social media management

We create SEO calendars and SEO scheduling strategies as part of our overall SEO agency services.

What is SEO Scheduling?

SEO scheduling is the part of the process of intelligently planning SEO efforts around the precise windows in which your digital campaign will be pushed live on various platforms.

These days, no aspect of digital exists in a silo; if a brand is launching a new TV ad campaign, the same campaign should be replicated across the brand’s other digital outlets, including social media and their own website. Today, the first thing people do when they see an interesting ad is Google it. So, in order for a campaign to come together in the most fruitful way, you must be ready for when the search volume for those keywords surges.

Preemptively dominating Google’s results for the keywords associated with your campaign will ensure that everyone impacted by your advertising can be easily funneled online to become potential customers. How can you make sure this happens? By scheduling SEO content to go live prior to your campaign launch.

Other elements of SEO calendar management include focusing on the exact time, date and day of the week that content is published. Depending on the content, platform and audience, these variables can be adjusted for maximum engagement results and best search engine results.  

SEO Scheduling Strategy AndMine  

AndMine’s approach to rolling out digital campaigns centres around optimised scheduling for maximising ROI for our clients. Our publishing calendars are built to ensure every person exposed to your advertising has the potential to convert if they Google the campaign. We do this by ensuring that we win the relevant keywords organically for search and on social media though #hashtags before advertising begins and people take to Google to find out more, causing a category uplift.

Our thorough research takes into account forecasted periodical uplifts in search volume, competitor campaigns and trending content. With this in mind, we accurately and accordingly prepare and create a schedule that details yearly, monthly and daily planned activity for your digital campaign. This schedule becomes the framework upon which the SEO strategy is built, fully synced with entire scope of your marketing efforts, including even offline channels such as print ads.

Optimised Scheduling for Optimised Results

SEO scheduling is not just about planning and publishing posts but also analysing results and adapting the strategy to achieve better results. We manage publishing through our own custom dashboard that provides real time insights and monitors the impact of our scheduling strategy. Our insights reveal when variables like a significant industry shift happen, for example, a competitor launching a campaign with similar keywords. Being on top of monitoring this allows us to respond and readjust the schedule either in terms of content or time of publication so that you can remain competitive in your market.

Need some help with your SEO scheduling and calendar creation? Write to us.

There is more to it than having your SEO Scheduling sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Watches of Switzerland
Liveoneday
TPP
Beaumont
Arc One
Dinosaur Designs
National Relay Services
Rackspace
Xavier
The Age
Coles
Mecca Brands
Catholic Insurance
Melbourne Sports and Aquatic Centre – MSAC
21st Century Australia Party
Ebay
Passage Foods
Fortune Institute
LBG Australia and New Zealand
McArthur Skincare
Google
Loan Market
Shell
Grays Ecommerce
abc
Bondi Sands
QV Skincare
Van Egmond Group
Tek Ocean
Parker Lane
High Street Armadale
Federation Square
Bintani Australia
Kay&Burton
Celebrate Health
Eway
Paypal
Associated Press
CSquared Executive
Jalna
Kadac
Forbes
Acquia Drupal Certification
BlackMores
iPrimus
Magento
Australian Physiotherapy Association
Viktoria & Woods
MyAccount
GPT Group
NMI Insurance
Swin
Palace Cinemas
Maxine
Grow Your Business
Tomorrow Stars Basketball
Toni&Guy
AC/DC
Passage To India
Jetstar
Florsheim Shoes
Plan It Sync It
Uber
Oracle
Melrose Health
Max’s
Rydges
Smart Company
Atlantic Group of Companies
Positive Poster
Arthur Galan
Aqium Gel
CAN
Telstra
Vendor Advocacy Australia
James Buyer Advocates
Marshall White
Australia Goverment
POSTER Magazine
Melbourne Heart
ADP Payroll
CB Richard Ellis
Engine Swim
Switzer
Garmin
Green St Juice CO
Cronos Australia
Bigcommerce
Sports Power
Movember
Scrum
Street Kitchen
Bulk Nutrients
Toy World
WTFN
Novvi
Engineers Without Borders
Grainshaker
Hairhouse Warehouse
Tribe
Wild Rhino Shoes
SunSense Digital Agency
National Museum of Australia
Elucent
Bank of Cyprus
Victorian Government
Windsorsmith
Appstore
Oakdale Meat Co
Amino Active
Unsw Australia
Craft Cms
MAP
Focus On Furniture
Schiavello
Ego Pharmaceuticals
News
Crumpler
Tassal
Castran Gilbert
DepSkin.com
Anthill
VISSF
Microsoft-Certified-Azure-Fundamentals
Madman Entertainment
Moov Head Lice
Australian Organic Food CO
131 Pizza
Drupal
Sunday Creek
Brisbane Times
Buy Aussie Now
Chia
Matchbox Homewares
RMIT University
Hanover
Ello
Fast.co
OMS – Order Management System
White Suede
Bostik
DUSA, Deakin University Student Association
Smh
Dial Before You Dig
Grow Rich
University of Melbourne
Natralus Australia
Royal Freemasons
Federation University Australia
Mamma Lucia
DeeWhy Market
Melbourne Central
Professional
Fairfax Media
The Burger Cheese
Canberra
Boston Consulting Group
OJAY
Fresh Cheese Company
Ubertas Group
Rock Pool Group
Metricon
Instant RockStar
Heat Holders
Macmillan Publishing
GooglePlay
ISO Certified
Melrose MCT
Magento Solution Specialist
One Shift
Etihad Stadium
Naturtint

Testimonials

Not only is Michael professional but he is also a great friend to have in your court. He is balanced in his advice, fair in his quotes and has the best twitter feed for all things tech - i highly recommend you follow him and also hire him! Clare Smith, GM – Brand & Marketing Communications at Sensis

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