social media management

We create SEO calendars and SEO scheduling strategies as part of our overall SEO agency services.

What is SEO Scheduling?

SEO scheduling is the part of the process of intelligently planning SEO efforts around the precise windows in which your digital campaign will be pushed live on various platforms.

These days, no aspect of digital exists in a silo; if a brand is launching a new TV ad campaign, the same campaign should be replicated across the brand’s other digital outlets, including social media and their own website. Today, the first thing people do when they see an interesting ad is Google it. So, in order for a campaign to come together in the most fruitful way, you must be ready for when the search volume for those keywords surges.

Preemptively dominating Google’s results for the keywords associated with your campaign will ensure that everyone impacted by your advertising can be easily funneled online to become potential customers. How can you make sure this happens? By scheduling SEO content to go live prior to your campaign launch.

Other elements of SEO calendar management include focusing on the exact time, date and day of the week that content is published. Depending on the content, platform and audience, these variables can be adjusted for maximum engagement results and best search engine results.  

SEO Scheduling Strategy AndMine  

AndMine’s approach to rolling out digital campaigns centres around optimised scheduling for maximising ROI for our clients. Our publishing calendars are built to ensure every person exposed to your advertising has the potential to convert if they Google the campaign. We do this by ensuring that we win the relevant keywords organically for search and on social media though #hashtags before advertising begins and people take to Google to find out more, causing a category uplift.

Our thorough research takes into account forecasted periodical uplifts in search volume, competitor campaigns and trending content. With this in mind, we accurately and accordingly prepare and create a schedule that details yearly, monthly and daily planned activity for your digital campaign. This schedule becomes the framework upon which the SEO strategy is built, fully synced with entire scope of your marketing efforts, including even offline channels such as print ads.

Optimised Scheduling for Optimised Results

SEO scheduling is not just about planning and publishing posts but also analysing results and adapting the strategy to achieve better results. We manage publishing through our own custom dashboard that provides real time insights and monitors the impact of our scheduling strategy. Our insights reveal when variables like a significant industry shift happen, for example, a competitor launching a campaign with similar keywords. Being on top of monitoring this allows us to respond and readjust the schedule either in terms of content or time of publication so that you can remain competitive in your market.

Need some help with your SEO scheduling and calendar creation? Write to us.

There is more to it than having your SEO Scheduling sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Viktoria & Woods
Mecca Brands
CSquared Executive
Vendor Advocacy Australia
Liveoneday
Kadac
Beaumont
Fast.co
Federation Square
Oracle
Telstra
Engineers Without Borders
Tomorrow Stars Basketball
Green St Juice CO
GPT Group
Tek Ocean
One Shift
Rackspace
Carlton Football Club
Magento Solution Specialist
Maxine
Grainshaker
AC/DC
Drupal
Fairfax Media
Rock Pool Group
Parker Lane
Mamma Lucia
Toni&Guy
Street Kitchen
Australian Anthill
LBG Australia and New Zealand
131 Pizza
ADP Payroll
Australian Government
Melbourne Heart
Macmillan Publishing
Jalna
National Relay Services
Bondi Sands
Natralus Australia
Etihad Stadium
Think & Grow Rich Inc
Ello
GooglePlay
Scrum.org
Positive Poster
Cronos Australia
Bigcommerce
Tassal
Ego Pharmaceuticals
James Buyer Advocates
NMI Insurance
The Burger Cheese
Crumpler
Amino Active
WTFN
Marshall White
Madman Entertainment
Metricon
DeeWhy Market
Dinosaur Designs
Tribe
QV Skincare
Arc One
Switzer Media+Publishing
Shell
Fresh Cheese Company
Instant RockStar
MyAccount
Kay&Burton
Australian Organic Food CO
21st Century Australia Party
MAP
Sunday Creek
Catholic Insurance
Chia
Associated Press
Van Egmond Group
Sports Power
Cleanfit
ISO Certified
Google
Melbourne Sports and Aquatic Centre – MSAC
ABC
Hairhouse Warehouse
Naturtint
Oakdale Meat Co
Melrose MCT
Toy World
Aqium Gel
Magento
McArthur Skincare
Craft CMS
DepSkin.com
Ubertas Group
Cell Therapies
Castran Gilbert
Grays Ecommerce
Celebrate Health
Dial Before You Dig
White Suede
Microsoft Certified Azure Fundamentals
Bintani Australia
POSTER Magazine
Schiavello
Passage To India
CB Richard Ellis
Grow Your Business
Buy Aussie Now
Federation University Australia
SunSense Digital Agency
Bostik
High Street Armadale
OMS – Order Management System
VISSF
PranaOn
Boston Consulting Group
Palace Cinemas
Xavier
Victorian Government
Heat Holders
Novvi
Watches of Switzerland
RMIT University
Unsw Australia
Forbes
BlackMores
Arthur Galan
Engine Swim
SMH – The Sydney Morning Herald
Brisbane Times
The Age
Movember
Atlantic Group of Companies
Peter Mac
Bank of Cyprus
Melrose Health
SwinBurne University of Technology
Paypal
Plan It Sync It
Rydges
Eway
CAN- Common Wealth Bank
News
Plants
NextTech
Windsorsmith
Florsheim Shoes
Adobe Professional
Melbourne Central
Elucent
Smart Company
OJAY
Acquia Certified Site Builder Drupal
National Museum of Australia
Max’s
The Canberra Times
Jetstar
The University Of Melbourne
Passage Foods
Focus On Furniture
Bulk Nutrients
Garmin
Hanover
Wild Rhino Shoes
Australian Physiotherapy Association
TPP
iPrimus
The Fortune Institute
Moov Head Lice
Ebay
Coles
Appstore
Loan Market
Uber
DUSA, Deakin University Student Association
Matchbox Homewares
Royal Freemasons

Testimonials

It is great working with such a dedicated and competent team in this ever changing space and I would highly recommend Michael and his work. Stephanie Clayton, Marketing Services Manager, Ego Pharmaceuticals

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