social media management

We create SEO calendars and SEO scheduling strategies as part of our overall SEO agency services.

What is SEO Scheduling?

SEO scheduling is the part of the process of intelligently planning SEO efforts around the precise windows in which your digital campaign will be pushed live on various platforms.

These days, no aspect of digital exists in a silo; if a brand is launching a new TV ad campaign, the same campaign should be replicated across the brand’s other digital outlets, including social media and their own website. Today, the first thing people do when they see an interesting ad is Google it. So, in order for a campaign to come together in the most fruitful way, you must be ready for when the search volume for those keywords surges.

Preemptively dominating Google’s results for the keywords associated with your campaign will ensure that everyone impacted by your advertising can be easily funneled online to become potential customers. How can you make sure this happens? By scheduling SEO content to go live prior to your campaign launch.

Other elements of SEO calendar management include focusing on the exact time, date and day of the week that content is published. Depending on the content, platform and audience, these variables can be adjusted for maximum engagement results and best search engine results.  

SEO Scheduling Strategy AndMine  

AndMine’s approach to rolling out digital campaigns centres around optimised scheduling for maximising ROI for our clients. Our publishing calendars are built to ensure every person exposed to your advertising has the potential to convert if they Google the campaign. We do this by ensuring that we win the relevant keywords organically for search and on social media though #hashtags before advertising begins and people take to Google to find out more, causing a category uplift.

Our thorough research takes into account forecasted periodical uplifts in search volume, competitor campaigns and trending content. With this in mind, we accurately and accordingly prepare and create a schedule that details yearly, monthly and daily planned activity for your digital campaign. This schedule becomes the framework upon which the SEO strategy is built, fully synced with entire scope of your marketing efforts, including even offline channels such as print ads.

Optimised Scheduling for Optimised Results

SEO scheduling is not just about planning and publishing posts but also analysing results and adapting the strategy to achieve better results. We manage publishing through our own custom dashboard that provides real time insights and monitors the impact of our scheduling strategy. Our insights reveal when variables like a significant industry shift happen, for example, a competitor launching a campaign with similar keywords. Being on top of monitoring this allows us to respond and readjust the schedule either in terms of content or time of publication so that you can remain competitive in your market.

Need some help with your SEO scheduling and calendar creation? Write to us.

There is more to it than having your SEO Scheduling sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

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Amino Active
Chia
Ello
DUSA, Deakin University Student Association
Street Kitchen
Forbes
Paypal
Macmillan Publishing
Grow Your Business
Thomson Geer
Fast.co
The Burger Cheese
Naturtint
Parker Lane
ACTUATE IP
The Canberra Times
Mecca Brands
SwinBurne University of Technology
NextTech
CB Richard Ellis
Smart Company
GPT Group
French Tables
Fresh Cheese Company
Telstra
Viktoria & Woods
The University Of Melbourne
Federation University Australia
Maxine
OJAY
Coles
Jetstar
Castran Gilbert
Beaumont
MAP
Oakdale Meat Co
Arthur Galan
OMS – Order Management System
VISSF
National Relay Services
Bintani Australia
Toy World
Kadac
Ubertas Group
Garmin
DeeWhy Market
AC/DC
ISO Certified
21st Century Australia Party
McArthur Skincare
Positive Poster
Carlton Football Club
BlackMores
Mark Alexander Design
Wild Rhino Shoes
Plan It Sync It
Buy Aussie Now
The Royal Melbourne Hospital
Cleanfit
TPP
Federation Square
Liveoneday
Loan Market
Melrose Health
Royal Freemasons
News
Madman Entertainment
Melbourne Sports and Aquatic Centre – MSAC
Tassal
Grainshaker
Arc One
SunSense Digital Agency
Associated Press
iPrimus
131 Pizza
Australian Organic Food CO
PranaOn
Australian Anthill
James Buyer Advocates
Melrose MCT
Scrum.org
Macpherson Kelley
Metricon
Drupal
Melbourne Heart
Bondi Sands
Sunday Creek
DepSkin.com
Sports Power
Bostik
Fairfax Media
Instant RockStar
Mamma Lucia
Max’s
Atlantic Group of Companies
Matchbox Homewares
Peter Mac
CAN- Common Wealth Bank
WTFN
SMH – The Sydney Morning Herald
NMI Insurance
Microsoft Certified Azure Fundamentals
Cronos Australia
Think & Grow Rich Inc
Moov Head Lice
Magento
Novvi
Schiavello
HGG 
GooglePlay
Heat Holders
Herbert Smith Freehills
Engine Swim
Switzer Media+Publishing
ABC
Adobe Professional
CSquared Executive
The Fortune Institute
Fit My Car
Gadens
Focus On Furniture
Gilbert+Tobin
Palace Cinemas
Craft CMS
Aqium Gel
Inferflora
Movember
Watches of Switzerland
Victorian Government
MyAccount
Rydges
Plants
Australian Government
Tribe
RMIT University
Jalna
Hanover
Toni&Guy
Xavier
Boston Consulting Group
Tek Ocean
Catholic Insurance
LBG Australia and New Zealand
Passage Foods
Cell Therapies
Etihad Stadium
Taylor Rose
Rackspace
Shell
Eway
Bulk Nutrients
Van Egmond Group
Kay&Burton
Tomorrow Stars Basketball
Passage To India
Elucent
Florsheim Shoes
Hairhouse Warehouse
POSTER Magazine
One Shift
Engineers Without Borders
King Wood Mallesons
Google
Brisbane Times
White Suede
Unsw Australia
Grays Ecommerce
Vitura Health
Oracle
NGS Super
Marshall White
Rock Pool Group
Appstore
Australian Physiotherapy Association
Dial Before You Dig
Bigcommerce
Cooper Mills
High Street Armadale
Celebrate Health
Ego Pharmaceuticals
Uber
Banki Haddock Fiora
Crumpler
Dinosaur Designs
Windsorsmith
Natralus Australia
Magento Solution Specialist
Melbourne Central
Acquia Certified Site Builder Drupal
Green St Juice CO
ISO CERTIFIED 27001
Ebay
QV Skincare
ADP Payroll
Vendor Advocacy Australia
Bank of Cyprus
The Age
National Museum of Australia

Testimonials

We decided to make the commitment and drop Traditional Marketing like Yellow pages and trial AndMine's Website Development, Design and Email Marketing Services. We never looked back and business is always booming. We certainly would not have been able to grow our business to where it is today without AndMine. Monika & Ellen, The Depskin Centre

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