SEO Services (Search Engine Optimisation) are an integral part of any digital ecosystem and is more than just ranking on the first page of Google. Search engine optimisation has had an interesting few years, was on-trend, off-trend and now settled as an established part of content and communication marketing. As a leading SEO Agency we focus on 3 key aspects to beating the competition with SEO Services; it is dependent on;

1. Consistent content production
2. Technical SEO capabilities and
3. Requires well ranked off-site links

It is no small task to get these all dialled up well. There is no single source of information available that we don’t consider “average”. Even the best SEO tools like Yoast, SEMRush, Ahrefs and MOZ all guide good information, not great. If you’re in a space where the competition isn’t medium to high on every keyword you want to rank on, then good / average maybe acceptable. But if you want to dial up your SEO results and get benefits beyond organic traffic, you’ll need a specialist who can balance the commercial strategy with SEO best practice.

On top of traffic benefits, it is really about engagement. And too many strategies focus on ranking and not results. Results are not just gaining traffic organically, but when those people arrive on your site, they are convinced of your value proposition, so less like click bait more honest, valuable content. The overall goal, is to build and bring the right traffic through SEO.


Search Engine Optimisation at AndMine™

With nearly 2 decades of experience at the top tier of SEO results for our clients, AndMine™ are experts in helping brands establish a strong digital presence and achieve highly qualified organic results. With a depth of understanding the relationship between SEO services and digital success, we build  future-proof SEO campaigns.

Our story with SEO began as we looked to growth hack SEO results in the early 2000s as search engines eclipsed online directories. As Google published patents on their Search Engine, we pulled them apart ranking them into over 200 positive and negative ranking factors that still leads our strategies today.

While many of these factors have been released by SEO guidance tools and platforms, which we utilise as well, what gives us the edge is the ability to cut through the thousands of pieces of persistent and new ranking factors (as Google and others are constantly refining their algorithms) and distill them into priorities we deliver for our clients.

Our approach is grounded in best practice SEO techniques and we strictly avoid ‘black hat’ SEO tactics which makes us one of the best SEO agency in Australia.


How Our SEO Services Are Different

To make sure we stand out as the experts in our field and deliver the best results to our clients, we push the boundaries by making intelligent choices and employing commercial reality for our clients. Everyone has limited resources, limited budgets, so how does SEO benefit your organisation is the question we answer first.

We work closely with our clients to understand audiences, from the basics like keywords your audiences are searching for on Google, through to journey mapping top-of-funnel engagement and conversions. We develop a bespoke SEO strategy to index your content and bring you not only more traffic, but more of the right traffic.  We understand the importance of turning traffic into trusted loyalty and advocacy – your ability to convince a person to share your content feeds into other aspects of your digital marketing, social, advertising etc.

Search Engine Optimisation Melbourne

We’ve understood that Search Engine Optimisation acts as the content marketing ‘glue’ for any digital ecosystem. It assist social media marketing through links to site sure, thats simple. But also today, it reduces advertising costs via on-platform instant articles which plays the role of trusted source and pixel audience building, both which feed into the ethos of our SEO services as a long-term play for category domination. It assists direct response advertising too – aligning content to higher authentication, the quality of which reduces click costs.

Throughout the process of working with our clients, we foster open and honest conversations to make sure you always know what is going on. We believe this transparency is vital for a successful working relationship – even if it means we have to tell you when it’s not working out.

AndMine™ have the SEO specialist that live and breath the SEO algorithms, the white-hat back-link strategies that have proven persistent and beneficial through every Google algorithm switch and the commercial content strategy that connects every aspect of your digital marketing ecosystem.

We are a leading digital marketing agency located in Melbourne and Sydney.

Sign Up
for Digital Advice and Event Invitations

We don't use a sales team, we rely on our 20+ years at the forefront of digital, and we love to share our knowledge.

To find out about our services, click and item above. For advice, tips, tricks and case studies check out our advice blog. We've been bridging technology and marketing for over 20 years, and confidently share commercial advice before we quote. If it's digital we do it. Go on, Test us;

Trusted by

Sports Power
French Tables
Bostik
Natralus Australia
Fast.co
CAN- Common Wealth Bank
Ego Pharmaceuticals
Hairhouse Warehouse
Grainshaker
WTFN
Melrose Health
Garmin
Brisbane Times
Naturtint
Aqium Gel
Magento Solution Specialist
Bulk Nutrients
Marshall White
Toy World
Bigcommerce
Chia
White Suede
High Street Armadale
McArthur Skincare
The Age
Heat Holders
Grays Ecommerce
Buy Aussie Now
QV Skincare
ISO Certified
Appstore
The Burger Cheese
Tomorrow Stars Basketball
Parker Lane
Banki Haddock Fiora
ACTUATE IP
Watches of Switzerland
POSTER Magazine
Amino Active
Google
National Relay Services
Maxine
Instant RockStar
Fit My Car
Boston Consulting Group
Think & Grow Rich Inc
Drupal
Gadens
King Wood Mallesons
Macpherson Kelley
Beaumont
iPrimus
Mecca Brands
MyAccount
Liveoneday
The University Of Melbourne
Fairfax Media
Sunday Creek
Federation University Australia
Toni&Guy
SunSense Digital Agency
Wild Rhino Shoes
CB Richard Ellis
NextTech
RMIT University
Engine Swim
CSquared Executive
Jetstar
Etihad Stadium
Kay&Burton
News
Passage To India
Plan It Sync It
Madman Entertainment
Castran Gilbert
Moov Head Lice
VISSF
Focus On Furniture
Hanover
LBG Australia and New Zealand
Ello
Tassal
Schiavello
Australian Government
Bondi Sands
Florsheim Shoes
OJAY
Herbert Smith Freehills
Bintani Australia
Atlantic Group of Companies
Macmillan Publishing
Van Egmond Group
Cronos Australia
National Museum of Australia
The Fortune Institute
Shell
Acquia Certified Site Builder Drupal
Catholic Insurance
ADP Payroll
Oracle
Uber
Viktoria & Woods
Gilbert+Tobin
GPT Group
Positive Poster
NMI Insurance
James Buyer Advocates
Smart Company
Metricon
Matchbox Homewares
Passage Foods
ISO CERTIFIED 27001
Victorian Government
Adobe Professional
Jalna
Thomson Geer
Australian Anthill
Magento
Switzer Media+Publishing
Oakdale Meat Co
HGG 
Tribe
Engineers Without Borders
Ebay
Inferflora
Paypal
Taylor Rose
131 Pizza
Cleanfit
Street Kitchen
Vitura Health
Crumpler
BlackMores
GooglePlay
Telstra
OMS – Order Management System
ABC
Loan Market
Melbourne Central
Microsoft Certified Azure Fundamentals
Vendor Advocacy Australia
One Shift
Federation Square
Xavier
Arthur Galan
21st Century Australia Party
Dinosaur Designs
Associated Press
Coles
Palace Cinemas
Royal Freemasons
Plants
Movember
Melbourne Sports and Aquatic Centre – MSAC
MAP
Mark Alexander Design
Melrose MCT
TPP
Max’s
Rydges
Rackspace
The Royal Melbourne Hospital
DeeWhy Market
Cooper Mills
Melbourne Heart
DUSA, Deakin University Student Association
Grow Your Business
Eway
Green St Juice CO
Carlton Football Club
Australian Physiotherapy Association
Arc One
Celebrate Health
Novvi
Mamma Lucia
Elucent
Scrum.org
Peter Mac
Fresh Cheese Company
Craft CMS
Unsw Australia
PranaOn
NGS Super
The Canberra Times
Kadac
SMH – The Sydney Morning Herald
AC/DC
Dial Before You Dig
Australian Organic Food CO
Forbes
Bank of Cyprus
Tek Ocean
Ubertas Group
Cell Therapies
DepSkin.com
Rock Pool Group
SwinBurne University of Technology
Windsorsmith

Testimonials

We aren't exactly 'IT savvy' but AndMine's Marketing Software is simple to use and the guys are always there to help us out. We send out eNewsletters and automated Birthday offers with ease, keeping the restaurant busy and our 10,000+ members happy. All The Team, La Camera Restaurant

More Testimonials
AndMine-Google-Partner-Signature