SEO Services (Search Engine Optimisation) are an integral part of any digital ecosystem and is more than just ranking on the first page of Google. Search engine optimisation has had an interesting few years, was on-trend, off-trend and now settled as an established part of content and communication marketing. As a leading SEO Agency we focus on 3 key aspects to beating the competition with SEO Services; it is dependent on;

1. Consistent content production
2. Technical SEO capabilities and
3. Requires well ranked off-site links

It is no small task to get these all dialled up well. There is no single source of information available that we don’t consider “average”. Even the best SEO tools like Yoast, SEMRush, Ahrefs and MOZ all guide good information, not great. If you’re in a space where the competition isn’t medium to high on every keyword you want to rank on, then good / average maybe acceptable. But if you want to dial up your SEO results and get benefits beyond organic traffic, you’ll need a specialist who can balance the commercial strategy with SEO best practice.

On top of traffic benefits, it is really about engagement. And too many strategies focus on ranking and not results. Results are not just gaining traffic organically, but when those people arrive on your site, they are convinced of your value proposition, so less like click bait more honest, valuable content. The overall goal, is to build and bring the right traffic through SEO.

Search Engine Optimisation at AndMine™

With nearly 2 decades of experience at the top tier of SEO results for our clients, AndMine™ are experts in helping brands establish a strong digital presence and achieve highly qualified organic results. With a depth of understanding the relationship between SEO services and digital success, we build  future-proof SEO campaigns.

Our story with SEO began as we looked to growth hack SEO results in the early 2000s as search engines eclipsed online directories. As Google published patents on their Search Engine, we pulled them apart ranking them into over 200 positive and negative ranking factors that still leads our strategies today.

While many of these factors have been released by SEO guidance tools and platforms, which we utilise as well, what gives us the edge is the ability to cut through the thousands of pieces of persistent and new ranking factors (as Google and others are constantly refining their algorithms) and distill them into priorities we deliver for our clients.

Our approach is grounded in best practice SEO techniques and we strictly avoid ‘black hat’ SEO tactics which makes us one of the best SEO agency in Australia.

How Our SEO Services Are Different

To make sure we stand out as the experts in our field and deliver the best results to our clients, we push the boundaries by making intelligent choices and employing commercial reality for our clients. Everyone has limited resources, limited budgets, so how does SEO benefit your organisation is the question we answer first.

We work closely with our clients to understand audiences, from the basics like keywords your audiences are searching for on Google, through to journey mapping top-of-funnel engagement and conversions. We develop a bespoke SEO strategy to index your content and bring you not only more traffic, but more of the right traffic.  We understand the importance of turning traffic into trusted loyalty and advocacy – your ability to convince a person to share your content feeds into other aspects of your digital marketing, social, advertising etc.

Search Engine Optimisation Melbourne

We’ve understood that Search Engine Optimisation acts as the content marketing ‘glue’ for any digital ecosystem. It assist social media marketing through links to site sure, thats simple. But also today, it reduces advertising costs via on-platform instant articles which plays the role of trusted source and pixel audience building, both which feed into the ethos of our SEO services as a long-term play for category domination. It assists direct response advertising too – aligning content to higher authentication, the quality of which reduces click costs.

Throughout the process of working with our clients, we foster open and honest conversations to make sure you always know what is going on. We believe this transparency is vital for a successful working relationship – even if it means we have to tell you when it’s not working out.

AndMine™ have the SEO specialist that live and breath the SEO algorithms, the white-hat back-link strategies that have proven persistent and beneficial through every Google algorithm switch and the commercial content strategy that connects every aspect of your digital marketing ecosystem.

We are a leading digital marketing agency located in Melbourne and Sydney.

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To find out about our services, click and item above. For advice, tips, tricks and case studies check out our advice blog. We've been bridging technology and marketing for over 20 years, and confidently share commercial advice before we quote. If it's digital we do it. Go on, Test us;

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Tek Ocean
Passage Foods
Viktoria & Woods
Carlton Football Club
One Shift
Madman Entertainment
DUSA, Deakin University Student Association
Cronos Australia
POSTER Magazine
Federation University Australia
Ubertas Group
Street Kitchen
Engine Swim
Grow Your Business
Marshall White
The Royal Melbourne Hospital
Green St Juice CO
Castran Gilbert
Melbourne Sports and Aquatic Centre – MSAC
Passage To India
Dial Before You Dig
Toy World
Dinosaur Designs
CSquared Executive
Cell Therapies
Australian Government
ISO Certified
Palace Cinemas
Smart Company
Parker Lane
Mamma Lucia
Grays Ecommerce
Etihad Stadium
Peter Mac
The University Of Melbourne
Adobe Professional
Aqium Gel
Macmillan Publishing
National Museum of Australia
Brisbane Times
Arthur Galan
Royal Freemasons
Tomorrow Stars Basketball
Rock Pool Group
Florsheim Shoes
Heat Holders
Loan Market
Wild Rhino Shoes
Amino Active
Think & Grow Rich Inc
Sports Power
QV Skincare
James Buyer Advocates
Bank of Cyprus
Bintani Australia
Acquia Certified Site Builder Drupal
National Relay Services
Bulk Nutrients
131 Pizza
The Fortune Institute
Matchbox Homewares
Associated Press
SMH – The Sydney Morning Herald
Melrose MCT
Celebrate Health
Melbourne Central
LBG Australia and New Zealand
The Burger Cheese
Australian Anthill
Fresh Cheese Company
Fairfax Media
McArthur Skincare
Atlantic Group of Companies
Magento Solution Specialist
High Street Armadale
Buy Aussie Now
CB Richard Ellis
The Canberra Times
Catholic Insurance
Sunday Creek
Craft CMS
The Age
CAN- Common Wealth Bank
Melrose Health
Mecca Brands
Vendor Advocacy Australia
White Suede
Focus On Furniture
Australian Organic Food CO
Hairhouse Warehouse
Oakdale Meat Co
Plan It Sync It
Engineers Without Borders
Instant RockStar
Boston Consulting Group
Victorian Government
Moov Head Lice
21st Century Australia Party
Watches of Switzerland
SwinBurne University of Technology
Van Egmond Group
Positive Poster
Arc One
Unsw Australia
RMIT University
Melbourne Heart
DeeWhy Market
ADP Payroll
SunSense Digital Agency
OMS – Order Management System
Federation Square
NMI Insurance
Natralus Australia
Microsoft Certified Azure Fundamentals
Switzer Media+Publishing
Bondi Sands
Australian Physiotherapy Association
Ego Pharmaceuticals
GPT Group


The guys at &Mine are one step ahead and have made the process pleasant and stress free. All credit to them and their great working culture because I expected the process to be awful. I am looking forward to taking this project live and doing more business with &Mine. Lauren Brown, Director, Motto fashion

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