social media management

We create SEO calendars and SEO scheduling strategies as part of our overall SEO agency services.

What is SEO Scheduling?

SEO scheduling is the part of the process of intelligently planning SEO efforts around the precise windows in which your digital campaign will be pushed live on various platforms.

These days, no aspect of digital exists in a silo; if a brand is launching a new TV ad campaign, the same campaign should be replicated across the brand’s other digital outlets, including social media and their own website. Today, the first thing people do when they see an interesting ad is Google it. So, in order for a campaign to come together in the most fruitful way, you must be ready for when the search volume for those keywords surges.

Preemptively dominating Google’s results for the keywords associated with your campaign will ensure that everyone impacted by your advertising can be easily funneled online to become potential customers. How can you make sure this happens? By scheduling SEO content to go live prior to your campaign launch.

Other elements of SEO calendar management include focusing on the exact time, date and day of the week that content is published. Depending on the content, platform and audience, these variables can be adjusted for maximum engagement results and best search engine results.  

SEO Scheduling Strategy AndMine  

AndMine’s approach to rolling out digital campaigns centres around optimised scheduling for maximising ROI for our clients. Our publishing calendars are built to ensure every person exposed to your advertising has the potential to convert if they Google the campaign. We do this by ensuring that we win the relevant keywords organically for search and on social media though #hashtags before advertising begins and people take to Google to find out more, causing a category uplift.

Our thorough research takes into account forecasted periodical uplifts in search volume, competitor campaigns and trending content. With this in mind, we accurately and accordingly prepare and create a schedule that details yearly, monthly and daily planned activity for your digital campaign. This schedule becomes the framework upon which the SEO strategy is built, fully synced with entire scope of your marketing efforts, including even offline channels such as print ads.

Optimised Scheduling for Optimised Results

SEO scheduling is not just about planning and publishing posts but also analysing results and adapting the strategy to achieve better results. We manage publishing through our own custom dashboard that provides real time insights and monitors the impact of our scheduling strategy. Our insights reveal when variables like a significant industry shift happen, for example, a competitor launching a campaign with similar keywords. Being on top of monitoring this allows us to respond and readjust the schedule either in terms of content or time of publication so that you can remain competitive in your market.

Need some help with your SEO scheduling and calendar creation? Write to us.

There is more to it than having your SEO Scheduling sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

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Naturtint
High Street Armadale
Vendor Advocacy Australia
Castran Gilbert
Celebrate Health
Associated Press
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Parker Lane
Arthur Galan
SwinBurne University of Technology
Max’s
Melrose Health
GPT Group
MyAccount
Australian Organic Food CO
Engine Swim
Toy World
Carlton Football Club
Magento Solution Specialist
Matchbox Homewares
SMH – The Sydney Morning Herald
Jetstar
21st Century Australia Party
Catholic Insurance
Tomorrow Stars Basketball
Maxine
Ebay
Fresh Cheese Company
Ubertas Group
Bulk Nutrients
Dinosaur Designs
Royal Freemasons
Focus On Furniture
Grow Your Business
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Jalna
Dial Before You Dig
Tassal
CSquared Executive
Van Egmond Group
Chia
Grays Ecommerce
Positive Poster
Victorian Government
Natralus Australia
Bank of Cyprus
Tribe
Loan Market
BlackMores
Florsheim Shoes
Microsoft Certified Azure Fundamentals
Tek Ocean
Liveoneday
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Eway
Marshall White
Ego Pharmaceuticals
GooglePlay
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Rydges
White Suede
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Madman Entertainment
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OMS – Order Management System
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Scrum.org
Passage To India
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Federation Square
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Viktoria & Woods
Google
Hairhouse Warehouse
Elucent
Windsorsmith
Atlantic Group of Companies
Unsw Australia
DepSkin.com
Arc One
RMIT University
Coles
Xavier
Amino Active
One Shift
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Bostik
Australian Anthill
Plan It Sync It
TPP
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Green St Juice CO
Palace Cinemas
Sports Power
Etihad Stadium
McArthur Skincare
Engineers Without Borders
Melbourne Heart
Buy Aussie Now
iPrimus
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Cronos Australia
Australian Physiotherapy Association
Moov Head Lice
DeeWhy Market
NMI Insurance
Oracle
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Toni&Guy
Wild Rhino Shoes
DUSA, Deakin University Student Association
ISO Certified
Appstore
131 Pizza
LBG Australia and New Zealand
CAN- Common Wealth Bank
Mecca Brands
Garmin
Kay&Burton
Heat Holders
Melbourne Sports and Aquatic Centre – MSAC
VISSF
Federation University Australia
Rock Pool Group
Street Kitchen
National Museum of Australia
Melrose MCT
ADP Payroll
Uber
Novvi
Instant RockStar
Melbourne Central
The University Of Melbourne
Movember
Watches of Switzerland
Beaumont
POSTER Magazine
Fairfax Media
Metricon
Adobe Professional
WTFN
OJAY
Schiavello
News
Hanover
Think & Grow Rich Inc
Oakdale Meat Co
Australian Government
Ello
Bintani Australia
Drupal
Boston Consulting Group
ABC
AC/DC
Paypal
Sunday Creek
Smart Company
CB Richard Ellis
Shell
Passage Foods
MAP
Brisbane Times
Grainshaker
The Age
Forbes
The Burger Cheese
SunSense Digital Agency
Aqium Gel
Kadac
Craft CMS
Bigcommerce
Crumpler

Testimonials

I wanted to thank you and your teams for the responsiveness and quality of the work you have done for the french version of the site. We had a very good feedback on the quality of the site from our French network. Vincent Berlinet

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