social media management

We create SEO calendars and SEO scheduling strategies as part of our overall SEO agency services.

What is SEO Scheduling?

SEO scheduling is the part of the process of intelligently planning SEO efforts around the precise windows in which your digital campaign will be pushed live on various platforms.

These days, no aspect of digital exists in a silo; if a brand is launching a new TV ad campaign, the same campaign should be replicated across the brand’s other digital outlets, including social media and their own website. Today, the first thing people do when they see an interesting ad is Google it. So, in order for a campaign to come together in the most fruitful way, you must be ready for when the search volume for those keywords surges.

Preemptively dominating Google’s results for the keywords associated with your campaign will ensure that everyone impacted by your advertising can be easily funneled online to become potential customers. How can you make sure this happens? By scheduling SEO content to go live prior to your campaign launch.

Other elements of SEO calendar management include focusing on the exact time, date and day of the week that content is published. Depending on the content, platform and audience, these variables can be adjusted for maximum engagement results and best search engine results.  

SEO Scheduling Strategy AndMine  

AndMine’s approach to rolling out digital campaigns centres around optimised scheduling for maximising ROI for our clients. Our publishing calendars are built to ensure every person exposed to your advertising has the potential to convert if they Google the campaign. We do this by ensuring that we win the relevant keywords organically for search and on social media though #hashtags before advertising begins and people take to Google to find out more, causing a category uplift.

Our thorough research takes into account forecasted periodical uplifts in search volume, competitor campaigns and trending content. With this in mind, we accurately and accordingly prepare and create a schedule that details yearly, monthly and daily planned activity for your digital campaign. This schedule becomes the framework upon which the SEO strategy is built, fully synced with entire scope of your marketing efforts, including even offline channels such as print ads.

Optimised Scheduling for Optimised Results

SEO scheduling is not just about planning and publishing posts but also analysing results and adapting the strategy to achieve better results. We manage publishing through our own custom dashboard that provides real time insights and monitors the impact of our scheduling strategy. Our insights reveal when variables like a significant industry shift happen, for example, a competitor launching a campaign with similar keywords. Being on top of monitoring this allows us to respond and readjust the schedule either in terms of content or time of publication so that you can remain competitive in your market.

Need some help with your SEO scheduling and calendar creation? Write to us.

There is more to it than having your SEO Scheduling sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Vendor Advocacy Australia
Oakdale Meat Co
CB Richard Ellis
Van Egmond Group
Bigcommerce
Etihad Stadium
Associated Press
DepSkin.com
Maxine
James Buyer Advocates
Shell
National Relay Services
Rackspace
Australian Organic Food CO
BlackMores
Street Kitchen
Tomorrow Stars Basketball
Peter Mac
Jalna
Ubertas Group
Bostik
ABC
The Fortune Institute
Melrose MCT
Wild Rhino Shoes
Macmillan Publishing
Oracle
Brisbane Times
Parker Lane
Fast.co
Atlantic Group of Companies
Eway
Kadac
Palace Cinemas
Passage To India
Dial Before You Dig
WTFN
ISO Certified
Cleanfit
Tassal
Heat Holders
131 Pizza
GooglePlay
Castran Gilbert
OMS – Order Management System
Positive Poster
Plants
Garmin
Federation Square
Instant RockStar
White Suede
Metricon
Bank of Cyprus
Forbes
Bondi Sands
SunSense Digital Agency
Mamma Lucia
Uber
Smart Company
Adobe Professional
Bulk Nutrients
Sunday Creek
Ello
Schiavello
Madman Entertainment
Bintani Australia
CSquared Executive
Cronos Australia
OJAY
High Street Armadale
DeeWhy Market
Toy World
Victorian Government
Fresh Cheese Company
DUSA, Deakin University Student Association
Dinosaur Designs
SMH – The Sydney Morning Herald
Australian Anthill
Matchbox Homewares
Liveoneday
21st Century Australia Party
Moov Head Lice
Elucent
Australian Physiotherapy Association
Australian Government
Jetstar
Fairfax Media
NextTech
Crumpler
Max’s
Florsheim Shoes
Hanover
Aqium Gel
iPrimus
NMI Insurance
TPP
Rock Pool Group
Federation University Australia
QV Skincare
Rydges
Buy Aussie Now
MAP
Coles
Royal Freemasons
Tek Ocean
Marshall White
Ego Pharmaceuticals
Cell Therapies
News
Beaumont
The Royal Melbourne Hospital
Mecca Brands
Magento
Arc One
GPT Group
Celebrate Health
One Shift
Paypal
Kay&Burton
CAN- Common Wealth Bank
Passage Foods
Tribe
PranaOn
The Burger Cheese
Google
Chia
Grow Your Business
Telstra
Focus On Furniture
Think & Grow Rich Inc
The Canberra Times
Ebay
Windsorsmith
National Museum of Australia
ADP Payroll
Green St Juice CO
Engine Swim
Xavier
Scrum.org
VISSF
Movember
RMIT University
Acquia Certified Site Builder Drupal
Melbourne Heart
Grainshaker
Drupal
SwinBurne University of Technology
The University Of Melbourne
Novvi
Microsoft Certified Azure Fundamentals
Switzer Media+Publishing
Loan Market
Engineers Without Borders
The Age
Plan It Sync It
Melrose Health
Naturtint
AC/DC
Boston Consulting Group
Hairhouse Warehouse
Grays Ecommerce
McArthur Skincare
Melbourne Sports and Aquatic Centre – MSAC
LBG Australia and New Zealand
Natralus Australia
Watches of Switzerland
Carlton Football Club
Arthur Galan
Melbourne Central
MyAccount
Viktoria & Woods
Amino Active
Catholic Insurance
Toni&Guy
Craft CMS
POSTER Magazine
Unsw Australia
Magento Solution Specialist
Appstore
Sports Power

Testimonials

I strongly recommend AndMine and Michael's work to any forward thinking company. They have helped us rapidly evolve our business with great success in a very difficult period in retail. From online to offline they are the new generation of advertising delivering brilliant results and service. From simple EDM's to our new online store and creative campaigns, they have gone above and beyond, engrained themselves in our business and amplified our brand. We look forward to what Michael and the team achieve for us next. Harry Goles, OJAY Clothing

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