social media management

We create SEO calendars and SEO scheduling strategies as part of our overall SEO agency services.

What is SEO Scheduling?

SEO scheduling is the part of the process of intelligently planning SEO efforts around the precise windows in which your digital campaign will be pushed live on various platforms.

These days, no aspect of digital exists in a silo; if a brand is launching a new TV ad campaign, the same campaign should be replicated across the brand’s other digital outlets, including social media and their own website. Today, the first thing people do when they see an interesting ad is Google it. So, in order for a campaign to come together in the most fruitful way, you must be ready for when the search volume for those keywords surges.

Preemptively dominating Google’s results for the keywords associated with your campaign will ensure that everyone impacted by your advertising can be easily funneled online to become potential customers. How can you make sure this happens? By scheduling SEO content to go live prior to your campaign launch.

Other elements of SEO calendar management include focusing on the exact time, date and day of the week that content is published. Depending on the content, platform and audience, these variables can be adjusted for maximum engagement results and best search engine results.  

SEO Scheduling Strategy AndMine  

AndMine’s approach to rolling out digital campaigns centres around optimised scheduling for maximising ROI for our clients. Our publishing calendars are built to ensure every person exposed to your advertising has the potential to convert if they Google the campaign. We do this by ensuring that we win the relevant keywords organically for search and on social media though #hashtags before advertising begins and people take to Google to find out more, causing a category uplift.

Our thorough research takes into account forecasted periodical uplifts in search volume, competitor campaigns and trending content. With this in mind, we accurately and accordingly prepare and create a schedule that details yearly, monthly and daily planned activity for your digital campaign. This schedule becomes the framework upon which the SEO strategy is built, fully synced with entire scope of your marketing efforts, including even offline channels such as print ads.

Optimised Scheduling for Optimised Results

SEO scheduling is not just about planning and publishing posts but also analysing results and adapting the strategy to achieve better results. We manage publishing through our own custom dashboard that provides real time insights and monitors the impact of our scheduling strategy. Our insights reveal when variables like a significant industry shift happen, for example, a competitor launching a campaign with similar keywords. Being on top of monitoring this allows us to respond and readjust the schedule either in terms of content or time of publication so that you can remain competitive in your market.

Need some help with your SEO scheduling and calendar creation? Write to us.

There is more to it than having your SEO Scheduling sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Jalna
Elucent
Eway
Tribe
ACTUATE IP
Tassal
BlackMores
Bintani Australia
Macmillan Publishing
Fast.co
Rydges
OMS – Order Management System
Bondi Sands
Melbourne Central
Peter Mac
Windsorsmith
Boston Consulting Group
Appstore
White Suede
Plan It Sync It
Celebrate Health
Max’s
Toni&Guy
DUSA, Deakin University Student Association
Etihad Stadium
DeeWhy Market
Rackspace
High Street Armadale
Australian Government
Tek Ocean
National Museum of Australia
MyAccount
Chia
Matchbox Homewares
McArthur Skincare
Arthur Galan
Movember
Switzer Media+Publishing
Parker Lane
The Burger Cheese
SMH – The Sydney Morning Herald
Sports Power
Dial Before You Dig
Drupal
Vendor Advocacy Australia
Federation Square
Passage To India
The Age
131 Pizza
ISO Certified
Melbourne Heart
Engine Swim
Acquia Certified Site Builder Drupal
Federation University Australia
Amino Active
Ego Pharmaceuticals
Liveoneday
Mark Alexander Design
Kadac
Palace Cinemas
Adobe Professional
Arc One
French Tables
Heat Holders
Novvi
The University Of Melbourne
News
Green St Juice CO
iPrimus
Aqium Gel
Scrum.org
Florsheim Shoes
Catholic Insurance
Natralus Australia
Grays Ecommerce
LBG Australia and New Zealand
Coles
ABC
SwinBurne University of Technology
Paypal
Passage Foods
Toy World
Royal Freemasons
Rock Pool Group
Buy Aussie Now
CSquared Executive
NextTech
Magento
Ebay
Carlton Football Club
Hanover
Smart Company
Naturtint
Marshall White
Instant RockStar
Forbes
Garmin
Ubertas Group
Kay&Burton
Associated Press
Melbourne Sports and Aquatic Centre – MSAC
Victorian Government
Hairhouse Warehouse
MAP
Crumpler
Engineers Without Borders
Shell
Cronos Australia
Mamma Lucia
VISSF
Metricon
The Royal Melbourne Hospital
Magento Solution Specialist
Atlantic Group of Companies
Telstra
SunSense Digital Agency
WTFN
NMI Insurance
Melrose MCT
Viktoria & Woods
AC/DC
Madman Entertainment
Xavier
Wild Rhino Shoes
Mecca Brands
Sunday Creek
Craft CMS
Bigcommerce
Beaumont
Castran Gilbert
Grow Your Business
Van Egmond Group
Plants
Unsw Australia
Maxine
Think & Grow Rich Inc
Melrose Health
PranaOn
Tomorrow Stars Basketball
Oracle
Schiavello
TPP
21st Century Australia Party
Positive Poster
One Shift
Dinosaur Designs
ADP Payroll
Microsoft Certified Azure Fundamentals
QV Skincare
Vitura Health
RMIT University
OJAY
National Relay Services
DepSkin.com
Australian Physiotherapy Association
Street Kitchen
CB Richard Ellis
POSTER Magazine
Fresh Cheese Company
Cell Therapies
Ello
Loan Market
Australian Anthill
GooglePlay
Focus On Furniture
The Canberra Times
Bostik
Fairfax Media
Watches of Switzerland
Cleanfit
Moov Head Lice
The Fortune Institute
Grainshaker
Bank of Cyprus
Oakdale Meat Co
GPT Group
Jetstar
Google
Australian Organic Food CO
CAN- Common Wealth Bank
Uber
James Buyer Advocates
Brisbane Times
Bulk Nutrients

Testimonials

Metricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects. Yvonne Abood, Marketing Manager, Metricon Homes

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