social media management

We create SEO calendars and SEO scheduling strategies as part of our overall SEO agency services.

What is SEO Scheduling?

SEO scheduling is the part of the process of intelligently planning SEO efforts around the precise windows in which your digital campaign will be pushed live on various platforms.

These days, no aspect of digital exists in a silo; if a brand is launching a new TV ad campaign, the same campaign should be replicated across the brand’s other digital outlets, including social media and their own website. Today, the first thing people do when they see an interesting ad is Google it. So, in order for a campaign to come together in the most fruitful way, you must be ready for when the search volume for those keywords surges.

Preemptively dominating Google’s results for the keywords associated with your campaign will ensure that everyone impacted by your advertising can be easily funneled online to become potential customers. How can you make sure this happens? By scheduling SEO content to go live prior to your campaign launch.

Other elements of SEO calendar management include focusing on the exact time, date and day of the week that content is published. Depending on the content, platform and audience, these variables can be adjusted for maximum engagement results and best search engine results.  

SEO Scheduling Strategy AndMine  

AndMine’s approach to rolling out digital campaigns centres around optimised scheduling for maximising ROI for our clients. Our publishing calendars are built to ensure every person exposed to your advertising has the potential to convert if they Google the campaign. We do this by ensuring that we win the relevant keywords organically for search and on social media though #hashtags before advertising begins and people take to Google to find out more, causing a category uplift.

Our thorough research takes into account forecasted periodical uplifts in search volume, competitor campaigns and trending content. With this in mind, we accurately and accordingly prepare and create a schedule that details yearly, monthly and daily planned activity for your digital campaign. This schedule becomes the framework upon which the SEO strategy is built, fully synced with entire scope of your marketing efforts, including even offline channels such as print ads.

Optimised Scheduling for Optimised Results

SEO scheduling is not just about planning and publishing posts but also analysing results and adapting the strategy to achieve better results. We manage publishing through our own custom dashboard that provides real time insights and monitors the impact of our scheduling strategy. Our insights reveal when variables like a significant industry shift happen, for example, a competitor launching a campaign with similar keywords. Being on top of monitoring this allows us to respond and readjust the schedule either in terms of content or time of publication so that you can remain competitive in your market.

Need some help with your SEO scheduling and calendar creation? Write to us.

There is more to it than having your SEO Scheduling sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Ubertas Group
QV Skincare
Arthur Galan
Cooper Mills
VISSF
Eway
ISO Certified
SwinBurne University of Technology
Jalna
Arc One
OJAY
The Canberra Times
Inferflora
Dinosaur Designs
Associated Press
Carlton Football Club
Palace Cinemas
Bondi Sands
Moov Head Lice
NextTech
131 Pizza
Tomorrow Stars Basketball
King Wood Mallesons
Magento
Wild Rhino Shoes
Xavier
Engineers Without Borders
The Age
Telstra
Cronos Australia
Etihad Stadium
ACTUATE IP
Melrose Health
Oracle
Elucent
SunSense Digital Agency
Parker Lane
Buy Aussie Now
Aqium Gel
Instant RockStar
Paypal
Macmillan Publishing
Dial Before You Dig
Rackspace
POSTER Magazine
Liveoneday
Ello
Thomson Geer
Madman Entertainment
ADP Payroll
Schiavello
Hairhouse Warehouse
Jetstar
Oakdale Meat Co
Matchbox Homewares
Beaumont
TPP
Boston Consulting Group
Herbert Smith Freehills
Bostik
Naturtint
Crumpler
Craft CMS
Australian Government
Plan It Sync It
Think & Grow Rich Inc
CB Richard Ellis
Gilbert+Tobin
HGG 
Metricon
Castran Gilbert
SMH – The Sydney Morning Herald
Maxine
Uber
Van Egmond Group
Cell Therapies
Passage To India
The Fortune Institute
Coles
Loan Market
iPrimus
High Street Armadale
Fairfax Media
ABC
Windsorsmith
News
Google
Sunday Creek
Microsoft Certified Azure Fundamentals
Australian Anthill
Adobe Professional
Plants
Grow Your Business
Melbourne Central
Switzer Media+Publishing
PranaOn
Vendor Advocacy Australia
Bintani Australia
Rock Pool Group
Federation University Australia
WTFN
French Tables
Mamma Lucia
AC/DC
National Relay Services
Catholic Insurance
DeeWhy Market
The Burger Cheese
Passage Foods
Toni&Guy
Kadac
Atlantic Group of Companies
Grays Ecommerce
The Royal Melbourne Hospital
Forbes
Bank of Cyprus
Kay&Burton
Royal Freemasons
One Shift
Fast.co
The University Of Melbourne
Brisbane Times
Magento Solution Specialist
Cleanfit
LBG Australia and New Zealand
Tek Ocean
Melbourne Sports and Aquatic Centre – MSAC
Tribe
Celebrate Health
Melrose MCT
Engine Swim
Unsw Australia
Positive Poster
Gadens
Acquia Certified Site Builder Drupal
Amino Active
Marshall White
GooglePlay
Sports Power
Fresh Cheese Company
Hanover
White Suede
McArthur Skincare
RMIT University
Scrum.org
MAP
Shell
Street Kitchen
Toy World
Bulk Nutrients
Florsheim Shoes
GPT Group
James Buyer Advocates
Drupal
Federation Square
CAN- Common Wealth Bank
Green St Juice CO
Movember
Australian Organic Food CO
Max’s
Watches of Switzerland
Bigcommerce
Heat Holders
Appstore
Ego Pharmaceuticals
Grainshaker
Melbourne Heart
DUSA, Deakin University Student Association
National Museum of Australia
21st Century Australia Party
Viktoria & Woods
BlackMores
DepSkin.com
Smart Company
Natralus Australia
Ebay
Peter Mac
OMS – Order Management System
CSquared Executive
Rydges
MyAccount
Focus On Furniture
Chia
Mecca Brands
Vitura Health
Victorian Government
Australian Physiotherapy Association
NMI Insurance
Mark Alexander Design
Tassal
Novvi
Garmin

Testimonials

Michael and his team have just launched our new website and the team at AndMine have been professional and a pleasure to deal with. From the very start, it was evident that Michael was able to deliver a first class website and gave great advice about social media and other tools we need to consider, given the nature of our business. After several design phases, we worked closely together and achieved a result that we are very happy with. I wouldn’t hesitate recommending AndMine for web and online marketing related services. Illona Vak, C Squared Executive

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