Search Engine Optimisation (SEO) is one of the most challenging and yet rewarding components in digital. You can unlock great benefits for your digital ecosystem if you get the SEO right.
Before you start, make sure to always keep these 6 key questions in mind:
Who is building regular content?
Are you using the right SEO tools?
Who is building your backlinks?
Are you optimising your SEO in the backend?
Are you slaughtering your competition?
(And most importantly…) Is SEO delivering real value for your investment?
The fundamentals of winning in SEO is this:
You have to firstly appear in the Search Engine Robots as they are the gatekeepers. You have to also engage people, for they are the ones that will be clicking on the links and coming to your page. Like everything in digital, winning in SEO is all about finding that balance between technology and marketability.
The complexity of SEO is what drives the challenge. Search algorithms are ruthlessly evolving, and self-claimed ‘experts’ are constantly coming up with tips and tricks (which are mostly BS).
When we first dove into SEO in the mid 2000s, we pulled apart Google Search Patents and manually ranked 200 variables for search algorithms. This knowledge is still employed in the work we do today, as many of the SEO tips we developed from that exercise still ring true nowadays.
Each month, we map out your digital ecosystem across SEO and other key performance variables to produce your ‘owned’ value from free traffic.
SEO is more than ranking on the first page of Google and increasing website traffic. It is the consistent optimisation of your online marketing strategy to benefit from organic and referral traffic from search engines. With mainstream SEO guidance platforms like MOZ, Ahrefs and SEMRush selling SEO advice and abstracted SEO data, the competitive advantage really comes down to having the right agency who will go above and beyond for your result. If you can tell a salesman from a scientist, you’re on the right track of selecting the ‘Best SEO Agency’. A salesman overpromises and under-delivers, but scientists dedicate themselves to understanding every click, keyword and competitor pushing you to the front of the crowd.
We are experts in helping brands establish a strong digital presence and achieve qualified SEO and CRO results. At Andmine, we take a scientific approach to monitor and analyse the ever-evolving SEO landscape, and refine our strategies to stay ahead of the curve. Most importantly, we are honest about the value brought by these SEO produces and are critical of the results. Our reports aren’t drafted with the intention to wow you, but rather to demonstrate the real value and the next steps that should be taken for continual growth.
To find out more, get in touch and challenge us on your current gaps, results, how to beat your competitors and how to win short and long term from SEO.
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Not only is Michael professional but he is also a great friend to have in your court. He is balanced in his advice, fair in his quotes and has the best twitter feed for all things tech - i highly recommend you follow him and also hire him! Clare Smith, GM – Brand & Marketing Communications at SensisMore Testimonials