SEO Services (Search Engine Optimisation) are an integral part of any digital ecosystem and is more than just ranking on the first page of Google. Search engine optimisation has had an interesting few years, was on-trend, off-trend and now settled as an established part of content and communication marketing. As a leading SEO Agency we focus on 3 key aspects to beating the competition with SEO Services; it is dependent on;

1. Consistent content production
2. Technical SEO capabilities and
3. Requires well ranked off-site links

It is no small task to get these all dialled up well. There is no single source of information available that we don’t consider “average”. Even the best SEO tools like Yoast, SEMRush, Ahrefs and MOZ all guide good information, not great. If you’re in a space where the competition isn’t medium to high on every keyword you want to rank on, then good / average maybe acceptable. But if you want to dial up your SEO results and get benefits beyond organic traffic, you’ll need a specialist who can balance the commercial strategy with SEO best practice.

On top of traffic benefits, it is really about engagement. And too many strategies focus on ranking and not results. Results are not just gaining traffic organically, but when those people arrive on your site, they are convinced of your value proposition, so less like click bait more honest, valuable content. The overall goal, is to build and bring the right traffic through SEO.

Search Engine Optimisation at AndMine™

With nearly 2 decades of experience at the top tier of SEO results for our clients, AndMine™ are experts in helping brands establish a strong digital presence and achieve highly qualified organic results. With a depth of understanding the relationship between SEO services and digital success, we build  future-proof SEO campaigns.

Our story with SEO began as we looked to growth hack SEO results in the early 2000s as search engines eclipsed online directories. As Google published patents on their Search Engine, we pulled them apart ranking them into over 200 positive and negative ranking factors that still leads our strategies today.

While many of these factors have been released by SEO guidance tools and platforms, which we utilise as well, what gives us the edge is the ability to cut through the thousands of pieces of persistent and new ranking factors (as Google and others are constantly refining their algorithms) and distill them into priorities we deliver for our clients.

Our approach is grounded in best practice SEO techniques and we strictly avoid ‘black hat’ SEO tactics which makes us one of the best SEO agency in Australia.

How Our SEO Services Are Different

To make sure we stand out as the experts in our field and deliver the best results to our clients, we push the boundaries by making intelligent choices and employing commercial reality for our clients. Everyone has limited resources, limited budgets, so how does SEO benefit your organisation is the question we answer first.

We work closely with our clients to understand audiences, from the basics like keywords your audiences are searching for on Google, through to journey mapping top-of-funnel engagement and conversions. We develop a bespoke SEO strategy to index your content and bring you not only more traffic, but more of the right traffic.  We understand the importance of turning traffic into trusted loyalty and advocacy – your ability to convince a person to share your content feeds into other aspects of your digital marketing, social, advertising etc.

Search Engine Optimisation Melbourne

We’ve understood that Search Engine Optimisation acts as the content marketing ‘glue’ for any digital ecosystem. It assist social media marketing through links to site sure, thats simple. But also today, it reduces advertising costs via on-platform instant articles which plays the role of trusted source and pixel audience building, both which feed into the ethos of our SEO services as a long-term play for category domination. It assists direct response advertising too – aligning content to higher authentication, the quality of which reduces click costs.

Throughout the process of working with our clients, we foster open and honest conversations to make sure you always know what is going on. We believe this transparency is vital for a successful working relationship – even if it means we have to tell you when it’s not working out.

AndMine™ have the SEO specialist that live and breath the SEO algorithms, the white-hat back-link strategies that have proven persistent and beneficial through every Google algorithm switch and the commercial content strategy that connects every aspect of your digital marketing ecosystem.

We are a leading digital marketing agency located in Melbourne and Sydney.

Sign Up
for Digital Advice and Event Invitations

We don't use a sales team, we rely on our 20+ years at the forefront of digital, and we love to share our knowledge.

To find out about our services, click and item above. For advice, tips, tricks and case studies check out our advice blog. We've been bridging technology and marketing for over 20 years, and confidently share commercial advice before we quote. If it's digital we do it. Go on, Test us;

Trusted by

ISO Certified
Passage To India
SunSense Digital Agency
Grow Your Business
Engine Swim
McArthur Skincare
Victorian Government
Madman Entertainment
Passage Foods
Mark Alexander Design
Associated Press
Melbourne Sports and Aquatic Centre – MSAC
Craft CMS
Aqium Gel
Mecca Brands
Oakdale Meat Co
White Suede
Moov Head Lice
Dial Before You Dig
French Tables
Tomorrow Stars Basketball
Grays Ecommerce
High Street Armadale
Watches of Switzerland
RMIT University
Natralus Australia
Bank of Cyprus
CSquared Executive
Microsoft Certified Azure Fundamentals
The Royal Melbourne Hospital
Matchbox Homewares
Australian Anthill
Arc One
The Burger Cheese
Melbourne Central
Cronos Australia
Royal Freemasons
Acquia Certified Site Builder Drupal
Tek Ocean
Ego Pharmaceuticals
Unsw Australia
Plan It Sync It
Federation University Australia
Amino Active
Boston Consulting Group
Castran Gilbert
Fairfax Media
Adobe Professional
National Museum of Australia
Peter Mac
OMS – Order Management System
Loan Market
Fresh Cheese Company
Green St Juice CO
Mamma Lucia
One Shift
Celebrate Health
Carlton Football Club
Australian Physiotherapy Association
Palace Cinemas
Street Kitchen
Instant RockStar
The Fortune Institute
Australian Organic Food CO
Think & Grow Rich Inc
Cell Therapies
The University Of Melbourne
DeeWhy Market
Heat Holders
QV Skincare
Sports Power
CB Richard Ellis
Wild Rhino Shoes
The Canberra Times
Bintani Australia
Positive Poster
Vendor Advocacy Australia
NMI Insurance
SMH – The Sydney Morning Herald
Ubertas Group
Magento Solution Specialist
ADP Payroll
Atlantic Group of Companies
21st Century Australia Party
Bulk Nutrients
Arthur Galan
Macmillan Publishing
Melrose MCT
GPT Group
Melbourne Heart
Vitura Health
Rock Pool Group
Parker Lane
Switzer Media+Publishing
Etihad Stadium
Florsheim Shoes
Melrose Health
Focus On Furniture
Catholic Insurance
Federation Square
James Buyer Advocates
DUSA, Deakin University Student Association
Hairhouse Warehouse
CAN- Common Wealth Bank
Marshall White
POSTER Magazine
Sunday Creek
Engineers Without Borders
Bondi Sands
Viktoria & Woods
National Relay Services
Toy World
Brisbane Times
The Age
Van Egmond Group
Dinosaur Designs
LBG Australia and New Zealand
Australian Government
Smart Company
131 Pizza
Buy Aussie Now
SwinBurne University of Technology


The AndMine team have been delivering our digital strategy and online services for many years now. Strongly commercially aware they know our industry well and have consistently delivered winning results for Matchbox. David Cohen, Owner, Matchbox

More Testimonials