SEO Services (Search Engine Optimisation) are an integral part of any digital ecosystem and is more than just ranking on the first page of Google. Search engine optimisation has had an interesting few years, was on-trend, off-trend and now settled as an established part of content and communication marketing. As a leading SEO Agency we focus on 3 key aspects to beating the competition with SEO Services; it is dependent on;
1. Consistent content production
2. Technical SEO capabilities and
3. Requires well ranked off-site links
It is no small task to get these all dialled up well. There is no single source of information available that we don’t consider “average”. Even the best SEO tools like Yoast, SEMRush, Ahrefs and MOZ all guide good information, not great. If you’re in a space where the competition isn’t medium to high on every keyword you want to rank on, then good / average maybe acceptable. But if you want to dial up your SEO results and get benefits beyond organic traffic, you’ll need a specialist who can balance the commercial strategy with SEO best practice.
On top of traffic benefits, it is really about engagement. And too many strategies focus on ranking and not results. Results are not just gaining traffic organically, but when those people arrive on your site, they are convinced of your value proposition, so less like click bait more honest, valuable content. The overall goal, is to build and bring the right traffic through SEO.
With nearly 2 decades of experience at the top tier of SEO results for our clients, AndMine™ are experts in helping brands establish a strong digital presence and achieve highly qualified organic results. With a depth of understanding the relationship between SEO services and digital success, we build future-proof SEO campaigns.
Our story with SEO began as we looked to growth hack SEO results in the early 2000s as search engines eclipsed online directories. As Google published patents on their Search Engine, we pulled them apart ranking them into over 200 positive and negative ranking factors that still leads our strategies today.
While many of these factors have been released by SEO guidance tools and platforms, which we utilise as well, what gives us the edge is the ability to cut through the thousands of pieces of persistent and new ranking factors (as Google and others are constantly refining their algorithms) and distill them into priorities we deliver for our clients.
Our approach is grounded in best practice SEO techniques and we strictly avoid ‘black hat’ SEO tactics which makes us one of the best SEO agency in Australia.
To make sure we stand out as the experts in our field and deliver the best results to our clients, we push the boundaries by making intelligent choices and employing commercial reality for our clients. Everyone has limited resources, limited budgets, so how does SEO benefit your organisation is the question we answer first.
We work closely with our clients to understand audiences, from the basics like keywords your audiences are searching for on Google, through to journey mapping top-of-funnel engagement and conversions. We develop a bespoke SEO strategy to index your content and bring you not only more traffic, but more of the right traffic. We understand the importance of turning traffic into trusted loyalty and advocacy – your ability to convince a person to share your content feeds into other aspects of your digital marketing, social, advertising etc.
We’ve understood that Search Engine Optimisation acts as the content marketing ‘glue’ for any digital ecosystem. It assist social media marketing through links to site sure, thats simple. But also today, it reduces advertising costs via on-platform instant articles which plays the role of trusted source and pixel audience building, both which feed into the ethos of our SEO services as a long-term play for category domination. It assists direct response advertising too – aligning content to higher authentication, the quality of which reduces click costs.
Throughout the process of working with our clients, we foster open and honest conversations to make sure you always know what is going on. We believe this transparency is vital for a successful working relationship – even if it means we have to tell you when it’s not working out.
AndMine™ have the SEO specialist that live and breath the SEO algorithms, the white-hat back-link strategies that have proven persistent and beneficial through every Google algorithm switch and the commercial content strategy that connects every aspect of your digital marketing ecosystem.
We are a leading digital marketing agency located in Melbourne and Sydney.
for Digital Advice and Event Invitations
The &Mine team is great to work with and went beyond the brief to deliver a family violence website which was both engaging and easy to use. The team is collaborative, understand the constraints and sensitivities of a government environment and work alongside you to develop creative and practical solutions and ideas. Stakeholders have only had positive feedback about the website including with comments such as the best government website I have seen. Christine Panayotou, Director Communications, Family Safety VictoriaMore Testimonials