party
Microsoft Certified Azure Fundamentals
Jalna
Associated Press
Focus On Furniture
Australian Anthill
Kay&Burton
Fast.co
Beaumont
Paypal
Brisbane Times
SMH – The Sydney Morning Herald
Grays Ecommerce
Sports Power
Bostik
Xavier
Hanover
Magento Solution Specialist
Tribe
Etihad Stadium
James Buyer Advocates
Street Kitchen
Google
Oakdale Meat Co
Maxine
NMI Insurance
CB Richard Ellis
National Relay Services
DUSA, Deakin University Student Association
Vendor Advocacy Australia
CSquared Executive
Amino Active
LBG Australia and New Zealand
Palace Cinemas
Grow Your Business
Australian Physiotherapy Association
Florsheim Shoes
Crumpler
Coles
Parker Lane
Novvi
131 Pizza
Scrum.org
AC/DC
Fairfax Media
POSTER Magazine
Magento
Victorian Government
Elucent
Forbes
Natralus Australia
Appstore
Sunday Creek
National Museum of Australia
OJAY
BlackMores

Testimonials

Our business felt dramatically behind online before starting with AndMine. The team there helped us maintain, update and grow our website presence with ease. In addition to developing our online store and beautiful hair competition website in record time. They make complex IT marketing trends simple to understand with superb service; they are a true pleasure to work with. Ben Kennedy, Nicky Clarke (UK)

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