social media management

We create SEO calendars and SEO scheduling strategies as part of our overall SEO agency services.

What is SEO Scheduling?

SEO scheduling is the part of the process of intelligently planning SEO efforts around the precise windows in which your digital campaign will be pushed live on various platforms.

These days, no aspect of digital exists in a silo; if a brand is launching a new TV ad campaign, the same campaign should be replicated across the brand’s other digital outlets, including social media and their own website. Today, the first thing people do when they see an interesting ad is Google it. So, in order for a campaign to come together in the most fruitful way, you must be ready for when the search volume for those keywords surges.

Preemptively dominating Google’s results for the keywords associated with your campaign will ensure that everyone impacted by your advertising can be easily funneled online to become potential customers. How can you make sure this happens? By scheduling SEO content to go live prior to your campaign launch.

Other elements of SEO calendar management include focusing on the exact time, date and day of the week that content is published. Depending on the content, platform and audience, these variables can be adjusted for maximum engagement results and best search engine results.  

SEO Scheduling Strategy AndMine  

AndMine’s approach to rolling out digital campaigns centres around optimised scheduling for maximising ROI for our clients. Our publishing calendars are built to ensure every person exposed to your advertising has the potential to convert if they Google the campaign. We do this by ensuring that we win the relevant keywords organically for search and on social media though #hashtags before advertising begins and people take to Google to find out more, causing a category uplift.

Our thorough research takes into account forecasted periodical uplifts in search volume, competitor campaigns and trending content. With this in mind, we accurately and accordingly prepare and create a schedule that details yearly, monthly and daily planned activity for your digital campaign. This schedule becomes the framework upon which the SEO strategy is built, fully synced with entire scope of your marketing efforts, including even offline channels such as print ads.

Optimised Scheduling for Optimised Results

SEO scheduling is not just about planning and publishing posts but also analysing results and adapting the strategy to achieve better results. We manage publishing through our own custom dashboard that provides real time insights and monitors the impact of our scheduling strategy. Our insights reveal when variables like a significant industry shift happen, for example, a competitor launching a campaign with similar keywords. Being on top of monitoring this allows us to respond and readjust the schedule either in terms of content or time of publication so that you can remain competitive in your market.

Need some help with your SEO scheduling and calendar creation? Write to us.

There is more to it than having your SEO Scheduling sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

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Drupal
Magento
Bigcommerce
OMS – Order Management System
Fairfax Media
Fresh Cheese Company
Scrum.org
Xavier
Shell
Magento Solution Specialist
Maxine
High Street Armadale
Coles
CSquared Executive
Forbes
Bulk Nutrients
Ego Pharmaceuticals
Aqium Gel
Bondi Sands
The Royal Melbourne Hospital
Mamma Lucia
Cleanfit
Buy Aussie Now
Catholic Insurance
RMIT University
Melbourne Central
21st Century Australia Party
Liveoneday
Rydges
Passage Foods
News
Ebay
Madman Entertainment
ISO Certified
PranaOn
Oracle
Telstra
The University Of Melbourne
131 Pizza
Garmin
CB Richard Ellis
WTFN
Jetstar
White Suede
James Buyer Advocates
Melbourne Sports and Aquatic Centre – MSAC
Sports Power
Australian Anthill
DepSkin.com
POSTER Magazine
Crumpler
SunSense Digital Agency
Adobe Professional
Focus On Furniture
AC/DC
Positive Poster
Plants
One Shift
Moov Head Lice
Tek Ocean
Vendor Advocacy Australia
Bank of Cyprus
Melbourne Heart
Marshall White
Melrose Health
Parker Lane
Heat Holders
Ello
Passage To India
Matchbox Homewares
Toni&Guy
SwinBurne University of Technology
Federation Square
Hairhouse Warehouse
Elucent
Associated Press
Paypal
Kadac
Dial Before You Dig
Sunday Creek
Dinosaur Designs
Jalna
Tassal
Royal Freemasons
Bostik
Green St Juice CO
Hanover
Plan It Sync It
Google
Windsorsmith
Florsheim Shoes
Australian Government
The Fortune Institute
Peter Mac
National Relay Services
CAN- Common Wealth Bank
Uber
Arc One
Chia
Craft CMS
ABC
Unsw Australia
Grow Your Business
McArthur Skincare
Mecca Brands
Rock Pool Group
TPP
ADP Payroll
Movember
Etihad Stadium
GooglePlay
OJAY
Atlantic Group of Companies
MyAccount
Street Kitchen
Ubertas Group
DeeWhy Market
Eway
Switzer Media+Publishing
Engineers Without Borders
SMH – The Sydney Morning Herald
Wild Rhino Shoes
Engine Swim
Palace Cinemas
Grays Ecommerce
Amino Active
Kay&Burton
Cell Therapies
Naturtint
BlackMores
Appstore
Microsoft Certified Azure Fundamentals
Viktoria & Woods
iPrimus
Beaumont
Oakdale Meat Co
Australian Physiotherapy Association
Arthur Galan
Rackspace
The Burger Cheese
Boston Consulting Group
Bintani Australia
Cronos Australia
Castran Gilbert
Tribe
MAP
GPT Group
Instant RockStar
NMI Insurance
Schiavello
DUSA, Deakin University Student Association
Metricon
ACTUATE IP
Fast.co
Watches of Switzerland
LBG Australia and New Zealand
Victorian Government
Novvi
Melrose MCT
National Museum of Australia
VISSF
Van Egmond Group
Loan Market
Brisbane Times
Natralus Australia
Federation University Australia
Acquia Certified Site Builder Drupal
Grainshaker
Toy World
Think & Grow Rich Inc
Australian Organic Food CO
The Canberra Times
QV Skincare
NextTech
Max’s
Tomorrow Stars Basketball
The Age
Celebrate Health
Smart Company
Macmillan Publishing
Carlton Football Club

Testimonials

Michael has a wealth of knowledge in business development and management, especially online businesses. His passion and experience in this fast growing and emerging industry is unrivalled.

Dr Viet Le,Lecturer at Swinburne University

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