social media management

We create SEO calendars and SEO scheduling strategies as part of our overall SEO agency services.

What is SEO Scheduling?

SEO scheduling is the part of the process of intelligently planning SEO efforts around the precise windows in which your digital campaign will be pushed live on various platforms.

These days, no aspect of digital exists in a silo; if a brand is launching a new TV ad campaign, the same campaign should be replicated across the brand’s other digital outlets, including social media and their own website. Today, the first thing people do when they see an interesting ad is Google it. So, in order for a campaign to come together in the most fruitful way, you must be ready for when the search volume for those keywords surges.

Preemptively dominating Google’s results for the keywords associated with your campaign will ensure that everyone impacted by your advertising can be easily funneled online to become potential customers. How can you make sure this happens? By scheduling SEO content to go live prior to your campaign launch.

Other elements of SEO calendar management include focusing on the exact time, date and day of the week that content is published. Depending on the content, platform and audience, these variables can be adjusted for maximum engagement results and best search engine results.  

SEO Scheduling Strategy AndMine  

AndMine’s approach to rolling out digital campaigns centres around optimised scheduling for maximising ROI for our clients. Our publishing calendars are built to ensure every person exposed to your advertising has the potential to convert if they Google the campaign. We do this by ensuring that we win the relevant keywords organically for search and on social media though #hashtags before advertising begins and people take to Google to find out more, causing a category uplift.

Our thorough research takes into account forecasted periodical uplifts in search volume, competitor campaigns and trending content. With this in mind, we accurately and accordingly prepare and create a schedule that details yearly, monthly and daily planned activity for your digital campaign. This schedule becomes the framework upon which the SEO strategy is built, fully synced with entire scope of your marketing efforts, including even offline channels such as print ads.

Optimised Scheduling for Optimised Results

SEO scheduling is not just about planning and publishing posts but also analysing results and adapting the strategy to achieve better results. We manage publishing through our own custom dashboard that provides real time insights and monitors the impact of our scheduling strategy. Our insights reveal when variables like a significant industry shift happen, for example, a competitor launching a campaign with similar keywords. Being on top of monitoring this allows us to respond and readjust the schedule either in terms of content or time of publication so that you can remain competitive in your market.

Need some help with your SEO scheduling and calendar creation? Write to us.

There is more to it than having your SEO Scheduling sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Australian Physiotherapy Association
SwinBurne University of Technology
ABC
Max’s
Chia
Catholic Insurance
Microsoft Certified Azure Fundamentals
POSTER Magazine
Ebay
Peter Mac
Madman Entertainment
AC/DC
Parker Lane
Associated Press
Vendor Advocacy Australia
Amino Active
Toni&Guy
Fresh Cheese Company
Bondi Sands
Royal Freemasons
Etihad Stadium
21st Century Australia Party
CB Richard Ellis
One Shift
Loan Market
Google
High Street Armadale
Bostik
Plan It Sync It
OJAY
Boston Consulting Group
Forbes
News
Beaumont
Cronos Australia
Brisbane Times
DepSkin.com
Engineers Without Borders
Ego Pharmaceuticals
Australian Organic Food CO
ADP Payroll
Switzer Media+Publishing
GooglePlay
Moov Head Lice
Maximising First Impressions With Design – Oakdale Meat
The Age
Oakdale Meat Co
Florsheim Shoes
Melbourne Heart
SMH – The Sydney Morning Herald
Elucent
Cell Therapies
Street Kitchen
Metricon
Atlantic Group of Companies
Toy World
Rydges
MyAccount
BlackMores
Victorian Government
SunSense Digital Agency
Tribe
Hanover
Paypal
Bigcommerce
Australian Anthill
Dinosaur Designs
Naturtint
Acquia Certified Site Builder Drupal
Melbourne Central
Grays Ecommerce
Instant RockStar
Buy Aussie Now
Movember
Garmin
Uber
Castran Gilbert
Jalna
Van Egmond Group
CSquared Executive
Oracle
The Fortune Institute
Tomorrow Stars Basketball
131 Pizza
Craft CMS
Tassal
The Canberra Times
Tek Ocean
Mamma Lucia
Grainshaker
Macmillan Publishing
Telstra
Australian Government
Magento Solution Specialist
TPP
White Suede
Magento
Aqium Gel
Appstore
Sports Power
Hairhouse Warehouse
VISSF
WTFN
Marshall White
Watches of Switzerland
McArthur Skincare
Viktoria & Woods
Adobe Professional
Federation Square
Heat Holders
OMS – Order Management System
Ello
Melbourne Sports and Aquatic Centre – MSAC
Carlton Football Club
Arthur Galan
Novvi
Windsorsmith
Dial Before You Dig
Coles
Liveoneday
Eway
Sunday Creek
DUSA, Deakin University Student Association
Fairfax Media
Grow Your Business
MAP
Unsw Australia
The Burger Cheese
Passage To India
Smart Company
National Museum of Australia
Melrose MCT
Green St Juice CO
Mecca Brands
James Buyer Advocates
Matchbox Homewares
Drupal
NMI Insurance
ISO Certified
CAN- Common Wealth Bank
Crumpler
Bank of Cyprus
Passage Foods
Arc One
Engine Swim
DeeWhy Market
iPrimus
LBG Australia and New Zealand
Federation University Australia
Melrose Health
National Relay Services
Scrum.org
The University Of Melbourne
Celebrate Health
Jetstar
Focus On Furniture
Schiavello
Wild Rhino Shoes
Rackspace
Natralus Australia
Bulk Nutrients
Xavier
GPT Group
Think & Grow Rich Inc
Kay&Burton
Rock Pool Group
Palace Cinemas
Fast.co
Ubertas Group
Kadac
RMIT University
Bintani Australia
Shell
Positive Poster
QV Skincare
Maxine

Testimonials

Metricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects. Yvonne Abood, Marketing Manager, Metricon Homes

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