SEO Services (Search Engine Optimisation) are an integral part of any digital ecosystem and is more than just ranking on the first page of Google. Search engine optimisation has had an interesting few years, was on-trend, off-trend and now settled as an established part of content and communication marketing. As a leading SEO Agency we focus on 3 key aspects to beating the competition with SEO Services; it is dependent on;

1. Consistent content production
2. Technical SEO capabilities and
3. Requires well ranked off-site links

It is no small task to get these all dialled up well. There is no single source of information available that we don’t consider “average”. Even the best SEO tools like Yoast, SEMRush, Ahrefs and MOZ all guide good information, not great. If you’re in a space where the competition isn’t medium to high on every keyword you want to rank on, then good / average maybe acceptable. But if you want to dial up your SEO results and get benefits beyond organic traffic, you’ll need a specialist who can balance the commercial strategy with SEO best practice.

On top of traffic benefits, it is really about engagement. And too many strategies focus on ranking and not results. Results are not just gaining traffic organically, but when those people arrive on your site, they are convinced of your value proposition, so less like click bait more honest, valuable content. The overall goal, is to build and bring the right traffic through SEO.

Search Engine Optimisation at AndMine™

With nearly 2 decades of experience at the top tier of SEO results for our clients, AndMine™ are experts in helping brands establish a strong digital presence and achieve highly qualified organic results. With a depth of understanding the relationship between SEO services and digital success, we build  future-proof SEO campaigns.

Our story with SEO began as we looked to growth hack SEO results in the early 2000s as search engines eclipsed online directories. As Google published patents on their Search Engine, we pulled them apart ranking them into over 200 positive and negative ranking factors that still leads our strategies today.

While many of these factors have been released by SEO guidance tools and platforms, which we utilise as well, what gives us the edge is the ability to cut through the thousands of pieces of persistent and new ranking factors (as Google and others are constantly refining their algorithms) and distill them into priorities we deliver for our clients.

Our approach is grounded in best practice SEO techniques and we strictly avoid ‘black hat’ SEO tactics which makes us one of the best SEO agency in Australia.

How Our SEO Services Are Different

To make sure we stand out as the experts in our field and deliver the best results to our clients, we push the boundaries by making intelligent choices and employing commercial reality for our clients. Everyone has limited resources, limited budgets, so how does SEO benefit your organisation is the question we answer first.

We work closely with our clients to understand audiences, from the basics like keywords your audiences are searching for on Google, through to journey mapping top-of-funnel engagement and conversions. We develop a bespoke SEO strategy to index your content and bring you not only more traffic, but more of the right traffic.  We understand the importance of turning traffic into trusted loyalty and advocacy – your ability to convince a person to share your content feeds into other aspects of your digital marketing, social, advertising etc.

Search Engine Optimisation Melbourne

We’ve understood that Search Engine Optimisation acts as the content marketing ‘glue’ for any digital ecosystem. It assist social media marketing through links to site sure, thats simple. But also today, it reduces advertising costs via on-platform instant articles which plays the role of trusted source and pixel audience building, both which feed into the ethos of our SEO services as a long-term play for category domination. It assists direct response advertising too – aligning content to higher authentication, the quality of which reduces click costs.

Throughout the process of working with our clients, we foster open and honest conversations to make sure you always know what is going on. We believe this transparency is vital for a successful working relationship – even if it means we have to tell you when it’s not working out.

AndMine™ have the SEO specialist that live and breath the SEO algorithms, the white-hat back-link strategies that have proven persistent and beneficial through every Google algorithm switch and the commercial content strategy that connects every aspect of your digital marketing ecosystem.

We are a leading digital marketing agency located in Melbourne and Sydney.

Sign Up
for Digital Advice and Event Invitations

We don't use a sales team, we rely on our 20+ years at the forefront of digital, and we love to share our knowledge.

To find out about our services, click and item above. For advice, tips, tricks and case studies check out our advice blog. We've been bridging technology and marketing for over 20 years, and confidently share commercial advice before we quote. If it's digital we do it. Go on, Test us;

Trusted by

NMI Insurance
The Fortune Institute
Castran Gilbert
Parker Lane
Aqium Gel
Australian Organic Food CO
CAN- Common Wealth Bank
Grow Your Business
Watches of Switzerland
DUSA, Deakin University Student Association
Sports Power
Australian Government
Buy Aussie Now
Cronos Australia
Think & Grow Rich Inc
Dial Before You Dig
LBG Australia and New Zealand
Macmillan Publishing
Melrose Health
SwinBurne University of Technology
SMH – The Sydney Morning Herald
National Museum of Australia
Bulk Nutrients
131 Pizza
Brisbane Times
Mecca Brands
White Suede
Royal Freemasons
Passage To India
Wild Rhino Shoes
Loan Market
Federation University Australia
The Age
High Street Armadale
Boston Consulting Group
Rock Pool Group
21st Century Australia Party
Cell Therapies
Matchbox Homewares
The University Of Melbourne
Melrose MCT
Plan It Sync It
Marshall White
Microsoft Certified Azure Fundamentals
Arc One
QV Skincare
Fresh Cheese Company
Maximising First Impressions With Design – Oakdale Meat
Bondi Sands
Atlantic Group of Companies
ISO Certified
Passage Foods
Mamma Lucia
Ubertas Group
Street Kitchen
Associated Press
GPT Group
Focus On Furniture
Melbourne Heart
National Relay Services
Grays Ecommerce
Fairfax Media
SunSense Digital Agency
Dinosaur Designs
Amino Active
CB Richard Ellis
CSquared Executive
Federation Square
Australian Physiotherapy Association
Bank of Cyprus
One Shift
The Burger Cheese
Oakdale Meat Co
Smart Company
OMS – Order Management System
Tomorrow Stars Basketball
Melbourne Central
Natralus Australia
Engineers Without Borders
Positive Poster
Unsw Australia
Toy World
Celebrate Health
James Buyer Advocates
Adobe Professional
ADP Payroll
Etihad Stadium
Green St Juice CO
Engine Swim
Victorian Government
Peter Mac
The Canberra Times
Catholic Insurance
Palace Cinemas
Instant RockStar
Vendor Advocacy Australia
Carlton Football Club
Arthur Galan
Magento Solution Specialist
Viktoria & Woods
RMIT University
Acquia Certified Site Builder Drupal
POSTER Magazine
Sunday Creek
Heat Holders
Madman Entertainment
Ego Pharmaceuticals
Tek Ocean
Craft CMS
Melbourne Sports and Aquatic Centre – MSAC
Australian Anthill
Hairhouse Warehouse
Florsheim Shoes
DeeWhy Market
Moov Head Lice
Bintani Australia
McArthur Skincare
Van Egmond Group
Switzer Media+Publishing


AndMine's Marketing Software ensures we stay on-brand no matter who in our office creates the campaign. We love that AndMine take all the IT complexity out of our online marketing so we can focus on results Emma Gleeson, QV Skincare

More Testimonials